Carlberg ApS
Carlberg ApS is a Copenhagen-based social architecture consultancy using its proprietary Social Effect Prism and Social Bricks methodologies to help Danish municipalities, foundations, and public institutions design and evaluate welfare buildings for measurable social and human outcomes.
- Company typePrivate
- Founded-
- HeadquartersCopenhagen V, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Carlberg ApS does
Carlberg ApS is a Copenhagen-based social architecture and design consultancy founded in 2013 that helps Danish municipalities, foundations, and public institutions maximize the measurable human and social value of welfare building projects. The firm specializes in evidence-based design consulting grounded in Healing Architecture, Evidence-Based Design, Environmental Psychology, and Neuroscience-Informed Environments, applied through its proprietary 'Sociale Effektprisme' (Social Effect Prism) and 'Sociale Mursten' (Social Bricks) methodologies. These frameworks identify six categories of social effect — mental health, behavior, activity, inclusion, identification, and ownership — that physical environments measurably influence, and are deployed both as development tools and post-occupancy evaluation tools. The Social Effect Prism is licensed under Creative Commons (CC BY 4.0).
The firm's service portfolio comprises four streams: Evaluations (summative, formative, and participatory post-occupancy studies); Program Development (building programs, value programs, and process management); Strategic Urban Development (architecture strategies, policies, multi-stakeholder campaign secretariats); and Presentations & Debate (lectures, conference moderation, study tours). Carlberg typically operates as a multi-disciplinary advisor alongside architecture firms such as COBE, JJW Arkitekter, CUBO Arkitekter, CREO Arkitekter, and Rambøll on projects spanning schools, psychiatric facilities, shelters, residential care, and urban districts.
Carlberg's business model is project-based professional services consulting. Engagements are commissioned through direct invitations, competitive tendering, and ongoing relationships with key foundation partners — primarily Den A.P. Møllerske Støttefond, Realdania, and major Danish municipalities including Copenhagen, Aarhus, Aalborg, Roskilde, Middelfart, Hillerød, Bornholm, and Nuuk (Greenland). The firm operates with a small core team of approximately 5-10 staff including the founder, a project manager, and several associated advisors and partners holding PhDs in anthropology, light design, and sociology, supplemented by architecture-firm collaborations for technical delivery. Pricing is negotiated per-project and is not publicly disclosed.
Carlberg ApS firmographics
Firmographics- Name
- Carlberg ApS
- Legal name
- Carlberg ApS
- Website
- https://carlberg.dk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Carlberg ApS is a Copenhagen-based social architecture consultancy using its proprietary Social Effect Prism and Social Bricks methodologies to help Danish municipalities, foundations, and public institutions design and evaluate welfare buildings for measurable social and human outcomes.
- Ownership category
- akta.pro rank
Carlberg ApS industry classification
Industry- Product category
- Social Architecture Consulting
- NAICS
- Architectural Services (54131), Architectural Services (541310), Architectural, Engineering, and Related Services (5413)
- SIC
- Services-Social Services (8300), Non-Operating Establishments (9995)
- akta.pro primary industry
- Community Engagement & Participatory Planning (BPAHAKAO)
Keywords
Where Carlberg ApS is headquartered
LocationHeadquarters
- HQ city
- Copenhagen V
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Carlberg ApS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Consulting Services — Evaluations: Carlberg conducts summative, formative, and participatory evaluations of built environments to assess whether buildings function as intended, documenting social effects on wellbeing, behavior, activity, mental health, indoor climate quality, and community.
- Consulting Services — Program Development: Carlberg develops building programs, value programs, and vision documents in close collaboration with clients, users, and other advisors. Services include building programs (needs analysis and functional requirements), value programs (for innovative building focus areas), and process management.
- Consulting Services — Strategic Urban Development: Carlberg assists cities in developing architecture strategies, architecture policies, and development plans, and serves as a campaign secretariat coordinating complex multi-year development projects with multiple stakeholders.
- Speaking, Debates, and Study Tours: Carlberg's team members give talks, moderate conferences, and organize study tours related to social sustainability in architecture.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Carlberg ApS product offering
Product offeringCore offering
Carlberg ApS is a Danish social architecture consultancy that helps clients — primarily municipalities, foundations, and public institutions — achieve maximum human value from construction investments by applying evidence-based design and post-occupancy evaluation to welfare buildings. The firm's core offering is built around the proprietary "Sociale Mursten" (Social Bricks) methodology, supported by service lines for evaluations, program development, strategic urban development, and presentations/debate.
Product overview
Carlberg ApS is an architecture and social consultancy firm that offers a unified suite of services centered around their proprietary 'Sociale Mursten' (Social Bricks) methodology—a development and evaluation approach that applies knowledge about physical environments' impact on people to design welfare buildings that measurably enhance social and pedagogical outcomes. Their services include Evaluations (summative, formative, and participatory), Program Development (building programs, value programs, process management), Strategic Urban Development (architecture strategies, policies, campaign secretariat), and Presentations & Debate (lectures, conferences, study tours). The company works primarily with Danish municipalities, foundations, and public institutions on social welfare architecture projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Sociale Mursten (Social Bricks) A combined development and evaluation methodology for welfare architecture that applies evidence-based knowledge about the physical environment's impact on people to design physical frameworks that measurably enhance the effectiveness of social and pedagogical work. Used by Danish municipalities, foundations, and public institutions when seeking maximum social value for construction investments.
- Evalueringer (Evaluations)
Quantifiable outcome
- 30.7% reduction in psychiatric patients experiencing either involuntary medication or belt coercion at Esbjerg Psychiatric Hospital in the year after the department moved into new purpose-designed premises.
- +2 more outcomes
Companies that use Carlberg ApS
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Carlberg ApS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Carlberg ApS partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor, core and flagship / core.
- Hillerød Kommune (Hillerød Municipality)minorHillerød Municipality partnered with Foreningen Street-Lab, Frederiksborgcentret, and Realdania to develop a permanent facility for Street-Lab. Carlberg was engaged to conduct evaluation of the process and the physical environment.
- Fonden Drive and KIRKBIcoreFonden Drive partnered with KIRKBI as developer and Carlberg as advisor to develop a new school for children and young people with special needs in Billund. Carlberg conducted user involvement processes with students, staff, and leadership to inform the design of inclusive teaching environments.
- Kirkens Korshær (Church of Denmark's Mission)coreKirkens Korshær partnered with Carlberg and CUBO Arkitekter on the 'Fremtidens Herberger' (Future Shelters) project (2022), developing new models for shelters that support the Housing First approach. Kirkens Korshær is also the client for the 'Fremtidens Væresteder' (Future Drop-in Centers) project, where Carlberg serves as social client advisor. Kirkens Korshær is one of Denmark's largest providers of social services for homeless and marginalized populations.
- Det Obelske Familiefond (The Obel Family Foundation)minorDet Obelske Familiefond co-funded the 'Fremtidens Herberger' (Future Shelters) project alongside Realdania and Kirkens Korshær, contributing to the analysis and development of new shelter models.
- Sofieskolen / SofiebocoreSofieskolen (an organization for children and youth with autism) partnered with Den A.P. Møllerske Støttefond and Realdania to develop Sofiebo — an ambitious new residential facility for children and young people with autism. Carlberg conducted a Post Occupancy Evaluation of the facility, examining how the physical environment supports residents and staff.
- Middelfart Kommune (Middelfart Municipality)minorMiddelfart Municipality partnered with Carlberg as part of Team Effekt (Effekt, Rambøll, Carlberg) to develop a strategic plan for Middelfart Trafikhavn (2022–2023), aiming to connect the city center with surrounding areas and create a sustainable urban district.
- Hjem til Alle Alliancen (Home for All Alliance)coreHjem til Alle Alliancen partnered with Carlberg to evaluate housing solutions for young people experiencing homelessness across six Danish municipalities (2021–2023). The alliance brings together municipalities, government agencies, and foundations to combat youth homelessness through Housing First approaches. Carlberg conducted evaluations of four housing projects.
- Bikubenfonden (Bikuben Foundation)minorBikubenfonden provided funding alongside Social- og Boligstyrelsen, Velux Fonden, and Hjem til Alle Alliancen for the evaluation of housing solutions for young people in homelessness across Danish municipalities.
- Social- og Boligstyrelsen (Social and Housing Authority)minorSocial- og Boligstyrelsen provided grant funding for the evaluation of housing solutions for young people experiencing homelessness, working in partnership with Hjem til Alle Alliancen, Realdania, Bikubenfonden, and Velux Fonden.
- Socialstyrelsen Grønland (Social Authority of Greenland)coreSocialstyrelsen Grønland engaged Carlberg to develop a function and spatial program for a new residential facility for children and young people with mental illness in Nuuk, Greenland. The project aims to become a demonstration project for improving physical environments for vulnerable children and youth in Greenland.
- Bornholms Regionskommune (Bornholm Regional Municipality)coreBornholm Regional Municipality partnered with Carlberg and Realdania on a strategic development plan for Rønne (2018–2019), working to strengthen the city's urban environment, connectivity between the city, harbor, and sea, and attractiveness for children and youth.
- Den A.P. Møllerske Støttefond (A.P. Møller Foundation)flagship / coreDen A.P. Møllerske Støttefond is the primary strategic partner for the 'Sociale Mursten' (Social Bricks) program. The foundation co-funded and co-developed the original 2017 report and has continued to support numerous pilot projects, evaluations, and demonstration buildings. The foundation's funding enables Carlberg to develop and test welfare architecture projects with measurable social outcomes across Denmark.
- Realdaniaflagship / coreRealdania is a key strategic partner in the 'Sociale Mursten' program, co-funding and co-developing welfare architecture projects with Carlberg since 2017. Realdania has supported numerous evaluations and development plans, including projects for Kofoeds Skole, Sophienbo, housing for homeless youth, and strategic urban development in Rønne. Realdania also publishes and disseminates Carlberg's research findings.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
Carlberg ApS competitors and assessment
Company assessmentBroad incumbents
- White Arkitekter: Major Nordic architecture firm with a strong practice in healthcare, education, and social sustainability projects across Scandinavia. Comparable to Carlberg in mission (designing for social benefit) but at significantly larger scale and broader service offering.
- Arup: Global engineering, design, and consultancy firm with strong practice in social infrastructure, healthcare, and education. Comparable to Carlberg in research-driven, outcome-focused design of welfare environments, but at vastly larger international scale.
- Snøhetta: Scandinavian-headquartered architecture and design firm with social and cultural projects as a core practice area. Comparable to Carlberg in combining design with social/environmental mission, though operating globally across many sectors at far greater scale.
- 3XN: Copenhagen-based architecture firm with sustainability and social impact as core practice areas. Comparable to Carlberg in mission-driven design but with significantly larger project scale and broader service offering including commercial real estate.
- Rambøll: Major Nordic engineering, design, and consultancy firm with deep involvement in welfare, healthcare, and urban development. Partnered with Carlberg (via Team Effekt, including Rambøll, on Middelfart). Comparable in addressing welfare infrastructure but at vastly larger scale and broader scope.
- Henning Larsen: Danish architecture firm (now part of Rambøll Group) with extensive work on civic, educational, and cultural buildings. Comparable to Carlberg in Nordic welfare building design but as a much broader full-service architecture practice.
- COBE Arkitekter: Copenhagen-based architecture firm with extensive work on social and welfare architecture, including partnerships with Carlberg (e.g., Kofoeds Skole vision plan). Comparable in delivering welfare-building projects in Denmark but operates as a much broader full-service architecture practice rather than a niche social impact consultancy.
Direct peers
- EFFEKT: Danish architecture and research firm focused on social and environmental impact, with a practice area in welfare, learning, and healthcare environments. Partnered with Carlberg on the Middelfart Trafikhavn strategic plan, directly comparable in combining evidence-based research with architectural consulting for social outcomes.
- MASS Design Group: International architecture and research firm focused on built environments that promote social justice, health, and equity. Operates with a research-based, post-occupancy evaluation-driven model very similar to Carlberg's Sociale Mursten approach, though at greater international scale and project volume.
- Gehl: Copenhagen-based urban consultancy founded by Jan Gehl, specializing in people-centered urban planning and the social effects of public space. Comparable to Carlberg in its evidence-based, research-driven approach to the social impact of built environments, though focused on urban scale rather than building scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Carlberg ApS social profiles
Digital presenceCarlberg ApS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carlberg ApS leadership team
Management profileNumber of profiles
Profiles6 records
Carlberg ApS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carlberg ApS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carlberg ApS
What does Carlberg ApS do?
Carlberg ApS is a Danish social architecture consultancy that helps clients — primarily municipalities, foundations, and public institutions — achieve maximum human value from construction investments by applying evidence-based design and post-occupancy evaluation to welfare buildings. The firm's core offering is built around the proprietary "Sociale Mursten" (Social Bricks) methodology, supported by service lines for evaluations, program development, strategic urban development, and presentations/debate.
Is Carlberg ApS a public or private company?
Carlberg ApS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Carlberg ApS founded?
Carlberg ApS was founded in -1. It employs 1 to 10 people.
Where is Carlberg ApS based?
Carlberg ApS is headquartered in Copenhagen V, Denmark, in the Europe region.
How does Carlberg ApS make money?
Four revenue lines are on record. Consulting Services — Evaluations are the primary driver. The others are consulting Services — Program Development, consulting Services — Strategic Urban Development and speaking, Debates, and Study Tours.
Who are Carlberg ApS's main competitors?
Broad incumbents on record are White Arkitekter, Arup, Snøhetta, 3XN, Rambøll, Henning Larsen and COBE Arkitekter. Direct peers are EFFEKT, MASS Design Group and Gehl.
Does Carlberg ApS have an API?
No public API is recorded for Carlberg ApS.
What industry is Carlberg ApS in?
Carlberg ApS's product category is Social Architecture Consulting. Its primary akta.pro industry code is BPAHAKAO, Community Engagement & Participatory Planning. Its NAICS code is 54131 and its SIC code is 8300.