What Care Options for Kids does

Care Options for Kids (COFK) is a privately held US pediatric and adult home healthcare platform headquartered at 250 Century Parkway in Mount Laurel, New Jersey. The company delivers in-home skilled nursing, therapy, and caregiver services across 12 states (Arizona, Colorado, Delaware, Florida, Idaho, Nevada, New Jersey, Oregon, Pennsylvania, Texas, Washington, and Wyoming) through a network of more than 3,000 licensed clinicians — including speech-language pathologists, occupational and physical therapists, registered and licensed practical nurses, and certified behavior analysts — supported by 60+ local office locations. Its product surface spans four core lines: Pediatric Home Care (private duty skilled nursing, respiratory, palliative, premature infant, and neurology care), Pediatric Therapy (speech, occupational, physical, and ABA therapy delivered in-home, in-clinic, via telehealth, and in school settings), School-Based Services (on-site, remote, and hybrid therapy for K-12 districts and ESDs serving IEP populations), and Adult Home Care (personal care, skilled nursing, hospice, live-in caregiver, and companion care). The company also operates a Family Caregiver Program in Florida, Colorado, and Pennsylvania that trains and certifies family members as paid caregivers under state Medicaid authorities, plus a parent community called The Village and a medical products distribution line (Acelleron and Cimilre breast pumps).

Care Options for Kids generates revenue predominantly through reimbursement from state Medicaid programs, TRICARE, DDD waivers (in CO, TX, NV, ID), and in-network commercial payers including Blue Cross Blue Shield and United Healthcare; secondary streams come from school district and Education Service District contracts and out-of-pocket self-pay. Pricing is unit-based, tied to visit or shift delivery, with therapy rates varying by state. The go-to-market is sales-led and referral-driven: physicians, schools, and healthcare professionals refer patients, and dedicated Client Success Associates manage insurance verification and family intake. Technology is intentionally lean: clinical delivery, including virtual therapy, runs on Microsoft Teams in a HIPAA-compliant configuration; there is no disclosed proprietary platform, no public API, no app, and no AI/ML capability. Operating assets include ten Home Health Aide licenses in Florida alone and a separate Office of Civil Rights Coordinator function, reflecting the regulatory intensity of multi-state home health operations.

The company is led by CEO Mark Bush alongside a full C-suite (CCO Diane McCullom, CFO Todd Thiede, CIO Jeff Francis, CHRO Kristian Daniels, CMTAO Eric Welsh) and EVP Michael Reiswig. COFK holds no disclosed external private equity or venture backing, has no funding rounds on record, and shows no completed acquisitions or restructuring events. The addressable market — US pediatric home care — is projected to reach $21B by 2030 at a 7.9% CAGR (Grand View Research,), with 14M US children requiring specialized care and the pediatric rehabilitation segment growing at a 6.8% CAGR.

Name

Care Options for Kids

Legal name

Care Options for Kids

Website

https://careoptionsforkids.com

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Care Options for Kids is a privately held US pediatric and adult home healthcare provider that delivers skilled nursing, therapy, and caregiver services through 3,000+ clinicians across 12 states. Reimbursement comes primarily from Medicaid, commercial insurance, and school district contracts.

Ownership category

akta.pro rank

Product category

Pediatric Home Healthcare Services

NAICS

Home Health Care Services (6216), Child and Youth Services (62411), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Pediatric Home Health & Pediatric Private Duty Nursing (HLAFAEAJ)

akta.pro secondary industries

Pediatric Skilled Home Health (Home Nursing & Therapy) (HLADAFAC), Pediatric Skilled Home Nursing (Private Duty Nursing) (HSABACAL), Pediatric 24/7 In-Home Care (Medically Fragile Children) (HSABAHAK), Pediatric Hospice & Palliative In-Home Care (HSABAFAE)

Keywords

• Pediatric home health
• Skilled nursing services
• Speech therapy
• Occupational therapy
• School-based therapy

Headquarters

HQ city

Mount Laurel

HQ country

United States

HQ region

North America

Offices58 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medicaid/Health Plan Reimbursement: Reimbursement from contracted Medicaid Health Plans and commercial insurance for skilled nursing, therapy services, and home health care delivered to eligible members
2. Commercial Insurance - In-Network: In-network reimbursement from commercial insurers including Blue Cross Blue Shield and United Healthcare for covered therapy and home health services
3. School District Contracts: Contracts with school districts and ESDs (Education Service Districts) to provide on-site, teletherapy, and hybrid therapy services including SLPs, OTs, and school psychologists
4. Private Pay / Self-Pay: Out-of-pocket payment options for families without insurance coverage or for services not covered by their health plans

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Care Options for Kids provides in-home pediatric and adult healthcare services including private duty skilled nursing, speech/occupational/physical/ABA therapy, school-based therapy services, and adult home care across 12 U.S. states. Services are delivered by a network of 3,000+ clinicians directly in patient homes, schools, clinics, and via telehealth, reimbursed through Medicaid, commercial insurance, school district contracts, and self-pay.

Product overview

Care Options for Kids is a multi-service pediatric and adult home healthcare platform offering four core product lines: Pediatric Home Care (in-home nursing from basic to medically complex care), Pediatric Therapy (speech, occupational, physical, and ABA therapy via in-home, in-clinic, telehealth, and school-based settings), School-Based Services (on-site, teletherapy, and hybrid models for school districts), and Adult Home Care (personal care, skilled nursing, respite, hospice, respiratory therapy, live-in caregiver, and companion care). The company also operates a family caregiver compensation program across Florida, Colorado, and Pennsylvania, a social network called The Village for families, and distributes medical products including breast pumps. All pediatric and adult services are delivered through a network of licensed clinicians across 12 states, with therapy services delivered across multiple care settings (home, school, clinic, virtual).

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Home Care In-home nursing and support services for children ranging from basic to medically complex care, including private duty skilled nursing, respiratory care, premature infant care, palliative care, neurological care, and health care at school. Designed for families with medically complex children needing 24/7 skilled care at home.

Quantifiable outcome

• 3,000+ clinicians serving pediatric and adult clients across 12 states

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Scale indicators7 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Bayada Home Health Care: Bayada is a large private home health operator with a significant pediatric home care, private duty nursing, and adult service line that overlaps COFK’s offerings, and competes for the same RN/LPN and therapist pool in the Northeast and Mid-Atlantic.
• Maxim Healthcare Services: Maxim operates a large home healthcare division with pediatric and adult skilled nursing, personal care, and school-based therapy services, making it a directly comparable national competitor across multiple COFK service lines.
• Sonas Home Health Care: Sonas is a Florida-based pediatric home health provider focused on medically complex children and private duty nursing, directly competing with COFK in the Florida market and several other states.
• Aveanna Healthcare Holdings: Aveanna is the largest US provider of private duty nursing and pediatric home health, with a comparable mix of pediatric skilled nursing, therapy, and adult home health across many of the same states as COFK; it is the most directly comparable scaled competitor.
• Pediatric Home Service (PHS): PHS is a pediatric-focused home health provider offering private duty nursing, respiratory therapy, and enteral supplies to medically complex children, closely mirroring COFK’s medically complex pediatric nursing and respiratory care offerings.
• Interim HealthCare: Interim HealthCare is a national home health, hospice, and personal care franchise that delivers pediatric and adult home health services across many of the same states as COFK, with comparable payer mix and referral-driven GTM.

Broad incumbents

• BrightSpring Health Services: BrightSpring is a publicly traded home and community-based health platform with home health, hospice, pharmacy, and behavioral services including pediatric offerings; it is a broader incumbent competing across several of COFK’s categories.
• Modivcare: Modivcare provides non-emergency medical transportation and personal/home care services to Medicaid and dual-eligible populations, competing for state Medicaid contracts and adjacencies in the same pediatric and adult populations COFK serves.
• Enhabit Inc. Enhabit is a publicly traded home health and hospice operator; while more adult-focused, it competes for skilled nursing and therapy clinicians and overlaps with COFK’s adult home care service line.

Others

• CareCentrix (CVS Health subsidiary): CareCentrix is a home and post-acute care management platform coordinating nursing, therapy, and DME for managed care plans; it is an ecosystem peer interacting with the same Medicaid and commercial payers that reimburse COFK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@CareOptionsforKids
• LinkedInlinkedin.com/company/careoptionsforkids

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Care Options for Kids