Caravanserai Partners SL

What Caravanserai Partners SL does

Caravanserai Partners SL is a privately-held licensing agency headquartered in Sant Cugat del Vallès, Barcelona, Spain. The firm operates as an intermediary between international intellectual property owners (licensors) and Iberian-based companies seeking official licenses to use branded characters, trademarks, and imagery on consumer products. Its mandate portfolio spans more than 18 brands, including heritage children's properties (Peter Rabbit via Penguin Ventures, Pippi Longstocking via Astrid Lindgren Company, Miffy via Mercis bv, The Gruffalo via Magic Light, Le Petit Prince via Sogex), classic entertainment characters (Popeye, Olive Oyl, Flash Gordon via King Features and other rights holders), contemporary children's IP (Molang via Millimages, Nelly Jelly, Leo the Truck, Little Corgi Cuties, Sophie la girafe via Deliso), and lifestyle or specialty brands (Moulin Rouge, Roadsign Australia, International Space Archives). The firm supports the full licensing lifecycle from contract negotiation and legal compliance through to brand-building and licensee management, with a focus on Spain and Portugal.

The business model is agency-based, generating revenue through commissions and fees on licensing arrangements negotiated between IP owners and licensees. Pricing is not publicly disclosed and is described as project-dependent, with structures ranging from royalties and fixed fees to sales-percentage arrangements. The go-to-market is direct B2B: Caravanserai engages rights holders to obtain representation mandates and simultaneously cultivates a roster of licensees in the Iberian Peninsula. Named enterprise clients include women's apparel retailer Women'secret, Inditex's Zara Kids, and Mango, all of which have launched licensed product collections tied to the represented portfolio. The company employs a small core team (6 employees per firmographic data, with the broader team claiming 40+ years of combined licensing, retail, and marketing experience). The firm operates a multi-language website in English, Spanish, Catalan, and Portuguese, and maintains presence on Instagram and Twitter/X. There is no proprietary technology platform, no app, no API, and no disclosed AI/ML capabilities; Caravanserai is a services business rather than a technology company.

Name

Caravanserai Partners SL

Legal name

Caravanserai Partners SL

Website

https://caravanserai.eu

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Caravanserai Partners SL is a Barcelona-based licensing agency representing more than 18 international IP brands (including Peter Rabbit, Miffy, Le Petit Prince, Popeye, and Molang) as a licensing agent for the Iberian Peninsula, connecting rights holders with licensees.

Ownership category

akta.pro rank

Headquarters

HQ city

Sant Cugat del Vallès

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Licensing Agency Services: Caravanserai generates revenue as a licensing agent representing intellectual property brands. They act as intermediary between brand owners and companies seeking to use licensed characters/IP on products. Revenue comes from agency commissions and licensing fees negotiated on behalf of IP owners.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Caravanserai Partners SL is a Barcelona-based licensing agency that represents international intellectual property brands (children's characters, entertainment franchises, and lifestyle properties) for the Iberian Peninsula (Spain and Portugal). The company acts as an intermediary between IP owners (licensors) and licensees, negotiating agreements, securing official licenses, managing contracts, and providing brand-building support. Revenue is generated through agency commissions and licensing fees.

Product overview

Caravanserai Partners SL is a Barcelona-based licensing agency with over 40 years of experience in licensing, retail and marketing. The company acts as a licensing agent representing an extensive portfolio of entertainment, children's character, and lifestyle brands for the Iberian peninsula and international markets. Their portfolio includes iconic children's properties (Peter Rabbit, Le Petit Prince, Miffy, Pippi Longstocking, The Gruffalo, Nelly Jelly, Leo the Truck), classic entertainment characters (Popeye, Flash Gordon, Olive Oyl, Cuphead), lifestyle brands (Moulin Rouge, Roadsign, Little Corgi Cuties), and specialized properties (Sophie la girafe, International Space Archives, Molang). The company offers licensing agency services, brand representation, and strategic licensing consultation for brands, licensors, licensees, and manufacturers.

Differentiator

Problem solved

Functional benefit

Products and services

• Peter Rabbit Licensing Representation
• Le Petit Prince (El Principito) Licensing Representation
• Miffy Licensing Representation
• Pippi Longstocking Licensing Representation
• The Gruffalo Licensing Representation
• Little Corgi Cuties Licensing Representation
• Nelly Jelly Licensing Representation
• Sophie la girafe Licensing Representation
• Molang Licensing Representation
• Leo the Truck Licensing Representation
• Flash Gordon Licensing Representation
• Olive Oyl Licensing Representation
• International Space Archives (ISA) Licensing Representation
• Roadsign Licensing Representation
• Moulin Rouge Licensing Representation
• Cuphead Licensing Representation
• Popeye Licensing Representation
• Licensing Agency Services

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Astrid Lindgren CompanycoreChannel Partner/ Reseller/ DistributorAstrid Lindgren Company is the rights holder for Pippi Longstocking character. Caravanserai acts as licensing agent representing Pippi Longstocking in the Iberian Peninsula.
• Penguin VenturescoreChannel Partner/ Reseller/ DistributorPenguin Ventures manages Peter Rabbit licensing. Caravanserai represents Peter Rabbit brand as licensing agent for Iberian market.
• SogexcoreChannel Partner/ Reseller/ DistributorSogex is the licensing representative for Le Petit Prince (The Little Prince). Caravanserai serves as sub-agent for Iberian Peninsula.
• Mercis bvcoreChannel Partner/ Reseller/ DistributorMercis bv owns and manages Miffy brand rights. Caravanserai represents Miffy as licensing agent in Iberian market.
• Magic LightcoreChannel Partner/ Reseller/ DistributorMagic Light manages The Gruffalo and Friends licensing program. Caravanserai represents these brands in Iberian Peninsula.
• DelisocoreChannel Partner/ Reseller/ DistributorDeliso is associated with Sophie la girafe brand. Caravanserai represents this iconic baby toy brand for licensing in Iberian market.
• King FeaturescoreChannel Partner/ Reseller/ DistributorKing Features is the licensing arm for Popeye character. Caravanserai represents Popeye brand in Iberian Peninsula.
• Nelly Jelly WorldminorChannel Partner/ Reseller/ DistributorNelly Jelly World (Kakė Makė) is a Lithuanian children's brand. Caravanserai represents this IP for Iberian licensing.
• Project FirstminorChannel Partner/ Reseller/ DistributorProject First develops Leo the Truck children's content. Caravanserai represents this YouTube-based brand for licensing in Iberian Peninsula.
• CUTESYminorChannel Partner/ Reseller/ DistributorCUTESY created Little Corgi Cuties characters by Jerrod Maruyama. Caravanserai represents this cute character brand for Iberian licensing.
• International Space Archives (ISA)minorChannel Partner/ Reseller/ DistributorISA provides space exploration imagery including NASA and international space programs content for licensing. Caravanserai represents ISA for Iberian market.
• Flash Gordon RightsminorChannel Partner/ Reseller/ DistributorFlash Gordon is a classic science fiction character. Caravanserai represents this iconic brand for licensing in Iberian Peninsula.
• Moulin RougecoreChannel Partner/ Reseller/ DistributorMoulin Rouge in Paris is an iconic French entertainment venue and brand. Caravanserai represents this premium brand for licensing in Iberian market.
• MillimagescoreChannel Partner/ Reseller/ DistributorMillimages is one of the oldest independent animation studios in Europe and developed Molang. Caravanserai was appointed as licensing agent for Molang across the Iberian peninsula.
• Roadsign AustraliaminorChannel Partner/ Reseller/ DistributorRoadsign Australia is an Australian outdoor lifestyle brand founded in 1985 by Roger Carthew. Caravanserai represents this brand for Iberian licensing.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• LMCA (License Marketing & Communications Agency): Long-standing European/global licensing agency representing licensors in retail and consumer product categories. Closely comparable function as a licensing agent negotiating deals on behalf of IP owners, though operating at international scale.
• Tycoon Enterprises: European (Italian-rooted) licensing agency representing entertainment and character properties across multiple European territories. Closely comparable in function as a sub-regional licensing agent in continental Europe.
• Global Icons: Multi-territory licensing agency representing premium and celebrity brands into consumer products and retail. Comparable in negotiating licensing deals between IP holders and manufacturers/licensees.
• Rocket Licensing: UK-based licensing agency representing entertainment, sport, and lifestyle brands into UK and international markets. Highly comparable as a regional/specialized licensing agent model competing for similar IP mandates.
• Lisle Licensing: Independent licensing agency representing brands and entertainment properties into consumer product categories. Comparable agency structure and IP-to-licensee matchmaking function.
• Beanstalk: Global brand licensing agency representing major consumer and entertainment IP owners across categories and regions. Directly comparable business model (licensing agent, commission-based, IP representation) with deeper multinational coverage than Caravanserai's Iberian focus.
• Born Licensing: Specialist entertainment licensing agency focused on music, film, and entertainment brands; highly comparable in representing consumer-facing entertainment IP via licensing deals to retail/manufacturing partners.
• Bulldog Licensing: Independent UK-based licensing agency representing entertainment, design, and brand IP - functionally similar agency model serving a specific regional market with mixed entertainment/lifestyle IP.

Emerging players

• Fluid Worldwide: Independent licensing and brand extension consultancy that secures licenses and partnerships for IP owners and licensees. Comparable in offering licensing representation and strategic IP-partnership services, though more consultancy than pure agency model.

Broad incumbents

• WildBrain CPLG: One of the largest global licensing agencies (formerly CPLG prior to WildBrain acquisition), representing major entertainment and consumer brands across multiple regions including Europe. Most directly comparable in business function (licensing agency for IP/brands), though at materially larger scale and broader geographic footprint than Caravanserai.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CaravanseraiP
• Instagraminstagram.com/caravanserai.eu
• LinkedInlinkedin.com/company/caravanserai-partners

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caravanserai Partners SL