Asian Honda Motor Co., Ltd.

What Asian Honda Motor Co., Ltd. does

Asian Honda Motor Co., Ltd. is the regional headquarters for Honda Motor Co., Ltd. (Japan) across Asia & Oceania, headquartered at 14 Surasak Road, Silom, Bang Rak, Bangkok 10500, Thailand. Founded in 1964, the entity coordinates and oversees 25+ wholly-owned subsidiaries operating in 13 countries: Australia, Bangladesh, India, Indonesia, Korea, Malaysia, New Zealand, Philippines, Taiwan, Thailand, and Vietnam. The subsidiary network spans automobiles (Honda Automobile Thailand, Honda Cars India, Honda Malaysia, Honda Cars Philippines, Honda Taiwan, Honda Korea, Honda Australia), motorcycles (Boon Siew Honda, Honda Philippines Inc., Thai Honda, Bangladesh Honda, Honda Taiwan Motor), power equipment (Honda India Power Products, Honda Power Products Indonesia, Honda Australia M.C. & P.E.), parts manufacturing (Asian Parts Manufacturing, Honda Parts Manufacturing Corp., Honda Precision Parts Manufacturing Indonesia, Vietnam Autoparts), three regional R&D centers (Honda R&D Asia Pacific, Honda R&D Southeast Asia, Honda R&D India), engineering services (Honda Engineering Asian), accessories distribution (Honda Access Asia & Oceania), and captive financing (Honda Leasing Thailand). Manufacturing plants are located in Thailand (Ayutthaya), Philippines (Laguna, Batangas), India (Greater Noida), Taiwan (Pingtung), Indonesia (Jakarta), Vietnam (Hung Yen), and Malaysia (Penang).

The company's core products are automobiles, motorcycles, and power equipment (generators, water pumps, outdoor power equipment), supported by genuine parts, aftersales service, warranty programs, and the Honda Certified Technician (HCT) training program. Technology is described as automotive manufacturing and mobility technology; the most notable proprietary process is the NH Circle / Quality Circles program — a continuous-improvement initiative engaging approximately 20,000 Honda associates globally for over 20 years.

The business model is hardware sales of vehicles, motorcycles, and power equipment distributed through authorized dealer networks across the region, supplemented by parts and aftermarket service revenue. The go-to-market is dealer-led and enterprise field sales, with dedicated corporate fleet sales covering rental, corporate, and non-private channels. Customer segments are horizontal: individual consumers, corporate fleet customers, and the dealer network itself. Pricing is dealer/customer specific and not publicly disclosed. The entity operates as a wholly-owned subsidiary of Honda Motor Co., Ltd. (TSE: 7267) and serves as the regional managing entity for Honda's Asia & Oceania business.

Name

Asian Honda Motor Co., Ltd.

Legal name

Asian Honda Motor Co., Ltd.

Website

https://careers.hondaasiaoceania.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Automotive Manufacturing

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motor Vehicle Manufacturing (3361), Automotive Parts and Accessories Retailers (441330)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Scooter & Moped Manufacturing (ICE) (IMACAEAC)

akta.pro secondary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

Keywords

• Automobile manufacturing
• Motorcycle distribution
• Power equipment sales
• Automotive parts service
• Vehicle dealer network

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices22 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Automobile Sales: Sale of Honda automobiles through dealer networks across Asia & Oceania markets including Thailand, Australia, India, Indonesia, Malaysia, Philippines, Taiwan, Korea, Bangladesh, Vietnam, and New Zealand.
2. Motorcycle Sales: Sale of Honda motorcycles and scooters through regional dealers including Boon Siew Honda in Malaysia, Honda Philippines Inc., and other market-specific distributors.
3. Power Equipment Sales: Sale of Honda power products including generators, water pumps, and outdoor power equipment through dedicated divisions.
4. Parts & Service: Aftermarket parts sales, warranty services, and maintenance services through dealer networks. Includes trade parts analysis and parts sales planning functions.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Asian Honda Motor Co., Ltd. manufactures, distributes, and sells Honda automobiles, motorcycles, and power equipment (generators, water pumps, outdoor power products) across 12 Asia & Oceania markets through a network of wholly-owned regional subsidiaries and authorized dealers. The company also provides genuine spare parts, warranty service, and aftersales support, including the Honda Certified Technician training program for dealer networks.

Product overview

Asian Honda Motor Co., Ltd. serves as the regional headquarters coordinating Honda's mobility business across Asia & Oceania through a network of subsidiaries and joint ventures. The company offers automobiles, motorcycles, and power equipment products supported by parts distribution and after-sales service operations. The product portfolio includes vehicles from Honda Automobile (Thailand) Co., Ltd., motorcycles from Boon Siew Honda and Honda Philippines Inc., and power equipment from Honda Power Products, all supported by parts manufacturing (Honda Parts Manufacturing Corp.) and regional service networks including the Honda Certified Technician training program.

Differentiator

Problem solved

Functional benefit

Products and services

• Honda Automobiles

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Suzuki Motor Corporation: Suzuki directly competes with Honda across motorcycles and automobiles in Asia, with particularly strong overlap in India (Maruti Suzuki dominates cars) and ASEAN scooter/motorcycle segments. Like Honda, Suzuki operates regional manufacturing and dealer networks across the same geographies.
• Hero MotoCorp: Hero MotoCorp is the largest motorcycle manufacturer in India and a direct competitor to Honda Motorcycle & Scooter India in the world's largest two-wheeler market. Both companies share a focus on commuter motorcycles with extensive Indian dealer networks.
• TVS Motor Company: TVS Motor is an Indian two-wheeler manufacturer competing across the same ASEAN markets as Honda's motorcycle subsidiaries, with growing EV presence (iQube). Similar product portfolio (commuter motorcycles, scooters) and comparable dealer-network-driven business model.
• Yamaha Motor Co., Ltd. Yamaha Motor is the most direct competitor to Asian Honda, with parallel product lines spanning motorcycles, scooters, and power equipment sold across the same Asian & Oceanian markets. Both companies compete head-to-head in ASEAN two-wheeler segments and outdoor power equipment.
• Piaggio Group: Piaggio (Vespa, Aprilia) competes directly with Honda in the Asian scooter segment, particularly in Vietnam and Indonesia, where scooter culture is strong. Comparable product positioning in premium small-displacement scooters and parallel regional manufacturing/distribution approach.
• Bajaj Auto Limited: Bajaj Auto is a major Indian motorcycle and three-wheeler manufacturer that competes directly with Honda across ASEAN exports and in India, with growing EV two-wheeler ambitions through its Chetak brand. Comparable product mix and regional manufacturing footprint.

Broad incumbents

• Toyota Motor Corporation: Toyota is the dominant automotive incumbent across most Asian markets where Honda operates, with overlapping dealer networks in Thailand, Indonesia, the Philippines, India, and Australia. Unlike Honda, Toyota has a much smaller motorcycle/powersports portfolio, making it a broader-incumbent rather than direct peer.
• Hyundai Motor Company: Hyundai is a broad automotive incumbent competing with Honda's automobile business across Asia & Oceania, particularly strong in Korea (Honda Korea's home market), India, and Southeast Asia. Overlap is in passenger vehicles; Hyundai does not have a motorcycle business of comparable scale.

Emerging players

• Kawasaki Heavy Industries (Motorcycle & Engine): Kawasaki competes with Honda in the premium motorcycle and powersports segments across Asia & Oceania, with a narrower product line focused on larger displacement bikes rather than commuter scooters. Less direct overlap in mass-market segments.

Regional players

• Tata Motors: Tata Motors competes primarily with Honda's automobile business in India (one of Honda's key regional markets) and increasingly in ASEAN passenger vehicles. While not present in motorcycles, Tata's regional passenger-car footprint makes it a comparable regional automotive peer within Honda's Asia & Oceania portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/asian-honda-motor-co-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries26 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asian Honda Motor Co., Ltd.