Casa Dance Studio

What Casa Dance Studio does

Casa Dance Studio, also operating under the trade name Platinum Acro & Dance, is a family-owned performing arts school located at 258 Glassboro Rd, Woodbury Heights, New Jersey. Founded in 1982, the studio has served the South Jersey and Philadelphia area for over 42 years, delivering in-person dance instruction across multiple genres — including ballet, tap, jazz, lyrical, modern, hip hop, contemporary, acro, musical theater, hula, belly dancing, and Polynesian — to students ranging from 14 months old through adults. The studio is led by Owner/Director Miss Bethani, an ADTA-certified acro teacher, with Miss Aliceea serving as co-owner; it operates with approximately five employees in a single physical location.

Revenue is generated primarily through recurring monthly tuition for classes, supplemented by one-time costume, shoe, and recital fees, plus an affiliate-driven online dancewear storefront operated via a partnership with ShopNimbly. The studio's technology footprint is minimal and outsourced: class registration and account management run on the DanceStudio-Pro SaaS platform, the public website is built on Homestead, the class calendar is hosted on Google Docs, and social media presence is maintained organically on Instagram, Facebook, and TikTok. The business is community-led, relying on local word-of-mouth, sponsor relationships with over 40 area businesses, and parent volunteer programs (Platinum Parent, Platinum Ambassador) for acquisition and retention.

The studio runs a competitive dance program with a track record of regional, national, and world-level accolades — including seven consecutive years of invitations to the World Dance Championships (2019, 2021–2025), multiple ADCC Studio Excellence awards, and National Overall Grand Champion titles. In 2024, the studio rebranded to Platinum Acro & Dance while preserving the Casa Dance Studio trademark, launched an inclusive All Abilities Dance Class to broaden its addressable audience, and operates a scholarship fund underwritten by local sponsors to subsidize tuition for financially constrained dancers.

Name

Casa Dance Studio

Legal name

Casa Dance Studio

Website

https://casadancestudio.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Casa Dance Studio (Platinum Acro & Dance) is a family-owned, single-location dance school in Woodbury Heights, NJ serving students from 14 months to adults with instruction across 12+ genres, a competition team, and a 2024-launched All Abilities program.

Ownership category

akta.pro rank

Product category

Dance Instruction Services

NAICS

Fine Arts Schools (61161), Fine Arts Schools (611610), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), Youth/Student & Community Dance Recitals (MPAGADAI)

Keywords

• Dance instruction services
• Performing arts education
• Youth dance programs
• Competition dance training
• Recreational dance classes

Headquarters

HQ city

Woodbury Heights

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Dance Class Tuition: Recurring tuition fees for dance classes across multiple genres (ballet, tap, jazz, lyrical, modern, hip hop, contemporary, acro, musical theater, hula, belly dancing, Polynesian) for students from 14 months to adults.
2. Costume and Recital Fees: One-time fees for costumes, shoes, and recital participation.
3. Online Dancewear Store: Partnership with ShopNimbly for online sales of leotards, tights, shoes and dance apparel.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Casa Dance Studio (also known as Platinum Acro and Dance) is a family-owned performing arts school offering in-person dance instruction across multiple genres including acro, ballet, tap, jazz, lyrical, modern, hip hop, contemporary, musical theater, hula, belly dancing, and Polynesian. Classes are structured by age (from 14 months through adults) and color-coded skill level, and are delivered at the studio's Woodbury Heights, NJ location. The studio supplements its core dance classes with a Musical Theater Program, a Competition Dance Program, and an All Abilities Dance Class introduced in 2024.

Product overview

Casa Dance Studio (operating as Platinum Acro and Dance) is a family-owned performing arts school serving the South Jersey and Philadelphia area for over 42 years. The studio offers a unified portfolio of in-person dance instruction across multiple genres (acro, ballet, tap, jazz, lyrical, modern, hip hop, contemporary, and Polynesian) structured by age and skill level, supplemented by an online class registration system via DanceStudio-Pro, an integrated e-commerce dance wear store through ShopNimbly, inclusive All Abilities Dance Classes (2024), a Musical Theater Program, and a Competition Dance Program with participation in World Dance Championships. The studio also operates a scholarship fund to support dancers with financial need.

Differentiator

Problem solved

Functional benefit

Products and services

• Dance Classes (Acro, Ballet, Tap, Jazz, Lyrical, Modern, Hip Hop, Contemporary, Polynesian) In-person dance instruction across multiple genres including acro, ballet, tap, jazz, lyrical, modern, hip hop, contemporary, and Polynesian. Classes are structured by age (starting from 14 months) and skill level using color-coded levels from White through Black. Open to students from 14 months old through adults.
• Musical Theater Program Performance program co-led by Miss Kim and Miss Jenn that combines theater arts with dance, including choreography for competition performances at regional and national levels.
• Competition Dance Program Competitive dance team offering instruction in acro and multiple dance styles. Students compete at regional, national, and world levels, including World Dance Championships (WDC) invitations received across 2019, 2021, 2022, 2023, 2024, and 2025.
• All Abilities Dance Class Inclusive dance class introduced in the 2024 season designed to accommodate dancers of all abilities, expanding the studio's accessibility offerings.

Quantifiable outcome

• 7+ consecutive years of invitations to World Dance Championships (2019, 2021-2025)
• +2 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

22 partnerships are on record, tiered minor and core.

• Ed's TicketsminorGTM or Marketing PartnerLocal business sponsor supporting the studio's scholarship fund and events for dancers.
• TargetminorGTM or Marketing PartnerNational retail chain providing sponsorship support for the dance studio's scholarship fund.
• Longwood GardensminorGTM or Marketing PartnerCultural institution sponsor supporting dance studio events and fundraising.
• Heritage's Dairy StoreminorGTM or Marketing PartnerLocal business sponsor supporting the studio's scholarship fund and events.
• Coldstone of Washington TWPminorGTM or Marketing PartnerLocal ice cream shop sponsor providing donations for studio fundraisers.
• The Barnsboro InnminorGTM or Marketing PartnerLocal restaurant sponsor supporting the dance studio's scholarship fund.
• Painting With A Twist BensalemminorGTM or Marketing PartnerArt studio sponsor supporting the dance studio's events and fundraising.
• Under The Gun Tattoo ShopminorGTM or Marketing PartnerLocal business sponsor for the dance studio's scholarship fund.
• Country HouseminorGTM or Marketing PartnerLocal business sponsor supporting dance studio events.
• ShopNimblyminorGTM or Marketing PartnerOnline dancewear store partner offering leotards, tights, shoes and more shipped directly to students, with dedicated Casa Dance Studio storefront.
• Broadway Theater of PitmanminorGTM or Marketing PartnerLocal theater venue providing performance opportunities for dance studio students.
• Salon Eight 9 ZerominorGTM or Marketing PartnerLocal salon sponsor for dance studio scholarship fund.
• The Garden Medical SpaminorGTM or Marketing PartnerLocal medical spa sponsor for the studio's scholarship fund.
• Simplicity By SallyminorGTM or Marketing PartnerLocal business sponsor for dance studio events.
• Sweet Sweets BakeryminorGTM or Marketing PartnerLocal bakery sponsor providing donations for studio fundraisers.
• Cotardo'sminorGTM or Marketing PartnerLocal business sponsor for the dance studio's scholarship fund.
• CryoskinminorGTM or Marketing PartnerLocal business sponsor for the dance studio.
• SavinailsminorGTM or Marketing PartnerLocal nail salon sponsor for the dance studio.
• Curated CrownsminorGTM or Marketing PartnerLocal business sponsor for the dance studio's scholarship fund.
• Ice Cream LoveminorGTM or Marketing PartnerLocal ice cream business sponsor for studio fundraisers.
• ML Massage & BodyworkminorGTM or Marketing PartnerLocal massage therapy business sponsor for the dance studio.
• DanceStudio-ProcoreTechnology or IntegrationOnline registration and account management platform used for class registration, session management, and student accounts.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Arthur Murray Dance Studios: Global franchise system of ballroom and social dance studios with structured curricula and certified instructors. Comparable to Casa as a multi-format dance instruction business using subscription/lesson-based recurring revenue.
• Joffrey Ballet School: Renowned ballet school with year-round open and children's programs, plus intensive summer courses. Comparable to Casa in offering graded age-based dance instruction and performance opportunities.
• Steps on Broadway: Iconic NYC multi-genre dance school offering open drop-in classes across ballet, contemporary, jazz, hip-hop and more for all levels. Comparable to Casa Dance Studio as a multi-genre instruction business, but operating at a far larger, metropolitan scale.
• Broadway Dance Center: Long-established NYC studio providing multi-genre group classes, workshops and intensives for teens through adults. Comparable to Casa in offering breadth of genres and inclusive community programming, though it competes in a global market.
• Peridance Capezio Dance Center: NYC studio offering diverse drop-in classes and a pre-professional training program across ballet, modern, hip-hop and more. Comparable to Casa as a multi-genre school with both recreational and competitive pathways.
• Fred Astaire Dance Studios: Franchised dance studio chain offering ballroom, Latin and social dance lessons for adults and kids. Comparable to Casa in its recurring lesson model, certified instructors, and community-event-driven culture.

Direct peers

• Millennium Dance Complex: Large multi-location dance studio known for hip-hop, contemporary, and jazz instruction plus intensive workshops. Comparable to Casa in offering multi-genre curriculum with both recreational and intensive competition tracks.
• Edge Performing Arts Center: Los Angeles dance studio offering classes in hip-hop, contemporary, jazz and other commercial styles with performance-driven programming. Comparable to Casa as a multi-genre, competition-oriented studio serving dedicated dancers.
• The Rock School for Dance Education: Pre-professional dance training institution with competition programs and recreational classes across multiple genres. Closely comparable to Casa's competition-team-plus-recreational model with strong national/international accolades.
• Debbie Allen Dance Academy: Community-based dance academy offering multi-genre classes from children through adults with performance opportunities. Comparable to Casa as a family/community-rooted multi-genre school focused on accessibility and artistic development.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PlatinumAcroAndDance
• Instagraminstagram.com/platinumacroanddance
• LinkedInlinkedin.com/company/casa-dance-studio

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Dance Studio