The Carlton, Moscow

What The Carlton, Moscow does

The Carlton, Moscow is a privately held 5-star luxury hotel located at Tverskaya Street 3 in central Moscow, adjacent to Red Square and the Kremlin. Originally opened in 2007 under The Ritz-Carlton brand, the property was rebranded to The Carlton, Moscow following renovation and is operated by Hotel Management Company LLC (ООО «Хотел Менеджмент Компани»). The hotel offers approximately 18 room and suite categories ranging from Superior to Imperial Suite, supported by six distinct dining venues (including O2 Mediterranean rooftop restaurant, Champagne Bar, Sartoria Lamberti, and Novikov Pan-Asian), The Carlton Spa with a Swarovski crystal-embedded pool, The Carlton Club exclusive 11th-floor lounge, a 1,100+ sqm event and wedding complex, and CUBE contemporary art space.

The property's revenue model is diversified across five streaming lines: room accommodations, food and beverage, spa and wellness, events and weddings, and gift certificates. Distribution is primarily direct (multi-language website with Travelline booking engine, phone reservations, dedicated sales team for events and weddings) supplemented by the Aeroflot Bonus loyalty partnership and direct-to-consumer spa day passes. The customer base is segmented across affluent leisure travelers, corporate clients, wedding couples, families, and couples seeking romantic experiences, with a six-tier loyalty program (The Carlton Elite) and a Residential long-stay product targeting extended-stay demand. The hotel has accumulated multiple 2024-2025 industry awards including World Luxury Awards, Time Travel Awards, and Wedding Awards, reflecting active brand reposting under the new Carlton identity.

Name

The Carlton, Moscow

Legal name

ООО «Хотэл Менеджмент Компани»

Website

https://carltonmoscow.com

Company type

Private

Founded year

2024

Operating status

Operating

Short description

The Carlton, Moscow is a privately held 5-star luxury hotel on Tverskaya Street near Red Square and the Kremlin, serving affluent leisure travelers, corporate clients, and wedding couples with premium rooms, six dining venues, a spa, and a 1,100 sqm event complex.

Ownership category

akta.pro rank

Product category

Luxury Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Drinking Places (Alcoholic Beverages) (722410)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Large-Scale Headquarters Convention Hotels (THAGALAH)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Lounge Bars & Hotel Bars (THAFAEAI), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Luxury hotel services
• Fine dining restaurants
• Spa and wellness
• Event venues
• Wedding services

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Room Accommodations: Revenue from luxury hotel rooms and suites ranging from Superior (42 sqm) to Presidential Suite (303 sqm) with rates varying by season and availability
2. Food & Beverage: Multiple dining venues including O2 Restaurant (rooftop Mediterranean), The Carlton Lounge & Bar, Champagne Bar, Sartoria Lamberti (Italian), Novikov (Pan-Asian), and The Carlton Night Shift lobby venue
3. Spa & Wellness: The Carlton Spa services including pool access, massage, treatments using VALMONT, SOTHYS, THALGO products, fitness studio, and spa suite rentals
4. Events & Weddings: Ballroom (663 sqm, up to 700 guests), multiple conference halls (Moscow I-III, Almaty, St. Petersburg I-II, Astana I-II), wedding ceremonies on rooftop terrace
5. Gift Certificates: Branded gift certificates for hotel stays, dining experiences, spa treatments, and afternoon tea ceremonies available for purchase

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

The Carlton, Moscow is a 5-star luxury hotel operating 18+ room and suite categories, six distinct dining venues (including rooftop O2 Restaurant), The Carlton Spa with Swarovski crystal-embedded pool, an exclusive 11th-floor club lounge, and over 1,100 sq m of event and wedding space. It serves affluent leisure travelers, corporate event clients, and wedding couples in central Moscow near Red Square and the Kremlin.

Product overview

The Carlton, Moscow is a 5-star luxury hotel in the heart of Moscow near Red Square and the Kremlin offering an integrated hospitality portfolio. The core offering centers on accommodation across approximately 18 room and suite categories (from Superior to Imperial Suite), supplemented by six distinct dining venues: the rooftop Mediterranean-French O2 Restaurant, The Carlton Lounge & Bar (24/7), Champagne Bar, Sartoria Lamberti (Italian), and Novikov (Pan-Asian). Wellness facilities include The Carlton Spa (pool with Swarovski crystals, saunas, treatments with VALMONT/SOTHYS/THALGO), The Carlton Club (exclusive 11th-floor lounge with private terrace), and a Technogym fitness studio. The hotel further operates The Carlton Kids (family program), The Carlton Residence (long-stay), The Carlton Elite loyalty program, a CUBE contemporary art space (15 galleries), and an in-house events and weddings division with over 1,100 sq m of conference and banquet space. An online booking system powered by Travelline and a guest personal account portal support digital reservations and loyalty management.

Differentiator

Problem solved

Functional benefit

Brands

• The Carlton Elite: Loyalty program with tiered membership levels (Basic, Silver, Gold, Platinum, Titanium, Ambassador) offering exclusive privileges and discounts.
• The Carlton Club
• The Carlton Spa
• O2 Restaurant
• The Carlton Lounge & Bar
• Champagne Bar
• The Carlton Night Shift
• The Carlton Kids
• The Carlton Residence
• The Carlton Lover Mag
• The Carlton Cake

Products and services

• Accommodation (Rooms & Suites) Luxury hotel rooms and suites including Superior, Deluxe, Grand Deluxe, Club Rooms, Executive Suites, Presidential Suite, and Imperial Suite, many with panoramic views of the Kremlin and Red Square; for affluent leisure travelers, families, and corporate guests.
• O2 Restaurant Rooftop restaurant serving Mediterranean-French cuisine with a panoramic terrace overlooking Red Square and the Kremlin; features chef Ivan Markov's menu of fresh seafood, wood-fired dishes, and handmade pasta, plus a cocktail bar. Open to hotel guests and external diners.
• The Carlton Lounge & Bar 24-hour all-day dining venue in the hotel lobby offering breakfasts by the executive chef, signature cocktails, afternoon tea ceremonies, and desserts by the pastry chef.
• Champagne Bar Elegant lobby bar with a curated selection of vintage champagnes paired with caviar and desserts by pastry chef Nina Nadovinskaya, featuring live piano performances on weekday evenings.
• Sartoria Lamberti Italian gastronomic atelier on the 1st floor serving Neapolitan cuisine and breakfast exclusively for hotel guests, with fashion-inspired interiors and monogram embroidery service.
• Novikov Restaurant & Bar Pan-Asian cuisine restaurant with an open kitchen, over 15 types of sake, an extensive whisky collection, and a VIP room.
• The Carlton Spa Luxury wellness facility featuring a pool inlaid with Swarovski crystals, Himalayan salt sauna, steam rooms, aromatic showers, relaxation zones, a fitness studio with Technogym equipment, and spa rituals developed with VALMONT, SOTHYS, and THALGO brands. Open to hotel guests and external guests via day passes.
• The Carlton Night Shift Bohemian-style late-night lounge concept in the hotel lobby featuring upscale late-night dining, signature cocktails, and a curated menu of comfort food with black caviar and premium burgers.
• Events & Conferences Over 1,100 sq m of event space including a ballroom (up to 700 guests), meeting rooms (Moskva I/II/III, Almaty, Saint Petersburg I/II, Astana I/II), and a 700 sq m foyer for corporate meetings, conferences, seminars, and product launches.
• Weddings & Celebrations Wedding venue services including ballroom (up to 350-700 guests), rooftop terrace ceremonies at O2 Restaurant on the 12th floor, spa preparation facilities, and dedicated bridal morning packages.
• CUBE Art Space Underground art platform (-2 floor) with 15-16 galleries of contemporary art, offering themed tours with art mediators and creative workshops for children and adults.

Quantifiable outcome

• Earn 1 Aeroflot mile per 80 RUB spent on suite bookings
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Aeroflot BonuscoreGTM or Marketing PartnerPartnership with Aeroflot Bonus loyalty program allows members to earn miles on hotel stays: 1 mile per 80 RUB spent on suite bookings, 1 mile per 90 RUB spent on Superior/Deluxe/Grand Deluxe rooms. Members can redeem miles for Aeroflot flights, partner products, and class upgrades.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hotel National, Moscow: Historic 5-star luxury hotel a short walk from Red Square, part of The Luxury Collection. Directly comparable as a top-tier luxury city hotel in central Moscow competing for the same affluent leisure, corporate, and events demand.
• St. Regis Moscow Nikolskaya: 5-star luxury hotel near Red Square with comparable room/suite product, multiple F&B venues, and an Iridium Spa. Competes head-to-head for the same luxury Moscow demand as The Carlton and represents the Marriott/flagged brand alternative to the rebranded Carlton.
• Four Seasons Hotel Moscow: Flagship luxury hotel near Red Square with rooms, suites, multiple restaurants including Quadrum, and a luxury spa. A benchmark Moscow 5-star competitor with similar location, scale, and target clientele to The Carlton.
• Hotel Metropol Moscow: Historic 5-star luxury hotel on Teatralnaya Square steps from the Kremlin and Red Square. Comparable in heritage positioning, location prestige, events/wedding capability, and Russian luxury hospitality positioning.
• Lotte Hotel Moscow: 5-star luxury hotel on Novy Arbat with multiple F&B venues, Mandara Spa, and event space. Comparable premium city-center luxury offering targeting similar affluent leisure and corporate segments.
• Ararat Park Hyatt Moscow: Luxury hotel near Theatre Square with multiple dining venues, events space, and full-service spa. Operates in the same 5-star city-center Moscow segment as The Carlton with similar target customers.
• Hotel Baltschug Kempinski Moscow: Luxury 5-star hotel across the Moskva River from Red Square with spa, dining venues, and event space. Directly comparable premium Moscow luxury offering with similar events/MICE and leisure customer mix.

Broad incumbents

• Moscow Marriott Royal Aurora Hotel: Upper-upscale 5-star hotel on Petrovka Street near the Kremlin with multiple restaurants and event space. Comparable as a luxury Moscow competitor, though slightly below the Carlton's flagship positioning in amenities and views.

Others

• Ritz-Carlton (Brand / Marriott Luxury): The former operator brand of the property (before rebrand to The Carlton, Moscow). Relevant as a brand-equity and distribution comparable and as the benchmark for what the hotel is competing against in reputation and pricing power.
• Aeroflot Russian Airlines: Core GTM partner via the Aeroflot Bonus loyalty program. Comparable as the demand-channel that drives affluent frequent-flyer referrals into the hotel's suite and room categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Carlton, Moscow