Caras y Caretas

What Caras y Caretas does

Caras y Caretas s.a is a privately held Uruguayan media company headquartered in Montevideo that operates a digital-first news publication under the brand name Caras y Caretas. The company produces editorial coverage across multiple sections including Politics, Society, Labor Unions (Sindicales), International news, Sports (Orsai), Culture, Business, and Lifestyle, targeted at the general Uruguayan public. Founded on May 26, 2008 and operating as a sociedad anónima under Uruguayan law (RUT 215572690011), the publication is led by Dr. Alberto Grille as Editor Responsible and operates across formats including a web platform, a printed magazine (Edición Impresa), a television channel (Caras y Caretas TV featuring programs such as Legítima Defensa and Macondo, una mirada latinoamericana), and a podcast offering.

The business operates on a direct-to-consumer subscription model with three tiered monthly plans priced in Uruguayan pesos: Digital (UYU 230/month) granting access to the digital edition (Diario and Séptimo Diario) plus opinion columns; Full Digital (UYU 440/month) granting full digital content access; and Full Digital + Print (UYU 700/month) bundling the printed magazine with all digital access. Content is distributed through the website, Facebook, Twitter, Instagram, YouTube, and a daily email newsletter, with the company distributing content in a single-country, domestic market context. The technology stack is described as a web-based digital news platform with no proprietary technical features, no mobile app, no public API, and no third-party integrations disclosed.

The content portfolio includes a core news website plus subscription products (Caras y Caretas Digital), video content (Caras y Caretas TV), audio content (the podcast), a print edition (Edición Impresa), and a sub-product (Séptimo Diario). The company employs 43 people and has no disclosed funding rounds, no parent company, no subsidiaries, no registered partnerships, no patents or trademarks, and no disclosed awards or certifications.

Name

Caras y Caretas

Legal name

Caras y Caretas s.a

Website

https://carasycaretas.com.uy

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Caras y Caretas is a privately held Uruguayan digital news publication headquartered in Montevideo, operating a subscription-based multi-format platform serving general Uruguayan readers with politics, society, culture, sports, and international news across web, print, TV, and podcast.

Ownership category

akta.pro rank

Headquarters

HQ city

Montevideo

HQ country

Uruguay

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Subscriptions: Monthly subscription fees for digital access to news content, columns, and daily edition. Three tiers: Digital (UYU 230), Full Digital (UYU 440), and Full Digital+Print (UYU 700).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Caras y Caretas s.a publishes a multi-format Uruguayan news and opinion media outlet comprising a digital news website, daily editions, opinion columns, television programs (Legítima Defensa, Macondo), podcasts, and a printed magazine. The company sells this content through three monthly subscription tiers — Digital (UYU 230), Full Digital (UYU 440), and Full Digital+Print (UYU 700) — targeting Uruguayan readers seeking independent journalism, political analysis, and cultural coverage.

Product overview

Caras y Caretas is a comprehensive Uruguayan news and media publication organized as a multi-platform offering. The core product is the digital news website providing coverage across Politics, Society, Labor Unions, International News, Sports, Culture, and specialized sections. The business operates on a tiered subscription model combining digital access (Caras y Caretas Digital with Diario and Séptimo Diario content), video content (Caras y Caretas Tv), audio content (Podcast), and print edition (Edición Impresa). The platform also features community engagement tools, a newsletter subscription, and live event coverage.

Differentiator

Problem solved

Functional benefit

Brands

• Caras y Caretas Tv: Television section featuring video content including shows like Legítima Defensa and Macondo
• Edición Impresa

Products and services

• Caras y Caretas Digital Subscription
• Edición Impresa (Print Edition)
• Caras y Caretas Tv
• Caras y Caretas Podcast

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• The New York Times en Español:
• Substack: Subscription publishing platform enabling independent writers and journalists to monetize newsletters. Comparable as an alternative model for direct-to-consumer paid digital journalism that competes for the same independent-news subscriber wallet.

Broad incumbents

• BBC Mundo: BBC's Spanish-language international news service. Comparable as a large-scale news outlet serving Spanish-speaking audiences with politics, culture, and international coverage, competing indirectly for digital attention.

Regional players

• Infobae: Leading Spanish-language digital news outlet headquartered in Argentina with broad Latin American reach. Comparable as a digital-first subscription-supported news brand covering politics, culture, and opinion in the same regional market.
• El Salto (Argentina): Spanish cooperative digital newspaper focused on independent journalism, similar in positioning to Caras y Caretas. Comparable as a regional Spanish-language independent news outlet with subscription support covering politics, culture, and human rights.

Direct peers

• El Observador: Uruguayan newspaper with a strong digital subscription business. Directly comparable as a national news outlet with a paid digital model and broad section coverage of politics, business, and culture.
• El País Uruguay: Uruguay's highest-circulation daily newspaper with a digital edition. Comparable as a multi-platform national news brand covering politics, society, sports, and culture, competing for the same Uruguayan news audience.
• La Diaria: Uruguayan independent digital news outlet that launched a paid digital subscription model in 2018. Directly comparable as a subscription-based, independent digital-first news publication serving Uruguayan readers.
• La República (Uruguay): Uruguayan national daily with a strong digital presence and political/opinion focus. Comparable as a multi-section news outlet serving Uruguayan readers with editorial content spanning politics, society, and culture.
• Montevideo Portal: Major Uruguayan digital-native news site covering national news, politics, and culture. Comparable as a digital-first news platform competing for the same Uruguayan general-interest reader audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Customer concentration

• Xx.com/CarasyCaretasuy
• YouTubeyoutube.com/channel/UCGc2JWsZwMX9w4BQ3w2ubcA
• Facebookfacebook.com/CarasyCaretasuy
• Instagraminstagram.com/carasycaretasuy
• LinkedInlinkedin.com/company/caras-y-caretas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caras y Caretas