CareWork
CareWork is a Polish-headquartered direct employer that recruits and places Polish and Romanian caregivers with elderly care recipients in German households, operating a five-branch network across Poland and a German subsidiary in Dortmund.
- Company typePrivate
- Founded2011
- HeadquartersPoznań, Poland
- Headcount11–50
- GTM typeB2C
- OfferingServices
What CareWork does
CareWork is a Polish-headquartered caregiver placement agency operating as a direct employer that recruits Polish (and increasingly Romanian) caregivers and places them with elderly care recipients in German households. Founded around 2011 and headquartered in Poznań, the company runs a five-branch physical network across Poland (Poznań, Gliwice, Wschowa, Leszno, Bydgoszcz) and maintains a German subsidiary, SHD Carework GmbH, registered in Dortmund. Caregivers are placed under two engagement models — a Polish civil contract (umowa zlecenie) yielding €1,500–€1,900 monthly take-home, or a German self-employed arrangement (Gewerbe) yielding up to €2,200 — with assignments typically lasting ~2 months.
The company's core platform is the CareWork.pl website, which lists job offers filtered by location, salary, and language requirements and supports a 48-hour callback recruitment flow. Supporting products include a mobile German-language learning app, online and in-person language and first-aid courses, a tiered Green Clover loyalty program (bronze, silver, gold), and a recurring bonus structure (Easter, summer, Christmas, referral, transition, and return bonuses). The technology stack is conventional web content management rather than proprietary AI or matching algorithms; differentiation rests on physical office reach, brand trust after ~15 years of operation, and direct-employer legal compliance.
CareWork generates revenue by acting as the employer of record for placed caregivers, capturing the spread between German family fees and caregiver compensation, plus payroll, insurance, travel logistics, and ongoing coordinator support. Go-to-market is sales-led, combining in-branch recruitment, job fairs, website self-service applications, and social-media-driven caregiver acquisition. The company is privately held with no disclosed external funding rounds, acquisitions, or institutional investors.
CareWork firmographics
Firmographics- Name
- CareWork
- Legal name
- Carework Sp z o.o. Sp. K.
- Website
- https://carework.pl
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CareWork is a Polish-headquartered direct employer that recruits and places Polish and Romanian caregivers with elderly care recipients in German households, operating a five-branch network across Poland and a German subsidiary in Dortmund.
- Ownership category
- akta.pro rank
CareWork industry classification
Industry- Product category
- Senior Care Staffing
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (62419)
- SIC
- Services-Help Supply Services (7363), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Live-In Caregiver Placement & Matching (HSABAMAD)
- akta.pro secondary industries
- Self-Directed/Consumer-Directed Caregiver Enrollment & Payroll Support (HSABAMAI), Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)
Keywords
Where CareWork is headquartered
LocationHeadquarters
- HQ city
- Poznań
- HQ country
- Poland
- HQ region
- Europe
Offices5 records
Markets served
CareWork business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Caregiver placement services: CareWork acts as a direct employer and placement agency for caregivers working in Germany. The company earns revenue by placing caregivers with German elderly care recipients, handling contracts, payroll, and ongoing support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard contract (Umowa zlecenie) - monthly earnings |
| Subscription | Monthly | Gewerbe (self-employed) - monthly earnings |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
CareWork product offering
Product offeringCore offering
CareWork is a direct employer and placement agency that recruits Polish caregivers and places them with elderly care recipients in German households. The company handles end-to-end caregiver placement including recruitment, legal contracts, payroll, travel organization, language training, and ongoing support during assignments. CareWork also offers German language courses, first aid training, a mobile language-learning app, and loyalty/bonus programs for placed caregivers.
Product overview
CareWork operates as a direct employer (not a broker) connecting Polish caregivers with elderly care positions in Germany. The core offering is the CareWork.pl job placement platform, complemented by a mobile application for German language learning, online and stationary training courses (German language and first aid), and a loyalty program featuring tiered green clover rewards. The company also maintains physical office locations across Poland and operates an online shop for caregiving products.
Differentiator
Problem solved
Functional benefit
Products and services
- CareWork Job Placement Service
- CareWork Mobile Application
- German Language Courses (Online and Stationary)
- First Aid Courses
- CareWork Online Shop
- Green Clover Loyalty Program
- Caregiver Bonus Programs
Quantifiable outcome
- Caregivers can earn 1500-1900 EUR monthly on contracts, up to 2200 EUR on Gewerbe
- +1 more outcomes
Companies that use CareWork
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
CareWork technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CareWork partnerships and signals
Strategic signalScale indicators2 records
Recent moves18 records
Expansion highlights6 records
CareWork competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CareWork social profiles
Digital presenceCareWork financial estimates
Financial estimateRevenue estimate
Valuation estimate
CareWork leadership team
Management profileNumber of profiles
Profiles11 records
CareWork funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CareWork M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CareWork
What does CareWork do?
CareWork is a direct employer and placement agency that recruits Polish caregivers and places them with elderly care recipients in German households. The company handles end-to-end caregiver placement including recruitment, legal contracts, payroll, travel organization, language training, and ongoing support during assignments. CareWork also offers German language courses, first aid training, a mobile language-learning app, and loyalty/bonus programs for placed caregivers.
Is CareWork a public or private company?
CareWork is a private company. It is classified as unknown and is currently operating.
When was CareWork founded?
CareWork was founded in 2011. It employs 11 to 50 people.
Where is CareWork based?
CareWork is headquartered in Poznań, Poland, in the Europe region.
How does CareWork make money?
One revenue line is on record: caregiver placement services.
Does CareWork have an API?
No public API is recorded for CareWork.
What industry is CareWork in?
CareWork's product category is Senior Care Staffing. Its primary akta.pro industry code is HSABAMAD, Live-In Caregiver Placement & Matching, with a secondary code of HSABAMAI, Self-Directed/Consumer-Directed Caregiver Enrollment & Payroll Support. Its NAICS code is 624120 and its SIC code is 7363.