What Carnimad does

Carnimad (Asociación de Empresarios y Profesionales de la Carne y Derivados Cárnicos de la Comunidad de Madrid) is a non-profit professional trade association founded circa 1930 in Madrid, Spain, serving approximately 1,300 associated companies in the specialized meat retail trade — butcher shops, charcuteries, poultry sellers, and offal specialists — across the Community of Madrid. The organization positions itself as the leading sectoral representative body for specialized meat commerce in Madrid and one of the longest-standing trade associations in Spain. Sub-brands include Educarne (vocational training center), Revista La Carne (a specialized magazine with over 2,000 subscribers), and Club Proveedores (a discount network of 30–47 partner companies). The association is led by a Junta Directiva and a Director General, with María Sánchez and Daniel Bianchi both referenced as Director General in recent communications, suggesting a leadership transition.

Carnimad's core service offering is structured around nine advisory areas — labor, tax and accounting, legal, food quality and safety, occupational risk prevention, marketing, insurance brokerage, subsidies, and entrepreneurship support — delivered by 25 professionals. The proprietary digital platform is the Carnimad web app (app.carnimad.es), launched in December 2020 and accessible via mobile browser without app-store distribution. The app centralizes a digital Self-Control Agenda (replacing paper-based hygiene records), employee time tracking, a direct messaging channel with Carnimad staff, the integrated employment portal (Bolsa de Empleo), and Club Proveedores access. Educarne delivers vocational training, including subsidized cohorts in partnership with the Madrid City Council.

Revenue derives primarily from recurring annual membership fees (planes de socio) across 1,300 members, supplemented by subscription revenue from Revista La Carne (€37.09/year for combined print and digital), professional advisory and consulting fees (with member discounts), training program fees, and insurance brokerage commissions. Distribution is exclusively member-based, acquired through the website, in-person at the Madrid headquarters (Calle Enrique Larreta 5), WhatsApp, social media, and the association's own magazine. Recent strategic moves include a 2026 agreement with the Community of Madrid for sector training, and a 2026 international recruitment partnership with Talento Grupo Internacional targeting 4,000 meat sector professionals from Peru over four years to address Madrid's labor shortage and generational succession crisis.

Name

Carnimad

Legal name

ASOCIACIÓN DE EMPRESARIOS Y PROFESIONALES DE LA CARNE Y DERIVADOS CÁRNICOS DE LA COMUNIDAD DE MADRID – CARNIMAD

Website

https://carnimad.es

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

11–50 employees

Short description

Carnimad is a 90+ year-old Madrid-based non-profit trade association serving ~1,300 butcher and charcuterie SMBs with nine advisory service areas, the Educarne training center, the Revista La Carne magazine, and a proprietary member mobile app.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membresía de socio (planes de socio): Carnimad generates revenue primarily through annual membership fees paid by butchers, charcutiers, and other meat sector professionals. The organization offers different membership plans (planes de socio) with varying levels of service access.
2. Suscripción a Revista La Carne: Revenue from annual subscriptions to the specialized publication 'La Carne', offered in both print and digital formats at €37.09/year. The magazine reaches over 2000 subscribers worldwide.
3. Servicios de consultoría y asesoría: Income from professional advisory services including quality and food safety consulting, labor advisory, tax and accounting advisory, legal advisory, occupational risk prevention, marketing, insurance brokering, and subsidy management. Discounted rates are offered to members.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Carnimad is a nonprofit professional trade association that represents butchers, charcutiers, poultry sellers, and offal specialists in the Community of Madrid. It sells annual membership plans that bundle access to a member-only web application, nine consulting service areas (labor, tax, legal, food safety, occupational risk prevention, marketing, insurance, subsidies, and entrepreneur support), vocational training through its Educarne center, an employment portal, the Revista La Carne publication, and a Club Proveedores discount program.

Product overview

Carnimad is an association of entrepreneurs and professionals in the meat and meat derivatives sector serving the Madrid region. The organization operates a portfolio of interconnected products and services centered on its member mobile application (App de Carnimad) and the specialized training center (Educarne). The App de Carnimad serves as the core digital platform providing access to a digital self-control agenda, employment portal, time tracking, direct contact with Carnimad, and Club Proveedores access. Supporting products include the specialized publication Revista La Carne (print and digital), the Club Proveedores discount program with 40+ collaborating companies, and nine distinct consulting service areas covering labor advisory, tax/accounting, legal services, food safety and quality, occupational risk prevention, marketing, entrepreneurship support, insurance, subsidies, and bulletin board services. The offering is designed as a comprehensive support ecosystem for specialized meat commerce professionals.

Differentiator

Problem solved

Functional benefit

Brands

• La Carne: Specialized publication/magazine for the Butchery-Charcuterie Sector, with over 2000 subscribers worldwide. Published by Carnimad.
• Educarne
• Club Proveedores

Products and services

• App de Carnimad Member-only web application providing digital self-control agenda, direct contact with Carnimad, employee messaging, time tracking, Club Proveedores access, employment portal, and event calendar for member businesses and their employees.
• Revista La Carne

Quantifiable outcome

• Over 4000 meat sector professionals to be recruited from Peru over four years through the Talento Grupo Internacional partnership
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Talento Grupo InternacionalcoreStrategic or Co-development Partner · 3 July 2026Carnimad and Talento Grupo Internacional launched a multi-year international labor mobility program through the Peru migration corridor, targeting the recruitment of over 4000 meat sector professionals to work in Spain over four years. The program supports meat industries, slaughterhouses, and distribution businesses by addressing the acute labor shortage and generational succession crisis in the sector. The partnership validates candidates through competency testing and ensures full legal compliance of the hiring processes.
• CEDECARNEminorOthersCEDECARNE is referenced as a linked organization of interest on Carnimad's website. The relationship appears to be cross-referential, with CEDECARNE likely being the national meat sector confederation to which Carnimad is affiliated.
• EducarnecoreOthersEducarne is Carnimad's dedicated training center, providing vocational training programs for butchers, charcutiers, poultry sellers, and offal specialists. It is presented as a core pillar of the organization's mission to professionalize the sector and address generational succession. Educarne collaborates with the Madrid City Council on subsidized training programs, with 50 members trained for free in 2020.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Cooperativas Agro-alimentarias de España: National federation of agricultural and food cooperatives in Spain. Comparable as a sectoral membership organization representing primary food production businesses with analogous advisory, training, and member service offerings, though focused upstream of Carnimad's meat retail focus.
• Hostelería de España: Spain's largest hospitality trade association with a similar member-funded, consulting-driven service model. Comparable as a broad Spanish trade association serving SMB operators with regulatory advisory, training, and supplier benefits—though focused on hospitality rather than meat retail.
• CEPYME (Confederación Española de la Pequeña y Mediana Empresa): Spanish confederation representing SMBs across all sectors with a similar institutional advocacy and service delivery model. Comparable as a broad-incumbent Spanish trade association offering consulting, training, and policy representation to member companies.

Direct peers

• ANICE (Asociación Nacional de Industrias de la Carne de España): Spanish national association for meat industries representing slaughterhouses, processors, and manufacturers. Comparable as a sectoral meat trade association in Spain with overlapping member pain points (labor, regulation, training) and similar consulting/representation model.
• CEIM (Confederación Empresarial Independiente de Madrid): Madrid-level business confederation representing SMBs across sectors. Directly comparable as a Madrid-based trade and business association offering consulting, representation, and training services to member companies—mirroring Carnimad's regional association model.
• CEDECARNE (Confederación Española de Detallistas de la Carne): National-level meat trade confederation in Spain that aggregates regional associations like Carnimad. Directly comparable as it represents the same meat retail and charcuterie sector professionals at a national scale, serving similar SMB butchers and charcutiers.

Regional players

• FECE (Federación Española de Empresas de Comida a Domicilio): Spanish federation for food delivery and ready-meal operators. Comparable as a sectoral food-service trade association with member-funded advisory and training services, though focused on a different distribution channel than Carnimad's traditional butcher/charcuterie retail base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Carnimad
• LinkedInlinkedin.com/company/carnimad
• Instagraminstagram.com/carnimad

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carnimad