Cars & Stars
Cars & Stars is a Singapore-based parallel import car dealership that sources vehicles directly from overseas factories and sells new, pre-owned, and exclusive import cars to individual retail buyers through a single owned showroom and website, bundled with financing, insurance, trade-in, and rental services.
- Company typePrivate
- Founded2010
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Cars & Stars does
Cars & Stars is a Singapore-based parallel import car dealership that sources vehicles directly from factories in their country of manufacture and sells them to retail consumers, bypassing the overheads embedded by authorised brand dealers (franchise fees, distribution rights, large showrooms, and corporate staff costs). The company operates from a single owned, newly renovated 5,200 sq ft showroom at 50 Ubi Avenue 3, Frontier, Singapore, supported by a website (carsandstars.com.sg) that functions as a digital catalogue and lead-generation storefront. Its core offerings span new parallel-imported vehicles, pre-owned cars, and exclusive imports, complemented by an extended service suite including trade-in, consignment, car rental and leasing, private hire vehicle (PHV) packages, financing referral, insurance referral, warranty servicing through partner workshops, and vehicle recall assistance. The company employs approximately 11 staff, including four named sales consultants, and positions itself as Singapore's leading parallel importer with a self-reported 100% delivery rate since establishment.
The business operates exclusively as a direct-to-consumer (B2C) retailer with no dealer or intermediary network. Primary revenue comes from one-time vehicle sales transactions, with vehicle prices ranging from approximately S$88,800 for entry-level commercial/utility models to over S$390,000 for premium variants such as the Mercedes-Benz E 53 AMG. Ancillary revenue streams include commission-based referrals for car financing and insurance, transaction fees on trade-in and consignment, and recurring monthly income from rental and leasing. The customer base consists of aspiring individual car buyers in Singapore seeking premium and mass-market brands (Mercedes-Benz, Toyota, Honda, Tesla, MINI, Nissan, Audi, among others) at lower prices than authorised dealers.
Cars & Stars is a privately held Singapore private limited company (Cars & Stars Pte Ltd) with no disclosed external funding, parent company, or public listing. There are no patents, proprietary technology platforms, or AI/ML capabilities evident in the data; the company's technology footprint is limited to its e-commerce-style website. The business has operated for approximately 15 years under a stable, low-headcount structure, with no disclosed M&A activity, leadership changes, or geographic expansion beyond Singapore.
Cars & Stars firmographics
Firmographics- Name
- Cars & Stars
- Legal name
- Cars & Stars Pte Ltd
- Website
- https://carsandstars.com.sg
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cars & Stars is a Singapore-based parallel import car dealership that sources vehicles directly from overseas factories and sells new, pre-owned, and exclusive import cars to individual retail buyers through a single owned showroom and website, bundled with financing, insurance, trade-in, and rental services.
- Ownership category
- akta.pro rank
Where Cars & Stars is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
Cars & Stars business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- New Car Sales: Cars & Stars generates primary revenue from selling new parallel-imported vehicles directly to consumers. Cars are sourced directly from factories in their country of manufacture and imported into Singapore. Revenue is one-time per vehicle transaction.
- Pre-Owned Car Sales: The company also sells pre-owned/used cars from its inventory, generating one-time transaction revenue per vehicle.
- Car Financing Services: Cars & Stars facilitates car loans through bank and financial institution partners, earning referral or commission income from arranging financing for buyers. The company highlights flexible loan options and low interest rates as part of its service offering.
- Car Insurance Services: Through insurance partners, the company arranges discounted comprehensive car insurance for buyers, generating referral or commission revenue.
- Car Trade-In & Consignment: Customers can sell their existing car to Cars & Stars (trade-in) or consign their vehicle for sale through the company, with the company buying low / earning fees on successful transactions.
- Car Rental & Leasing: The company offers car rental and leasing services as an additional revenue stream for both short-term and long-term vehicle hire.
- Private Hire (PHV) Services: Cars & Stars provides services specifically for customers looking to use vehicles for private hire (PHV) purposes in Singapore, including relevant advisory and possibly bundled packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New parallel-imported cars (sedans, SUVs, MPVs, hatchbacks, convertibles, hybrids, electric) |
| Unit Pricing | Pay-as-you-go | Pre-owned/used cars |
| Transaction based/ take rate | Pay-as-you-go | Car financing through bank and financial institution partners |
| Transaction based/ take rate | Pay-as-you-go | Car insurance |
| Subscription | Monthly | Car rental and leasing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Cars & Stars product offering
Product offeringCore offering
Cars & Stars imports new vehicles directly from factories in their country of manufacture and retails them from its Singapore showroom at prices below authorised dealers. It sells new parallel-imported cars, pre-owned vehicles, and exclusive imports across brands including Mercedes-Benz, Toyota, Honda, MINI, Tesla, Nissan, and Audi, and bundles ancillary services such as trade-in, consignment, financing, insurance, rental, leasing, and vehicle recall assistance.
Product overview
Cars & Stars is a Singapore-based parallel import car dealership operating as a one-stop shop for vehicle sales and automotive services. Their core offerings include new parallel imported cars, pre-owned vehicles, and exclusive imports, with prices typically lower than authorized dealers due to direct factory sourcing and reduced overhead. The company provides a comprehensive suite of services including parallel car importing, car dealership, car consignment, trade-in, private hire (PHV) preparation, financing, insurance, rental and leasing, and vehicle recall assistance. Their newly renovated 5,200 square foot showroom serves as the primary point of sale, complemented by online browsing and inquiry capabilities. The product portfolio spans multiple vehicle types (SUV, MPV, sedan, hatchback, convertible, stationwagon, commercial van) and brands (Mercedes-Benz, Toyota, Honda, Tesla, MINI, Nissan, Audi, Suzuki, Golden Dragon, Shineray).
Differentiator
Problem solved
Functional benefit
Products and services
- New Cars Sales Brand new parallel-imported vehicles from Japanese and Continental manufacturers including Toyota, Honda, Mercedes-Benz, Tesla, MINI, Nissan, Audi, Suzuki, Golden Dragon, and Shineray, sold directly to consumers in Singapore at prices below authorised dealers due to direct factory sourcing.
- Pre-Owned Cars Sales Pre-owned and certified vehicles available for sale, including various makes and models with verified ownership history and condition, retailed from the Singapore showroom.
- Exclusive Imports Specialty pre-owned and imported vehicles that are exclusive and not commonly available through standard authorised dealers in Singapore.
- Parallel Car Importing Service Importation of vehicles directly from the country of manufacture, bypassing authorised dealers to offer lower prices by eliminating distribution rights, franchise costs, and dealer overhead.
- Car Financing Flexible loan options and financing packages arranged through bank and financial institution partners, offering tailored loan solutions with 'the most flexible loan and lowest interest rate' options for vehicle purchases.
- Car Insurance Comprehensive car insurance arrangement services through insurance partners, providing discounted rates and coverage options to car buyers as part of the one-stop purchase experience.
- Car Trade-In Vehicle valuation and trade-in service that lets customers offset the purchase price of a new vehicle with the value of their current car, marketed as offering the 'best trade-in value for used cars'.
- Car Consignment Service for selling vehicles on behalf of owners, where the company handles the sales process while the owner retains ownership until the sale completes, earning a fee on each successful consignment transaction.
- Private Hire (PHV) Package Specialised vehicle packages and advisory for individuals seeking to operate vehicles for private hire or ride-hailing services in Singapore, with bundled offerings tailored to commercial driving use cases.
- Car Rental & Leasing Short-term rental and long-term leasing of vehicles from the showroom inventory, billed monthly (e.g., Suzuki Landy Hybrid from $2,160/month, Honda WR-V from $1,932/month).
- Vehicle Recall Assistance Assistance services to help customers navigate and address vehicle recall notices and manufacturer announcements for parallel-imported vehicles.
- Car Dealership Service Traditional car dealership service operated from the 5,200 sq ft Frontier showroom with sales consultants (April, Glen, Andrew Chia, BK Ong), enabling in-person vehicle selection, test drives, and purchase.
Quantifiable outcome
- 100% car delivery rate since establishment — every customer who purchases a vehicle receives their car
- +2 more outcomes
Companies that use Cars & Stars
Customer profileSegments1 record
Ideal customer profiles2 records
Cars & Stars technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cars & Stars partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Insurance PartnerscoreThrough insurance partners, Cars & Stars arranges discounted comprehensive car insurance for buyers. The company earns commission/referral income from these arrangements and promotes insurance as part of its one-stop car buying service.
- Trusted Workshop PartnersminorCars & Stars partners with trusted workshops to provide warranty coverage on brand-new cars for up to 5 years or 130,000 km (whichever comes first). These workshops handle servicing and warranty claims, adding after-sales support capability that the company itself does not directly provide.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Cars & Stars competitors and assessment
Company assessmentBroad incumbents
- Cycle & Carriage: One of Singapore's largest authorised automotive distributors representing brands like Mercedes-Benz, Toyota, and others. Comparable as a Singapore car retailer competing for the same premium/luxury buyer.
- Borneo Motors: Singapore's authorised Toyota distributor. Directly competes with Cars & Stars' Toyota parallel import business by offering the same models through official channels with full franchise backing.
- Continental Cars: Singapore authorised dealer for marques such as Audi, Volkswagen, and others. Competes with Cars & Stars in the premium/luxury segment through authorised channels.
- MotorImage: Singapore and regional authorised distributor for Subaru. Comparable as a Singapore-based authorised automotive distributor operating in a similar market segment.
- Performance Motors: Singapore's authorised BMW dealer. Competes with Cars & Stars for premium/luxury buyers in Singapore through the official franchise channel.
- Eurokars Group: Established Singapore automotive distributor representing multiple brands (BMW, Porsche, Rolls-Royce, MINI, etc.). Overlaps with Cars & Stars' premium/luxury customer segment but operates through authorised franchise channels.
Direct peers
- Vincar: Singapore-based parallel import specialist focused on exotic and luxury vehicles. Most directly comparable to Cars & Stars in business model, customer base, and parallel import sourcing approach.
Emerging players
- Carro: Singapore-headquartered automotive marketplace and financing platform that overlaps with Cars & Stars' pre-owned and financing services. Represents a digitally-enabled competitor in the same Singapore car retail market.
Others
- Carousell: Singapore-headquartered classifieds marketplace with a large automotive vertical. Comparable as a digital competitor for used car listings and lead generation in Singapore.
- sgCarMart: Singapore's leading online car listing platform. Comparable as a digital channel for car discovery and lead generation, overlapping with Cars & Stars' website and Facebook marketing funnel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cars & Stars social profiles
Digital presenceCars & Stars financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cars & Stars leadership team
Management profileNumber of profiles
Profiles1 record
Cars & Stars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cars & Stars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cars & Stars
What does Cars & Stars do?
Cars & Stars imports new vehicles directly from factories in their country of manufacture and retails them from its Singapore showroom at prices below authorised dealers. It sells new parallel-imported cars, pre-owned vehicles, and exclusive imports across brands including Mercedes-Benz, Toyota, Honda, MINI, Tesla, Nissan, and Audi, and bundles ancillary services such as trade-in, consignment, financing, insurance, rental, leasing, and vehicle recall assistance.
Is Cars & Stars a public or private company?
Cars & Stars is a private company. It is classified as unknown and is currently operating.
When was Cars & Stars founded?
Cars & Stars was founded in 2010. It employs 11 to 50 people.
Where is Cars & Stars based?
Cars & Stars is headquartered in Singapore, Singapore, in the Asia region.
How does Cars & Stars make money?
Seven revenue lines are on record. New Car Sales are the primary driver. The others are pre-Owned Car Sales, car Financing Services, car Insurance Services, car Trade-In & Consignment, car Rental & Leasing and private Hire (PHV) Services.
Who are Cars & Stars's main competitors?
Broad incumbents on record are Cycle & Carriage, Borneo Motors, Continental Cars, MotorImage, Performance Motors and Eurokars Group. Vincar is listed as a direct peer. Carro is listed as an emerging player. Others are Carousell and sgCarMart.
Does Cars & Stars have an API?
No public API is recorded for Cars & Stars.