Carlson & Jones, P.A.

What Carlson & Jones, P.A. does

Carlson & Jones, P.A. is a privately held Minnesota professional association law firm founded in 1989 by John J. Carlson and Robert V. Jones, operating from four office locations in Buffalo (headquarters), Brainerd, Hutchinson, and Minnetonka. The firm provides consumer-facing legal representation across three core practice areas: Personal Injury (handled on a contingency fee basis with no attorney fees unless compensation is recovered), Family Law (divorce, custody, child support, spousal maintenance), and Criminal Defense (DUI/DWI, drug crimes, assault, felonies, misdemeanors, sex crimes, juvenile offenses, and expungements). The firm's sub-service catalog spans approximately 24 specialized legal offerings across these three verticals, with attorneys holding Super Lawyers and National Trial Lawyers Top 100 designations and over 70 years of combined legal experience.

The firm employs three named attorneys: founding partners Carlson (30+ years, 100% litigation practice) and Jones (25+ years, criminal defense) plus Derek J. Rosso (joined 2010 after a North Dakota Supreme Court clerkship). The business is a sales-led, consumer-direct services firm with no technology products, APIs, or proprietary software stack. Go-to-market relies on free initial consultations offered at all four office locations, a 700+ post content marketing blog, localized SEO targeting Minnesota city queries, active social channels (Facebook, Twitter/X, LinkedIn), and referral/word-of-mouth. There is no third-party distribution, no marketplace presence, and no disclosed external investment, PE/VC backing, or parent company.

Revenue mechanics blend contingency fee personal injury cases with hourly or flat-rate billing for criminal defense and family law matters. Pricing and rates are not publicly disclosed, and no firm-level revenue is reported. The firm is independently owned and controlled by its partner attorneys, with ownership concentrated in the founding partners and no disclosed funding rounds, M&A activity, subsidiaries, or corporate structural changes on record. Operating status is active and the firm is structured as a Minnesota professional corporation serving clients throughout the state.

Name

Carlson & Jones, P.A.

Legal name

Carlson & Jones, P.A.

Website

https://carlsonandjones.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Carlson & Jones, P.A. is a Minnesota-based law firm founded in 1989 that provides consumer-facing personal injury, family law, and criminal defense representation across four office locations in Buffalo, Brainerd, Hutchinson, and Minnetonka. The firm operates on contingency fees for personal injury and hourly/flat rates for other practices, serving individual clients throughout Minnesota.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (54111), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industry

Criminal Defense (BPAHAAAN)

Keywords

• Personal injury law
• Criminal defense services
• Family law practice
• Trial litigation
• Legal consultations

Headquarters

HQ city

Buffalo

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Legal Services - Personal Injury: The firm handles personal injury cases on a contingency fee basis, meaning clients do not pay attorney fees unless and until compensation is recovered. This creates aligned incentives between firm and client while removing upfront cost barriers for injured victims seeking legal representation.
2. Legal Services - Criminal Defense and Family Law: Standard attorney fee arrangements for criminal defense and family law matters, typically billed hourly or at flat rates depending on case type and complexity. Initial consultations are offered free of charge.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Carlson & Jones, P.A. delivers plaintiff-side personal injury representation, family law counsel, and criminal defense advocacy for individual clients across Minnesota from four physical offices. Personal injury matters are accepted on contingency fee (no attorney fee unless compensation is recovered), while criminal defense and family law matters are billed on hourly or flat fee structures with a free initial consultation offered in every practice area.

Product overview

Carlson & Jones, P.A. is a Minnesota law firm offering three core legal service areas: Personal Injury (encompassing 10 sub-services for accident victims seeking compensation), Family Law (encompassing child support, custody, and divorce matters), and Criminal Defense (encompassing 11 sub-services for various criminal charges). The firm operates from four office locations and serves clients throughout Minnesota, with attorneys who have over 70 years of combined legal experience. The service architecture is organized by practice area with specialized sub-practices addressing specific legal needs within each core service category.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services Comprehensive legal representation for individuals injured due to another party's negligence, covering multiple accident types and seeking compensation for medical expenses, lost wages, and pain and suffering; handled on a contingency fee basis.
• Family Law Services Comprehensive family law representation including uncontested and contested divorce (including high net worth), property division, child support, custody, spousal maintenance, paternity, and protective orders.
• Criminal Defense Services Comprehensive criminal defense representation covering drug crimes, violent crimes, DUI/DWI, felonies, misdemeanors, sex crimes, juvenile offenses, expungements, and OFP/restraining order matters in Minnesota state and federal courts.

Quantifiable outcome

• Obtained millions of dollars in awards and settlements for personal injury clients

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Others

• Minnesota State Bar Association Lawyer Referral Service: State-wide referral program that channels prospective clients to member firms, including Carlson & Jones. Comparable as an indirect channel competitor for the same Minnesota personal injury, family, and criminal defense leads.

Direct peers

• Wilkerson Law Firm: Minnesota personal injury firm emphasizing trial advocacy and contingency representation. Direct competitor for accident victims across the Twin Cities and surrounding counties where Carlson & Jones operates.
• Meshbesher & Spence, Ltd. Long-standing Minnesota personal injury and criminal defense firm headquartered in Minneapolis. Directly comparable in practice mix (PI, criminal defense, family law) and Minnesota geographic focus, with a similar trial-oriented reputation.
• Schwebel, Goetz & Sieben: Minnesota-based personal injury law firm with a similar contingency-fee model and broad PI sub-practice coverage. Comparable as a regional PI competitor with established trial credentials in the Twin Cities market.
• SiebenCarey Personal Injury Law: Minnesota personal injury firm with deep Twin Cities presence and contingency fee model. Comparable as an established PI competitor with similar breadth across auto, trucking, and wrongful death cases.
• Rochlin & Rochlin, P.A. Minnesota criminal defense firm operating in the Twin Cities metro. Comparable in criminal defense focus, attorney-driven client acquisition, and free consultation approach, though narrower in practice area scope.
• LaCourse Law, PLLC: Minnesota criminal defense and DWI practice. Comparable in criminal defense service mix and contingency/flat-fee pricing strategy for individual defendants across the same regional geography.

Broad incumbents

• Law Tigers: National motorcycle accident-focused PI marketing and referral network that competes for the same accident-victim leads in Minnesota. Comparable in contingency-fee PI model and online lead generation emphasis.

Regional players

• StoneBridge Legal / Caplin & Partners: Smaller Minnesota personal injury and family law practices that operate in similar suburban counties. Comparable in size, marketing tactics, and reliance on local SEO and content marketing.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/carlsonjoneslaw
• Facebookfacebook.com/carlsonandjonespa
• LinkedInlinkedin.com/company/carlson-&-jones-p.a.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carlson & Jones, P.A.