What Casa Bella Construction, Inc. does

Casa Bella Construction, Inc. is a privately held, family-owned custom luxury home builder headquartered in Parkville, Missouri, serving the Kansas City metro area with a particular focus on the Northland submarket. The company was founded in 2002 and operates with a lean team of 13 employees, including President Russ Groshans, Vice President/CFO/Co-Designer Lise Groshans, Lead Designer Amber Jury, and Director of Field Operations Brian Colvin. Its core offering is a portfolio of roughly 15 proprietary named floor plans (the Artisan series, Cambiare II, Fresco, Marcello Grande, Molise, Sequoia Reverse, Serafina, Sienna Grande series, Valencia, Valentino, Varese, and Milan) that buyers can select for fully custom construction, supplemented by a small standing inventory of spec/available homes (current listings include Marcelo, Fresco, and Glendale plans in the Kansas City Northland).

The business model is direct-to-consumer one-time home sales at the luxury end of the Kansas City market, with no intermediaries, resellers, or distribution partners. Sales is led by company leadership through on-site consultations, private model-home tours, and a website-driven inquiry funnel that includes a plan-selector contact form. Project management is delivered through Buildertrend, providing buyers with a customer login portal for build tracking. Pricing is not publicly disclosed and is quote-based, varying by floor plan, lot, and customization. The buyer base is segmented into move-up families, luxury home buyers seeking premium finishes (granite, seeded glass, custom cabinetry), and empty-nesters/downsizers served by reverse 1.5-story plans.

The company has sustained a regional reputation built on a long track record of Home Builders Association awards (Pick of the Parade, Distinctive Plan & Design, American Dream, including multiple Grand Awards between 2013 and 2021) and additional recognition from Kansas City Homes & Style, Kansas City Homes & Gardens, and Houzz. There is no external investment, no public listing, no disclosed revenue, and no digital product platform beyond the website and Buildertrend integration; the business is operationally and reputationally dependent on the Groshans family leadership.

Name

Casa Bella Construction, Inc.

Legal name

Casa Bella Construction, Inc.

Website

https://casabellaconstruction.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Casa Bella Construction, Inc. is a privately held, family-owned luxury custom home builder founded in 2002, based in Parkville, Missouri. The 13-employee firm designs and builds custom and spec homes from a portfolio of 15+ proprietary floor plans for affluent buyers in the Kansas City metro, especially the Northland.

Ownership category

akta.pro rank

Product category

Custom Home Building

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Building Construction (23611)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industries

Residential Luxury / High-End Home Construction (IMAFABAJ), Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Custom home building
• Luxury home construction
• Residential construction services
• Home floor plans
• Spec home sales

Headquarters

HQ city

Kansas City, Missouri

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Custom Home Sales: Casa Bella Construction generates revenue through the one-time sale of custom-built luxury homes. They offer both spec homes (completed homes ready for sale) and build-to-order custom homes based on buyer-selected floor plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Casa Bella Construction builds and sells custom luxury homes in the Kansas City metro area, primarily in the Northland. Buyers select from an in-house portfolio of named architectural floor plans (such as The Artisan series, The Cambiare II, The Fresco, The Marcello Grande, The Sequoia Reverse, The Serafina, The Sienna Grande, The Valencia, The Valentino, The Varese, and The Milan) or purchase completed spec/model homes from available inventory listings on the company website. Each home is constructed with luxury-grade finishes (granite countertops, custom cabinetry, seeded glass, brushed nickel fixtures) and managed through Buildertrend project management software.

Product overview

Casa Bella Construction, Inc. is a luxury custom home builder serving the Kansas City metro area, including the Northland. The company offers a portfolio of named home floor plans (The Artisan series, The Cambiare II, The Fresco, The Marcello Grande, The Molise, The Sequoia Reverse, The Serafina, The Sienna Grande series, The Valencia, The Valentino, The Varese, and The Milan) that customers can select for custom home construction. The company also sells move-in ready and spec homes from available inventory, including homes based on plans like the Glendale, Marcelo, and Fresco designs.

Differentiator

Problem solved

Functional benefit

Products and services

• The Artisan I A single-story home floor plan offering residential living with a main-level primary suite, sold by Casa Bella Construction as a custom home build option.
• The Artisan II A two-story home plan with 4 bedrooms and 3.5 baths featuring main floor and lower level living spaces, offered as a custom build option by Casa Bella Construction.
• The Artisan III Featured home plan with main level office and lower level entertainment spaces including bar, gym, and rec room, offered for custom construction by Casa Bella Construction.
• The Cambiare II A home floor plan featuring great room, kitchen, dining areas, and master suite, offered by Casa Bella Construction as a custom build design.
• The Fresco A home plan featuring great room, kitchen, dining spaces, and basement level with bar area, offered by Casa Bella Construction as a custom build design.
• The Marcello Grande A reverse 1.5-story plan with 4 bedrooms and 3.1 baths featuring a reverse living layout, offered by Casa Bella Construction for custom construction.
• The Molise A reverse 1.5-story home plan with 4 bedrooms and 3 baths, offered by Casa Bella Construction as a custom build design.
• The Sequoia Reverse A reverse 1.5-story home plan with 4 bedrooms and 3 bathrooms, offered by Casa Bella Construction as a custom build design targeted at empty-nester and downsizer buyers.
• The Serafina A reverse 1.5-story home plan with 4 bedrooms and 4 bathrooms, offered by Casa Bella Construction as a custom build design targeted at buyers seeking main-floor living.
• The Sienna Grande A multi-story home floor plan with second-floor bedroom layout, offered by Casa Bella Construction as a custom build design.
• The Sienna Grande Reverse A reverse 1.5-story variant of the Sienna Grande plan, offered by Casa Bella Construction as a custom build design.
• The Valencia A 1.5-story home plan with 4 bedrooms and 3.5 baths, offered by Casa Bella Construction as a custom build design.
• The Valentino A home plan featuring first floor and basement living spaces with multiple front elevations available, offered by Casa Bella Construction as a custom build design.
• The Varese A home floor plan with first and second floor layouts, offered by Casa Bella Construction as a custom build design.
• The Milan A home floor plan featuring multiple living spaces and architectural design elements, offered by Casa Bella Construction as a custom build design.
• Glendale Plan – 5923 N. Lucerne Ave, Kansas City, MO 64151 A two-story spec home based on the Glendale plan, currently available for purchase at 5923 N. Lucerne Ave, Kansas City, MO 64151, in Casa Bella Construction's Northland available-homes inventory.
• Marcelo Plan – 3410 NE 102nd St, Kansas City, MO 64155 A spec home based on the Marcelo plan, currently available for purchase at 3410 NE 102nd St, Kansas City, MO 64155, in Casa Bella Construction's Northland available-homes inventory.
• Fresco Plan – 5818 N. Lucerne Ave (Lot 72 FRE) A spec home based on the Fresco plan, listed by Casa Bella Construction as available for purchase on its website in the Northland available-homes inventory.

Quantifiable outcome

• Zero problems reported by model home buyers after two years of ownership
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• McBee Homes & Development: McBee Homes is a Parkville- and Northland-based custom home builder serving the Kansas City market. Closely comparable to Casa Bella in locality (overlapping Northland submarkets), product (custom single-family luxury), and customer demographic.
• Bickimer Construction: Bickimer Construction is a Kansas City-based custom home builder focused on luxury and high-end finishes across the Northland and surrounding metros. Comparable to Casa Bella in product quality/finish level, customer base, and KC metro focus.
• J.S. Robinson Fine Homes: J.S. Robinson Fine Homes is a KC-area custom luxury home builder with a portfolio of design-forward floor plans and an HBA-recognized brand. Directly comparable to Casa Bella in target customer (luxury/move-up), product type (custom single-family), and Kansas City metro service area.
• Robert Shaw Homes: Robert Shaw Homes is a custom home builder established in the Kansas City metro area with multiple award-winning communities. Comparable to Casa Bella in segment (custom luxury single-family), brand positioning (award-winning HBA member), and geographic reach (KC metro).
• Lambie Custom Homes: Lambie Custom Homes is a custom luxury home builder in the Kansas City area. Comparable to Casa Bella in target customer, product type, and metro service area.
• Don Julian Builders: Don Julian Builders is a Kansas City-based luxury custom home builder serving the Northland, Johnson County, and surrounding metro areas. Comparable to Casa Bella in product (custom single-family luxury homes), customer base (move-up and luxury buyers), and geographic focus (KC metro).

Broad incumbents

• Toll Brothers: Toll Brothers is the largest luxury homebuilder in the U.S., with active operations in the Kansas City metro. Comparable to Casa Bella in targeting luxury/move-up buyers with semi-custom and custom offerings, but at vastly greater scale and with a national builder footprint.
• David Weekley Homes: David Weekley Homes is a national private homebuilder with a Kansas City division offering custom and semi-custom homes. Comparable to Casa Bella in product type and metro presence, but with substantially larger scale and broader portfolio.

Regional players

• James Engle Custom Homes: James Engle Custom Homes is a custom luxury home builder operating across the Kansas City and Des Moines metros. Comparable to Casa Bella in product (custom luxury homes) but broader regional footprint extending beyond KC.

Others

• Houzz (pro platform): Houzz is the home design and remodeling marketplace that connects homeowners with builders and design professionals. Casa Bella itself has been recognized with Houzz's Best of Customer Service award and uses the platform for customer reviews and lead generation, making Houzz an adjacent ecosystem participant rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/casa-bella-construction-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Bella Construction, Inc.