Casablanca American School

What Casablanca American School does

Casablanca American School (CAS) is a private, non-profit N-12 international university-preparatory school located on a 10-acre campus in the Californie district of Casablanca, Morocco. Founded in 1973 by the Goodyear Corporation in cooperation with the American Consulate General of Casablanca, the school serves approximately 650-670 students ages 3 to 18 across three divisions: Early Childhood (Nursery-Pre-First), Lower School (Grades 1-6), and Upper School (Grades 7-12). It delivers a U.S. curriculum aligned with AERO standards and offers the International Baccalaureate (IB) Diploma Programme in Grades 11-12, having been the first school in North Africa authorized as an IB World School since 1986.

The school's academic offering rests on a layered technology stack: Schoology serves as the learning management system; NWEA, WIDA, and Teaching Strategies GOLD provide standardized assessment infrastructure for progress monitoring and English Language Development eligibility; and CAS Libraries operate dual physical collections (30,000+ volumes) with an online catalog. Instructional delivery is anchored by a teaching faculty of which 76% are U.S. citizens or international hires recruited abroad, supporting alignment with American educational standards. Complementing core academics are structured extracurricular programs including the After School Activities (ASA) enrichment program (20+ activities for K-6) and Cobra Athletics competitive sports teams (Grades 6-12).

CAS operates a tuition-based recurring revenue model with one-time onboarding fees. Family tuition ranges from MAD 88,678/year (Nursery-Kindergarten) to MAD 158,054/year (Grades 9-12), with corporate-sponsored rates 10-12% higher, a 15% sibling discount for the third child onward, and limited financial aid for hardship cases. The student body draws from 30-45 nationalities, primarily expatriate families relocating to Morocco and Moroccan families seeking English-language international education, with all graduating classes achieving 100% university acceptance (Class of 2025: 700+ acceptances from 188 universities; Class of 2026: 96% IB Diploma pass rate, $31M USD in scholarships). The institution is accredited by the New England Association of Schools and Colleges (NEASC), recognized as a U.S. State Department Assisted School, and holds memberships in ECIS and NESA. Governance is provided by a seven-member Board of Governors chaired by Omar Laafoura, with John Burns serving as School Director.

Name

Casablanca American School

Legal name

Casablanca American School

Website

https://cas.ac.ma

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

101–250 employees

Short description

Casablanca American School is a private non-profit N-12 international school in Casablanca, Morocco, offering an American curriculum with the IB Diploma Programme to approximately 670 students from 30+ nationalities, supported by a 76% US/International teaching faculty and achieving 100% university acceptance.

Ownership category

akta.pro rank

Product category

Private International K-12 Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

akta.pro secondary industry

International Curriculum Early Learning Academies (e.g., IB Early Years) (EDACADAK)

Keywords

• International K-12 education
• American curriculum school
• IB Diploma Programme
• University preparatory school
• Private international schooling

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition Fees: Primary revenue stream from tuition charges for nursery through grade 12 education. Tuition is structured by grade bands (N-K, PF-5, Gr 6-8, Gr 9-12) with family and corporate rate options. Billed per semester with annual payment discount available.
2. Application and Admission Fees: One-time non-refundable fees including 1,000 MAD application fee and degressive admission fee (50,000/40,000/30,000 MAD for first/second/third child).
3. Facility Fee: Annual non-refundable fee of 5,000 MAD dedicated to school facilities maintenance.
4. After School Activities (ASA) Program: Paid enrichment program for Kindergarten through Grade 6 students offering over 20 activities including chess, cooking, science, coding, robotics, karate, arts, gymnastics, and sports.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Casablanca American School is a private, non-profit international school that delivers Nursery-through-Grade 12 education through a rigorous American curriculum aligned with AERO standards, culminating in the International Baccalaureate (IB) Diploma Programme (the first such program in North Africa, offered since 1986). The school enrolls approximately 670 students ages 3-18 representing 30+ nationalities on a single 10-acre campus in the Californie district of Casablanca, supported by college counseling, social-emotional learning services, libraries, athletics, and an after-school activities program.

Product overview

Casablanca American School (CAS) is a private, non-profit N-12 university-preparatory institution offering a rigorous American curriculum culminating in the International Baccalaureate (IB) Full Diploma Programme. The school operates as a unified educational program spanning Early Childhood (Nursery–Pre-First), Lower School (Grades 1–6), and Upper School (Grades 7–12), with complementary extracurricular offerings including Cobra Athletics competitive sports teams and an After School Activities (ASA) enrichment program. Academic support is delivered through College Counseling, School Counseling (SEL), CAS Libraries, and Student Support Services (ELD, Intervention, Learning Support). The institution is accredited by NEASC and recognized by the U.S. State Department as an Assisted School.

Differentiator

Problem solved

Functional benefit

Products and services

• Early Childhood Education (Nursery, Kinder, Pre-First) Play-based, inquiry-driven early childhood program for ages 3-6 (Nursery age 3, Kinder age 4, Pre-First age 5) based on The Creative Curriculum by Teaching Strategies and aligned to IB Learner Profile attributes. Targeted at families seeking a foundational, international preschool experience for their children at CAS.
• Lower School Academics (Grades 1-6)
• Upper School Academics (Grades 7-12)

Quantifiable outcome

• 100% university acceptance rate
• +5 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• International Baccalaureate Organization (IBO)coreStrategic or Co-development Partner · 1 January 1986Registered IB World School since 1986 offering the full IB Diploma Programme. First school in North Africa to achieve this status. Students in Grades 11-12 follow IB curriculum leading to IB Diploma.
• Goodyear CorporationminorStrategic or Co-development Partner · 1 January 1973Original founding partner of the school in 1973 in cooperation with the American Consulate General of Casablanca. Historical founding relationship.
• Educational Collaborative for International Schools (ECIS)minorStrategic or Co-development Partner · 1 January 1965Global nonprofit membership organization supporting international schools in teacher development, leadership training, recruitment, governance, and strategic advisory services.
• U.S. Department of StatecoreStrategic or Co-development PartnerOfficial recognition as a U.S. State Department Assisted School, receiving support to provide American-style education for U.S. citizens abroad. The school was originally established in cooperation with the American Consulate General of Casablanca.
• New England Association of Schools and Colleges (NEASC)coreStrategic or Co-development PartnerAccredited by NEASC, the oldest accreditation agency in the United States. Accreditation ensures high standards of educational quality and continuous improvement.
• Near East South Asia Council of Overseas Schools (NESA)minorStrategic or Co-development PartnerNon-profit association of private, independent American/international schools serving families in North Africa, Middle East and South Asia. Focused on professional learning opportunities for educators.
• Teaching StrategiescoreStrategic or Co-development PartnerProvider of Creative Curriculum for early childhood education. CAS is one of only three schools outside the United States designated as a Creative Curriculum Ambassador School.

Scale indicators12 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• GEMS Education: Largest global for-profit operator of premium K–12 international schools. Comparable in target market (expatriate and affluent local families seeking international curricula) but at far greater scale and with capital access CAS lacks as a non-profit.
• Nord Anglia Education: Global premium international school group offering IB and British curricula worldwide. Comparable premium positioning, IB emphasis, and university-preparatory outcomes — though operating at significantly larger scale than CAS.
• ACS International Schools: Network of international schools offering IB programmes with strong university placement focus. Comparable in IB delivery, expat serving model, and college counseling emphasis — though broader geographic footprint.

Direct peers

• British International School of Casablanca: British-curriculum international school in Casablanca targeting expatriate families seeking UK-style education. Comparable premium positioning and customer overlap with CAS in the multinational/expat segment.
• American School of Rabat: Another American-style international school in Morocco serving K–12 students with English-language instruction and university preparatory focus. Direct geographic and curricular peer for Moroccan families and expats evaluating international school options.
• International School of Casablanca: International K–12 school in Casablanca serving expatriate families with English-language instruction. Direct local competitor with overlapping admissions funnel.
• George Washington Academy (Casablanca): American-curriculum K–12 school based in Casablanca targeting similar expatriate and Moroccan family segments. Direct local competitor competing for the same admissions pool.
• The American School of Marrakech: American-style K–12 international school in Morocco's other major expatriate city. Comparable model — American curriculum, university preparation, expat/Moroccan dual customer base — though regional rather than same-city competitor.
• Lycée Français Louis Pasteur (Casablanca): Long-established French international school in Casablanca serving the French expatriate and bilingual Moroccan community. Competes for the same premium international-school segment but with French national curriculum.

Regional players

• American School of Tangier: American-curriculum school in northern Morocco with similar expat-targeted positioning. Regional peer — comparable model and customer segment, but operating in a different city than CAS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCf5K730AT6w-apsM2okIx6A/featured?view_as=subscriber
• Facebookfacebook.com/cas.ac.ma
• LinkedInlinkedin.com/school/casablanca-american-school-official
• Instagraminstagram.com/cas_official1973

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casablanca American School