Carbonpecas Ltda

What Carbonpecas Ltda does

Carbonpecas Ltda is a privately held Brazilian distribution business founded in 1990 and headquartered in Guararema, São Paulo, that resells electrical replacement parts and consumables primarily to hardware stores and independent repair shops. The company operates as an e-commerce distributor (WooCommerce platform) with four core product categories — carbon brushes (escovas de carvão, ~578 SKUs), electrical materials (~395 SKUs), power tools and accessories (~504 SKUs), and electric motors and capacitors (~462 SKUs) — totaling roughly 1,900 SKUs spanning compatibility with major tool brands such as Bosch, Makita, Einhell, and Tramontina.

The business runs on a WhatsApp-based inside-sales model rather than transactional e-commerce: pricing is quote-based, regional WhatsApp numbers are staffed for each major Brazilian region (Norte, Nordeste, Sudeste, Sul, Centro-oeste) and selected São Paulo sub-zones, and orders are fulfilled with nationwide delivery. Revenue is generated almost entirely from one-time product sales with no disclosed subscription, service, or licensing layer. Customer support and finance are also routed through dedicated WhatsApp lines, indicating an owner-operated, low-overhead operating model consistent with a 15-employee headcount.

The company carries no disclosed institutional capital, parent entity, or M&A history, and shows no evidence of proprietary technology beyond its product-data catalog. Its competitive position is therefore a function of catalog breadth, regional sales coverage, and SMB relationships rather than any technology, brand, or regulatory differentiation.

Name

Carbonpecas Ltda

Legal name

Carbonpecas Ltda

Website

https://carbonpecas.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Carbonpecas Ltda is a Brazilian e-commerce distributor of carbon brushes, electrical materials, power tool parts, and electric motors, serving hardware stores and independent repair shops nationwide through regional WhatsApp-based inside sales and quote-based pricing.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Revenue generated from the sale of carbon brushes, electrical materials, electric motors, and power tool parts. The company operates as a distributor/reseller of replacement parts for various machines and equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Carbonpecas Ltda distributes and resells replacement parts for electric motors and power tools, with carbon brushes (escovas de carvão) as its flagship product line. The portfolio spans over 1,900 SKUs across four categories: carbon brushes (578 products), electrical materials such as connectors and terminals (395 products), power tool spare parts (504 products), and electric motors and capacitors (462 products). Orders are processed through WhatsApp-based inside sales with nationwide delivery across Brazil.

Product overview

Carbonpecas Ltda operates as a Brazilian e-commerce distributor specializing in electrical components and spare parts. The company offers a comprehensive product portfolio organized into four main categories: (1) Carbon brushes (Escovas de Carvão) as the core product line with 578 products for motors and power tools across brands like Bosch, Makita, Einhell, Tramontina, and others; (2) Electric motors and capacitors with 462 products including electrolytic capacitors and centrifugal motor components; (3) Electrical materials with 395 products encompassing terminals, connectors, heat-shrink tubing, and wiring accessories; and (4) Power tools with 504 products including sanding discs and tool spare parts. The company operates as a WooCommerce-based e-commerce platform with nationwide delivery across Brazil, serving both retail customers and businesses in the electrical equipment maintenance and repair market.

Differentiator

Problem solved

Functional benefit

Products and services

• Carbon Brushes (Escovas de Carvão) Replacement carbon brushes (escovas de carvão) used as electrical components in electric motors and power tools. The catalog includes 578 distinct products compatible with brands such as Bosch, Makita, Einhell, and Tramontina, covering power tools, household appliances, generators, welding equipment, and hospital equipment. Sold to hardware stores and repair shops throughout Brazil.
• Electrical Materials (Materiais Elétricos) Wiring accessories and electrical connection components including 395 products such as pre-insulated terminals (terminais pré isolados), tubular double terminals (terminal tubular duplo), twist connectors (conector torção superlink), taplink connectors (conector derivação taplink), porcelain connectors (conector de porcelana), and heat-shrink tubing (termocotratil). Sold to hardware stores and repair shops for installation and maintenance work.
• Power Tools (Ferramentas Elétricas) Power tools and replacement parts/accessories with 504 SKUs including sanding discs (disco de lixa), jigsaw spare parts (serra tico tico), grinder armatures (induzido esmerilhadeira 7"), and other tool components. Intended for hardware store resellers and repair shops servicing a range of power tool brands.
• Electric Motors (Motores Elétricos) Electric motors and motor components with 462 products including electrolytic capacitors (capacitor eletrolítico), centrifugal motors (centrífugo), and motor components for industrial and commercial applications. Sold to hardware stores and repair shops for use in motor servicing and replacement.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• WEG: Brazil's largest electric motor and electrical equipment manufacturer. Relevant because carbon brushes are major wear components in WEG motors, making WEG-compatible parts a meaningful share of Carbonpecas's catalog and target customer base.
• Tramontina: Major Brazilian manufacturer of electrical tools, motors, and household products. While not a pure distributor, its branded products are among the compatible items Carbonpecas supplies replacement parts for (e.g., motors and power tools).
• Bosch Power Tools Brasil: Major power tool brand whose products are among the named compatibles for Carbonpecas's carbon brushes. As an OEM, Bosch drives the underlying installed base that creates recurring aftermarket demand for the kind of spare parts Carbonpecas distributes.
• Makita Brasil: Power tool OEM whose products are explicitly listed as compatible with Carbonpecas's carbon brushes. Drives the aftermarket installed base that supports recurring carbon brush replacement demand.
• Steck: Established Brazilian manufacturer of electrical materials, wiring devices, and accessories. Overlaps with Carbonpecas's electrical materials category and serves the same Brazilian hardware and electrical contractor channel.
• Schneider Electric Brasil: Global electrical equipment manufacturer and distributor. Operates a wide portfolio overlapping with electrical materials and motor components, serving the same industrial and commercial buyers as Carbonpecas.

Direct peers

• Casa do Eletricista: Brazilian e-commerce retailer specializing in electrical materials and components for installers and repair shops. Directly comparable as a B2B-focused online distributor of replacement electrical parts in the same customer segment.
• Elétrica Santa Luzia: Brazilian electrical materials distributor and retailer serving hardware stores, contractors, and repair shops nationwide. Closely comparable as a multi-category electrical parts distributor with deep SKU breadth and B2B focus in the same replacement-parts market.

Regional players

• Romagnole: Brazilian manufacturer of electrical distribution equipment, transformers, and materials. Relevant adjacent comparable in the electrical components supply chain serving Brazilian utilities and industrial customers.

Emerging players

• Eletricista Online: Brazilian online electrical materials retailer focused on serving independent electricians and small repair shops. Comparable as a digital-native player in the same SMB customer segment with a similar product portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/carbonpecas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carbonpecas Ltda