Car Products Inc

What Car Products Inc does

Car Products Inc operates the C.A.R. Products brand, a wholly-owned sub-brand of DuBois Chemicals' Auto Care division, focused on specialty chemical products and equipment for the professional auto detailing industry in the United States. Its product portfolio includes ceramic protectants, the recently launched Guardian Graphene Shielded premium coating, and detailing consumables sold under the C.A.R. Products label, complemented by shared divisional equipment offerings (SuperSat chemical feed systems, SuperBlend process monitoring, and SuperClear water treatment). The company combines proprietary chemical formulations with integrated equipment solutions and local field technical support to deliver what it positions as a single-source supply relationship for car wash and detailing operators.

The business model is a hybrid of consumable chemical sales and capital equipment sales, distributed through a regional distributor network (with a dedicated Distributor Login portal) and direct e-commerce channels (Buy Now and Order pages on the company website). Pricing is not publicly disclosed, and revenue is generated from repeat chemical purchases, equipment installation, and service agreements rather than subscription. The customer base is fragmented across commercial car wash operators, professional auto detailers, and fleet wash accounts, with the parent DuBois Chemicals group providing 100+ years of manufacturing scale, R&D infrastructure, and multi-vertical distribution capability.

Strategically, the company is investing in premium product extensions (graphene and ceramic protectants) and process-monitoring equipment to deepen account stickiness, while the parent group has spun out adjacent verticals such as Fleet Wash. No AI/ML capabilities, public financial disclosures, recent funding rounds, named enterprise customer logos, or M&A activity are present in the available data, which constrains revenue and growth triangulation. The 14-employee headcount disclosed at the Car Products Inc entity level is small relative to the apparent scope of the broader Auto Care division, suggesting that the entity operates as a focused brand within a larger privately-held specialty chemicals platform.

Name

Car Products Inc

Legal name

DuBois Chemicals

Website

https://carproductsinc.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Automotive Cleaning Chemicals

NAICS

Soap and Cleaning Compound Manufacturing (32561), Other Chemical Product and Preparation Manufacturing (3259), Chemical and Allied Products Merchant Wholesalers (4246)

SIC

Miscellaneous Chemical Products (2890), Wholesale-Chemicals & Allied Products (5160)

akta.pro primary industry

Aftermarket Fluids, Lubricants & Chemical Products Manufacturing (Oils/Coolants/Additives/Cleaners) (IMACANAK)

akta.pro secondary industries

Car Wash, Auto Detailing & Vehicle Cleaning Supplies Distribution (CRAOAGAM), Automotive Lubricants & Fluids (IMAEAMAA)

Keywords

• Automotive cleaning chemicals
• Auto wash products
• Auto detailing chemicals
• Car wash equipment
• Fleet wash solutions

Headquarters

HQ city

Sharonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Specialty Chemical Products: Sale of specialty chemical formulations for auto wash and auto detailing including washes, cleaners, protectants, and detailing products. Revenue generated through direct sales and distributor network.
2. Equipment Solutions: Sale and support of chemical feed and monitoring equipment including SuperSat, SuperBlend, and SuperClear systems. Equipment often bundled with chemical supply agreements.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Car Products Inc, operating as C.A.R. Products under DuBois Chemicals' Auto Care division, manufactures and distributes specialty chemical formulations for the auto wash and auto detailing industries. The company sells its own branded chemical products (including ceramic protectants and graphene-shielded coatings) along with complementary equipment systems (SuperSat, SuperBlend, SuperClear) for chemical feeding, process monitoring, and water treatment. Products are delivered to commercial car wash operators, professional detailers, and fleet wash customers through a direct e-commerce storefront and a regional distributor network supported by local technical field service.

Product overview

DuBois Chemicals Auto Care division operates as a platform-plus-modules architecture offering specialty chemical products and equipment solutions for the automotive care industry. The portfolio centers on two primary sub-brands: Blendco for auto wash products and C.A.R. Products for auto detailing, supplemented by complementary equipment solutions (SuperSat, SuperBlend, SuperClear) and premium protectant offerings like Guardian Graphene Shielded and Ceramic Protectants. The company combines chemical formulations with equipment solutions and local technical service to deliver comprehensive auto care capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• C.A.R. Products: Auto detailing chemical products and solutions under DuBois Chemicals' Auto Care division.

Products and services

• Auto Wash Products (Blendco) Professional-grade auto wash chemical formulations under the Blendco brand for commercial car wash operations, providing cleaning solutions for exterior vehicle surfaces.
• Detailing Products (C.A.R. Products) Auto detailing chemical products under the C.A.R. Products brand for professional vehicle detailing services, covering interior and exterior detail work.
• SuperSat Saturation/chemical feeding equipment solution for auto wash operations, providing chemical dosing for vehicle cleaning processes.
• SuperBlend Process monitoring equipment for auto care operations, enabling tracking and optimization of chemical blending and wash processes.
• SuperClear Water treatment system equipment for auto wash facilities, providing water purification and recycling capabilities.
• Other Equipment Solutions Additional equipment solutions for auto care operations beyond the core SuperSat, SuperBlend, and SuperClear product lines.
• Guardian, Graphene Shielded Advanced ceramic protectant coating with graphene shielding technology for enhanced vehicle surface protection, available as a premium product in the auto care portfolio.

Quantifiable outcome

• Reduced operating costs for customers through optimized chemistry and equipment

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Koch-Chemie: German-based premium formulator of professional detailing and wash chemistry with growing U.S. presence; comparable product portfolio (coatings, shampoos, protectants) but primarily serves European and select international markets rather than competing head-to-head in the U.S. mid-market.

Broad incumbents

• Sonny's Enterprises: Dominant car wash equipment manufacturer that also sells its own branded chemicals and consumables through tunnel and in-bay operators; comparable in bundling wash chemistry with proprietary equipment, but much larger and equipment-led.
• Turtle Wax: Large branded automotive appearance products company with a growing professional and detailing product line; comparable in surface-care chemistry, but distribution is heavily retail- and consumer-led.
• PDQ Vehicle Wash Systems: Manufacturer of in-bay automatic and tunnel car wash equipment, increasingly bundling chemistry and water-treatment packages; adjacent peer given the same wash-operator buyer and integrated-equipment-plus-chemical proposition.
• Meguiar's (3M): Iconic detailing brand now owned by 3M, selling premium surface care chemistry into both consumer and professional detail channels; comparable in detailing chemistry but operates at much larger scale and brand reach.

Direct peers

• Simoniz USA: Direct competitor in specialty chemicals and equipment for the professional car wash industry, serving the same automatic, tunnel and self-serve operator base with branded chemistry plus dispensing and water-reclamation systems.
• Malco Products: Long-established formulator of professional auto detailing and wash chemicals, including polishes, compounds and surface protectants; comparable in product line, professional-dealer channel and emphasis on chemistry-led differentiation.
• Zep Vehicle Care: Commercial vehicle-care division of Zep selling chemicals and dispensing equipment to car wash, fleet wash and detail operators; directly comparable product mix, customer profile and channel structure.
• Auto Magic / Illinois Tool Works Auto Care: Specialty chemical brand focused on professional auto detailing and reconditioning products for dealerships, detail shops and car washes; directly overlaps with the C.A.R. Products detailing line.

Emerging players

• Chemical Guys: Fast-growing detailing chemistry brand primarily sold through e-commerce and enthusiast channels; partial overlap with the C.A.R. Products line and a benchmark for digital-first brand building in the detailing category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/DuBoisChemicals
• Facebookfacebook.com/BlendcoSystems
• LinkedInlinkedin.com/company/car-products-inc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Car Products Inc