Cardia International A/S

What Cardia International A/S does

Cardia International A/S is a Danish private medical device company operating under the CardiAid brand, founded in 2006 and headquartered at Helligkorsvej 33C in Roskilde, Denmark. The company designs, manufactures, and distributes the CardiAid Automated External Defibrillator (AED) — a public-access device engineered to deliver life-saving defibrillation in the critical minutes before professional responders arrive. Its core product is built around fully automatic operation intended for use by untrained bystanders, with a safety architecture that only delivers a shock when medically necessary, and the portfolio is supplied in accordance with ILCOR 2020 ERC Resuscitation Guidelines.

The product ecosystem centers on the CardiAid AED and extends to a Trainer-AED for instructional use, Storage and Protection enclosures, single-use Disposables (electrode pads and batteries), and Signalisation Products for locating devices in public venues. A newer Connected Solutions offering adds remote monitoring and fleet-management capability to deployed units, hinting at a shift from pure hardware sales toward a connected-service revenue layer.

The company goes to market almost entirely through an international distributor network covering the Netherlands, the United Kingdom, Switzerland (French market), Lithuania, and Iran, each supported by a country-specific localized website and a central distributor portal. Pricing is quote-based and handled directly through Dutch contact lines, with multi-year contracts typical for hardware deployments in schools, shopping centres, sports complexes, and businesses. With 8 employees, Cardia operates as a focused niche hardware business whose growth depends on distributor productivity and the attach rate of consumables and connected services to its installed base.

Name

Cardia International A/S

Legal name

Cardia International A/S

Website

https://cardiainternational.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Cardia International A/S (CardiAid) is a Danish medical device company that designs, manufactures, and distributes the CardiAid Automated External Defibrillator and related consumables, accessories, and connected monitoring solutions for public-access use through international distributors across Europe and the Middle East.

Ownership category

akta.pro rank

Product category

Automated External Defibrillators (Medical Devices)

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Cardiac Rhythm Management (Pacemakers, ICDs, CRT) (HLAHAFAC)

akta.pro secondary industries

Electrophysiology (Heart Rhythm) (HLAKABAC), Emergency Medical Response & On-Campus EMS/AED Programs (EDAEACAO)

Keywords

• Automated external defibrillators
• Public access AEDs
• Cardiac emergency equipment
• Medical device manufacturing
• AED accessories and consumables

Headquarters

HQ city

Roskilde

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D

Revenue model

1. AED Device Sales: Sale of CardiAid Automated External Defibrillator devices and related accessories including training units, storage/protection products, disposables, and signalisation products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Cardia International A/S designs, manufactures, and distributes the CardiAid Automated External Defibrillator (AED) and an ecosystem of related products for public access defibrillation. The portfolio includes the core CardiAid AED designed for operation by any bystander, the CardiAid Trainer-AED for training, storage/protection enclosures, single-use disposables (electrode pads and batteries), signalisation products for AED location marking, and Connected Solutions for remote monitoring of deployed devices.

Product overview

Cardia International A/S offers a unified product portfolio centered on the CardiAid AED — an automated external defibrillator designed for public access use. The portfolio includes complementary products: the CardiAid Trainer-AED for training purposes, Storage and Protection cases for device housing, Disposables (electrode pads and batteries) as consumable replenishment items, and Signalisation Products for location identification. The company also provides Connected Solutions as an enhanced service layer enabling remote monitoring of deployed AED units. The core CardiAid AED serves as the central product, with training, accessories, consumables, and connected features forming an integrated ecosystem for cardiac emergency preparedness.

Differentiator

Problem solved

Functional benefit

Products and services

• CardiAid AED Primary automated external defibrillator (AED) designed for public access use, enabling life-saving defibrillation by anyone in cardiac emergencies. Operates fully automatically and only delivers a shock when medically necessary, supplied in accordance with ILCOR 2020 ERC Resuscitation Guidelines.
• CardiAid Trainer-AED Training device used to simulate AED operation for instructional purposes, allowing users to practice emergency response scenarios without delivering actual shocks.
• Storage and Protection Protective storage solutions for AED devices, including cabinets, cases, and enclosures designed to protect the device and ensure accessibility in emergency situations.
• Disposables Single-use medical consumable products including electrode pads and batteries required for AED operation.
• Signalisation Products Signage and marking products to identify AED locations, improve visibility, and guide users to defibrillation equipment in emergency situations.
• Connected Solutions Connected AED monitoring and management service that enables remote tracking, status monitoring, and connectivity features for deployed AED devices.

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• New FountainminorOthersWeb design agency responsible for the CardiAid website development, listed as 'Website door: New Fountain' in website footer.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Mindray: Mindray is a large Chinese MedTech company whose BeneHeart series targets the same public-access AED market as CardiAid across Europe and emerging markets. As a much larger incumbent with broader monitoring and defibrillator lines, Mindray is a relevant scale benchmark and competitive threat.
• ZOLL Medical Corporation: ZOLL manufactures the AED Plus and AED 3 public-access defibrillators, plus professional defibrillators and rescue devices. It competes head-to-head with CardiAid in workplaces, schools, and sports facilities, and is also recognized for AED program management software that overlaps with CardiAid's Connected Solutions.
• Nihon Kohden: Nihon Kohden is a Japanese MedTech manufacturer producing professional and public-access defibrillators (Cardiolife AED-3100/3150) alongside patient monitoring. As a broader cardiovascular-device incumbent with growing AED ambitions outside Japan, it is a useful international benchmark for CardiAid's product and regulatory positioning.
• Philips (HeartStart AED): Philips sells the HeartStart line of automated external defibrillators (HS1, FR3, FRx) for public access and professional use, targeting the same schools, sports, and workplace buyers as CardiAid. It is the dominant global AED brand and the most direct benchmark for CardiAid's positioning and pricing.
• Stryker (Physio-Control / LifePak): Stryker owns the LifePak and HeartSine AED product lines, supplying public-access and professional defibrillators worldwide. Like Philips and ZOLL, it bundles hardware, consumables, and program management, providing a consolidated competitive benchmark against CardiAid's single-product focus.

Emerging players

• CU Medical Systems: CU Medical Systems is a Korean manufacturer of public-access AEDs (i-PAD, Saver One) that has expanded internationally, including in Europe. It targets the same schools, sports, and workplace segments as CardiAid and represents the kind of overseas AED specialist challenger CardiAid faces.

Direct peers

• Cardiac Science (a ZOLL brand): Cardiac Science's Powerheart G3/G5 AED line competes in the same public-access AED segment (schools, businesses, sports venues) as CardiAid. It is now part of ZOLL, but the Powerheart product line continues to overlap directly with CardiAid's feature set and target buyers.
• Schiller Medical: Schiller is a Swiss-founded MedTech company that markets the FRED (PA-1, Easy) line of automated external defibrillators alongside professional defibrillators and monitoring. It is a natural regional peer to CardiAid in Europe — same product category, overlapping customer base, similar mid-sized independent positioning.
• Defibtech: Defibtech is a US-based dedicated AED manufacturer (Lifeline VIEW, Lifeline ARM) focused on public-access defibrillators for schools, offices, and first responders. As a specialist challenger to Philips/ZOLL in the same niche CardiAid occupies, Defibtech is a strong direct peer in scale, product mix, and channel strategy.
• Heartsine Technologies (Stryker): HeartSine (now owned by Stryker) produces the Samaritan PAD public-access AED line — a compact, user-friendly defibrillator explicitly targeting non-trained bystanders. Its positioning around portability and ease-of-use most closely mirrors CardiAid's "most user-friendly AED" narrative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cardiaidaed
• YouTubeyoutube.com/user/CardiAid
• Facebookfacebook.com/cardiaidaed
• Instagraminstagram.com/CardiAid_aed
• Pinterestpinterest.com/cardiaid_aed
• LinkedInlinkedin.com/company/cardia-international

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cardia International A/S