Casa 1 Records
Independent Brazilian music production company operating three recording and video studios in São Paulo, combining professional production facilities with an in-house record label that distributes independent artists' music under a 50/50 royalty split and promotes them through the RapBox media brand.
- Company typePrivate
- Founded2002
- HeadquartersSão Paulo, Sao Paulo, Brazil
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Casa 1 Records does
Casa 1 Records, legally registered as Casa 1 Produtora Audiovisual Ltda - ME, is an independent Brazilian music production company founded in 2002 by Léo Cunha (Léo Casa 1) and headquartered in Vila Mariana, São Paulo. The company operates three physical production assets: Estúdio A — a world-class recording studio designed by WSDG (Walters-Storyk Design Group) with a 29m² live room, 17m² control room, Allen & Heath GSR24m analog console, Neve 1073 preamps, API 2500 compressor, and Neumann U87 microphones; Estúdio B — the original 16m² studio operational since 2002, equipped with Rupert Neve Portico 5012 and Pro-tools; and Estúdio de Vídeo — a 70m² video production facility with a 4m ceiling, 25kva lighting grid, and infinity cove. The business is run as a vertically integrated platform: free instrumental beats are distributed to independent artists under the Beats do Léo program, finished tracks are released through the in-house Casa 1 Records label and publishing company, royalties are collected and split 50/50 with artists on a quarterly cadence, and catalog promotion runs through the RapBox brand (4M YouTube subscribers, 3M TikTok followers, 3M Instagram followers).
The company's commercial model combines three revenue streams: streaming royalties and rights administration via its own label and publisher; direct studio rental of the video facility on hourly, half-day, and full-day terms to production companies and content creators; and artist booking for commercial events and appearances. Its primary customer segment is independent Brazilian musicians seeking professional production, distribution, and promotion without upfront costs, with a secondary segment of music content creators and production companies renting studio time. The company remains bootstrapped and founder-controlled, with 17 employees and no external institutional investment disclosed.
The roster includes Léo Casa 1 (with 1.6 million Spotify monthly listeners and hits including Dizeres, Vagalumes, Baila Mais, and Bicho de 7 Cabeças), alongside VNEGREEN, Sóciro, Navala, Zeus, and Gi & Madu. Sub-brands include RapBox, Projeto Orgânico, Orgânico, Beats do Léo, and the Loja Rap Box e-commerce storefront. The company does not disclose revenue, has no public listing, and operates exclusively in Brazil and Latin America through its digital distribution channels.
Casa 1 Records firmographics
Firmographics- Name
- Casa 1 Records
- Legal name
- Casa 1 Produtora Audiovisual Ltda - ME
- Website
- https://casa1.com.br
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Independent Brazilian music production company operating three recording and video studios in São Paulo, combining professional production facilities with an in-house record label that distributes independent artists' music under a 50/50 royalty split and promotes them through the RapBox media brand.
- Ownership category
- akta.pro rank
Casa 1 Records industry classification
Industry- Product category
- Music Production Services
- NAICS
- Record Production and Distribution (51225), Sound Recording Studios (51224), Music Publishers (512230)
- SIC
- Phonograph Records & Prerecorded Audio Tapes & Disks (3652), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Beatmakers & Track Production (MPAIAHAE)
- akta.pro secondary industries
- Creator Music/SFX Asset Libraries & Licensing Platforms (MPACABAM), Performance Rights Administration (PRO Affiliation, Cue Sheet/Setlist Processing) (MPAIABAE), Production Management & Studio Support Services (Studio Managers, Techs) (MPAIAHAO)
Keywords
Where Casa 1 Records is headquartered
LocationHeadquarters
- HQ city
- São Paulo, Sao Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Casa 1 Records business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Music Distribution and Royalties: Casa 1 Records distributes music created with their free beats program. Revenue from digital streaming is split 50/50 between the artist and Casa 1. Repasses are made quarterly based on platform reports. The company also administers publishing rights through their own publishing company.
- Studio Rental: The video studio (70m²) is available for rental by the hour, half-day (5 hours), or full day (10 hours). Supports film/TV production, video clips, commercial VT, photography and casting.
- Artist Representation and Booking: Casa 1 represents artists (Léo Casa 1, Rap Box, Orgânico, and roster artists) for performances, appearances, and commercial projects. Contact for artist booking: (11) 99844-4588 / [email protected]
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Video Studio Rental - Hourly/Half-day/Daily |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Casa 1 Records product offering
Product offeringCore offering
Casa 1 Records operates music production studios and a record label in São Paulo, offering recording and video production services to filmmakers, brands, and content creators. It also runs the 'Beats do Léo' free beats program that allows independent artists to download instrumentals, record and release music through Casa 1 Records' digital distribution platform under a 50/50 royalty split, with publishing rights administered in-house.
Product overview
Casa 1 Records is a Brazilian music production company operating as a platform with multiple integrated services. The core offering centers on three recording studios (Estúdio A - a world-class WSDG-acoustics designed facility, Estúdio B - the original 2002 studio, and Estúdio de Vídeo - a 70m² video production space), supplemented by the Beats do Léo free beat library for emerging artists and Rap Box content brand with millions of social media followers. The company also provides digital music distribution services, artist management, and music production capabilities. The ecosystem is anchored by founder Léo Casa 1 and supported by a roster of signed artists including VNEGREEN, Sóciro, Navala, and Zeus.
Differentiator
Problem solved
Functional benefit
Brands
- Rap Box: Artist collective and music project under Casa 1 with significant social media presence (4M YouTube, 3M TikTok, 3M Instagram)
- Projeto Orgânico
- Beats do Léo
- Casa 1 Records
Products and services
- Estúdio A Recording Studio Professional music recording studio with 29m² recording room and 17m² technical room, available for recording sessions with premium analog and digital equipment. Targeted at artists, producers, and music content creators seeking high-fidelity recording environments.
- Estúdio B Recording Studio Original 16m² recording studio equipped with Rupert Neve Portico 5012 preamp, Lynx Aurora converter, Pro-tools system, Digi002, and KRK Rockit8 monitors. Targeted at artists, voice-over projects, and music production sessions.
- Estúdio de Vídeo (Video Production Studio) 70m² video production facility available for rental by the hour, half-day (5 hours), or full day (10 hours). Supports film, TV, music video, commercial VT, photography, and casting projects. Targeted at production companies, filmmakers, photographers, and brands in São Paulo.
- Beats do Léo Free Beats Program Free instrumental beat library enabling independent artists to download beats, record their own music, and release it through Casa 1 Records under a 50/50 royalty split with quarterly payouts. Targeted at independent musicians seeking production and distribution without upfront costs.
- Casa 1 Records Music Distribution Digital music distribution service that releases artists' music across major streaming platforms (Spotify, Apple Music, YouTube), managing royalty collection and quarterly payouts. Targeted at artists releasing music through the Beats do Léo program and other roster artists.
Quantifiable outcome
- 1.6 million monthly listeners on Léo Casa 1's Spotify profile
- +3 more outcomes
Companies that use Casa 1 Records
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Casa 1 Records technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Casa 1 Records partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Casa 1 Records competitors and assessment
Company assessmentDirect peers
- Biscoito Fino: Brazilian independent record label focused on Brazilian music production, distribution, and artist development. Highly comparable to Casa 1 as a homegrown indie label serving independent Brazilian artists with integrated production and rights administration.
- Laboratório Fantasma: Brazilian hip-hop-focused music collective and label featuring artists like Emicida. Closely comparable to Casa 1's RapBox ecosystem as a Brazilian hip-hop label combining artist development, content creation, and social media-driven distribution.
- Trama: Historically significant Brazilian independent label and producer, with legacy in studio production and artist development. Comparable to Casa 1 as a Brazilian indie label/producer combination.
- Boogie Naipe: Brazilian hip-hop and Brazilian-music focused label. Comparable to Casa 1 as a genre-focused Brazilian indie label serving independent artists with integrated label services.
- Deckdisc: Brazilian independent record label with strong distribution infrastructure and a roster spanning multiple genres. Comparable to Casa 1 in operating as a Brazil-based indie label with artist development focus.
Broad incumbents
- Universal Music Brasil: Major-label Brazil operation covering production, distribution, and publishing at scale. Comparable as the dominant Brazilian market player against which Casa 1 competes for independent artist signings.
- Som Livre: Long-established Brazilian record label and music distributor with broad catalog. Comparable as an incumbent Brazilian label serving both major and independent artists, against which Casa 1 positions on artist-friendly terms.
- Warner Music Brasil: Major-label Brazil operation with full-stack label, publishing, and distribution capabilities. Comparable as a broader incumbent against which Casa 1's integrated indie model competes.
Regional players
- Estúdio Toca do Bandido: Brazilian recording studio and production facility. Comparable to Casa 1's Estúdio A/B operations as a professional Brazilian recording studio serving commercial artist and label clients.
- Panama Music: Brazilian-focused label and studio operation. Comparable to Casa 1 as a São Paulo-rooted music production and label business serving the Brazilian independent market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Casa 1 Records social profiles
Digital presenceCasa 1 Records financial estimates
Financial estimateRevenue estimate
Valuation estimate
Casa 1 Records leadership team
Management profileNumber of profiles
Profiles1 record
Casa 1 Records funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Casa 1 Records M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Casa 1 Records
What does Casa 1 Records do?
Casa 1 Records operates music production studios and a record label in São Paulo, offering recording and video production services to filmmakers, brands, and content creators. It also runs the 'Beats do Léo' free beats program that allows independent artists to download instrumentals, record and release music through Casa 1 Records' digital distribution platform under a 50/50 royalty split, with publishing rights administered in-house.
Is Casa 1 Records a public or private company?
Casa 1 Records is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Casa 1 Records founded?
Casa 1 Records was founded in 2002. It employs 11 to 50 people.
Where is Casa 1 Records based?
Casa 1 Records is headquartered in São Paulo, Sao Paulo, Brazil, in the Latin America region.
How does Casa 1 Records make money?
Three revenue lines are on record. Music Distribution and Royalties are the primary driver. The others are studio Rental and artist Representation and Booking.
Who are Casa 1 Records's main competitors?
Direct peers on record are Biscoito Fino, Laboratório Fantasma, Trama, Boogie Naipe and Deckdisc. Broad incumbents are Universal Music Brasil, Som Livre and Warner Music Brasil. Regional players are Estúdio Toca do Bandido and Panama Music.
Does Casa 1 Records have an API?
No public API is recorded for Casa 1 Records.
What industry is Casa 1 Records in?
Casa 1 Records's product category is Music Production Services. Its primary akta.pro industry code is MPAIAHAE, Beatmakers & Track Production, with a secondary code of MPACABAM, Creator Music/SFX Asset Libraries & Licensing Platforms. Its NAICS code is 51225 and its SIC code is 3652.