Carlton Hotel St. Moritz
Carlton Hotel St. Moritz is a five-star luxury hotel founded in 1913 in St. Moritz, Switzerland, operating 60 renovated rooms and suites within Tschuggen Collection AG. It serves affluent travelers via Michelin-starred dining, a three-floor spa, and curated winter Alpine experiences.
- Company typePrivate
- Founded-
- HeadquartersSt. Moritz, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Carlton Hotel St. Moritz does
Carlton Hotel St. Moritz is a five-star luxury hotel founded in 1913, located above Lake St. Moritz in the Engadin valley of the Swiss Alps. The property operates 60 south-facing rooms and suites — all refreshed and refurnished within the last three years — including a 386 sqm Carlton Penthouse Suite that ranks among the largest penthouse accommodations in St. Moritz and the Swiss Alps. The hotel is legally held and operated through Tschuggen Collection AG, a Swiss luxury hotel collection that combines climate-protection commitments with luxury hospitality and also includes Tschuggen Grand Hotel Arosa, Valsana Hotel, and Hotel Eden Roc. Stephanie Lehnort serves as Direktorin (Director); corporate headcount is reported at 46, which most likely reflects management/administrative staff rather than total operational employees across rooms, F&B, spa, and events.
The hotel monetizes a single luxury hospitality platform through five revenue streams: room and suite accommodations (seasonal pricing, with the 2026-2027 winter season running December 11, 2026 to March 21, 2027), food and beverage (Restaurant Da Vittorio with 2 Michelin stars operated by the Cerea brothers and reopened in 2025 with a new Carlo Rampazzi interior; Grand Restaurant with 16 GaultMillau points; Bel Etage afternoon tea; and the Sonnenterrasse), spa services across a three-floor Carlton Spa anchored by the Moving Mountains wellness program, private events and galas (notably New Year's Eve and festive-season programming), and gift vouchers sold via the e-guma e-commerce platform. Go-to-market is direct-to-consumer via the hotel's own booking system, telephone, and email, augmented by channel partnerships with American Express Fine Hotels & Resorts, Leading Hotels of the World, Swiss Deluxe Hotels, and Virtuoso. Pricing is quote-based, with structured packages such as Early Bird (15% discount on advance booking), Stay 7 for 5, and Stay 4 for 3, plus seasonal spa experience packages.
Demand-side positioning targets affluent luxury travelers, winter sports enthusiasts seeking access to events such as the Audi FIS Ski World Cup St. Moritz (December 18-20, 2026), and a secondary luxury MICE/events segment for corporate retreats and celebrations. The hotel is among only nine Swiss properties to hold the Michelin Guide's highest 3 Keys rating, sits in the Top 3 of La Liste's Switzerland ranking at 99.0 points, and is recognized by Forbes Travel Guide — collectively the core of its commercial positioning.
Carlton Hotel St. Moritz firmographics
Firmographics- Name
- Carlton Hotel St. Moritz
- Legal name
- Tschuggen Collection AG
- Website
- https://carlton-stmoritz.ch
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Carlton Hotel St. Moritz is a five-star luxury hotel founded in 1913 in St. Moritz, Switzerland, operating 60 renovated rooms and suites within Tschuggen Collection AG. It serves affluent travelers via Michelin-starred dining, a three-floor spa, and curated winter Alpine experiences.
- Ownership category
- akta.pro rank
Carlton Hotel St. Moritz industry classification
Industry- Product category
- Luxury Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Mountain & Ski Luxury Resorts (THAGACAB)
- akta.pro secondary industries
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Luxury Wellness & Spa Resorts (THAGACAG)
Keywords
Where Carlton Hotel St. Moritz is headquartered
LocationHeadquarters
- HQ city
- St. Moritz
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Carlton Hotel St. Moritz business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others
Revenue model
- Room Revenue: Five-star hotel room and suite accommodations with 60 rooms, including the 386 sqm Carlton Penthouse Suite. Revenue generated through nightly rates with seasonal pricing for winter season (December-March)
- Food & Beverage: Fine dining through Restaurant Da Vittorio (2 Michelin stars, Italian cuisine by the Cerea brothers), Grand Restaurant (16 GaultMillau points), Bel Etage with afternoon tea service, and Sonnenterrasse with panoramic views
- Spa Services: Three-floor Carlton Spa offering Moving Mountains massage treatments, relaxation facilities, and panoramic mountain views. Revenue from spa treatments and day packages
- Events & Private Dining: Hosting of exclusive events including New Year's Eve galas, festive holiday celebrations, meetings, and special occasions in the Bel Etage and other function spaces
- Gift Vouchers: Sale of gift vouchers for hotel stays, dining, spa experiences, and special packages through e-guma platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Early Bird Rate - 15% discount for advance booking |
| Subscription | Multi-year contract | Stay 7 for 5 Package |
| Subscription | Multi-year contract | Stay 4 for 3 Package |
| Subscription | Pay-as-you-go | Carlton Spa Experience Package |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Carlton Hotel St. Moritz product offering
Product offeringCore offering
Carlton Hotel St. Moritz operates a five-star luxury hotel with 60 south-facing rooms and suites above Lake St. Moritz in the Swiss Alps. The property offers the 386 sqm Carlton Penthouse Suite, award-winning dining including the two-Michelin-star Restaurant Da Vittorio and Grand Restaurant (16 GaultMillau points), a three-floor Carlton Spa with the Moving Mountains wellness program, plus event hosting and afternoon tea service at the Bel Etage.
Product overview
Carlton Hotel St. Moritz is a five-star luxury hotel offering a unified hospitality experience centered on its main hotel property with 60 renovated rooms and suites. The product portfolio includes award-winning dining through Restaurant Da Vittorio (2 Michelin stars) and Grand Restaurant (16 GaultMillau points), a three-floor Carlton Spa with Moving Mountains wellness program, and exclusive experiences like Carlton Signature Moments. The hotel is part of the Tschuggen Collection platform, the first Swiss luxury hotel collection combining climate protection with hospitality excellence. Additional offerings include meeting and event facilities, seasonal packages, and curated experiences during major winter events.
Differentiator
Problem solved
Functional benefit
Products and services
- Carlton Hotel Accommodation
Quantifiable outcome
- Top 3 hotel in Switzerland with 99.0 points on La Liste
- +2 more outcomes
Companies that use Carlton Hotel St. Moritz
Customer profileSegments3 records
Ideal customer profiles3 records
Carlton Hotel St. Moritz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Carlton Hotel St. Moritz partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Tschuggen CollectioncoreParent company of the Carlton Hotel. Tschuggen Collection is the first Swiss luxury hotel collection combining effective climate protection with highest hospitality standards. Includes other properties: Tschuggen Grand Hotel Arosa, Valsana Hotel, and Hotel Eden Roc.
- Leading Hotels of the WorldcoreExclusive membership in Leading Hotels of the World, a collection of the world's finest luxury hotels, providing global distribution and marketing support.
- Swiss Deluxe HotelscoreMembership in Swiss Deluxe Hotels association representing the finest luxury hotels in Switzerland.
- American Express Fine Hotels & ResortsminorPartnership with American Express Fine Hotels & Resorts program providing booking access and elite benefits for American Express cardmembers.
- VirtuosominorMembership in Virtuoso luxury travel network providing access to affluent travelers through their network of travel advisors worldwide.
- Restaurant Da Vittorio (Cerea Brothers)coreThe Cerea brothers bring their renowned Italian cuisine from Lombardy to St. Moritz, earning two Michelin stars. Carlo Rampazzi designed the restaurant's interior. This is a flagship dining partnership.
- BündnertuchminorSwiss fabric maker Bündnertuch provides the distinctive uniforms for Carlton Hotel staff. The fabric recipe originates from Fidel Tuor's 1912 Tuchfabrik (fabric factory), representing a piece of Graubünden industrial history.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Carlton Hotel St. Moritz competitors and assessment
Company assessmentDirect peers
- Kulm Hotel St. Moritz: Historic five-star luxury hotel in St. Moritz dating to 1856, with comparable suite inventory, fine dining, spa and ski-season focus. The most direct head-to-head competitor for affluent travelers visiting St. Moritz.
- Tschuggen Grand Hotel: Sister property within the Tschuggen Collection in Arosa, sharing the same brand platform, sustainability positioning and Moving Mountains wellness program. Comparable in scale, luxury positioning, and target clientele.
- Badrutt's Palace Hotel: The iconic luxury hotel in St. Moritz, operating for over 125 years. Same destination, same five-star-plus positioning, and competing directly for the same UHNWI winter and summer guests with similar Michelin dining and large suite inventory.
- Hotel Eden Roc Ascona: Sister property within the Tschuggen Collection on Lake Maggiore. Same brand platform, climate-conscious positioning and luxury target market, but with summer-leaning seasonality rather than winter ski focus.
- Le Grand Bellevue Gstaad: Luxury alpine hotel in Gstaad competing for the same affluent winter sports and summer clientele, with comparable suite inventory and high-end dining program.
- The Alpina Gstaad: Five-star luxury alpine hotel in Gstaad with similar Michelin-level dining, large spa and panoramic suites. Competes for the same Swiss Alps luxury traveler, particularly during winter ski season.
- La Réserve Eden au Lac Zurich: Boutique luxury hotel in Zurich competing for the same international luxury traveler with similar Michelin-level dining and curated experiences. Listed by Leading Hotels of the World.
- The Dolder Grand: Five-star luxury hotel in Zurich, part of Leading Hotels of the World. Comparable in Michelin-recognized dining, luxury spa and Forbes-level recognition; serves an overlapping international luxury clientele.
- Cheval Blanc Courchevel: LVMH-owned ultra-luxury ski hotel in Courchevel 1850 with comparable Michelin-star dining (Le 1947 à Cheval Blanc), large penthouse suites and direct ski-in/ski-out positioning. Direct competitor for European ski luxury demand.
- Aman Le Mélézin: Ultra-luxury ski-in/ski-out hotel in Courchevel with comparable intimate key count, high-end dining and ski-in/ski-out positioning. Targets the same global UHNWI ski traveler segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Carlton Hotel St. Moritz social profiles
Digital presenceCarlton Hotel St. Moritz compliance and trust
Trust signalCompliance7 records
Carlton Hotel St. Moritz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carlton Hotel St. Moritz leadership team
Management profileNumber of profiles
Profiles1 record
Carlton Hotel St. Moritz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carlton Hotel St. Moritz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carlton Hotel St. Moritz
What does Carlton Hotel St. Moritz do?
Carlton Hotel St. Moritz operates a five-star luxury hotel with 60 south-facing rooms and suites above Lake St. Moritz in the Swiss Alps. The property offers the 386 sqm Carlton Penthouse Suite, award-winning dining including the two-Michelin-star Restaurant Da Vittorio and Grand Restaurant (16 GaultMillau points), a three-floor Carlton Spa with the Moving Mountains wellness program, plus event hosting and afternoon tea service at the Bel Etage.
Is Carlton Hotel St. Moritz a public or private company?
Carlton Hotel St. Moritz is a private company. It is classified as corporate owned and is currently operating.
When was Carlton Hotel St. Moritz founded?
Carlton Hotel St. Moritz was founded in -1. It employs 11 to 50 people.
Where is Carlton Hotel St. Moritz based?
Carlton Hotel St. Moritz is headquartered in St. Moritz, Switzerland, in the Europe region.
How does Carlton Hotel St. Moritz make money?
Five revenue lines are on record. Room Revenue is the primary driver. The others are food & Beverage, spa Services, events & Private Dining and gift Vouchers.
Who are Carlton Hotel St. Moritz's main competitors?
Direct peers on record are Kulm Hotel St. Moritz, Tschuggen Grand Hotel, Badrutt's Palace Hotel, Hotel Eden Roc Ascona, Le Grand Bellevue Gstaad, The Alpina Gstaad, La Réserve Eden au Lac Zurich, The Dolder Grand, Cheval Blanc Courchevel and Aman Le Mélézin.
Does Carlton Hotel St. Moritz have an API?
No public API is recorded for Carlton Hotel St. Moritz.
What industry is Carlton Hotel St. Moritz in?
Carlton Hotel St. Moritz's product category is Luxury Hotels. Its primary akta.pro industry code is THAGACAB, Mountain & Ski Luxury Resorts, with a secondary code of THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive). Its NAICS code is 72111 and its SIC code is 7000.