Casa de la Ermita

What Casa de la Ermita does

Casa de la Ermita is a privately held Spanish winery (legal entity: Esencia Wines Cellars, Sociedad Limitada) founded in 1999 and headquartered at Ctra. del Carche, Km 11.5, in Jumilla, Murcia. It produces estate-grown wines under the Jumilla Protected Designation of Origin (PDO), with the indigenous Monastrell grape as the backbone of the portfolio alongside Petit Verdot, Syrah, and Garnacha. The product line spans an entry-level Casa de la Ermita range (Tinto, Blanco, Rosé, Roble, Crianza, Idílico), premium single-parcel wines (Parcela Los Pinos, Parcela La Solana, Parcela Quitapellejos), the Lunático trio, and the certified organic-vegan Infiltrado — totaling approximately 20 wines, priced from €4.95 to €39.95 per bottle.

The core technology is traditional viticulture and enology: hand-selected estate grapes from stony, high-altitude Sierra del Carche slopes, oak aging (notably 3 months for the Roble line, recognized with 95 Decanter points for the 2024 vintage), cold maceration in stainless steel tanks below 25°C, and organic/vegan production methods for select SKUs. No proprietary software, AI, or platform technology is in evidence; commercial operations run on a standard PrestaShop e-commerce stack.

The business model is direct-to-consumer across three revenue streams: (1) DTC wine sales via the company's own e-commerce store (casadelaermita.com) with courier delivery confined to mainland Spain and the Balearic Islands, free shipping over €30; (2) on-site wine tourism experiences including the Monastrell Experience (€20.96), Envero Experience (€15.95), commented tastings, gift vouchers (€33.90–€43.90), and the 1,500 m² Museo del Vino Jumilla opened in September 2018; and (3) the Casa Rural del Labrador, a 100% sustainable rural house rental at €352–€440/night accommodating up to 8 guests. Target segments are individual wine consumers, domestic and international wine tourists, and gift/occasion buyers. Marketing is conducted organically across Facebook, Instagram, LinkedIn, YouTube, a maintained blog, and an email newsletter; no paid acquisition channels or distributor partnerships are disclosed.

Name

Casa de la Ermita

Legal name

ESENCIA WINES CELLARS, SOCIEDAD LIMITADA

Website

https://casadelaermita.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Casa de la Ermita is a privately held Jumilla-PDO winery founded in 1999 in Murcia, Spain, selling estate-grown Monastrell wines direct-to-consumer via its own e-commerce store and operating a 1,500 m² Wine Museum plus rural tourism accommodations for individual wine drinkers and wine tourists.

Ownership category

akta.pro rank

Product category

Estate Winery (Jumilla PDO Wines and Wine Tourism)

NAICS

Wineries (31213), Wineries (312130)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Farmstay B&Bs & Agritourism Inns (THAGAHAG)

Keywords

• Estate winery
• Jumilla PDO wines
• Wine tourism experiences
• Rural accommodation
• Organic vegan wines

Headquarters

HQ city

Jumilla, Murcia

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Direct Wine Sales: Casa de la Ermita sells its wines directly to consumers through its own e-commerce platform (casadelaermita.com). Customers register on the website, select wines, and complete purchases online with delivery by courier. Payment methods include credit/debit card and PayPal. The business sells a range of wines across multiple price tiers from entry-level (Tinto at €4.95) to premium single-parcel wines (up to €39.95).
2. Wine Tourism Experiences: The company offers paid wine tourism experiences including the Monastrell Experience (guided vineyard walk, Wine Museum visit, aroma game, and 4-wine tasting at €20.96), Envero Experience (self-guided museum visit with audio guide and 4-wine tasting), wine tasting sessions, and gift vouchers. These are booked and paid for through the online store.
3. Rural House Accommodation (Casa Rural del Labrador): La Casa Rural del Labrador is a 100% sustainable rural house in the Carche Valley available for rental at €440/night (Fri–Sun) or €352/night (Mon–Thu), with a minimum 2-night stay. Accommodates up to 8 guests in 4 double bedrooms. Revenue is generated through direct rental bookings via the online booking system.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Casa de la Ermita is an estate winery that produces and bottles wines under the Jumilla Protected Designation of Origin (PDO) from grapes grown on the Sierra del Carche slopes. Its core commercial offering comprises around 20 wines across the Casa de la Ermita core range (Tinto, Blanco, Rosé, Roble, Crianza, Idílico, Petit Verdot, Dulce Tinto Monastrell, Dulce Blanco), single-parcel premium wines (Parcela Los Pinos, Parcela La Solana, Parcela Quitapellejos), the Lunático line, and the organic vegan Infiltrado. The company also sells wine tourism experiences (Monastrell Experience, Envero Experience, commented tastings, gift vouchers) and rents the sustainable Casa Rural del Labrador rural house through its e-commerce platform.

Product overview

Casa de la Ermita is a Spanish winery founded in 1999 in Jumilla, Murcia, producing wines under the Protected Designation of Origin Jumilla. The product portfolio consists of three main wine lines: (1) Casa de la Ermita core range including entry-level wines (Tinto, Blanco, Rosé), oak-aged styles (Roble, Crianza), premium wines (Idílico, Petit Verdot), and sweet wines (Dulce Tinto Monastrell, Dulce Blanco); (2) Premium Vinos de Parcela (Parcel Wines) including Parcela Los Pinos, Parcela La Solana, and Parcela Quitapellejos from specific vineyard sites; (3) Lunático range featuring three wines (Blanco, red, Syrah) under a more modern brand. The company also offers enotourism experiences including the Museo del Vino Jumilla wine museum, Monastrell Experience, Envero Experience, wine tasting sessions, and Casa Rural del Labrador sustainable rural accommodation. Infiltrado is positioned as an organic vegan wine. All products are distributed through the company's e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Casa de la Ermita (wine product line): Core wine product line including Tinto, Blanco, Rosé, Roble, Crianza, and specialty wines.
• Parcela wines
• Lunático
• Infiltrado
• Casa Rural del Labrador
• Museo del Vino Jumilla

Products and services

• Casa de la Ermita Blanco Entry-level white wine from the Casa de la Ermita core range, priced at €7.50 per bottle, sold through the company e-commerce platform to individual consumers in Spain.
• Casa de la Ermita Rosé Rosé wine from the Casa de la Ermita core range, priced at €8.95 per bottle, sold through the company e-commerce platform to individual consumers in Spain.
• Casa de la Ermita Tinto Entry-level red table wine priced at €4.95 per bottle, the most affordable wine in the Casa de la Ermita portfolio, sold through the company e-commerce platform to individual consumers in Spain.
• Casa de la Ermita Roble Oak-aged red wine (Roble) priced at €6.95 per bottle, made with Monastrell and Petit Verdot grapes and aged 3 months in oak barrels under the Jumilla PDO. The 2024 vintage received 95 points from Decanter and a Gold Medal at the 31st Jumilla PDO Quality Contest.
• Casa de la Ermita Crianza Crianza-level red wine aged in oak, priced at €11.95 per bottle, sold through the company e-commerce platform to individual consumers in Spain.
• Casa de la Ermita Idílico Premium red wine priced at €12.95 per bottle, part of the Casa de la Ermita premium collection, sold through the company e-commerce platform to individual consumers in Spain.
• Casa de la Ermita Petit Verdot Single-varietal Petit Verdot red wine priced at €21.95 per bottle (1.5L Magnum available at €39.95), showcasing the estate's terroir, sold through the company e-commerce platform.
• Casa de la Ermita Dulce Tinto Monastrell Sweet red dessert wine made from Monastrell grapes, a specialty within the Casa de la Ermita range, sold through the company e-commerce platform.
• Casa de la Ermita Dulce Blanco Sweet white dessert wine within the Casa de la Ermita product line, sold through the company e-commerce platform.
• Casa de la Ermita Parcela Los Pinos Single-vineyard premium red wine from the Parcela Los Pinos plot, priced at €23.95 per bottle, representing estate-specific terroir expression in the Vinos de Parcela line.
• Casa de la Ermita Parcela La Solana Single-vineyard red wine from the La Solana parcel, priced at €16.95 per bottle, part of the premium Vinos de Parcela line sold through the company e-commerce platform.
• Casa de la Ermita Parcela Quitapellejos Organic single-varietal Garnacha red wine from the Quitapellejos parcel, vintage 2025, with ruby-red color and floral freshness. Part of the Vinos Singulares (Singular Wines) category.
• Lunático Blanco White wine from the Lunático range, part of the Gama Lunático 3-product line, sold through the company e-commerce platform.
• Lunático Red wine from the Lunático range, priced at €20.95 per magnum bottle, part of the Lunático product line sold through the company e-commerce platform.
• Lunático Syrah Syrah varietal wine from the Lunático range, priced at €10.95 per bottle, part of the 3-product Gama Lunático sold through the company e-commerce platform.
• Infiltrado Organic vegan red wine made from Syrah grapes, vintage 2024, produced with cold maceration for 2 days and fermentation in stainless steel tanks below 25°C, priced at €13.75 per bottle. Recommended serving temperature 13-14°C.
• Estuche Esencial Curated gift pack priced at €25.00, containing Casa de la Ermita Blanco (€7.50), Casa de la Ermita Tinto (€4.95), and Casa de la Ermita Crianza (€11.95). Designed for gifting and special occasions.
• Casa Rural del Labrador 100% sustainable rural house rental in the Carche Valley accommodating up to 8 guests in 4 double bedrooms with 5 bathrooms, private pool, and hot tub. Pricing is €440 per night (Fri-Sun) and €352 per night (Mon-Thu) with a minimum 2-night stay. Booked directly through the company website.
• Monastrell Experience Guided wine tourism experience priced at €20.96 per person, including a guided vineyard walk, video presentation, Wine Museum visit, aroma game, and commented tasting of 4 wines paired with cheese board, cured meats, and snacks. Available Saturdays, Sundays, and holidays.
• Envero Experience Self-guided wine tourism experience priced at €15.95 per person, including a Wine Museum visit with multilingual audio guide (Spanish, English, German, Chinese), aroma game, and guided tasting of 4 wines with local cheeses and cured meats. Available Monday to Friday.
• Tasting Wine Wine tasting experience including commented tasting of 4 wines including premium wines, paired with a cheese board with denomination of origin, Jumilla charcuterie board, and snacks. Price not publicly listed.

Quantifiable outcome

• Casa de la Ermita Roble 2024 received 95 points from Decanter magazine, placing it among exceptional wines and highlighting its quality, complexity, and aging potential.
• +1 more outcomes

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@esenciawines
• Facebookfacebook.com/esenciawines
• LinkedInlinkedin.com/company/casadelaermita
• Instagraminstagram.com/esenciawines

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa de la Ermita