CareTutor
CareTutor is a UK-based eLearning provider offering 70+ CPD-accredited video-based training courses for social care and childcare providers via its Pathway LMS and Foundation LMS platforms, serving 6,000+ care organizations across England, Wales, Scotland, and Northern Ireland.
- Company typePrivate
- Founded2004
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What CareTutor does
CareTutor, trading as BVS Training Ltd, is a UK-based eLearning provider specializing in video-based training for the social care and childcare sectors. The company operates two learning management systems — Pathway LMS (a three-tier enterprise platform with Essentials, Pro, and Enterprise variants offering gamification, microlearning, API connectivity, custom branding, and learning paths) and Foundation LMS (a basic deployment option) — alongside a supplementary TeamTalk tool for structured team-based reflective learning discussions. The underlying technology stack comprises a cloud-based LMS accessible via web browsers and mobile app, supporting 70+ languages, dyslexic fonts, and contrast settings for accessibility. Content consists of 70+ CPD-accredited interactive video-based courses produced with professional actors filmed in real care settings, covering care homes, home care, childcare, and jurisdiction-specific compliance training for England, Wales, Scotland, and Northern Ireland. CareTutor holds exclusive endorsement as the only video-based training provider in the UK through the Skills for Care eLearning framework and delivers Skills for Care Licensed Leadership Programmes including Lead to Succeed, Well-Led, and Leading Change Improving Care (LCIC).
The company's revenue model combines annual and multi-year subscriptions (tiered through Pathway LMS) with usage-based pay-as-you-go credits at £1.49 per person per course, plus separate fees for live leadership programmes. Pricing is quote-based for enterprise packages with a 2+1 year discount offer, and subscriptions include a 25% staff turnover allowance. Go-to-market is sales-led with direct enterprise field sales for larger care home chains and local authorities, inside sales and self-service for SMBs, and a top-of-funnel channel through Skills for Care funded leadership programmes that provide LDSS-funded access. CareTutor reports serving 6,000+ care providers with a 4.9/5 Reviews.io rating across 2,206 reviews, and is Cyber Essentials certified and Quality Assured Care Learning Service (QACLS) approved. The company holds CPD accreditation, CQC compliance alignment, and certifications spanning ISO/information security, healthcare regulatory, and adult social care quality frameworks.
CareTutor firmographics
Firmographics- Name
- CareTutor
- Legal name
- BVS Training Ltd
- Website
- https://caretutor.org
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CareTutor is a UK-based eLearning provider offering 70+ CPD-accredited video-based training courses for social care and childcare providers via its Pathway LMS and Foundation LMS platforms, serving 6,000+ care organizations across England, Wales, Scotland, and Northern Ireland.
- Ownership category
- akta.pro rank
CareTutor industry classification
Industry- Product category
- Health and Social Care eLearning Software
- NAICS
- Educational Support Services (611710), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG)
- akta.pro secondary industries
- Assessment-Integrated eLearning & Practice Modules (EDAGAEAE), Caregiver Support, Coaching & Training (HLADALAG), Assessment & Test Prep Media (Video Lessons, Drills, Simulations) (EDAGALAD), eLearning & Microlearning Module Development (EDAGAKAD)
Keywords
Where CareTutor is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
CareTutor business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Unlimited eLearning Subscription: Annual or multi-year subscription providing unlimited access to all 70+ CPD-accredited courses. Subscription fee based on number of employees. Includes 25% staff turnover allowance. Renews automatically unless cancelled 30 days before expiry.
- Pay-as-you-Go Credits: Flexible credit-based model where 1 credit equals 1 course for 1 learner. Credits can be allocated to any course at time of assignment. Minimum 50 credits for initial purchase. Bulk buying incentives available for larger volumes.
- Leadership Programme Fees: Skills for Care Licensed Leadership Programmes (Lead to Succeed, Well-Led, LCIC, etc.) delivered as live online sessions. Fees stated on booking forms/invoices, exclusive of VAT. Separate from eLearning subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pay-as-you-Go |
| Subscription | Annual | Pathway Essentials |
| Subscription | Annual | Pathway Pro |
| Subscription | Annual | Pathway Enterprise |
| Subscription | Multi-year contract | Leadership Programmes |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
CareTutor product offering
Product offeringCore offering
CareTutor provides an interactive video-based eLearning platform for the UK social care and childcare sectors, delivering 75+ CPD-accredited courses through its Pathway LMS and Foundation LMS learning management systems. The platform combines live-action video training filmed in real care settings with compliance management tools, and supplements eLearning with Skills for Care licensed leadership programmes and DVD-based BVS Training for classroom instruction.
Product overview
CareTutor is a unified eLearning platform for social care and childcare, built around interactive video-based training. The product portfolio consists of three interconnected offerings: (1) Pathway LMS — an enterprise-level Learning Management System available in three tiers (Essentials with 80+ courses and core features, Pro adding gamification and advanced eLearning tools, and Enterprise offering full customization with unique URLs and branding), (2) Foundation LMS — a basic LMS for simpler deployments with essential reporting tools, and (3) TeamTalk — a Team Learning Toolkit for structured team-based reflective learning discussions. The platform also includes BVS Training as a DVD-based alternative for classroom instruction. All courses are CPD accredited, video-based, and include interactive elements such as knowledge checks and assessments.
Differentiator
Problem solved
Functional benefit
Products and services
- CareTutor eLearning Platform Video-based eLearning platform offering 75+ interactive CPD-accredited courses for care home, home care and childcare staff across the UK social care sector.
- Pathway LMS Enterprise-level Learning Management System available in three tiers (Essentials, Pro, Enterprise) with features including gamification, microlearning, API connectivity, custom branding, learning paths, blended learning, automations, and a mobile app, designed for UK care providers managing multi-site training and compliance.
- Foundation LMS Basic Learning Management System for delivering CareTutor courses, including manager help videos, learner help resources, Traffic Light Training Matrix, and bulk certificate downloads, aimed at smaller or simpler deployments.
- TeamTalk - Team Learning Toolkit Team-based learning discussion tool that supports short, structured reflective learning sessions, with attendance records, discussion outcomes, action plans, facilitator notes, and session feedback for care teams.
- BVS Training (DVD-based classroom training) DVD-based video training branch for classroom-based training sessions, supplying video training to the care sector for over 20 years as an alternative or complement to eLearning delivery.
- Skills for Care Licensed Leadership Programmes Skills for Care licensed leadership programmes including Lead to Succeed, Well-Led, Leading Change Improving Care (LCIC), Understanding Performance Management, Understanding Self-Management Skills, and Understanding Workplace Culture, delivered as live online sessions with some fully funded through LDSS for eligible care providers.
- Oliver McGowan Mandatory Training Oliver McGowan mandatory training on learning disability and autism, aligned with the government's statutory training requirement, delivered through CareTutor's eLearning platform with certified Tier 2 trainers.
Quantifiable outcome
- 4.9/5 rating based on 2,206 reviews on Reviews.io
- +3 more outcomes
Companies that use CareTutor
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
CareTutor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
CareTutor partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Skills for CarecoreCareTutor is the only video-based training provider in the UK endorsed through the Skills for Care eLearning framework. The company delivers Skills for Care Licensed Leadership Programmes including Lead to Succeed, Well-Led, and Leading Change Improving Care (LCIC). CareTutor is listed on the Skills for Care provider finder (Provider ID: 1711883). The partnership provides access to LDSS funding for eligible care providers.
- BVS Training LtdcoreBVS Training Ltd trades as CareTutor and is the parent company. BVS Training has been supplying video-based training to the care sector for over 20 years. The company also operates bvs.co.uk for DVD-based classroom training.
Scale indicators6 records
Recent moves5 records
Expansion highlights3 records
CareTutor competitors and assessment
Company assessmentDirect peers
- VinciWorks: UK-based compliance training platform with interactive video courses for regulated industries including health and social care. Competes on video-based learning, CPD accreditation, and enterprise LMS functionality.
- Me Learning: UK-based eLearning provider focused on social care and childcare training with CPD-accredited courses. Directly competes with CareTutor on the same customer base of care homes, home care agencies, and nurseries, with comparable subscription and pay-as-you-go pricing models.
- Virtual College: Long-established UK eLearning provider with a strong social care and healthcare training catalogue, including CPD-accredited video courses and own LMS. Closely comparable scale, vertical focus, and Skills for Care-adjacent positioning.
- iHASCO: UK video-based eLearning provider specializing in health and safety, HR, and compliance training, with growing healthcare and social care coverage. Competes with CareTutor on video-first training delivery and multi-sector compliance positioning.
- The Mandatory Training Group: UK provider of statutory and mandatory training courses for health and social care, including CQC-aligned content. Competes head-to-head with CareTutor for care home, home care, and NHS supplier compliance training budgets.
- Skills Platform: UK learning marketplace and CPD-accredited course provider serving social care, healthcare, and voluntary sectors. Comparable content library, regulatory alignment, and customer base to CareTutor.
Regional players
- e-Learning for Healthcare (e-LfH): NHS-funded eLearning programme delivering free, high-quality training to the UK healthcare workforce. While primarily NHS-focused, it competes for healthcare training budgets adjacent to CareTutor's social care customers and sets a quality benchmark.
Broad incumbents
- Cornerstone OnDemand: Large global talent/LMS platform used by healthcare and social care employers for compliance and mandatory training. Represents the broad incumbent threat to CareTutor's enterprise tier.
- Litmos: Global enterprise LMS vendor with a growing compliance and healthcare content marketplace. Not care-specialist, but represents the broad LMS competition that could commoditize CareTutor's Pathway LMS tier over time.
- Access eLearning (Access Group): Broad UK software group with an LMS/eLearning portfolio serving social care providers, charities, and public sector employers. Overlaps CareTutor's customer base but offers a wider HR, payroll, and operations suite rather than care-specialist content.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
CareTutor social profiles
Digital presenceCareTutor compliance and trust
Trust signalCompliance5 records
CareTutor financial estimates
Financial estimateRevenue estimate
Valuation estimate
CareTutor leadership team
Management profileNumber of profiles
Profiles1 record
CareTutor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CareTutor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CareTutor
What does CareTutor do?
CareTutor provides an interactive video-based eLearning platform for the UK social care and childcare sectors, delivering 75+ CPD-accredited courses through its Pathway LMS and Foundation LMS learning management systems. The platform combines live-action video training filmed in real care settings with compliance management tools, and supplements eLearning with Skills for Care licensed leadership programmes and DVD-based BVS Training for classroom instruction.
Is CareTutor a public or private company?
CareTutor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CareTutor founded?
CareTutor was founded in 2004. It employs 11 to 50 people.
Where is CareTutor based?
CareTutor is headquartered in London, United Kingdom, in the Europe region.
How does CareTutor make money?
Three revenue lines are on record. Unlimited eLearning Subscription is the primary driver. The others are pay-as-you-Go Credits and leadership Programme Fees.
Who are CareTutor's main competitors?
Direct peers on record are VinciWorks, Me Learning, Virtual College, iHASCO, The Mandatory Training Group and Skills Platform. e-Learning for Healthcare (e-LfH) is listed as a regional player. Broad incumbents are Cornerstone OnDemand, Litmos and Access eLearning (Access Group).
Does CareTutor have an API?
No public API is recorded for CareTutor.
What industry is CareTutor in?
CareTutor's product category is Health and Social Care eLearning Software. Its primary akta.pro industry code is EDAFACAG, Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons), with a secondary code of EDAGAEAE, Assessment-Integrated eLearning & Practice Modules. Its NAICS code is 611710 and its SIC code is 8200.