Ngân hàng TMCP Hàng Hải

What Ngân hàng TMCP Hàng Hải does

Ngân hàng TMCP Hàng Hải Việt Nam (MSB) is a publicly listed Vietnamese joint-stock commercial bank founded in 1991 as the country's first JSC bank. Operating across 51 of Vietnam's 64 provinces through 274 branches and transaction offices and 500 ATMs, MSB serves individual retail customers, priority/HNW segments, SMEs, and large corporate clients through dedicated relationship managers (RM, SRM, RM SME, RM LC). Revenue is generated primarily through interest income on lending across retail and corporate books, complemented by transaction fees from cross-sell of CASA deposits, credit cards, bonds, life insurance (Prudential), forex, international payments, and trade finance via a USD Nostro relationship with Wells Fargo.

MSB's technology platform is undergoing a major modernization anchored by the 'Digital Factory' (Nhà máy số) program launched in June 2021 with approximately 2,000 billion VND (~2 trillion VND) of investment. The program pairs strategic consulting from BCG with a Core Banking upgrade through Temenos, supported by cloud infrastructure from AWS and additional technology partnerships with IBM. Distribution is hybrid: a nationwide physical network of branches and ATMs augmented by 100% digital online account opening, online international money transfers, and digital FX services accessible directly to corporate and retail customers.

The go-to-market model is sales-led with field relationship managers carrying out cross-selling against a bank-provided customer database. Compensation is hybrid (base + uncapped commission + product/partner bonuses) across sales roles, while technology hires are compensated at 15-18 months' salary per year plus project bonuses. The bank's customer base spans mass-market retail through 274 branches, priority/VIP banking served by dedicated SRMs (with VIP travel and product incentives), and corporate banking divided into SME and large-corporate lanes, with a recent emphasis on digital acquisition through the D-INNOVATION technology talent program and digital-first product launches.

Name

Ngân hàng TMCP Hàng Hải

Legal name

Ngân hàng TMCP Hàng Hải Việt Nam

Website

https://career.msb.com.vn

Company type

Public

Founded year

1991

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

MSB (Ngân hàng TMCP Hàng Hải) is a publicly listed Vietnamese joint-stock commercial bank founded in 1991, serving retail, priority, SME, and large-corporate customers across 274 branches and 500 ATMs in 51 of Vietnam's 64 provinces, with a major Digital Factory-led modernization underway.

Ownership category

akta.pro rank

Product category

Commercial Banking

NAICS

Commercial Banking (52211), Commercial Banking (522110), Depository Credit Intermediation (5221)

SIC

State Commercial Banks (6022), National Commercial Banks (6021)

akta.pro industry

PRIMARYFSABABAC

SME Deposits & Business Accounts (Operating, Savings, CDs)

Financial & Insurance/Banking (Commerical, Retail & Consumer)/Commercial Banking (SME & Middle Market)

SECONDARYFSABAIAD

Account & Balance Services (Operating accounts, statements, eBAM)

Financial & Insurance/Banking (Commerical, Retail & Consumer)/Transaction Banking (Cash Management & Treasury Services)

SECONDARYFSAMAIAB

SME & Business Cross-Border Payments (B2B)

Financial & Insurance/Payments & Transaction Processing/Cross-Border Payments & Remittances

Keywords

• Commercial banking services
• Retail deposit accounts
• Corporate lending
• Priority wealth management
• Trade finance services

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Interest Income: As a commercial bank (Ngân hàng TMCP), MSB generates primary revenue from interest income on lending activities including mortgage loans, secured and unsecured credit, and SME lending. The bank serves both retail and corporate segments with credit products.
2. Priority Banking (SRM) Services: Revenue from serving priority/premium customers (VIP, high-net-worth individuals) through dedicated Senior Relationship Managers (SRM). Products include corporate bonds (Bond), fund deposits (FD), current account deposits (CASA), life insurance, foreign exchange (Forex), international transfers, credit cards, and payment accounts. Commission and fee income generated from cross-selling these products.
3. Retail Banking Products and Credit: Revenue from retail customers through Relationship Managers (RM) selling credit products, insurance (life insurance), CASA deposits, forex services, bonds, and term deposits. Income is driven by sales volume, loan origination fees, and cross-sell commissions.
4. International Payment and Trade Services: Revenue from international payment services, foreign exchange transactions, and trade financing for corporate and individual clients engaged in import/export. MSB maintains a USD Nostro account at Wells Fargo for these services.
5. Life Insurance Distribution: MSB distributes life insurance products (bảo hiểm nhân thọ) through its banking channels as a complementary product, earning commission income from insurance partners including Prudential.
6. Digital Banking and Transaction Services: Revenue from digital banking services including online account opening (100% digital), international money transfers, foreign exchange sales at competitive rates, and corporate banking digital solutions as part of MSB's digitalization strategy.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

MSB is a Vietnamese universal commercial bank providing retail, priority/VIP, and corporate banking products — current accounts (CASA), savings and time deposits (FD), credit cards, personal/mortgage loans, corporate credit, trade finance, international payments, and life insurance distribution (bancassurance with Prudential). Services are delivered through 274 branches and transaction offices, 500 ATMs, dedicated relationship management teams (RM, SRM, RM LC, RM SME), and digital banking channels across 51 provinces.

Product overview

MSB operates as a universal commercial bank offering a unified retail and corporate banking platform. The product portfolio consists of retail banking services (current accounts, savings, credit cards, time deposits), corporate banking for SME and large corporate segments, priority relationship management (SRM) for VIP customers, and customer advisory services. MSB Care provides employee health benefits, while the D-INNOVATION program represents the bank's technology talent initiative for digital transformation. The bank serves customers through 274 branches, 500 ATMs across 51 provinces, with a registered capital of 11,750 billion VND.

Differentiator

Problem solved

Functional benefit

Brands

• MSB D-INNOVATION: MSB's technology and digital talent recruitment program focused on IT professionals, data scientists, and digital transformation specialists. Invested approximately 2,000 billion VND in technology super-projects.
• MSB Techie Talent
• MSB Career

Products and services

• Retail Banking Services Comprehensive retail banking product suite for individual customers: current accounts (CASA), savings deposits, time deposits (FD), credit cards, personal loans (secured and unsecured), mortgage loans, foreign exchange, and life insurance distribution, delivered via 274 branches and transaction offices, 500 ATMs, and digital channels across 51 Vietnamese provinces.
• Corporate Banking (SME & Large Corporate) Banking products and relationship management for Vietnamese corporate clients: corporate credit facilities, working capital loans, trade finance, cash management, and 100% digital account opening, delivered through dedicated RM LC (Large Corporate) and RM SME (SME) relationship managers.
• Priority Banking (SRM Senior Relationship Manager Service) Priority/VIP banking service for affluent Vietnamese customers offering corporate bonds, fund deposits (FD), CASA, life insurance, foreign exchange, international transfers, credit cards, and payment accounts, delivered through dedicated Senior Relationship Managers (SRMs).
• Life Insurance Distribution (Bancassurance with Prudential) Distribution of Prudential life insurance products through MSB's retail and priority banking channels, with MSB RMs and SRMs earning cross-sell commissions on policies sold to bank customers.
• International Payment and Trade Finance Services USD-denominated international payment services and trade finance for corporate and individual clients engaged in import/export, executed through MSB's USD Nostro account at Wells Fargo N.A. supporting commercial, treasury, and trade payment flows.
• Digital Banking Services (Online Account Opening and International Transfer) Fully digital banking services accessible through MSB's online and mobile platforms: 100% online corporate account opening with immediate transaction capability and online international money transfer at competitive foreign exchange rates.

Quantifiable outcome

• 3-time 'Best Bank in Vietnam' award winner (after 30 years of development)
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Wells Fargo N.A.coreStrategic or Co-development Partner · 5 January 2022MSB maintains a USD Nostro account at Wells Fargo N.A. for international payment services (commercial, treasury, and trade payments). Wells Fargo awarded MSB the Special Recognition Award for 3 consecutive years for near-perfect accuracy and large transaction volumes in international payments.
• BCG (Boston Consulting Group)coreStrategic or Co-development Partner · 1 September 2021BCG serves as strategic consulting partner for MSB's Digital Factory initiative, providing strategic guidance for the bank's digital transformation and technology modernization program valued at ~2,000 billion VND.
• TemenoscoreTechnology or Integration · 1 September 2021Temenos is MSB's technology partner for Core Banking system upgrade as part of the Digital Factory project. Temenos is a globally scaled banking software company providing the platform for MSB's core banking modernization.
• TNG (Tập đoàn TNG)coreStrategic or Co-development PartnerTNG is described as MSB's 'strategic partner' (Đối tác chiến lược). TNG provides preferential benefits to MSB employees including housing (buying apartments, condominiums) and hotel accommodations. The partnership extends employee benefits beyond banking to lifestyle and housing.
• McKinsey & CompanyminorImplementation/ SI/ Consulting PartnerMcKinsey is mentioned as one of the prestigious consulting partners supporting MSB's talent development and succession planning programs (alongside Dale Carnegie). McKinsey provides consulting support for HR strategy and leadership development.
• Prudential (Prudential Vietnam)minorChannel Partner/ Reseller/ DistributorPrudential is an insurance partner whose products are distributed through MSB's banking channels. MSB relationship managers sell Prudential life insurance products to bank customers, earning commission income. Prudential trips to Malaysia and Hong Kong are mentioned as sales incentives for top-performing MSB staff.
• Cục Xúc tiến Thương mại - Ministry of Industry and Trade (MoIT)minorStrategic or Co-development PartnerMSB collaborates with the Ministry of Industry and Trade's Trade Promotion Department and Alibaba to organize seminars guiding import-export enterprises on business development during the Covid-19 pandemic, along with various financial solutions.
• Alibaba.comminorStrategic or Co-development PartnerMSB partners with Alibaba and the Ministry of Industry and Trade to support Vietnamese import-export enterprises through seminars and financial solutions aimed at business development during the pandemic period.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Techcombank (TCB): One of Vietnam's largest private joint-stock banks, leading in premium retail and digital banking. Comparable in product breadth, retail focus, and aggressive digital transformation strategy versus MSB.
• VPBank: Large Vietnamese joint-stock bank with strong retail and SME lending franchises. Competes directly with MSB in consumer credit, cards, and SME banking.
• TPBank (Tien Phong Bank): Mid-sized Vietnamese private bank with strong digital banking and innovation positioning. Comparable to MSB's emphasis on digital transformation and tech-led service models.
• Sacombank: Vietnamese joint-stock commercial bank with extensive retail and SME presence. Competes directly with MSB in the mass-market and SME banking segments across Vietnam.
• Saigon-Hanoi Commercial Joint Stock Bank (SHB): Vietnamese joint-stock commercial bank with a similar retail and SME focus, comparable balance-sheet scale, and broad provincial network. Closely comparable mid-tier competitor to MSB.
• Asia Commercial Bank (ACB): Joint-stock commercial bank in Vietnam with similar mid-large size, retail, and SME focus. Directly comparable as another Vietnamese JSCB competing for retail deposits, corporate lending, and digital banking customers.
• Military Commercial Joint Stock Bank (MBBank): Vietnamese joint-stock commercial bank with a comparable nationwide branch footprint and similar retail, SME, and corporate product mix. A close direct competitor for relationship banking and digital transformation leadership.
• HDBank: Vietnamese joint-stock commercial bank of similar size with a comparable retail/SME focus. Directly comparable in segment mix, branch footprint, and digital banking investments.

Broad incumbents

• Vietnam Joint Stock Commercial Bank for Industry and Trade (VietinBank): One of Vietnam's largest state-owned commercial banks with a comprehensive retail and corporate offering. Sets the competitive benchmark MSB must match in scale, funding cost, and product breadth.
• Joint Stock Commercial Bank for Foreign Trade of Vietnam (Vietcombank): Vietnam's largest state-owned commercial bank and dominant corporate/transaction banking player. Provides the benchmark for trade finance and FX capabilities that MSB's Wells Fargo partnership emulates at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tuyendung.msb
• LinkedInlinkedin.com/company/msbcareer

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ngân hàng TMCP Hàng Hải