Avofruit s.a.s.

What Avofruit s.a.s. does

Avofruit s.a.s. is a privately held Colombian agricultural company that operates under the trade name Cartama, producing and exporting Hass avocados to international buyers. The company owns and manages approximately 3,502.79 hectares of Hass avocado cultivation spread across 12 municipalities in the Antioquia, Caldas, and Risaralda departments, with about 31% of the cultivated area preserved as native forest. Its operational footprint includes a logistics and processing center in the Eje Cafetero region spanning 3,200 m² with a daily packing capacity of 240 tons and cold storage for 432 tons, alongside a 4-hectare-plus nursery in Sápia, Caldas capable of producing 500,000 seedlings per year. The company reports having exported more than 5,000 containers of Hass avocados cumulatively to global destinations.

Cartama's technology stack centers on the AvoLab innovation laboratory — described as the world's only Hass avocado-specific research lab — and an AI-based GlobalScan optical classification system capable of capturing 150 photos per fruit for quality and ripeness grading. The company also uses certified UAV/drone pilots and GIS for precision agriculture, photogrammetry, and topographical analysis, supplemented by French (Maf Roda), Italian (Sermac), and Spanish (Giro Girbagger) packing equipment and American Sinclair PLU labeling systems. Two Colciencias-registered research groups (Cartama R+D and Ecosistema Cartama) are developing 15 active R&D projects spanning eco-physiology, post-harvest quality, precision agriculture, and sustainable production. Subsidiaries include AvoLab (technical analysis and training) and Avosolutions (a platform providing financial accessibility, technology adoption, and sustainable agriculture services to producer allies).

Cartama's business model is direct B2B export of Hass avocados to international buyers and importers, supplemented by technical services and training monetized through AvoLab and an ecosystem-financing offering through Avosolutions. The company is vertically integrated from nursery through cultivation to packing and export, employs a small corporate team supplemented by seasonal field labor, and pursues a sales motion built around dedicated export contacts (including a UK-based commercial contact), industry events such as Agrofuturo and Forbes Colombia forums, and partnerships with academic institutions (Universidad Nacional de Colombia, EAFIT, Universidad de los Andes) and trade bodies (CorpoHass). Pricing is not publicly disclosed and is negotiated on a per-order basis with international buyers.

Name

Avofruit s.a.s.

Legal name

Avofruit S.A.S.

Website

https://cartama.com.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Avofruit s.a.s. (Cartama) is a Colombian Hass avocado producer and exporter operating 3,502 HA across 12 municipalities, exporting directly to international buyers through a 3,200 m² processing plant with AI-based optical grading, and serving small, medium, and large growers through its AvoLab innovation lab and Avosolutions services platform.

Ownership category

akta.pro rank

Product category

Hass Avocado Production and Export

NAICS

Fruit and Tree Nut Farming (1113)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Tropical & Subtropical Fruit Orchards (Avocados, Mangoes, Bananas/Plantains, Pineapples, Papayas) (AFAGACAF)

akta.pro secondary industry

Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)

Keywords

• Hass avocado production
• Tropical fruit export
• Agricultural processing
• Avocado farming
• Sustainable agriculture

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Hass Avocado Export Sales: Cartama generates revenue primarily through the export of Hass avocados to international markets. The company controls its own cultivation across 12 Colombian municipalities, operates its own processing plant and logistics center, and distributes fruit to various destinations worldwide. The company also offers technical services through AvoLab for producers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Avofruit s.a.s. (operating as Cartama) cultivates, processes, and exports Hass avocados from company-owned farms spread across 12 municipalities in the Colombian departments of Antioquia, Caldas, and Risaralda. The company operates a 4+ hectare nursery for genetic quality control, a 3,200 m² processing plant with optical AI-based fruit classification, and a logistics center in the Eje Cafetero region that handles quality control, selection, and classification before global distribution. Beyond core avocado production and export, the company offers technical analysis and R&D services through AvoLab and financial/technological support to allied producers through Avosolutions.

Product overview

Avofruit s.a.s. (operating as Cartama) is a Colombian agricultural company specializing in Hass avocado production, processing, and export. The company operates its own farms across 12 municipalities in Colombia, maintains a nursery for genetic quality control, and runs a 3,200 m² processing plant with optical classification technology. The product portfolio consists of three main offerings: (1) Hass avocado production and export from company-owned farms, (2) AvoLab, an innovation laboratory providing technical analysis and training services, and (3) Avosolutions, a service platform providing financial accessibility and technological adaptation to agricultural partners. The company also operates R&D divisions including two Colciencias-registered research groups developing projects in ecofisiology, poscosecha, precision agriculture, and sustainability.

Differentiator

Problem solved

Functional benefit

Brands

• AvoLab: Hass avocado innovation laboratory unique in the world delivering technical analysis and training for quality standards
• Avosolutions

Products and services

• Hass Avocado Production and Export

Quantifiable outcome

• 5,000+ containers exported to international destinations
• +5 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Universidad Nacional de Colombia (Sede Medellín)coreStrategic or Co-development PartnerAcademic partnership for research and innovation. Cartama R+D group (COL0191541) has a framework cooperation agreement with the Universidad Nacional de Colombia for joint research in eco-physiology, fitimprovement, post-harvest quality, and plant health. The Ecosistema Cartama group (COL0223117) also collaborates with universities on precision agriculture and sustainable development.
• Universidad EAFITcoreStrategic or Co-development PartnerAcademic partnership under the Cartama R+D framework cooperation agreement for research in avocado production under Colombian tropical conditions.
• Universidad de los AndescoreStrategic or Co-development PartnerAcademic partnership under the Cartama R+D framework cooperation agreement for research collaboration.
• AgrosaviacoreStrategic or Co-development PartnerResearch center partnership for agricultural research and development in Colombian avocado cultivation.
• SENA (Servicio Nacional de Aprendizaje)minorStrategic or Co-development PartnerTechnical training partnership under the Cartama R+D framework cooperation agreement.
• SumitomominorStrategic or Co-development PartnerListed as a strategic ally under 'Other companies' in the strategic alliances section of the website.
• Holland House ColombiaminorStrategic or Co-development PartnerPartnered during Agrofuturo 2025, participating in farm tours at Cartama's avocado cultivation sites as part of a joint industry engagement agenda.
• AvoLab Allied Laboratories (Biofertilizar, Agrilab, Empresas Públicas La Ceja)coreTechnology or IntegrationA network of allied laboratories supporting AvoLab's technical analysis services including soil analysis, biological analysis, organic matrix testing, and water quality testing for avocado producers.
• CorpoHass (Corporación de Productores de Aguacate Hass de Colombia)coreStrategic or Co-development PartnerActive participation in CorpoHass's Quality Forum as part of Agrofuturo 2025, demonstrating commitment to industry quality standards and contributing to the development of the Colombian Hass avocado industry.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Westfalia Fruit: Global Hass avocado producer and exporter with vertically integrated operations across multiple origins (including Colombia); directly comparable end-to-end model spanning cultivation, packing, and worldwide distribution.
• Fruty Green: Colombian Hass avocado producer-exporter with farms in Eje Cafetero and Antioquia; directly comparable regional peer with similar Spanish-language exporter profile.
• Henry Avocado: Vertically integrated Hass avocado grower, packer, and ripener operating in California and sourcing from Latin American origins; comparable export-grade ripening and packing model.
• Mission Produce: US-listed (NASDAQ: AVO) vertically integrated Hass avocado distributor operating own farms in California, Mexico, and Peru with global ripening and distribution; comparable B2B export model.
• GreenFruit Avocados (Altavo): Colombian Hass avocado grower-exporter with comparable tropical-origin, vertically integrated model targeting North American and European importers.
• Index Fresh: US-based Hass avocado grower, packer, and shipper sourcing from multiple origins including Colombia; directly comparable B2B export model serving global retailers.

Emerging players

• Frutas de Chile (Subsole): Chilean fruit producer-exporter with significant Hass avocado operations; comparable vertically integrated model from a Latin American origin.

Broad incumbents

• Calavo Growers: Long-standing US avocado industry incumbent (NASDAQ: CVGW) sourcing from multiple origins including Mexico and Colombia; broad portfolio of fresh and prepared avocado products.
• Camposol: Peruvian agro-industrial major exporting Hass avocados (among other crops) globally; comparable tropical-origin B2B export model from Latin America to US/Europe.

Regional players

• Grupo Agroponiente: Spanish fruit and vegetable producer-distributor with own avocado operations and Latin American supply; comparable category in the European market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cartamacolombia
• Facebookfacebook.com/cartama.colombia
• LinkedInlinkedin.com/company/avofruit-s.a.s.
• Instagraminstagram.com/cartama_col/?hl=es-la

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avofruit s.a.s.