Careers in Sport

What Careers in Sport does

Careers in Sport is a UK-based content, community and events platform operating in the niche of sports industry careers. Founded in 2008 by Harvey Grout, a qualified Teacher of Physical Education and former university lecturer, the company runs a web-based content management and job board platform (careers-in-sport.co.uk) that hosts career profiles, news articles, a university course directory, careers advice resources, and a sports and fitness jobs board. Its product portfolio includes the Careers in Sport LIVE event series hosted at iconic UK sports venues, the Careers in Sport Academy (curriculum-aligned resources for primary and secondary schools tied to Ofsted requirements and the Gatsby Benchmarks), and a Sport, Leisure & Fitness Directory. The company serves three primary customer groups: young people and students seeking careers in sport, sports employers and organisations recruiting talent, and universities/schools purchasing career events and employability content. It claims relationships with major UK sports bodies including the Premier League, FA, RFU, ECB, Youth Sport Trust and UK Sport, and reports over 175,000 unique annual visitors to its website and nearly 30 university event engagements.

The business operates three revenue streams: job advertising and recruitment listings posted by sports employers; paid career event services sold directly to universities (Presentations from £495 + VAT, Q&A Panels from £995 + VAT, Learn from the Experts Careers Days from £3,495 + VAT); and broader marketing/advertising services for commercial organisations and educational institutions (rate card). Distribution is primarily digital through the self-serve website platform, supplemented by direct sales to educational institutions and partnerships with universities, schools and sports organisations. Marketing channels span organic social (LinkedIn, Twitter, Facebook, Instagram), a YouTube channel, content marketing via news articles and career profiles, an email newsletter, and live events. The company is privately held and bootstrapped, with no disclosed external funding, parent company, or M&A activity, and operates exclusively within the United Kingdom.

Name

Careers in Sport

Legal name

Careers in Sport

Website

https://careers-in-sport.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sports Careers Guidance Services

NAICS

Professional and Management Development Training (611430), Sports and Recreation Instruction (611620)

SIC

Services-Employment Agencies (7361), Services-Advertising Agencies (7311)

akta.pro primary industry

Career Services & Career Readiness (EDALABAB)

akta.pro secondary industry

College Recruiting & Scholarship Advisory / Athlete Placement (HSADAEAL)

Keywords

• Sports careers platform
• Sports job board
• Career guidance services
• University career events
• Sports industry recruitment

Headquarters

HQ city

United Kingdom

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Job Advertising: Organizations pay to post sports and fitness job listings on the platform. The jobs section provides a comprehensive round-up of the latest job opportunities in the sporting and health/fitness worlds.
2. University/School Event Services: Paid career event services delivered to universities and educational institutions including Careers in Sport Presentations (from £495), Q&A Panels (from £995), and Learn from the Experts Careers Days (from £3,495).
3. Marketing and Advertising Services: Marketing and recruitment services for organizations looking to promote their jobs, sports courses, products and events in the sports and fitness industry. Commercial organisations and educational institutions can advertise with the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Careers in Sport runs a UK-focused careers guidance platform for the sports and fitness industry, combining an online jobs board, editorial career content and profiles, a university directory, and paid LIVE events at professional sports venues. It also delivers paid career event packages to universities and education resources (Careers in Sport Academy) to schools, while providing job posting and marketing services to sports employers and training providers.

Product overview

Careers in Sport is a comprehensive careers guidance platform for the sports industry, offering a multi-product portfolio including the core Careers in Sport LIVE event series, Careers in Sport Academy for schools, a Profiles section with industry professional interviews, Latest News content hub, Careers Advice resources, a Sport/Leisure/Fitness Directory for university courses, a Jobs Board, and marketing/recruitment services. The platform serves students, young professionals, and educational institutions seeking careers in sport across sectors including Sports Business, Sports Coaching, Sports Media, Sports Science, Health & Fitness, Teaching & Coaching, and more.

Differentiator

Problem solved

Functional benefit

Brands

• Careers in Sport LIVE: Live events at iconic sports venues providing career guidance and networking opportunities for students and professionals.
• Careers in Sport Academy

Products and services

• Careers in Sport LIVE Live events hosted at iconic UK sports venues giving young people first-hand exposure to the diverse roles working inside professional sports clubs and their foundations, covering Sports Business, Sports Coaching, Sports Media and Sports Science.
• Careers in Sport Academy Education programme for primary and secondary schools that uses sport as a vehicle to develop personal, social and professional skills, aligned with Ofsted requirements and the Gatsby Benchmarks.
• Profile Careers Online library of hundreds of interviews with successful sports industry professionals providing expert career advice and knowledge across sectors including sports business, sports coaching, sports media and sports science.
• Jobs Board Comprehensive online listing of the latest job opportunities in the UK sporting and health/fitness industries.
• Sport, Leisure and Fitness Directory Online directory listing universities offering undergraduate and postgraduate sports degree courses, alongside sports and leisure organisations.
• Post a Job Paid recruitment service enabling organisations in the sports and fitness industry to post job listings on the Careers in Sport platform.
• Marketing and Advertising Services Suite of marketing and recruitment services for commercial organisations and educational institutions promoting jobs, sports courses, products and events in the sports and fitness industry.
• University Careers Events Paid career event packages delivered at universities comprising Careers in Sport Presentations (from £495+VAT), Q&A Panels (from £995+VAT) and Learn from the Experts Careers Days (from £3,495+VAT).

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Premier LeaguecoreStrategic or Co-development PartnerThe Premier League is referenced as a key partner organisation that contributes content and support to the Careers in Sport career profiles section.
• The Football Association (FA)coreStrategic or Co-development PartnerThe FA is referenced as a key partner providing support for career profiles on the platform. Nick Judd has edited football publications for the FA.
• Rugby Football Union (RFU)coreStrategic or Co-development PartnerRFU is listed as a key partner contributing to the career profiles section.
• English Cricket Board (ECB)coreStrategic or Co-development PartnerECB is listed as a key partner contributing to the career profiles.
• Radio 5 LIVEcoreStrategic or Co-development PartnerRadio 5 LIVE is referenced as a partner organisation contributing to career profiles.
• Youth Sport TrustcoreStrategic or Co-development PartnerYouth Sport Trust is listed as a key partner supporting the career profiles.
• UK SportcoreStrategic or Co-development PartnerUK Sport is referenced as a key partner contributing to career profiles.
• GLLminorStrategic or Co-development PartnerGLL (Greenwich Leisure Ltd), the UK's largest provider of public swimming pools, is listed as a partner with advertisements on the platform.
• Everyone ActiveminorStrategic or Co-development PartnerEveryone Active, a leisure operator, is listed as a partner with advertising on the platform.
• SCL Education GroupminorStrategic or Co-development PartnerSCL is featured extensively in news articles as an education through sport provider, partnering with various football clubs for academy programs.
• BASESminorStrategic or Co-development PartnerBASES (British Association of Sport and Exercise Sciences) is listed as a partner directory organisation.
• National Film & Television School (NFTS)minorStrategic or Co-development PartnerNFTS is featured in partnership with IMG for sports production diploma courses, highlighted in news articles on the platform.
• IMGminorStrategic or Co-development PartnerIMG is partnered with NFTS for sports production diploma courses and is described as one of the world's largest independent sports producers.
• Panathlon FoundationminorStrategic or Co-development PartnerPanathlon Foundation works with universities to provide coaching opportunities with disabled children, featured in news articles.
• St Mary's University TwickenhamminorStrategic or Co-development PartnerSt Mary's University students volunteer as leaders and officials at Panathlon Challenge competitions through partnership facilitated by Careers in Sport.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Indeed: Global generalist job search engine aggregating listings from many sources. Comparable as a competing channel where sports employers post jobs free or at low cost versus paying a vertical platform.
• LinkedIn: Global professional network with extensive sports-industry job listings and candidate pools. Relevant incumbent competitor for employer recruitment spend and candidate attention.
• SportBusiness: Global sports-industry media and events business with a jobs section serving senior sports roles. Comparable to Careers in Sport in serving sports employers and candidates, but operates at broader scale and across commercial, broadcast, and sponsorship categories.

Direct peers

• Leisure Opportunities: Long-running UK jobs board covering leisure, sport, fitness, and hospitality roles. Closely comparable to Careers in Sport in UK geography, employer base (leisure operators, sports clubs, fitness providers), and recruitment-advertising revenue model.
• WorkInSport: UK-based niche job board and careers community dedicated to the sports industry. Directly comparable to Careers in Sport in vertical focus, target audience of sports job seekers and employers, and content-plus-jobs platform model.
• SportsJobs.com: Vertical job board focused on sports industry employment. Comparable to Careers in Sport in target candidates, employer base, and job-advertising business model.

Emerging players

• Unifrog: UK careers platform for schools and universities helping students explore careers and higher-education pathways. Comparable to the Careers in Sport Academy in serving the school/university career-readiness segment with subscription revenue model.
• JobsInFitness: Vertical job board focused on health, fitness, and active-leisure employment. Comparable to Careers in Sport's fitness/health segment and employer advertising model, though narrower than the full sports spectrum.
• LoveWorkPlay: Careers platform targeting students and graduates interested in sports industry careers. Directly comparable to Careers in Sport in mission, content-plus-events approach, and student/early-career audience.
• Strive Sport: Sports-focused recruitment and talent platform matching candidates with sports employers. Comparable in serving the same vertical recruitment market with a more technology-forward matching product.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/careerinsport
• YouTubeyoutube.com/@Careers-In-Sport
• Facebookfacebook.com/careersinsport
• LinkedInlinkedin.com/company/careers-in-sport
• Instagraminstagram.com/careersinsportuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Careers in Sport