Carlton Madagascar

What Carlton Madagascar does

Carlton Madagascar is a privately held, 5-star luxury hotel operating under the legal name Hotel Carlton Madagascar since its founding in 1970 in Antananarivo, Madagascar. The property comprises 171 rooms and suites across six categories (Executive, Premium, Club Suite, Family Suite, Suite, and Presidential Suite) and is located on Rue Pierre Stibbe Anosy overlooking the Queen's Palace and Lake Anosy. It is a member of Preferred Hotels and Resorts and participates in the I Prefer Hotel Rewards loyalty program, with direct online reservations handled through a SynXis (Sabre) booking engine integrated into the hotel's French-language website.

The hotel operates an integrated hospitality and events platform spanning four principal revenue streams: accommodation (rooms and suites ranging from 24 m² to 96 m²); food and beverage (Le Bistrot du Carlton, Île Rouge & la Terrasse, L'Oasis de Tana, and L'Éclair pastry shop); events and conferences (8 event spaces including RAVINALA at 728 m² and Toit de Tana at 298 m², accommodating 10-500 guests); and wellness (25-meter outdoor pool, TechnoGym-equipped fitness center, clay tennis court, and Holistic Universal spa). The on-site ecosystem is extended by an in-house casino (Casino du Grand Cercle de Tananarive), Amazones beauty salon, BNI Premium bank branch, travel agencies, and luxury boutiques.

Carlton Madagascar's go-to-market is direct-to-consumer via its own website, phone, email, and walk-ins, augmented by Preferred Hotels and Resorts global distribution and OTAs such as Booking.com. The customer mix is hybrid across business travelers, leisure tourists, event organizers, and families, with primary market the Antananarivo metropolitan area. General Manager Sam Van Campenhout leads the property; the company has no disclosed parent, subsidiaries, or external funding and operates solely within Madagascar under a single-asset structure.

Name

Carlton Madagascar

Legal name

Hotel Carlton Madagascar

Website

https://carlton-madagascar.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Carlton Madagascar is a privately held, 5-star luxury hotel in Antananarivo, Madagascar, operating 171 rooms and suites since 1970. It serves business travelers, leisure tourists, and event organizers via accommodation, F&B, events, and wellness, and is a member of Preferred Hotels and Resorts.

Ownership category

akta.pro rank

Product category

Luxury Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Hotel & Resort Restaurants (THAFACAH)

Keywords

• Luxury hotel accommodation
• Fine dining restaurants
• Wedding event venues
• Conference hosting services
• Spa wellness facilities

Headquarters

HQ city

Antananarivo

HQ country

Madagascar

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Accommodation: Room rentals across 171 rooms and suites ranging from Executive Rooms to Presidential Suite, with rates based on room category and seasonality
2. Food & Beverage: Revenue from three restaurants (Le Bistrot du Carlton, Île Rouge & la Terrasse, L'Oasis de Tana), one bar, and L'Éclair pastry shop/bakery. Also includes room service and catering for events.
3. Events & Conferences: Revenue from hosting corporate events, conferences, weddings, galas, and other celebrations across 8 event spaces accommodating 10-500 guests. Includes catering services.
4. Wellness Services: Revenue from spa and holistic treatments (massage, hot stone therapy), fitness center access, tennis court rentals, swimming pool, and beauty salon services.
5. Ancillary Services: Airport transfers, parking, boutique shops within the hotel premises, travel agency services, banking (ATM/GAB), casino, and beauty services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Carlton Madagascar operates a 5-star luxury hotel in the cultural heart of Antananarivo, offering 171 rooms and suites across six categories with panoramic views of the Palace of the Queen and Lake Anosy. The integrated property includes three restaurants and a pastry/bakery, eight event spaces for corporate and private functions, and wellness facilities (pool, fitness center, tennis court, spa). Revenue is generated from accommodation, food and beverage, event hosting, and wellness services, supplemented by on-site boutiques, banking, a casino, and travel agencies.

Product overview

Carlton Madagascar is a 5-star hotel offering 171 rooms and suites across 6 categories, operating as a unified luxury hospitality establishment. The product portfolio includes accommodation (Executive Room, Premium Room, Club Suite, Family Suite, Suite, and Suite Présidentielle), dining (Le Bistrot du Carlton, Île Rouge & la Terrasse, L'Oasis de Tana, and L'Éclair by Carlton), event services (corporate events, receptions, weddings, and catering), and wellness facilities (pool, fitness, tennis, and holistic treatments). The hotel functions as an integrated resort with on-site boutiques, banking services, and travel agencies, operating under the Preferred Hotels and Resorts brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Room

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Preferred Hotels and ResortsflagshipStrategic or Co-development PartnerCarlton Madagascar is a member of Preferred Hotels and Resorts, a globally recognized brand representing independent luxury hotels. This membership provides global marketing reach, distribution through the Preferred website and mobile app, and access to the I Prefer Hotel Rewards loyalty program.
• Holistic UniversalcoreTechnology or IntegrationPartnership with Holistic Universal for spa and wellness services. Holistic Universal provides therapeutic and energetic treatments including massage, hot stone therapy, and holistic wellness services at the hotel.
• SynXis (Sabre)coreTechnology or IntegrationSynXis (a Sabre company) provides the hotel's reservation and booking engine technology, enabling online room reservations through the hotel website.
• I Prefer Hotel RewardscoreGTM or Marketing PartnerHotel participates in the I Prefer Hotel Rewards loyalty program operated by Preferred Hotels and Resorts, enabling guests to earn and redeem rewards points across participating properties worldwide.
• Amazones Beauty SalonminorStrategic or Co-development PartnerOn-site beauty salon operating within the hotel premises, offering beauty services for men and women and selling cosmetic products. Hours: Monday-Saturday 7h-19h, Sunday 9h-17h.
• Casino du Grand Cercle de TananariveminorStrategic or Co-development PartnerOn-site casino providing entertainment services including traditional games, electronic roulette, and slot machines. Hours: Monday-Thursday 9h-2h, Friday-Saturday 9h-3h, Sunday 14h-2h.
• BNI Premium AgencyminorOthersPremium bank branch operating within the hotel premises. Hours: Monday-Friday 9h-16h.
• TechnoGymcoreTechnology or IntegrationTechnoGym provides fitness equipment for the hotel's fitness center, featuring latest generation cardio and strength training equipment.

Scale indicators6 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Radisson Blu Hôtel Antananarivo Waterfront: International luxury brand property in Antananarivo offering comparable5-star accommodation, F&B, and event facilities. Represents the international chain competition in the same city.
• Le Palissandre Hôtel & Spa: Long-established boutique luxury hotel in Antananarivo targeting similar business and leisure travelers with comparable room counts and full-service amenities. Direct city competitor for the same diplomatic, corporate, and tourist segments.
• Hôtel Colbert Antananarivo: Historic full-service hotel located in central Antananarivo, comparable in heritage positioning and 5-star tier. Competes for the same legacy corporate, government, and leisure guest base in the capital.

Broad incumbents

• Sofitel Luxury Hotels (Accor): Accor's luxury French-heritage brand with properties across major African capitals. Comparable to Carlton in combining French hospitality heritage with full-service city hotels, F&B, and event venues, but with significantly larger distribution and loyalty infrastructure.
• Fairmont Hotels & Resorts: Global luxury hotel brand operating city and resort properties including in Africa. Overlaps with Carlton's full-service luxury, MICE, and F&B offerings, but operates at scale across multiple geographies rather than as an independent property.

Regional players

• Le Jardin du Roy: Luxury hotel located near Isalo National Park in Madagascar. Comparable5-star positioning with strong F&B and event-hosting capabilities, but in a national park setting targeting safari/nature tourists.
• Anjajavy Le Lodge: High-end luxury lodge on Madagascar's northwest coast operating in the same 5-star positioning as Carlton. Comparable in targeting international luxury travelers but in a remote nature setting rather than the capital.
• Constance Tsarabanjina Madagascar: Luxury beach resort operated by Constance Hotels on a private island off Madagascar's northwest coast. Same country, similar5-star positioning, but targets a leisure-beach segment rather than city business travel.
• Constance Belle Mare Plage: Flagship luxury resort of the Constance group in Mauritius. Comparable full-service luxury positioning across accommodation, F&B, wellness, and MICE, and often cross-sold to high-end travelers considering Indian Ocean destinations.

Emerging players

• Singita: Operator of ultra-luxury lodges and camps across Africa with a strong MICE and wellness component. Comparable in 5-star positioning and target clientele (high-net-worth international travelers), though focused on safari rather than city properties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HotelCarltonMadagascar
• LinkedInlinkedin.com/company/carlton-madagascar
• Instagraminstagram.com/hotel_carlton_madagascar

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carlton Madagascar