CARMA

What CARMA does

CARMA (Consortium for the Advancement of Research Methods and Analysis) is a non-profit educational consortium housed at Texas Tech University's Rawls College of Business in Lubbock, Texas, founded in 1997 by Dr. Larry Williams. It delivers continuing education on quantitative, qualitative, and data-technology research methods to doctoral students, faculty, and research professionals in the management and organizational sciences. Its platform is web- and Zoom-delivered, anchored by a 250+ recording video library, a calendar of live webcast lectures, Ph.D. prep panels, Ask the Editors panels, and topic-area workshops, plus intensive 20-hour live-online short courses on specialized methodologies (multilevel analysis, SEM, machine learning, meta-analysis, qualitative methods).

CARMA operates a tiered institutional membership model priced at $475-$975 annually, granting campus-wide access to all faculty and students with an institutional email address. Short courses are priced separately at $200-$850 per attendee with member discounts and group rates. The organization supplements direct institutional sales with an Affiliate Program that delivers free or discounted access through partnerships with ten or more professional associations (Academy of Management, SIOP, AIB, ANZAM, EAWOP, Africa Academy of Management, The PhD Project, and Indian Institutes of Management). It also partners with AOM's Community Accelerator Program to broaden reach to underrepresented scholars. Operationally, CARMA runs on a remarkably lean core staff of two (the Director and Assistant Director), drawing on a wider network of instructors who are current and former editors of leading management journals.

Name

CARMA

Legal name

Consortium for the Advancement of Research Methods and Analysis

Website

https://carmattu.com

Company type

Private

Founded year

1997

Operating status

Operating

Short description

CARMA is a non-profit consortium providing research methods education in management and organizational sciences to doctoral students, faculty, and universities worldwide via institutional memberships, a 250+ video library, live webcasts, and short courses.

Ownership category

akta.pro rank

Product category

Research Methods Education

NAICS

Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Portfolio, Performance & Rubric-Based Assessment Platforms (EDAFADAL)

Keywords

• Research methods education
• Institutional membership
• Online short courses
• Academic video library
• Doctoral training programs

Headquarters

HQ city

Lubbock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Institutional Membership Fees: Annual institutional membership fees provide campus-wide access to CARMA resources. Pricing tiers: Early Bird $575, Advanced $775, Regular $975. All faculty and students with institutional email addresses receive access.
2. International Institutional Membership: Affordable access tier for non-U.S. institutions at $475 providing live online training plus select video library access.
3. Short Course Registration: Fee-based short course attendance. Members receive 50% discount: $300-$450 per course depending on registration timing. Non-members pay $550-$850. Group discounts available for 6+ registrations.
4. Affiliate Program Access: Individual academic/professional association members receive free or discounted access to CARMA resources through affiliate partnerships with organizations like Academy of Management, SIOP, and others.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

CARMA is a non-profit educational consortium that delivers research methods and data analysis training to doctoral students, faculty, and professionals in management and organizational sciences. Its core offering is an annual Institutional Membership that gives entire university campuses access to a video library of 250+ recorded lectures, live webcast lectures, Ph.D. prep panels, Ask the Editors panels, and topic area workshops, supplemented by fee-based intensive short courses and assessment-based certification.

Product overview

CARMA (Consortium for the Advancement of Research Methods & Analysis) is a non-profit educational unit at Texas Tech University offering a multi-channel research methods education platform. The core offering is Institutional Membership, which provides campus-wide access to live online events (Webcast Lectures, Ph.D. Prep Panels, Ask the Editors Panels, Topic Area Workshops) and the CARMA Video Library of 250+ on-demand recordings. Premium add-on modules include Live Online Short Courses (intensive 20-hour hands-on sessions), the Research Methods Education Program (RMEP with assessments and certificates), the Research Methods Faculty Network, New Doctoral Student Workshop Series, and the AOM-CAP@CARMA partnership video collection. Special programming includes the AI Summer Symposium. Affiliate Programs extend access through partnerships with professional associations like AOM and SIOP.

Differentiator

Problem solved

Functional benefit

Products and services

• Institutional Membership Annual subscription providing all faculty and students at member universities unlimited access to live online events and the CARMA video library, plus 50% discount on short course registration. Pricing tiers: Early Bird $575, Advanced $775, Regular $975 per year.
• Webcast Lecture Series

Quantifiable outcome

• 370+ universities worldwide have participated in CARMA member programs
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability9 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered flagship and core.

• Academy of Management - Community Accelerator Program (CAP)flagshipStrategic or Co-development PartnerAOM-CAP@CARMA is a partnership between CARMA and AOM's Community Accelerator Program (CAP), which emerged from AOM's Vision 2030 initiative to amplify underrepresented scholars, institutions, and regions. Through this collaboration, CAP members gain access to a curated video collection from CARMA's library of 250+ sessions spanning introductory research methods, international scholar presentations, expert panels, and doctoral workshop series. CAP members also receive a 50% discount to CARMA's Short Courses.
• Academy of ManagementcoreStrategic or Co-development PartnerCARMA Affiliate Program partner providing individual AOM members access to CARMA's research methods education resources including live webcast lectures, PhD Prep Panels, and selected video recordings.
• Academy of International BusinesscoreStrategic or Co-development PartnerCARMA Affiliate Program partner providing individual AIB members access to CARMA's research methods education resources.
• Society for Industrial and Organizational Psychology (SIOP)coreStrategic or Co-development PartnerCARMA Affiliate Program partner providing SIOP members access to CARMA's research methods education resources including Open Science panels and workshops.
• Africa Academy of ManagementcoreStrategic or Co-development PartnerCARMA Affiliate Program partner providing African management scholars access to research methods education resources.
• Australian and New Zealand Academy of Management (ANZAM)coreStrategic or Co-development PartnerCARMA Affiliate Program partner providing ANZAM members access to research methods education resources including short courses hosted in Australia.
• University of South AustraliacoreChannel Partner/ Reseller/ DistributorLong-standing partnership hosting CARMA short courses in Australia multiple times per year. Past courses held April and November annually since 2021.
• European Association of Work and Organizational Psychology (EAWOP)coreStrategic or Co-development PartnerCARMA Affiliate Program partner providing EAWOP members access to research methods education resources.
• Indian Institute of Management - Various campuses (Kozhikode, Calcutta, Indore)coreChannel Partner/ Reseller/ DistributorCARMA institutional and affiliate partner in India hosting short courses and providing access to research methods education for IIM students and faculty.
• The PhD ProjectcoreStrategic or Co-development PartnerCARMA Affiliate Program partner supporting doctoral students from underrepresented groups in management research with access to methods education.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Statistical Horizons: Statistical Horizons offers fee-based short courses and workshops on statistical methods (multilevel modeling, SEM, longitudinal analysis) taught by leading methodologists to academic researchers. Closest comparable to CARMA in format (intensive workshops), target buyer (doctoral students and faculty), and content domain (quantitative research methods for social scientists).

Broad incumbents

• SAGE Publishing: SAGE publishes leading research methods textbooks, the SAGE Research Methods platform (methods video tutorials and reference content), and journals in management and social sciences. It overlaps with CARMA as a research methods education provider but operates at far larger scale as a publisher, with a much broader portfolio spanning books, journals, and databases.
• ICPSR (Inter-university Consortium for Political and Social Research): ICPSR at the University of Michigan provides institutional memberships offering researchers training in quantitative methods, data access, and summer programs in statistics and methodology. Comparable to CARMA in serving social science researchers with membership-based methods training, but operates at much larger scale and across more disciplines.
• Coursera for Business: Coursera for Campus sells institutional subscriptions giving students and faculty access to thousands of courses including research methods content. Comparable to CARMA in business model (campus-wide subscription) and target buyer (universities), but operates as a broad horizontal learning platform rather than a methods-specialist.
• American Psychological Association (APA) - PsycINFO and Training: APA runs continuing education, methods workshops, and journal publication infrastructure for psychology and I/O researchers. Overlaps with CARMA in training I/O psychology and management researchers on methodology, but as part of a much broader professional association portfolio.
• LinkedIn Learning: LinkedIn Learning offers enterprise and education subscriptions including research methods, statistics, and data analysis courses. Comparable to CARMA in subscription-based online learning for professionals, though its catalog is broad and not methods-specialized for management/organizational science.

Others

• Academy of Management: Academy of Management is the principal professional association serving management scholars and runs the annual meeting, divisions (including Research Methods Division), and the CAP program that CARMA partners with. It is not a direct competitor but a strategic channel partner and the institutional ecosystem in which CARMA operates.

Emerging players

• Methods in Ecology and Evolution / CMMERS workshops: Various academic research methods consortiums (e.g., NCRM, CMMRS) run short courses and workshops on quantitative and qualitative methods for social scientists. Comparable to CARMA in offering intensive methods training to researchers, though typically scoped to narrower disciplinary subfields or geographic regions.
• The Analysis Factor: The Analysis Factor provides online statistical training, workshops, and consulting focused on applied statistics for researchers. Comparable to CARMA in offering fee-based methods training to academic and applied researchers, but with a different content emphasis (applied statistics vs. broad management research methods).

Regional players

• QuantEd / Quantitative Methods Summer Institutes: Various European-based quantitative methods summer institutes and consortia (e.g., QuantEd, Essex Summer School in Social Science Data Analysis) offer intensive methods training to doctoral students. Comparable to CARMA in format and target audience, but primarily serve European institutions and offer content focused on quantitative methods.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CARMAresearch
• YouTubeyoutube.com/@CARMAresearch/playlists
• Facebookfacebook.com/TTUCARMA
• LinkedInlinkedin.com/company/carmaresearch
• Instagraminstagram.com/carmaresearch

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CARMA