CARAL TOURS

What CARAL TOURS does

CARAL TOURS TRAVEL SERVICE SAC is a privately held Peruvian travel agency and tour operator-wholesaler founded in 2005 and headquartered in Miraflores, Lima. The company focuses on archaeological and cultural tourism across Peru, offering curated tours to 14 pre-Columbian archaeological sites (including Caral, Chan Chan, Pachacamac, El Brujo, Chankillo, and Túcume) and packaged trips to 12+ national destinations (Machu Picchu, Cusco, Arequipa, Puno, Huaraz, Puerto Maldonado, Trujillo/Chiclayo, Chachapoyas, and others). Its core product mix comprises archaeological tours, national destination packages, customized itineraries, and an ancillary Movilidad Turística service (private transportation and 24/7 airport transfers). The firm also operates a companion international-tours site at caraltravel.com.\n\nThe company employs approximately 6 people, is led by founder Lidia Medina, and books on a direct-to-consumer basis with no disclosed B2B/wholesale channel partners or OTA integrations. Distribution runs through a WordPress-style website, WhatsApp messaging (primary booking channel), and organic social media on Facebook, Instagram, YouTube, LinkedIn, and TripAdvisor. Pricing is quote-based and not publicly disclosed; customers negotiate packages directly via WhatsApp or website inquiry forms. Operational compliance includes the Peruvian ESNNA sustainable-tourism certification.\n\nThe business model is straightforward transaction-fee revenue on per-tour bookings, with revenue earned from each customized or shared-departure package sold. There is no external institutional investment, no parent company, no subsidiaries, and no disclosed funding history. The company's defensibility rests on two decades of brand history in a niche archaeological-tourism vertical, supplemented by guide expertise and ESNNA-certified sustainable-tourism credentials; however, scale is limited and there is no visible technology differentiation, no AI/ML capability, and no API or integration ecosystem.

Name

CARAL TOURS

Legal name

CARAL TOURS TRAVEL SERVICE SAC

Website

https://caraltours.net

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

CARAL TOURS TRAVEL SERVICE SAC is a privately held Peruvian tour operator founded in 2005, offering archaeological and cultural tour packages across 14 pre-Columbian sites and 12+ national destinations, plus private mobility services, booked directly by individual travelers via WhatsApp and website.

Ownership category

akta.pro rank

Product category

Archaeological and Cultural Tourism Services

NAICS

Tour Operators (561520), Tour Operators (56152), Travel Agencies (561510), Charter Bus Industry (48551), Scenic and Sightseeing Transportation (487)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Culture, Heritage & Arts Itinerary Planning (THAKAOAK)

akta.pro secondary industries

Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), Private Guided Tours & Personal Tour Guides (THAJALAA), Group & Small-Group Custom Itinerary Planning (THAKAOAF), Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH), Tour & Sightseeing Coach Charters (THAIAIAB)

Keywords

• Archaeological tours
• Cultural tourism
• Peru travel packages
• Heritage tourism
• Tour operator

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Tour Package Sales: The company generates revenue through selling tour packages to archaeological sites and destinations across Peru, including personalized tours, shared departures, private tours, and special programs upon request. Revenue is earned on a per-transaction basis as customers book tours.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

CARAL TOURS TRAVEL SERVICE SAC is a Peruvian travel agency and tour operator-wholesaler that sells guided archaeological and cultural tour packages to individual travelers in Peru. Its core offerings include archaeological tours to 14 pre-Columbian sites (Caral, Chan Chan, Pachacamac, Machu Picchu, Castillo de Huarmey, etc.), national destination packages to 12+ Peruvian cities, private tourism mobility and 24/7 airport transfers, and customized/personalized itineraries. Bookings are handled via website contact forms and WhatsApp on a per-transaction basis.

Product overview

CARAL TOURS is a Peruvian travel operator-wholesaler with over 20 years of experience, offering a unified portfolio of travel services centered on archaeological and cultural tourism. The core offerings include Archaeological Tours to 14 pre-Columbian sites (Castillo de Huarmey, Pachacamac, Huaca Pucllana, Complejo Huaca Rajada, Fortaleza de Paramonga, Chankillo, Sechín, Vichama, Bandurria, Áspero, Huaca Centinela, Complejo Túcume, Ciudadela de Chan Chan, Complejo El Brujo), National Destination packages covering major Peruvian cities (Machu Picchu, Cuzco, Arequipa, Lima, Puno, Huaraz, Puerto Maldonado, Trujillo, Chiclayo, Ica Paracas Nazca, Chachapoyas, Choquequirao), and International Tours via caraltravel.com. These are complemented by Tourism Mobility services (private transportation and airport transfers), customized/personalized packages, and monthly promotions.

Differentiator

Problem solved

Functional benefit

Products and services

• Archaeological Tours (Tours Arqueológicos) Guided tours to pre-Columbian archaeological sites across Peru including Castillo de Huarmey, Pachacamac, Huaca Pucllana, Complejo Huaca Rajada, Fortaleza de Paramonga, Chankillo, Sechín, Vichama, Bandurria, Áspero, Huaca Centinela, Complejo Túcume, Ciudadela de Chan Chan, and Complejo El Brujo, led by experienced guides for individual travelers and groups.
• National Destination Packages (Destinos Nacionales) Tour packages to major Peruvian destinations including Arequipa, Chachapoyas (Kuelap), Choquequirao, Cuzco, Huaraz, Ica Paracas Nazca, Lima, Machu Picchu, Puerto Maldonado, Puno, and Trujillo/Chiclayo, designed for individual travelers and groups seeking cultural and natural exploration.
• Tourism Mobility (Movilidad Turística) Private tourism mobility and executive transportation services including 24/7 airport pickup (Recojo del Aeropuerto disponible cualquier hora) and private mobility for travelers needing ground transportation in Peru.
• International Tours (Tours Internacionales) International travel packages offered through the companion site caraltravel.com, extending Caral Tours' tour operator and wholesaler services beyond Peru's borders.
• Customized Packages (Paquetes Personalizados) Customized travel programs tailored to individual traveler preferences, alongside shared departure options and private trip arrangements, designed for travelers seeking personalized tours in Peru.
• Monthly Promotions (Promociones del Mes) Monthly promotional tour packages and special offers on the company's destination portfolio, designed to drive bookings and provide seasonal deals to travelers.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• InkaNatura Travel: Peruvian tour operator focused on cultural, archaeological and nature experiences across Peru. Comparable to Caral Tours on niche heritage focus, custom itineraries, and direct booking with local guides.
• Peru Hop: Peru-focused hop-on/hop-off bus and tour brand targeting backpackers and budget travelers across Cusco, Puno, Arequipa, and coastal destinations. Competes with Caral Tours on national destination packages at a different price point.
• Tierras Vivas: Peru-based tour operator specializing in adventure, cultural and archaeological tours including Machu Picchu, Cusco and Amazon regions. Direct competitor to Caral Tours with similar destination portfolio and small-operator, direct-to-consumer model.
• Adventure Life: US-based small-group adventure and cultural tour operator with deep Peru itineraries including archaeological sites. Comparable to Caral Tours on the heritage/archaeology focus and custom small-group delivery model.

Broad incumbents

• Viator: Global tours and activities marketplace owned by Tripadvisor. Many of Caral Tours' archaeological tours (Machu Picchu, Cusco, Nazca) are also sold via Viator by other operators, making it an indirect competitor and a potential distribution channel.
• GetYourGuide: Major global OTA for tours, attractions and experiences with strong Peru inventory. Competes for international traveler demand against Caral Tours and represents both a competitor and a possible online distribution opportunity.
• Klook: Asia-headquartered global activities and tours platform with growing Peru inventory (Machu Picchu, Cusco, Lima). Represents both an alternative booking channel for international travelers and a competitor for Caral's direct-booking demand.
• LimaTours: One of Peru's largest and most established inbound tour operators, offering nationwide packages including Machu Picchu, Cusco, and northern archaeological circuits. Competes with Caral Tours on the same national destination portfolio but at significantly greater scale.
• G Adventures: Large international small-group adventure tour operator with deep Peru offerings (Machu Picchu, Amazon, Sacred Valley). Targets similar experiential/cultural travelers but at global scale and with standardized group departures.
• Intrepid Travel: Global sustainable tour operator with significant Peru product line. Overlaps with Caral Tours on cultural/archaeological small-group experiences and competes for the same eco-conscious, experience-driven international segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC9pSp9epeNJ7CQokDmrTk7w
• Facebookfacebook.com/CaralToursTravel
• LinkedInlinkedin.com/company/caral-tours
• Instagraminstagram.com/caral_tours/?hl=es-la

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CARAL TOURS