City of Carrollton, Georgia

What City of Carrollton, Georgia does

The City of Carrollton, Georgia is a municipal government entity founded in 1829, serving as the county seat of Carroll County and located approximately 50 miles west of Atlanta in West Georgia. The city operates under a mayor-council form of government led by Mayor Betty B. Cason (term through December 31, 2027) and City Manager David Brooks (since January 2022). It employs approximately 326 full-time and 140 part-time staff across departments including Police, Fire, Water Treatment, Wastewater Treatment, Parks & Recreation, Public Works, Community Development, Finance, and Engineering.

The city delivers the full municipal service portfolio: water treatment and distribution (300 miles of waterlines, GAWP Platinum Award for 11 consecutive years), wastewater treatment (7 MGD capacity, 175 miles of sewer lines, GAWP Platinum for 18 consecutive years), solid waste collection, building permits and inspections, business licensing, planning and zoning, code enforcement, parks and recreation (CAPRA accredited, Georgia State Agency of the Year 2024), public safety (Class 1 Fire Insurance Rating), and the Center for the Arts. Technology infrastructure is built on ArcGIS for mapping, Municipal Online Payments for billing, Municode for codification, JotForm for permit applications, and Yiftee for the Downtown Dollars program.

Revenue is generated through a diversified mix of recurring and transactional streams: property taxes at 4.082 mills (the lowest in the area, unchanged since 1993), monthly utility billing (water/sewer/garbage), annual business licenses/occupational taxes (1,759 current licenses with 156 newly issued), building permit fees, SPLOST proceeds, and tourism-related tax revenue. The city's customer base spans residents (~28,000), local businesses, developers/builders, and visitors, with multiple residential and mixed-use developments under active construction in FY2024-2025.

Name

City of Carrollton, Georgia

Legal name

City of Carrollton, Georgia

Website

https://carrolltonga.com

Company type

Private

Founded year

1829

Operating status

Operating

Short description

The City of Carrollton, Georgia is a municipal government serving approximately 28,000 residents and 1,759 businesses through utilities, public safety, parks, planning, and permitting. Founded 1829, it operates with the lowest millage rate in the area and award-winning water/wastewater treatment.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Water, Sewage and Other Systems (2213), Administration of Housing Programs, Urban Planning, and Community Development (925)

SIC

Water Supply (4941), Refuse Systems (4953)

akta.pro primary industry

Mayor/City Manager & General Administration (BPAIACAA)

Keywords

• Municipal government services
• Water and wastewater utilities
• Public safety services
• Parks and recreation programs
• Building permits and licensing

Headquarters

HQ city

Carrollton

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Property Taxes: Millage rate of 4.082 mills for FY25, the lowest rate in the area. No increase in millage rate since 1993.
2. Utility Billing: Water, sewer, and garbage services billed monthly to residents and businesses. Residential deposits: $75 own / $100 rent. Commercial deposits: $100 own / $150 rent.
3. Business Licenses/Occupational Taxes: 1,759 current business licenses issued; 156 newly issued this year. Renewal due January 15, payments due March 15.
4. Building Permits and Fees: $73,760,286 in non-residential permits (22 permits); $33,060,062 in 113 new single family residential permits. Additional fees for alcohol licenses, food truck permits, golf cart permits, short-term rentals.
5. SPLOST Proceeds: Special Purpose Local Option Sales Tax proceeds funding capital projects and road maintenance throughout the city
6. Tourism Revenue: $170.3 million generated by visitors in direct domestic traveler expenditures; $12.5 million in state and local taxes; 1,500 jobs supported by tourism

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

The City of Carrollton delivers municipal government services to residents, businesses, and visitors including water and wastewater utilities, public safety (police and fire), parks and recreation, sanitation, planning and zoning, code enforcement, building permits, business and alcohol licensing, community development, and arts programming through the Center for the Arts and downtown Adamson Square venues. Services are funded through property taxes, utility fees, business licenses, building permits, SPLOST sales tax proceeds, and tourism revenue.

Product overview

The City of Carrollton operates as a municipal government providing comprehensive public services through a portfolio of interconnected departments and programs. The core service offerings include water treatment and distribution, wastewater management, utility billing, and sanitation services. Public safety is delivered through police and fire departments. Community development encompasses planning, zoning, code enforcement, building permits, and business licensing. Quality of life services include parks and recreation with CAPRA accreditation, the Center for the Arts, downtown development centered on Adamson Square with The Amp amphitheater, and various community programs like Little Free Pantry. The city also administers corridor grants for economic development and manages special programs including golf cart permitting and short-term rental licensing. All services support residents, businesses, and visitors within the city limits.

Differentiator

Problem solved

Functional benefit

Brands

• Adamson Square: Historic central hub of downtown Carrollton, featuring the city hall, shopping, dining, and community events
• The Amp
• The Depot on Bradley
• Downtown Dollars
• Little Free Pantry
• Carrollton Greenbelt
• Midtown Waterpark

Products and services

• Water and Sewer Utilities Municipal water treatment, distribution, and wastewater treatment services for residents and businesses, including a GAWP Platinum-recognized water filtration plant, a 7 MGD wastewater treatment facility, 300 miles of waterlines, and 175 miles of sewer lines.
• Utility Billing Billing and payment services for water, sewer, and garbage services with online payment options, auto-draft, and senior discounts available to residential and commercial customers.
• Building Permits Issuance of building, electrical, HVAC, plumbing, gas, and pool permits with plan review and inspection services for construction and development projects.
• Business Licenses (Occupational Tax Certificates) Business licensing services for home and commercial businesses, including alcohol licenses and food truck permits, with annual renewal packets distributed December 15 and payments due March 15.
• Code Enforcement Building and codes enforcement including construction inspections and property maintenance standards compliance for residential and commercial properties.
• Police Services Full-service police department with patrol, traffic unit, school resource officers, mental health crisis response, and community programs including the Citizens Police Academy.
• Fire Services Fire department with a Sutphen fire engine fleet, Citizens Fire Academy, and smoke detector distribution program, achieving a 4-minute average response time and a Class 1 Fire Insurance Rating.
• Parks and Recreation Parks maintenance, recreational programs, athletics, gymnastics, aquatic facilities, and special events, with CAPRA accreditation and Georgia State Agency of the Year recognition.
• Planning and Zoning Comprehensive planning, annexation, rezoning, variance requests, and historic preservation certificate of appropriateness reviews for property owners and developers.
• Community Development Economic development, corridor grants, short-term rental licensing, housing assistance coordination, and Tax Allocation District administration for businesses and developers.
• Downtown Development (Adamson Square) Downtown Carrollton management including events, The Amp amphitheater, Downtown Dollars program, beautification grants, and merchant support for downtown businesses.
• Sanitation Services Weekly household garbage collection, commercial collection, yard debris pickup, and bulk item collection with helping hands assistance program.
• Carrollton Center for the Arts Arts center hosting 203 annual events, 70 performances, 14 exhibitions, 60 classes/workshops, 36 camps, and 9 special events.
• Golf Cart Permits Golf cart registration and permitting for operation on approved city streets with a 35mph speed limit maximum, with a $15 five-year registration fee.
• Water Service Line Identification Program EPA-mandated service line material inventory program to identify lead, copper, galvanized, and plastic service lines connecting water mains to customer properties.
• Short-Term Rental Permits Licensing program for short-term rental properties established by ordinance in July 2025, effective in 2026, with a $500 annual fee for property owners and hosts.

Quantifiable outcome

• Lowest millage rate in area with no increase since 1993
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Carroll County Sheriff's OfficecoreStrategic or Co-development PartnerPartnership on Bearcat emergency response vehicle obtained through federal grant. Joint emergency response capability between city police and county sheriff.
• Carrollton City SchoolscoreStrategic or Co-development Partner5 school resource officers assigned to city schools; Water Bill Roundup program supports Education Foundation with scholarships and instructional grants; Youth Council program for high school students
• University of West GeorgiaminorStrategic or Co-development PartnerUniversity located in Carrollton contributing to local economy and educational opportunities. Greek Village partnership with Alpha Gamma Delta.
• West Georgia Technical CollegeminorStrategic or Co-development PartnerTechnical college located at 401 Adamson Square providing workforce development and educational programs for local residents
• Carroll County Chamber of CommercecoreGTM or Marketing PartnerEconomic development partnership; Payroll Development Authority includes Chamber President/CEO Brian Dill; joint initiatives for business development
• Carl Vinson Institute of GovernmentminorImplementation/ SI/ Consulting PartnerUniversity of Georgia institute that assisted in developing Downtown Master Plan and hosts financial documents in TED database
• Carrollton Area Convention & Visitors BureaucoreGTM or Marketing PartnerJoint tourism promotion; CVB Board includes city representation; supports events, attractions, and visitor information
• Georgia Department of Community AffairsminorImplementation/ SI/ Consulting PartnerOversees Georgia Dream Homeownership Program and rental assistance programs available to Carrollton residents

Scale indicators10 records

Recent moves8 records

Expansion highlights7 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@CityOfCarrolltonGeorgia
• Facebookfacebook.com/originalcarrolltonga
• Instagraminstagram.com/originalcarrolltonga

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City of Carrollton, Georgia