Crocs

What Crocs does

Crocs, Inc. (NASDAQ: CROX) is a publicly traded global footwear company founded in 2002 and headquartered in Broomfield, Colorado. The company designs, manufactures, and sells casual footwear under two principal brands — Crocs and HEYDUDE (acquired in February 2022) — serving women, men, and children across consumer segments that prioritize comfort and value. Its core product technology is Croslite, a proprietary closed-cell foam resin material that delivers lightweight feel, comfort, and durability; this material underpins the iconic Classic Clog and the broader casual footwear range. Crocs' portfolio also includes HEYDUDE, a lightweight casual shoe brand originally created in Italy in 2008 and launched in the United States in April 2010, which was acquired as a wholly-owned subsidiary.

The company monetizes footwear through unit sales via two complementary go-to-market motions: wholesale distribution to global retailers and direct-to-consumer channels that include company-owned retail stores and owned e-commerce websites (crocs.com and heydude.com). Products reach customers in more than 85 countries, supported by a global distribution center network. Marketing is driven through organic social media presence on major platforms, a Crocs Club loyalty program, and a careers/employer brand presence in 9 languages across North America, Europe, and Asia.

Operationally, Crocs employs 5,900+ people worldwide spanning corporate, regional offices, retail stores, and distribution centers, with 495 open positions actively listed across both brands and supporting functions. The company is led by CEO Andrew Rees and CFO Patraic Reagan, with brand-specific presidents (Terence Reilly for HEYDUDE, Anne Mehlman for Crocs) and a board chaired by Thomas Smach. Pricing for entry-level retail roles is disclosed in the $14-$26/hour range; product retail pricing is not disclosed in the source data. Since inception, the company has sold over 850 million pairs of shoes globally.

Name

Crocs

Legal name

Crocs, Inc.

Website

https://careers.crocs.com

Company type

Public

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Short description

Crocs, Inc. (NASDAQ: CROX) is a publicly traded global footwear company that designs and sells casual Crocs and HEYDUDE branded shoes to women, men, and children in more than 85 countries through wholesale and direct-to-consumer channels.

Ownership category

akta.pro rank

Product category

Casual Footwear

NAICS

Footwear Manufacturing (3162), Shoe Retailers (4582)

SIC

Rubber & Plastics Footwear (3021)

akta.pro primary industry

Casual & Lifestyle Footwear (CRAAACAB)

akta.pro secondary industry

Casual & Fashion Footwear Manufacturing (Lifestyle/Streetwear) (IMAOAIAB)

Keywords

• Casual footwear
• Clog shoes
• Comfort footwear
• Women's men's children's shoes
• Wholesale footwear distribution

Headquarters

HQ city

Broomfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Footwear Sales: Sale of casual footwear products including Crocs and HEYDUDE brands through wholesale and direct-to-consumer retail and e-commerce channels
2. HEYDUDE Brand Acquisition: HEYDUDE was acquired by Crocs in February 2022, adding a second major footwear brand to the portfolio

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Crocs, Inc. designs, manufactures, and sells innovative casual footwear for women, men, and children under two brands—Crocs and HEYDUDE—featuring iconic styles such as the Classic Clog made with proprietary Croslite foam. Products are distributed globally through wholesale partners, owned retail stores, and direct-to-consumer e-commerce sites in more than 85 countries.

Product overview

Crocs, Inc. operates two main footwear brands: Crocs and HEYDUDE. Crocs is the core brand offering innovative casual footwear for women, men, and children, while HEYDUDE is an acquired brand (acquired in February 2022) offering lightweight and comfortable shoes. Both brands are sold through wholesale and direct-to-consumer channels in more than 85 countries worldwide. The company also operates retail stores and distribution centers globally. The brands are united by a focus on comfort and the company tagline 'Come As You Are™'.

Differentiator

Problem solved

Functional benefit

Brands

• Crocs: World leader in innovative casual footwear for women, men, and children, combining comfort and style with value that fans know and love.
• HEYDUDE

Products and services

• Crocs Brand Footwear Crocs is the company's flagship footwear brand offering innovative casual shoes for women, men, and children, combining comfort and style with value, including the iconic Classic Clog and other casual styles made with proprietary Croslite foam.
• HEYDUDE Brand Footwear HEYDUDE is a footwear brand offering super comfortable and lightweight shoes. Originally created in Italy in 2008, the brand entered the U.S. market in April 2010 and was acquired by Crocs, Inc. in February 2022 as a wholly-owned subsidiary brand.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• HEYDUDEcoreStrategic or Co-development Partner · 1 February 2022HEYDUDE was acquired by Crocs, Inc. in February 2022, adding a second major footwear brand to the portfolio. HEYDUDE shoes were created in Italy in 2008 and landed in the USA in April 2010. The acquisition created opportunities for both brands.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Steve Madden: Steve Madden designs and sells casual and lifestyle footwear globally through wholesale and DTC, with comparable target demographics, channel mix, and category exposure to Crocs.
• Deckers Outdoor: Deckers owns UGG and HOKA, two branded casual/comfort footwear lines, and is comparable to Crocs as a multi-brand, comfort-focused footwear company selling globally through wholesale and DTC.
• Birkenstock: Birkenstock is a heritage comfort footwear brand built on a proprietary footbed, comparable to Crocs in its comfort-led value proposition, cult brand status, and global DTC + wholesale distribution.
• Skechers: Skechers is a leading global casual and comfort footwear brand sold through wholesale and DTC channels across 180+ countries — the most direct comparable to Crocs in casual comfort positioning, scale, and distribution model.

Emerging players

• Toms: Toms is a casual lifestyle footwear brand with a mission-driven positioning and DTC/wholesale distribution, comparable to Crocs in casual everyday footwear but at smaller scale.
• Allbirds: Allbirds is a casual/comfort footwear brand built on proprietary sustainable materials, comparable to Crocs in comfort-driven positioning and DTC-first retail, though smaller in scale and narrower in category.
• On Holding: On is a premium lifestyle/athletic footwear brand that overlaps with Crocs in the comfort-casual consumer occasion and global DTC-led distribution, though positioned at a higher price point and athletic-led identity.

Broad incumbents

• Caleres: Caleres operates branded (Sam Edelman, Vince Camuto) and retail (Famous Footwear) footwear businesses; comparable to Crocs in wholesale/retail footwear distribution at scale, though more retail-skewed.
• Wolverine World Wide: Wolverine World Wide is a multi-brand footwear conglomerate (Merrell, Saucony, Chaco) with casual and comfort lines, comparable to Crocs as a brand-portfolio operator distributing globally through wholesale and DTC.

Regional players

• Genesco: Genesco operates Journeys and other footwear retail concepts plus branded footwear (Schuh); comparable to Crocs as a footwear-focused retailer/brand operator with multi-brand exposure.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/crocs
• YouTubeyoutube.com/user/crocs
• Facebookfacebook.com/crocs
• LinkedInlinkedin.com/company/crocs
• Instagraminstagram.com/crocs/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crocs