Carrefour de l'Estrie
Carrefour de l'Estrie is the largest shopping center in Quebec's Eastern Townships, owned by Groupe MACH. It leases retail space to over 200 boutiques and services and operates loyalty programs including the multi-center Carte Cadeau gift card and the Passeport VIP tourist discount program.
- Company typePrivate
- Founded2000
- HeadquartersSherbrooke, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Carrefour de l'Estrie does
Carrefour de l'Estrie is the largest shopping center in Quebec's Eastern Townships region, located at 3050 boulevard de Portland in Sherbrooke, Canada. The property aggregates more than 200 boutiques, services, and restaurants across categories including fashion, electronics, groceries, health and beauty, jewelry, home furnishings, and food service, with anchor tenants such as Simons, Best Buy, H&M, SAQ, Sephora, Pharmaprix, and Super C. It is owned and operated by Groupe MACH, a privately held Canadian real estate owner and developer founded in 2000 whose portfolio spans over 45 million square feet and more than 250 properties, including 13 shopping centers across Quebec. The reported headcount of 6 reflects the on-site property management team rather than the broader operating organization.
The center generates revenue primarily through commercial real estate leasing to permanent retail tenants, supplemented by temporary and pop-up space rentals managed via [email protected]. Permanent leasing is overseen by Senior Vice President Jean Landry. Consumer-facing monetization is indirect, supported by programs that drive foot traffic: the rechargeable Carte Cadeau MACH gift card (valid at 800 retailers across 13 Quebec centers), the Passeport VIP tourist discount program (up to 20% off for visitors 75+ km from Sherbrooke), the Carte Privilège employee and partner discount program, and a $350 Service de Stylisme offering. Marketing channels include email newsletters, blog content, social media, and recurring on-site events.
The underlying technology stack is minimal: a shopping-center website with search functionality, Google Analytics instrumentation, and free public Wi-Fi for visitors. No public or partner API is offered, no mobile app is published, and there are no documented AI/ML capabilities, integrations, or certifications. The go-to-market motion is sales-led toward retail tenants, with consumer acquisition driven by events, promotions, and the multi-center gift card network.
Carrefour de l'Estrie firmographics
Firmographics- Name
- Carrefour de l'Estrie
- Legal name
- CARREFOUR DE L'ESTRIE
- Website
- https://carrefourdelestrie.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Carrefour de l'Estrie is the largest shopping center in Quebec's Eastern Townships, owned by Groupe MACH. It leases retail space to over 200 boutiques and services and operates loyalty programs including the multi-center Carte Cadeau gift card and the Passeport VIP tourist discount program.
- Ownership category
- akta.pro rank
Carrefour de l'Estrie industry classification
Industry- Product category
- Shopping Center / Commercial Real Estate
- NAICS
- Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (4552)
- SIC
- Retail-Retail Stores, Nec (5990)
- akta.pro primary industry
- Regional Department Store–Anchored Multi-Category Retail (Store-in-Store) (CRAGAFAH)
Keywords
Where Carrefour de l'Estrie is headquartered
LocationHeadquarters
- HQ city
- Sherbrooke
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Carrefour de l'Estrie business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Marketing or Sales, Personnel, Others
Revenue model
- Retail Space Leasing: The shopping center generates revenue by leasing commercial retail space to permanent tenants (over 200 boutiques and services) and temporary pop-up retailers. Leasing contact is Jean Landry, Senior Vice President for permanent rentals, and [email protected] for specialized/temporary rentals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | — | Retail space rental for tenants |
| One time/ perpetual license | — | Styling Service package |
| Unit Pricing | — | VIP Passport for visitors (75+ km from Sherbrooke) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Carrefour de l'Estrie product offering
Product offeringCore offering
Carrefour de l'Estrie is the largest shopping center in the Eastern Townships region of Quebec, hosting over 200 boutiques and services, restaurants, and consumer-facing programs. Operated by Groupe MACH, it leases permanent and temporary retail space to national chains and independent retailers while offering visitor services such as a multi-center gift card, VIP Passport, and personalized styling.
Product overview
Carrefour de l'Estrie is the largest shopping center in the Eastern Townships region of Quebec, operated by Groupe MACH. The center offers a comprehensive retail ecosystem comprising over 200 boutiques and services across diverse categories (furniture, children's products, jewelry, shoes, electronics, health and beauty), multiple restaurants and food counters, and customer-facing programs. Its product portfolio includes retail store rentals, dining options, the Carte Cadeau multi-center gift card system, the Passeport VIP visitor discount program, the Carte Privilège employee discount program, the Styling Service for personalized shopping assistance, the Espace Bienveillant community donation space, and various customer amenities.
Differentiator
Problem solved
Functional benefit
Products and services
- Carte Cadeau MACH Multi-center rechargeable gift card providing access to 800 retailers across 13 Groupe MACH shopping centers in Quebec, redeemable at Carrefour de l'Estrie and other MACH malls.
- Passeport VIP Free visitor loyalty program for individuals residing more than 75 km from Sherbrooke, offering up to 20% discount at participating retailers including Beauté Star, Bentley, Bijouterie Cathy, Ernest, Fido, Rogers, Stokes, WLKN, and Moments Intimes.
- Carte Privilège Exclusive discount card for Carrefour de l'Estrie employees and partners, providing special offers at participating retailers throughout the mall.
- Service de Stylisme Personalized styling service for $350 plus taxes, including 1-hour private consultation and 2-hour accompanied shopping experience with stylist Catherine Côté, plus gift cards from Carrefour de l'Estrie and Mia Bijoux boutique.
- Location d'espaces commerciaux Commercial retail space leasing for permanent and temporary/pop-up retailers at Carrefour de l'Estrie. Permanent rental inquiries handled by Jean Landry (Senior Vice President) and specialized/temporary rentals by [email protected].
Companies that use Carrefour de l'Estrie
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
Carrefour de l'Estrie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Carrefour de l'Estrie partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Groupe MACHcoreGroupe MACH is the parent company and owner of Carrefour de l'Estrie. Founded in 2000, MACH is one of Canada's leading private real estate owners and developers with a portfolio spanning over 45 million square feet and more than 250 properties, including 13 shopping centers across Quebec and landmark buildings like the Sun Life Building and CIBC Tower.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Carrefour de l'Estrie competitors and assessment
Company assessmentDirect peers
- Les Promenades de l'Outaouais: Promenades de l'Outaouais is a major enclosed shopping center in Gatineau, Quebec. It is a direct peer as another Quebec regional shopping destination serving a comparable mid-density catchment with an overlapping mix of national chain tenants.
- Les Galeries d'Anjou: Les Galeries d'Anjou is an enclosed regional shopping center in Montreal operated by Cadillac Fairview. It is a direct peer because it operates the same enclosed mall format with national anchors and competes for the same Quebec retail tenant relationships and consumer dollars.
- Carrefour Laval: Carrefour Laval is a major enclosed shopping center in Laval (Greater Montreal), operated under Ivanhoé Cambridge. It is a direct peer because it operates the same enclosed mall format anchored by national department stores and chains, serving a similar Quebec consumer base with a comparable multi-category tenant mix.
- Les Galeries de la Capitale: Galeries de la Capitale is a large enclosed shopping center in Quebec City operated by Cominar. It is a direct peer because it competes for Quebec retail spend with a similar enclosed-mall format, department-store and big-box anchors, and broad multi-category tenant lineup.
- Place Laurier: Place Laurier is one of the largest enclosed shopping centers in Quebec City (Ste-Foy), operated by Cadillac Fairview. It is a direct peer as a Quebec regional super-regional mall with department-store anchors and a comparable mix of fashion, electronics, dining, and services.
Broad incumbents
- RioCan REIT: RioCan is Canada's largest retail REIT, owning a portfolio of shopping centers anchored by grocery, big-box, and fashion tenants. It is a broad incumbent in Canadian shopping-center ownership and a competitor for national tenant relationships, even though it does not directly compete in Sherbrooke.
- West Edmonton Mall: West Edmonton Mall is North America's largest shopping and entertainment complex. It is a broad incumbent — not a direct competitor in Quebec — but operates the same enclosed super-regional mall model with department-store anchors and entertainment/dining adjacency, making it a useful category benchmark.
- Cadillac Fairview: Cadillac Fairview is one of Canada's largest owners, operators, and developers of office and retail real estate, with a portfolio of flagship malls including Place Laurier, Rideau Centre, and Galeries d'Anjou. It is a broad incumbent because it competes for the same national anchor tenants and operates comparable enclosed malls across Canada.
- Ivanhoé Cambridge: Ivanhoé Cambridge is a global real estate investor and subsidiary of Caisse de dépôt et placement du Québec, with a large Canadian shopping center portfolio including Carrefour Laval. It is a broad incumbent competing for the same anchor tenants and shopping-center investment opportunities in Quebec and beyond.
Regional players
- CF Rideau Centre: CF Rideau Centre is Cadillac Fairview's flagship downtown Ottawa shopping center, located in nearby Ontario. It is a regional peer because it operates the same enclosed-mall format with national anchors but serves the Ottawa catchment rather than competing head-to-head in Sherbrooke.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Carrefour de l'Estrie social profiles
Digital presenceCarrefour de l'Estrie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carrefour de l'Estrie leadership team
Management profileNumber of profiles
Profiles1 record
Carrefour de l'Estrie subsidiaries and ownership
Company hierarchySubsidiaries1 record
Carrefour de l'Estrie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carrefour de l'Estrie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carrefour de l'Estrie
What does Carrefour de l'Estrie do?
Carrefour de l'Estrie is the largest shopping center in the Eastern Townships region of Quebec, hosting over 200 boutiques and services, restaurants, and consumer-facing programs. Operated by Groupe MACH, it leases permanent and temporary retail space to national chains and independent retailers while offering visitor services such as a multi-center gift card, VIP Passport, and personalized styling.
Is Carrefour de l'Estrie a public or private company?
Carrefour de l'Estrie is a private company. It is classified as corporate owned and is currently operating.
When was Carrefour de l'Estrie founded?
Carrefour de l'Estrie was founded in 2000. It employs 1 to 10 people.
Where is Carrefour de l'Estrie based?
Carrefour de l'Estrie is headquartered in Sherbrooke, Canada, in the North America region.
How does Carrefour de l'Estrie make money?
One revenue line is on record: retail Space Leasing.
Who are Carrefour de l'Estrie's main competitors?
Direct peers on record are Les Promenades de l'Outaouais, Les Galeries d'Anjou, Carrefour Laval, Les Galeries de la Capitale and Place Laurier. Broad incumbents are RioCan REIT, West Edmonton Mall, Cadillac Fairview and Ivanhoé Cambridge. CF Rideau Centre is listed as a regional player.
Does Carrefour de l'Estrie have an API?
No public API is recorded for Carrefour de l'Estrie.
What industry is Carrefour de l'Estrie in?
Carrefour de l'Estrie's product category is Shopping Center / Commercial Real Estate. Its primary akta.pro industry code is CRAGAFAH, Regional Department Store–Anchored Multi-Category Retail (Store-in-Store). Its NAICS code is 4552 and its SIC code is 5990.