Carpe Diem Beach Club - Phuket

What Carpe Diem Beach Club - Phuket does

Carpe Diem Beach Club — Phuket operates a single beachfront hospitality venue at 99/1 Bangtao Beach Road on Bang Tao Beach in Cherngtalay, Phuket, Thailand, founded in 2021. The venue combines a seafront pool and beach club (offering daybeds, cabanas, and beachfront beds with minimum food-and-beverage spend credits) with an open-air Mediterranean restaurant serving wood-fired Sicilian-style pizzas, handmade pastas, a Japanese corner, and a curated cocktail and wine program. It is open daily from 11am to midnight and operates with a reported core team of 7, augmented by seasonal front-of-house and back-of-house staff.

The business runs a direct-to-consumer, intermediation-free model: customers book tables, beach club beds, and event packages through the company's own website (carpediemphuket.com) or walk in, with no third-party resellers. Pricing is in Thai Baht plus VAT and is structured into tiered unit-priced packages — Sunday Brunch (La Dolce Vita) at THB 3,500–5,500 per guest, Friday Dinner & Show with Junkyard Theatre at THB 4,990 per guest, beach club beds and cabanas at THB 1,000–6,000 per guest, and seasonal Festive Season events (Christmas Day Brunch and NYE Gala at THB 4,500–19,500 per guest). Private events and full venue buyouts (weddings, corporate, milestone celebrations) are quoted via direct enquiry.

The venue generates revenue across four streams: food and beverage sales, recurring event packages (brunch and Friday dinner shows), private events and venue buyouts, and beach club daybed/cabana rentals. It is a member of the Carpe Diem Collective alongside Bennys Phuket and Aja Bistro, and it self-describes as 'Phuket's Leading Beach Club' with earned-media coverage in Forbes Thailand, Channel News Asia, and AP News. The customer base consists of inbound tourists, Phuket expatriate residents, digital nomads, and private event hosts — with multilingual menu support (English, Russian, Chinese) targeted at key inbound tourist segments.

Name

Carpe Diem Beach Club - Phuket

Legal name

Carpe Diem Phuket

Website

https://carpediemphuket.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Carpe Diem Beach Club — Phuket operates a single beachfront Mediterranean restaurant, beach club, and event venue at Bang Tao Beach in Phuket, Thailand, serving inbound tourists, expatriate residents, and private event hosts via direct bookings and walk-ins.

Ownership category

akta.pro rank

Product category

Beach Club Hospitality

NAICS

Drinking Places (Alcoholic Beverages) (7224), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Rooftop Bars & Beach/Pool Bars (THAFAEAJ)

Keywords

• Beach club hospitality
• Mediterranean restaurant
• Beachfront event venue
• Private dining experiences
• Pool and cabana rentals

Headquarters

HQ city

Bangtao Beach

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Food & Beverage Sales: Core revenue from Mediterranean cuisine, cocktails, wines, and premium beverages sold to dine-in guests at the beach club restaurant and bar.
2. Event Packages & Brunch: Revenue from structured brunch and event packages (La Dolce Vita Sunday Brunch, Friday Dinner & Show with Junkyard Theatre, Festive Season events) sold per guest with bundled inclusions (buffet, wine, entertainment).
3. Private Events & Venue Buyouts: Revenue from hosting private celebrations (weddings, corporate events, birthday parties, full venue buyouts) booked via enquiry form and direct email contact.
4. Beach Club Daybeds & Cabanas: Revenue from renting pool deck beds, cabanas, and beachfront sunbeds with minimum food and beverage spend credits per guest.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Carpe Diem Beach Club is a beachfront hospitality venue at Bangtao Beach, Phuket, operating a Mediterranean restaurant, a seafront pool and beach club with daybeds/cabanas, and a calendar of ticketed recurring events (La Dolce Vita Sunday brunch, Friday Dinner & Show with Junkyard Theatre, Christmas Day Brunch, NYE Gala Dinner). It also hosts full venue buyouts and private events (weddings, corporate, birthdays) with bundled food, beverage, and entertainment offerings.

Product overview

Carpe Diem Beach Club is a beachfront Mediterranean dining and entertainment venue at Bang Tao Beach, Phuket, operating as part of the Carpe Diem Collective. The venue combines a beach club (offering pool deck beds, cabanas, and beachfront seating), an open-air restaurant serving Mediterranean cuisine with wood-fired pizzas and handmade pastas, and a calendar of recurring events including La Dolce Vita Sundays brunch, Friday Dinner & Show with Junkyard Theatre, and festive season celebrations. The experience integrates dining, entertainment (DJs, live performances, fire shows), and beachfront hospitality across multiple booking options ranging from daybeds to full venue buyouts.

Differentiator

Problem solved

Functional benefit

Products and services

• Beach Club (Seafront Pool & Beach) Beachfront pool and beach experience offering sunbeds, cabanas, pool deck beds, and beachfront seating with food and beverage service from 11am onwards, targeted at leisure guests and tourists visiting Bangtao Beach.
• Restaurant (Mediterranean Dining) Open-air Mediterranean restaurant serving wood-fired oven pizzas, handmade pastas, Japanese corner dishes, and a full bar for dine-in guests from 12pm through dinner service.
• La Dolce Vita Sundays Weekly Sunday brunch event featuring a lavish buffet, a bottle of wine per couple, a bespoke Bloody Mary Bar, DJ entertainment, and optional beach bed or cabana upgrades, sold per guest.
• Friday Dinner & Show with Junkyard Theatre Weekly Friday evening dinner experience combining a beachfront dinner buffet with an immersive Junkyard Theatre live performance, running from 7PM to 10PM at THB 4,990 + VAT per guest (includes 1 bottle of wine per couple).
• Private Events & Celebrations Full venue buyouts and private event hosting for weddings, corporate gatherings, birthday celebrations, and exclusive celebrations, with Mediterranean cuisine and beachfront settings, booked via dedicated Events Team enquiry.
• Festive Season Events Special holiday dining events including Christmas Day Brunch (December 25) at THB 4,500 + VAT per guest and New Year's Eve Gala Dinner (December 31) with early-bird THB 16,500 / full THB 19,500 per guest pricing, including themed buffets and entertainment.
• Beverage Program Full bar service featuring curated wines, champagne, spirits, signature cocktails, craft beers, and non-alcoholic options including a bespoke Bloody Mary Bar tied to Sunday brunch.
• Food Menu Mediterranean food menu with sections for Mezze/Tapas/Stuzzichini, Appetizers & Soups, Mains, wood-fired oven Pizza, Pasta & Rice, Japanese Corner, Desserts, and Sandwiches & Bruschette, ordered on-premise.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Junkyard TheatrecoreStrategic or Co-development Partner · 24 July 2026Phuket's Junkyard Theatre delivers a weekly immersive live theatre experience every Friday night at Carpe Diem. The partnership transforms Friday evenings into a bold, moving theatrical production where cast members perform scenes and characters throughout the venue, creating a full immersive entertainment experience alongside the dinner buffet.
• Carpe Diem CollectivecoreOthersCarpe Diem Beach Club Phuket is a member of the Carpe Diem Collective, a group of hospitality venues in Phuket. The Collective includes Bennys Phuket and Aja Bistro, with shared branding and cross-promotion among member venues.
• Bennys PhuketminorOthersBennys Phuket is a member venue of the Carpe Diem Collective, sharing cross-promotional branding on the Carpe Diem website.
• Aja BistrominorOthersAja Bistro is a member venue of the Carpe Diem Collective, sharing cross-promotional branding on the Carpe Diem website.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Potato Head Beach Club Bali: Seminyak-based beach club with pool, daybeds, Mediterranean-influenced restaurant, and immersive event programming. Comparable premium daylife format operating in a different geography (Bali vs. Phuket) but serving a similar luxury leisure tourist segment.

Direct peers

• Catch Beach Club Phuket: Bang Tao Beach-based beach club and restaurant offering Mediterranean-influenced dining, daybeds, and DJ-driven events. Directly comparable as same-beach, same-format competitor targeting identical tourist and expat segments.
• Dream Beach Club Phuket: Layan Beach-area beach club combining Mediterranean dining, cabanas, and DJ-led pool events. Directly comparable business model — daybeds, F&B minimums, recurring events — for the same tourist demographic.
• Nikki Beach Phuket: Global beach club brand with a Phuket location offering pool, daybeds, Mediterranean-leaning cuisine, and branded events. Comparable premium positioning and experience format, with stronger international brand recognition.
• Café del Mar Phuket: Branded beach club and sunset venue on Phuket's west coast combining pool deck, Mediterranean-leaning F&B, and live DJ programming. Directly competes for the same premium beach club daybed and event spend.
• Xana Beach Club Phuket: Bang Tao Beach-adjacent beach club with pool, daybeds, and Mediterranean/Asian menu. Operates the same direct-to-consumer daybed + F&B + event model targeting international tourists.
• Kudo Beach Club Phuket: Phuket beach club with Italian-Mediterranean restaurant, beachfront daybeds, and weekend DJ programming. Highly comparable menu and operating model with overlapping tourist and expat customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/carpediembeachclub
• Instagraminstagram.com/carpediembeachclubphuket
• TikToktiktok.com/@carpediembeachclubphuket
• LinkedInlinkedin.com/company/carpe-diem-beach-club-phuket

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carpe Diem Beach Club - Phuket