Casa 3
Casa 3 Polopos is a founder-owned hospitality and cultural venture in the Alpujarra village of Polopos, Spain, running a two-artist residency program, cooking workshops, Bodegas Alboran winery, and real estate referrals for international (mainly Dutch) property buyers and cultural tourists.
- Company typePrivate
- Founded2022
- HeadquartersPolopos, Spain
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Casa 3 does
Casa 3 Polopos is a privately held, founder-owned hospitality and cultural enterprise headquartered in the mountain village of Polopos in the Alpujarra region of Granada, Spain, founded around 2018-2019 by Dutch couple Wijnand Boon and Thysa Zevenbergen after their appearance on the Dutch RTL4 television program 'Het Spaanse Dorp Polopos'. The company operates the Alpujarra Artist Residency, which provides dedicated studios and accommodation for two artists simultaneously at EUR 300 per two-week residency (EUR 150 surcharge for an accompanying partner), with studio infrastructure funded by provincial grants from the Diputación de Granada and the Mancomunidad de Municipios de la Costa Tropical through the Art Association Polopos. Artists are selected on the basis of producing permanent public artworks — murals, performances, or community workshops — that contribute to the village.
Beyond the residency, Casa 3 generates revenue from three additional streams: authentic Spanish cooking workshops for groups of 2-8 people teaching traditional and Alpujarra dishes; Bodegas Alboran, a vineyard and red wine operation at 1100m above sea level in the Contraviesa mountain range, acquired in 2024 from retiring winemaker Jose Carlotta; and real estate referrals in partnership with Tropisur Real Estate for international (predominantly Dutch) property buyers in the Alpujarra and Costa Tropical regions. The founders additionally operate a multimedia production sub-brand (Wijnand Boon's video and paper art with illustrator Thysa Zevenbergen).
The go-to-market motion is community-led: brand awareness in the Netherlands was seeded by the RTL4 television exposure and is sustained through an active Instagram presence (@casa3polopos), an extensive blog covering Alpujarra history and resident artists, and word-of-mouth referrals from past guests and artists. The customer base is fragmented across visual artists and creatives (primary segment), cultural tourists seeking authentic rural Andalusian experiences, and international property buyers. The technology stack is basic hospitality infrastructure (fiber internet, air conditioning, shared kitchen facilities, photography and video production tools) with no proprietary software, API, or AI/ML capabilities disclosed.
Casa 3 firmographics
Firmographics- Name
- Casa 3
- Legal name
- Casa 3 Polopos
- Website
- https://casa3polopos.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Casa 3 Polopos is a founder-owned hospitality and cultural venture in the Alpujarra village of Polopos, Spain, running a two-artist residency program, cooking workshops, Bodegas Alboran winery, and real estate referrals for international (mainly Dutch) property buyers and cultural tourists.
- Ownership category
- akta.pro rank
Casa 3 industry classification
Industry- Product category
- Cultural Hospitality and Artist Residency
- NAICS
- Traveler Accommodation (7211), Bed-and-Breakfast Inns (721191)
- SIC
- Hotels & Motels (7011), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Art & Culture (Gallery/Museum) Hotels (THAGADAC)
- akta.pro secondary industries
- Farmstay B&Bs & Agritourism Inns (THAGAHAG), Hospitality (Hotel) Property Management (BPAJAGAG)
Keywords
Where Casa 3 is headquartered
LocationHeadquarters
- HQ city
- Polopos
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Casa 3 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Artist Residency Accommodation: Two-week artist residency program costing 300 EUR per artist, with optional partner accommodation at 150 EUR extra. Artists receive private studio, accommodation with bathroom, shared kitchen, fiber internet, and air conditioning.
- Cooking Workshops: Authentic Spanish cooking workshops for 2-8 people teaching traditional dishes including tortilla española, paella Valenciana, fabada Asturias, and local Alpujarra specialties like choto and migas de sémola de trigo.
- Wine Sales (Bodegas Alboran): Production and sale of red wine from their vineyard at 1100 meters above sea level. The wine is bold, dark, and unapologetic, made from grapes grown in the Contraviesa mountain range with 300+ days of sunshine annually.
- Real Estate Referral: As ambassadors for the village, Casa 3 helps Tropisur Real Estate attract attention for properties and show people around the area. Commission or referral fees from house sales in the region.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Artist Residency - 300 EUR per two weeks |
| Subscription | Multi-year contract | Call for Artists 2025-2026 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Casa 3 product offering
Product offeringCore offering
Casa 3 operates an artist residency program in Polopos, Granada, Spain, providing two artists simultaneously with private studios, accommodations with private bathrooms, shared kitchen, fiber internet, and air conditioning for two-week residencies. The residency is funded by provincial government bodies (Diputación de Granada and Mancomunidad de Municipios de la Costa Tropical) and is supplemented by Spanish cooking workshops, vineyard wine production (Bodegas Alboran), rural bed-and-breakfast accommodations, and real estate referral services for prospective property buyers in the region.
Product overview
Casa 3 is a multi-faceted hospitality and cultural business in Polopos, Spain, consisting of a core artist residency program with accommodations and studios, supplemented by cooking workshops, wine production (Bodegas Alboran), real estate services, and multimedia content creation by owner Wijnand Boon. The artist residency provides two dedicated workshop spaces for artists, while accommodations in Casa 3 itself serve as lodging for residents and guests. Cooking workshops, vineyard operations, and property assistance represent auxiliary services that enhance the visitor experience and generate additional revenue.
Differentiator
Problem solved
Functional benefit
Brands
- Bodegas Alboran: Vineyard and winery operation located 300m above the village at 1100m above sea level, producing red wine from the Contraviesa mountain range
- Authentic Spanish Cooking Workshops
Products and services
- Alpujarra Artist Residency Two-week residency program providing accommodations and dedicated art studios for two artists simultaneously in Polopos, Spain. Each artist receives a private studio, accommodation with private bathroom, shared kitchen, fiber internet, and air conditioning. Funded by local government bodies (Diputación de Granada and Mancomunidad de Municipios de la Costa Tropical).
- Art Hotel Accommodations (Rooms) Two rooms available in Casa 3 for artists and guests during residencies, each with private bathroom, toilet, air conditioning, and outdoor space, with access to a shared kitchen, washing machine, and fiber internet. Partner accommodation available for an additional 150 EUR.
- Authentic Spanish Cooking Workshops Intimate cooking workshops for 2-8 people teaching traditional Spanish dishes and local Alpujarra specialties in Casa 3. Participants prepare and enjoy meals together, covering dishes including tortilla española, paella Valenciana, fabada Asturias, and local specialties like choto and migas de sémola de trigo.
- Bodegas Alboran Wine Production and sale of red wine from the Bodegas Alboran vineyard at 1,100 meters above sea level. The wine is bold, dark, and unapologetic, made from grapes grown in the Contraviesa mountain range with 300+ days of sunshine annually. Wine tastings are available for guests.
- Real Estate Referral Assistance Real estate assistance for properties in and around Polopos, working with Tropisur Real Estate to show prospective international buyers around the region. Casa 3 acts as an ambassador for the village, generating referrals and earning commissions from property sales in the area.
Companies that use Casa 3
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Casa 3 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Casa 3 partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Tropisur Real EstateminorCasa 3 acts as ambassadors for their village and region, helping Tropisur Real Estate attract attention for properties listed in and around Polopos. They show prospective buyers around the area, though the actual real estate transactions are handled by Tropisur.
- Art Association PoloposcoreThe artist residency is operated under the Art Association Polopos, which oversees the program and helps apply for grants from the province of Granada, the municipality, and the Mancomunidad of the Costa Tropical for permanent public art projects.
- Jose CarlottaminorLocal winemaker whose retirement prompted Casa 3 to purchase their vineyard. Jose Carlotta made the best wine in Polopos and agreed to hold the vineyard while Casa 3 raised funds to complete the purchase in 2024.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Casa 3 competitors and assessment
Company assessmentRegional players
- Ruralidays: Spanish rural villa rental agency focused on Andalusia and other inland regions. Comparable on the rural-Andalusian short-stay accommodation axis; Casa 3 competes for similar cultural-tourist demand from Northern European buyers in inland Spain.
- Selection of Darjeeling Tea Resort-style Andalusian B&Bs (e.g., Casa Rural La Fragua): Toprural and the Spanish network of registered 'casas rurales' represent Casa 3's direct B&B competitors in rural Andalusia. Casa 3 is operationally a casa rural with an artist-residency overlay, and competes with this regional inventory for rural-Spain cultural tourists.
Direct peers
- Casa Wabi Foundation: Artist residency foundation in a remote rural location (Oaxaca, Mexico) combining residencies with community public-art projects and architectural footprint by Alberto Kalach. Operates the same model: curated international artists, public works in the host community, and lodging for residents — a direct conceptual twin to Casa 3's Alpujarra Artist Residency.
- Centre du Art i Natura de Farrera: Small artist residency in the Catalan Pyrenees combining residencies with hiking and nature — directly analogous in scale, geography and concept to Alpujarra Artist Residency. Reflects the broader European pattern of small-village artist residencies.
- Vermont Studio Center: Oldest and largest artist residency in the US (founded 1984), hosting ~70 artists monthly in a small town. Comparable residency economics — studios, lodging, fees, grants — at much larger scale; useful benchmark for utilization, fees, and grant-funded model.
- MacDowell Colony: US artist residency founded 1907 providing studios, accommodation and meals to artists at no charge. Comparable peer on residency-as-cultural-infrastructure model; informative for how residencies become destination brands over decades.
- Civitella Ranieri Foundation: Italian artist residency housed in a 15th-century castle in Umbria, hosting ~12 artists at a time for working stays. Closest European analog to Casa 3's combination of heritage building, small cohort (Casa 3: 2 artists), and grant/funder model for working artists.
- Yaddo: Historic artist colony in Saratoga Springs, NY, inviting ~200 artists a year at no cost to residents. Direct peer on the 'residency-as-cultural-philanthropy' axis; Casa 3 is the much smaller, southern-European commercial analog funded by public bodies rather than an endowment.
Broad incumbents
- Hospes Hoteles: Spanish boutique hotel chain with 11 properties, mostly in restored heritage buildings. Comparable on the Spanish boutique-lodging axis and on art/design as part of the brand proposition, though at chain scale and without the artist-residency model.
- Paradores de España: State-run chain of ~100 luxury hotels in historic buildings across Spain including several in Andalusia. Comparable on the 'heritage Spanish lodging in culturally significant locations' axis; useful macro benchmark for tourism flows to inland Andalusia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Casa 3 social profiles
Digital presenceCasa 3 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Casa 3 leadership team
Management profileNumber of profiles
Profiles2 records
Casa 3 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Casa 3 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Casa 3
What does Casa 3 do?
Casa 3 operates an artist residency program in Polopos, Granada, Spain, providing two artists simultaneously with private studios, accommodations with private bathrooms, shared kitchen, fiber internet, and air conditioning for two-week residencies. The residency is funded by provincial government bodies (Diputación de Granada and Mancomunidad de Municipios de la Costa Tropical) and is supplemented by Spanish cooking workshops, vineyard wine production (Bodegas Alboran), rural bed-and-breakfast accommodations, and real estate referral services for prospective property buyers in the region.
Is Casa 3 a public or private company?
Casa 3 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Casa 3 founded?
Casa 3 was founded in 2022. It employs 11 to 50 people.
Where is Casa 3 based?
Casa 3 is headquartered in Polopos, Spain, in the Europe region.
How does Casa 3 make money?
Four revenue lines are on record. Artist Residency Accommodation is the primary driver. The others are cooking Workshops, wine Sales (Bodegas Alboran) and real Estate Referral.
Who are Casa 3's main competitors?
Regional players on record are Ruralidays and Selection of Darjeeling Tea Resort-style Andalusian B&Bs (e.g., Casa Rural La Fragua). Direct peers are Casa Wabi Foundation, Centre du Art i Natura de Farrera, Vermont Studio Center, MacDowell Colony, Civitella Ranieri Foundation and Yaddo. Broad incumbents are Hospes Hoteles and Paradores de España.
Does Casa 3 have an API?
No public API is recorded for Casa 3.
What industry is Casa 3 in?
Casa 3's product category is Cultural Hospitality and Artist Residency. Its primary akta.pro industry code is THAGADAC, Art & Culture (Gallery/Museum) Hotels, with a secondary code of THAGAHAG, Farmstay B&Bs & Agritourism Inns. Its NAICS code is 7211 and its SIC code is 7011.