Casa BACARDÍ Puerto Rico
Casa BACARDÍ Puerto Rico operates the brand-home visitor experience at the world's largest rum distillery in Cataño, Puerto Rico, offering ticketed rum tours, tastings, mixology classes, and an exclusive bottling experience primarily to tourists visiting Puerto Rico.
- Company typePrivate
- Founded-
- HeadquartersCataño, Puerto Rico
- Headcount—
- GTM typeB2C
- OfferingServices
What Casa BACARDÍ Puerto Rico does
Casa BACARDÍ Puerto Rico is the brand-home visitor experience and operating distillery in Cataño, Puerto Rico, owned and operated by BACARDI & COMPANY LIMITED, the privately held family-owned parent of the BACARDÍ rum brand. The venue is described as the world's largest rum distillery and sits at Carretera 165 KM 6.2, operating daily from 10:30AM to 7:00PM year-round with a 52-person team. Its core technology is rum distillation and aging leveraging Caribbean climate conditions; its crown-jewel proprietary product is Casa BACARDÍ Special Reserve, an 8-12 year rum aged in oloroso sherry casks that is unavailable outside the venue.
The business is a direct-to-consumer tourism and hospitality operation. Revenue comes from four streams: ticketed tours and experiences ($40-$195 per person across the Legacy Tour, The Maestro's Walk, Mixology Class, Founder's Experience, and Bottle Your Own), on-site retail (the BACARDÍ Store, plus an integrated e-shop with in-visit pickup), food and beverage (the Pavilion Bar and Caribbean food kiosk), and private events and venue hire. Experiences are led by BACARDÍ's Maestros del Ron and combine heritage storytelling, working-warehouse barrel tastings, hands-on cocktail crafting, and exclusive bottling. Distribution combines a global online booking system, walk-in access, the BACARDÍ.com e-commerce platform, and a 20-minute ferry-and-shuttle service from Old San Juan Pier 2. Customer segments are tourists visiting Puerto Rico (primary), rum enthusiasts and spirits connoisseurs, and private event hosts.
The venue is positioned as a flagship brand experience for BACARDÍ's global marketing stack rather than as a standalone profit center: it monetizes through premium experiential pricing, captures ancillary retail and F&B spend, and converts visitors into BACARDÍ brand advocates. It is recognized as Cataño's top-rated attraction on TripAdvisor. Operating geographies are limited to the single Cataño site serving the Puerto Rico tourism market; there are no disclosed M&A, funding, leadership change, or geographic expansion signals — the operation appears to be run as a stable, mature subsidiary asset within the broader BACARDÍ corporate portfolio.
Casa BACARDÍ Puerto Rico firmographics
Firmographics- Name
- Casa BACARDÍ Puerto Rico
- Legal name
- BACARDI & COMPANY LIMITED
- Website
- https://casabacardi.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Casa BACARDÍ Puerto Rico operates the brand-home visitor experience at the world's largest rum distillery in Cataño, Puerto Rico, offering ticketed rum tours, tastings, mixology classes, and an exclusive bottling experience primarily to tourists visiting Puerto Rico.
- Ownership category
- akta.pro rank
Casa BACARDÍ Puerto Rico industry classification
Industry- Product category
- Distillery Tourism & Hospitality
- NAICS
- Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Retail-Eating & Drinking Places (5810), Beverages (2080)
- akta.pro primary industry
- Spirits/Cocktail Bars Operated by Producers (THAFALAJ)
- akta.pro secondary industry
- Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ)
Keywords
Where Casa BACARDÍ Puerto Rico is headquartered
LocationHeadquarters
- HQ city
- Cataño
- HQ country
- Puerto Rico
- HQ region
- Latin America
Offices1 record
Markets served
Casa BACARDÍ Puerto Rico business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Tour and Experience Tickets: Revenue from selling tickets to guided tours (Legacy Tour, The Maestro's Walk, Mixology Class, Founder's Experience) and exclusive experiences (Bottle Your Own). Prices range from $40 to $195 per person plus tax.
- Retail Sales: On-site BACARDÍ store selling rum products and merchandise. Online e-shop available at shop.bacardi.com with pick-up option during visits.
- Food and Beverage: Caribbean food kiosk at the Pavilion serving food and beverages to visitors. Welcome cocktails served at the Pavilion Bar.
- Private Events: Venue hire for private events including corporate gatherings, celebrations, and special occasions. Event inquiries submitted via [email protected].
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Legacy Tour - Guided introduction to BACARDÍ heritage with tasting |
| Unit Pricing | Pay-as-you-go | The Maestro's Walk - Rum tasting inside working aging warehouse |
| Unit Pricing | Pay-as-you-go | Mixology Class - Expert-led hands-on cocktail crafting |
| Unit Pricing | Pay-as-you-go | Founder's Experience - Small-group warehouse access with premium rum tasting |
| Unit Pricing | Pay-as-you-go | Bottle Your Own - Personal bottle of Casa BACARDÍ Special Reserve |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Casa BACARDÍ Puerto Rico product offering
Product offeringCore offering
Casa BACARDÍ Puerto Rico operates a tourism and hospitality venue at the world's largest rum distillery in Cataño, Puerto Rico, selling ticketed tours, rum tastings, mixology classes, and an exclusive Bottle Your Own experience for the Casa BACARDÍ Special Reserve. The venue also offers an on-site BACARDÍ retail store, a Caribbean food kiosk, the Pavilion Bar with welcome cocktails, and private event hire, supported by a ferry and shuttle service from Old San Juan.
Product overview
Casa BACARDÍ Puerto Rico operates as a hospitality and tourism destination at the world's largest rum distillery in Cataño, Puerto Rico. The company offers a portfolio of ticketed tour and experience products centered around BACARDÍ rum heritage, production, and tasting. Core offerings include guided tours (Legacy Tour), aging warehouse tastings (The Maestro's Walk, Founder's Experience), hands-on cocktail classes (Mixology Class), and exclusive bottling experiences (Bottle Your Own). Supporting amenities include the Pavilion Bar, Caribbean food kiosk, and on-site BACARDÍ Store for merchandise. Transportation is facilitated through a Ferry & Shuttle Service from Old San Juan. Experiences range from 50-minute introductory tours ($40+) to premium 120-minute founder access ($125+), with the signature Bottle Your Own experience priced at $195 for a 15-minute personal rum bottling. Multiple experiences can be combined on the same day, with the venue operating daily from 10:30AM to 7:00PM year-round.
Differentiator
Problem solved
Functional benefit
Brands
- Casa BACARDÍ Special Reserve: Exclusive rum aged 8 to 12 years in oloroso sherry casks, not available anywhere else in the world. Marketed as Rare Gold Rum, 43% Alc/Vol by Bacardí Corporation, Cataño, Puerto Rico.
Products and services
- Legacy Tour A guided introduction to BACARDÍ's family heritage featuring a tasting of the exclusive Casa BACARDÍ Special Reserve rum, designed for guests 18+ seeking a 50-minute entry-level distillery tour.
- The Maestro's Walk A 90-minute rum tasting experience held inside a working BACARDÍ aging warehouse, where guests taste rum drawn directly from barrels and participate in a guided tasting of premium aged expressions led by BACARDÍ Maestros del Ron.
- Mixology Class A 75-minute expert-led, hands-on mixology class where guests 18+ craft two iconic BACARDÍ cocktails, starting with a signature welcome drink.
- Founder's Experience A 120-minute small-group guided experience providing access to a BACARDÍ aging warehouse and a private tasting of premium aged rums for guests 18+.
- Bottle Your Own A 15-minute exclusive experience where guests fill, seal, and label their own bottle of Casa BACARDÍ Special Reserve rum aged 8 to 12 years in oloroso sherry casks, available nowhere else in the world.
- Ferry & Shuttle Service A transportation service from Old San Juan Pier 2 by ferry and shuttle directly to Casa BACARDÍ, completing the trip in approximately 20 minutes, available as an add-on to a venue visit.
- Pavilion Bar An on-site bar at the Pavilion serving welcome cocktails and beverages, accessible to visitors without a tour reservation, within the ADA-accessible Pavilion area.
- BACARDÍ Store The on-site retail shop at Casa BACARDÍ selling BACARDÍ merchandise and products, with online ordering through the BACARDÍ E-Shop and an in-person pickup option during venue visits.
- Private Events / Venue Hire Venue hire at Casa BACARDÍ for private and corporate events including celebrations, team-building functions, and special occasions, with inquiries handled via a dedicated events email channel.
Companies that use Casa BACARDÍ Puerto Rico
Customer profileSegments3 records
Ideal customer profiles3 records
Casa BACARDÍ Puerto Rico technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Casa BACARDÍ Puerto Rico partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Casa BACARDÍ Puerto Rico competitors and assessment
Company assessmentDirect peers
- Jack Daniel's Distillery: Jack Daniel's Distillery in Lynchburg, Tennessee operates the most iconic American whiskey brand-home experience, offering guided tours, tastings, and exclusive bottlings. Directly comparable as a single-brand distillery visitor destination with tiered ticketed experiences, retail, and on-site F&B.
- Maker's Mark Distillery: Maker's Mark operates a bourbon distillery experience in Loretto, Kentucky featuring guided tours, tastings, and a wax-dipping personalization activity. Comparable brand-home model with tiered ticketed experiences and exclusive customizable products, similar to Casa BACARD\u00cd's Bottle Your Own offering.
- Jameson Distillery Bow St. Jameson Distillery Bow St. in Dublin operates a flagship urban distillery experience with tours, tastings, mixology classes, and retail in a heritage building. Closest urban-format peer with comparable mixology class, retail, and bar experiences serving a tourist-heavy customer base.
- Jim Beam American Stillhouse: Jim Beam American Stillhouse in Clermont, Kentucky is a bourbon brand-home with guided tours, tastings, and on-site retail. Comparable single-brand distillery tourism venue with tiered ticketed experiences and heritage storytelling.
- Mount Gay Rum Visitor Centre: Mount Gay's visitor centre in Barbados is the most direct rum-category competitor, offering distillery tours, tastings, and retail at the brand's origin distillery. Most head-to-head comparable in category, geography, and product (premium aged rum), targeting similar Caribbean tourist visitors.
- Brugal Rum Experience: Brugal's rum experience in Puerto Plata, Dominican Republic is a Caribbean rum brand-home with tours and tastings targeting cruise and resort tourists. Comparable rum-category, Caribbean-region distillery visitor destination with overlapping tourist catchment.
- Glenfiddich Distillery: Glenfiddich Distillery in Dufftown, Scotland operates premium whisky tour experiences including tastings, warehouse visits, and exclusive bottlings. Comparable premium spirits brand-home model with tiered experiences and exclusive products available only on-site.
- Heaven Hill Bourbon Experience: Heaven Hill Bourbon Experience in Louisville, Kentucky is a multi-story bourbon visitor attraction with tastings, retail, and event space. Comparable scale and tiered experience format targeting spirit tourism with F&B and retail add-ons.
- Appleton Estate Jamaica: Appleton Estate in Jamaica's Nassau Valley offers rum distillery tours, tastings, and is recognized as one of the oldest sugar estates in the Caribbean. Closely comparable rum-category heritage destination with tourism-focused experiences.
- The Macallan Distillery Experience: The Macallan Estate and Distillery in Speyside, Scotland is a premium whisky brand-home with visitor centre, tours, tastings, and exclusive products. Comparable premium single-brand spirits experience destination with high-margin exclusive offerings and tourism-driven revenue.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights6 records
Customer concentration
Casa BACARDÍ Puerto Rico social profiles
Digital presenceCasa BACARDÍ Puerto Rico financial estimates
Financial estimateRevenue estimate
Valuation estimate
Casa BACARDÍ Puerto Rico leadership team
Management profileNumber of profiles
Casa BACARDÍ Puerto Rico funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Casa BACARDÍ Puerto Rico M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Casa BACARDÍ Puerto Rico
What does Casa BACARDÍ Puerto Rico do?
Casa BACARDÍ Puerto Rico operates a tourism and hospitality venue at the world's largest rum distillery in Cataño, Puerto Rico, selling ticketed tours, rum tastings, mixology classes, and an exclusive Bottle Your Own experience for the Casa BACARDÍ Special Reserve. The venue also offers an on-site BACARDÍ retail store, a Caribbean food kiosk, the Pavilion Bar with welcome cocktails, and private event hire, supported by a ferry and shuttle service from Old San Juan.
Is Casa BACARDÍ Puerto Rico a public or private company?
Casa BACARDÍ Puerto Rico is a private company. It is classified as corporate owned and is currently operating.
When was Casa BACARDÍ Puerto Rico founded?
Casa BACARDÍ Puerto Rico was founded in -1.
Where is Casa BACARDÍ Puerto Rico based?
Casa BACARDÍ Puerto Rico is headquartered in Cataño, Puerto Rico, in the Latin America region.
How does Casa BACARDÍ Puerto Rico make money?
Four revenue lines are on record. Tour and Experience Tickets are the primary driver. The others are retail Sales, food and Beverage and private Events.
Who are Casa BACARDÍ Puerto Rico's main competitors?
Direct peers on record are Jack Daniel's Distillery, Maker's Mark Distillery, Jameson Distillery Bow St., Jim Beam American Stillhouse, Mount Gay Rum Visitor Centre, Brugal Rum Experience, Glenfiddich Distillery, Heaven Hill Bourbon Experience, Appleton Estate Jamaica and The Macallan Distillery Experience.
Does Casa BACARDÍ Puerto Rico have an API?
No public API is recorded for Casa BACARDÍ Puerto Rico.
What industry is Casa BACARDÍ Puerto Rico in?
Casa BACARDÍ Puerto Rico's product category is Distillery Tourism & Hospitality. Its primary akta.pro industry code is THAFALAJ, Spirits/Cocktail Bars Operated by Producers, with a secondary code of THAHAKAJ, Beverage Services (Bar Catering, Mixology, Beverage Programs). Its NAICS code is 7224 and its SIC code is 5810.