McDonald's Georgia • მაკდონალდს საქართველო

What McDonald's Georgia • მაკდონალდს საქართველო does

McDonald's Georgia, legally operated as LLC T and K Restaurants (შპს თ და კ რესტორნები), is the franchisee licensee of McDonald's Corporation in the country of Georgia, founded in 1999 and headquartered in Tbilisi. The business operates a network of McDonald's-branded quick-service restaurants across six Georgian cities — Tbilisi, Batumi, Kutaisi, Zugdidi, Rustavi, and Telavi — with multiple branches per city including locations in major shopping malls (Saburtalo City Mall, East Point, Gallery Tbilisi, Grand Mall) and on key thoroughfares.

The company's core offering is fast-food retail service to individual consumers, executed through physical restaurant locations staffed across morning, day, and night shifts. Its core products are the standard McDonald's menu executed under franchise operating standards. Its technology footprint is limited to an operational layer: a dedicated Georgian-language careers portal at careers.mcdonalds.ge featuring a chat-based application flow for crew hiring and structured listings for administrative vacancies such as Junior Cost Controller and Food Safety / Quality Assurance Specialist.

Revenue is generated through direct retail food and beverage sales at the point of consumption, classified in the input data as a one-time license-style stream (i.e., per-transaction retail). Go-to-market is entirely direct-to-consumer via physical storefronts; recruitment channels extend to social media, employee referrals, and third-party job platforms. Compensation is hourly-based, with full-time crew averaging 1,200-1,500 GEL per month including taxes, plus structured premiums for night shifts (75%), overtime (50%), and holidays (2x), and semi-annual performance bonuses of up to 75% of monthly salary. The company has no disclosed AI capabilities, no disclosed funding rounds, no M&A activity, and no patents or trademarks of its own — all IP leverage comes through the McDonald's Corporation franchise license.

Name

McDonald's Georgia • მაკდონალდს საქართველო

Legal name

შპს თ და კ რესტორნები

Website

https://careers.mcdonalds.ge

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

McDonald's Georgia is the McDonald's Corporation franchisee in Georgia, operating 20+ quick-service restaurants across six cities led by Tbilisi and serving individual consumers via direct retail food sales.

Ownership category

akta.pro rank

Product category

Quick-Service Restaurants

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Burger QSR (THAFAAAA)

Keywords

• Quick service restaurant
• Fast food chain
• Burger restaurant
• Franchise food service
• Restaurant operations

Headquarters

HQ city

Tbilisi, Tbilisi

HQ country

Georgia

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Retail Food Sales: McDonald's Georgia generates revenue through the operation of fast-food restaurant locations serving food and beverages to consumers. The company operates multiple restaurant locations across Georgia.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

McDonald's Georgia operates company-owned and franchised McDonald's quick-service restaurants across six Georgian cities, serving the standard McDonald's menu (burgers, fries, beverages, breakfast items) to walk-in and takeaway customers. The legal entity is LLC T and K Restaurants (შპს თ და კ რესტორნები), operating under franchise agreement with McDonald's Corporation. It also runs an online careers portal for recruiting crew and administrative staff across its restaurant locations.

Product overview

McDonald's Georgia operates a careers portal for restaurant recruitment across Georgia. The platform offers two main channels: crew team member positions (accessed via chat-based application) and administrative positions. The company has restaurants in six cities: Tbilisi, Batumi, Kutaisi, Telavi, Zugdidi, and Rustavi, with multiple branch locations in each city. The careers portal provides information about compensation (hourly rates averaging 1200-1500 GEL for full-time), benefits (free meals, taxi transport, semi-annual bonuses), and workplace policies.

Differentiator

Problem solved

Functional benefit

Products and services

• McDonald's Georgia Careers Portal
• McDonald's Restaurant Locations (QSR Dining & Takeaway)

Quantifiable outcome

• Average crew member compensation: 1200-1500 GEL monthly including taxes for full-time positions
• +4 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Local Georgian QSR / casual dining chains (e.g., Coffeemania, Achi): Domestic Georgian restaurant operators expanding into QSR-style offerings. While not direct McDonald's-format competitors, they represent the emerging local competitive threat in the same consumer wallet share.
• Wendy's Georgia (if present): International QSR burger competitor. Wendy's has expanded selectively into emerging markets and, if operating in Georgia, would represent a direct challenger to McDonald's burger QSR positioning among younger consumers seeking variety.

Broad incumbents

• Restaurant Brands International (Burger King, Tim Hortons): Global QSR holding company whose Burger King brand directly competes with McDonald's in Georgia. Comparable franchise-based operating model, multi-brand portfolio strategy, and emerging-market growth thesis make it a relevant broader-incumbent peer.
• McDonald's Corporation: The global parent brand and franchisor of McDonald's Georgia. While not a competitive peer, it sets brand standards, menu, supply chain, and franchise economics that determine the unit-level opportunity set for the Georgian franchisee.
• Yum! Brands (KFC, Pizza Hut): Global QSR holding company whose KFC brand competes directly with McDonald's Georgia. Comparable in scale, franchise-model economics, and emerging-market expansion playbook, providing a benchmark for QSR unit economics globally.

Regional players

• McDonald's Ukraine (FMC Group / LLC McDonald's Ukraine): McDonald's franchisee in another Eastern European emerging market with similar macro and consumer profile to Georgia. Highly comparable on operating model, menu localization challenges, and franchise economics, providing a relevant benchmark even though it serves a different geography.
• McDonald's Kazakhstan (franchisee): McDonald's franchisee in another Central Asian/CIS emerging market. Operates under the same brand and franchise system as McDonald's Georgia but serves a different geography; provides a useful regional benchmark for unit economics, consumer behavior, and franchise governance.

Direct peers

• Burger King Georgia (franchisee): Direct competitor QSR brand in Georgia operating under Restaurant Brands International's Burger King system. Overlaps directly with McDonald's Georgia in product category (burgers), price point, and target consumer segment.
• Subway Georgia (franchisee): International QSR competitor operating in the Georgian market. While Subway's sandwich format differs from McDonald's, both compete for the same limited-service, mass-market consumer meal occasions across similar mall and high-street locations.
• KFC Georgia (franchisee): Direct QSR competitor operating Colonel Sanders' brand in Georgia. Comparable product category (chicken-focused QSR), similar target consumer (mass-market Georgian consumers), and equivalent franchise business model, making it the closest direct peer for benchmarking market share, pricing, and unit economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mcdonalds-georgia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McDonald's Georgia • მაკდონალდს საქართველო