Casa do Jardim Brasil

What Casa do Jardim Brasil does

Casa do Jardim Brasil is a vertically integrated corporate landscaping company headquartered in Belo Horizonte, Brazil, that manufactures, installs, and maintains premium vertical gardens, preserved trees, and living plant installations. Founded in 2017 by Leonardo Pimentel — who brings more than 15 years of prior experience specifying landscaping for major Brazilian brands — the company operates its own manufacturing facility in BH, producing three core vertical-garden technologies: chemically preserved panels on eco-plates (no styrofoam base) for interiors without natural light, premium silicone UV-protected artificial panels for outdoor facades, and natural living systems with automated irrigation for spaces with daylight. Complementary offerings include preserved trees, a hybrid preserved-trunk/artificial-leaf Ficus Lyrata in heights up to 3.50m, suspended ceiling compositions integrating with lighting and acoustics, natural plants paired with fiberglass corporate vases, and garden renovation services. Customers span enterprise accounts (Fiat/Stellantis, BH Shopping, Banco Inter, Banco Sicoob, Banco BS2, Coco Bambu, Frutaria SP, Avantgarde Motors, 4x4 Royal, Orica, GMining, Jaguar Mining, Salt · Serasa, ML2 Company, COPAM Engenharia) and high-end residential clients in premium Belo Horizonte neighborhoods, with specifications often routed through architects and interior designers.

The business model combines one-time product sale and installation priced per m², with itemized quotes delivered via WhatsApp within two hours, alongside a recurring monthly maintenance subscription — with fixed contracted gardeners, scheduled visits, pruning, replanting, and technical reports — restricted to Belo Horizonte and its metropolitan region. Corporate installations are executed nationwide by an own technical team, supported by formal warranties (1 year for preserved, 2 years for artificial UV, 6 months for trees), a daily construction report, signed schedule, ART, and safety documentation. Marketing is concentrated on WhatsApp direct messaging, Instagram (corporate and founder-personal accounts), the company website portfolio, and Google Reviews (4.9 stars across 209 reviews). Since founding, Casa do Jardim reports 4,400+ clients served and 1,400+ vertical gardens installed, with operations run by a 20-person team under founder-led direct sales where Leonardo Pimentel personally signs every quote. The company is privately held, bootstrapped, and based at Rod. Stael Mary Bicalho Motta Magalhães, 385, sala 601, Belvedere, Belo Horizonte, MG, Brazil.

Name

Casa do Jardim Brasil

Legal name

Casa do Jardim

Website

https://casadojardimbrasil.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Casa do Jardim Brasil is a Belo Horizonte-based corporate landscaping company that manufactures, installs, and maintains premium vertical gardens, preserved trees, and living plant installations for enterprise and high-end residential clients across Brazil, combining one-time project sales with recurring monthly maintenance in BH.

Ownership category

akta.pro rank

Product category

Corporate Landscaping Services

NAICS

Landscaping Services (56173), Nursery and Floriculture Production (11142)

akta.pro primary industry

Commercial Landscape Design & Installation (HSAIABAJ)

akta.pro secondary industries

Landscape Maintenance Plans & Post-Installation Care (Establishment Services) (HSAIABAL), Landscape Renovation & Re-Design (Yard Makeovers) (HSAIABAC), Residential Landscape Design (HSAIABAA), Commercial Landscaping & Grounds Maintenance (BPABADAA)

Keywords

• Corporate landscaping services
• Vertical garden installation
• Preserved plant solutions
• Artificial UV garden panels
• Garden maintenance contracts

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Product Sales and Installation (One-Time): One-time sale and installation of vertical gardens, preserved trees, preserved panels, artificial UV panels, natural plant walls, and Ficus Lyrata. Installation nationwide in Brazil. Pricing calculated per m². Includes formal warranty (1–2 years depending on product).
2. Monthly Maintenance Services (Recurring): Recurring monthly maintenance program for condominiums, resorts, and companies in Belo Horizonte and metropolitan region. Fixed gardeners by contract, monthly scheduled visits, pruning, replanting, seasonal revitalization, and post-visit technical report. Frequency options: weekly, bi-weekly, monthly. Optional add-on for natural plant maintenance.
3. Garden Reform Services (One-Time): Revitalization of existing gardens (natural, vertical, or horizontal) for spaces that have lost their original appearance or need updating with new plants, lighting, or structural upgrades. Includes diagnostic visit, visual proposal, and execution within defined timeline.
4. Vasos e Plantas (One-Time): Sale of fiberglass vases with automotive-grade painting in any color and finish, combined with preserved, permanent, or natural plants. Custom production by size, shape, and finish. Delivered ready to position in environment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Casa do Jardim Brasil designs, manufactures, and installs premium vertical gardens, preserved trees, and artificial/natural plant installations for corporate and high-end residential spaces across Brazil. The company sells per-square-meter vertical garden systems — preserved, artificial UV-protected, and natural with automated irrigation — complemented by preserved trees, permanent Ficus Lyrata, suspended ceiling compositions, corporate vases, and recurring monthly maintenance programs in Belo Horizonte.

Product overview

Casa do Jardim Brasil operates as a full-service corporate landscaping company offering a portfolio of vertical garden and preserved plant solutions. Their product portfolio includes three main vertical garden technologies: Preserved Vertical Garden (chemical stabilization for indoor use without light), Artificial UV Vertical Garden (silicone with UV protection for outdoor facades), and Natural Living Vertical Garden (living plants with automated irrigation for lit spaces). Complementary products include Preserved Trees, Permanent Ficus Lyrata (preserved trunk with artificial leaves), Suspended Preserved Plants for ceiling installations, and Natural Plants with Corporate Vases. The company differentiates through in-house manufacturing in Belo Horizonte, dedicated installation teams, and monthly maintenance programs with fixed gardeners. Services include corporate project execution, technical specification, monthly maintenance for condominiums/resorts, and national logistics/installation. All products can be combined in hybrid projects addressing different environments within the same space.

Differentiator

Problem solved

Functional benefit

Products and services

• Jardim Vertical Preservado (Preserved Vertical Garden) Vertical garden panels built from 100% natural preserved plants mounted on ecological boards with individually stapled leaves (no styrofoam base). Designed for interior walls without natural light such as receptions, lobbies, hallways, and meeting rooms. Offers 7-year durability with 1-year formal warranty.
• Jardim Vertical Artificial UV (UV-Resistant Artificial Vertical Garden) Vertical garden panels made with premium silicone plants and industrial UV protection for external facades, open areas, and locations with direct sun and rain exposure. Washable panels that maintain visual fidelity for 5+ years without fading or deforming. Offers 2-year formal warranty.
• Jardim Vertical Natural (Natural Living Vertical Garden) Living plant vertical garden with modular system, automated irrigation, technical drainage, and botanical curation for the microclimate. Designed for environments with natural light such as common areas, restaurants, and lobbies with windows. Includes programmed maintenance during the first year.
• Árvores Preservadas (Preserved Trees) 100% natural preserved trees with real trunks and leaves, delivered as sculptural pieces for lobbies and high-standard corporate/residential halls. Zero maintenance with up to 5-year durability and 6-month formal warranty. Delivery in up to 7 business days.
• Ficus Lyrata Permanente (Permanent Ficus Lyrata) Hybrid tree combining a preserved natural trunk with premium artificial leaves of high visual fidelity. Available in heights from 1.80m to 3.50m. Designed for corporate environments, boardrooms, and design spaces. Permanent presence without maintenance, watering, or leaf drop.
• Plantas Preservadas (Suspended Ceiling Compositions) Suspended compositions, spot panels, and sculptural pieces made from preserved plants manufactured in-house in Belo Horizonte. Includes ceiling installations, spot panels, and custom sculptural pieces with lightweight technical fixation integrated with existing lighting and acoustics.
• Plantas Naturais & Vasos Corporativos (Natural Plants & Corporate Vases) Corporate natural plants curated by luminosity, combined with noble vases in fiber, concrete, metal, and enameled ceramic. Can be combined with preserved and artificial panels. Optional monthly maintenance available in BH. Designed for receptions, offices, and lobbies with natural light.
• Manutenção Mensal (Monthly Maintenance) Recurring monthly garden maintenance program with dedicated, directly employed gardeners (not outsourced) for condominiums, resorts, and companies in the Belo Horizonte metropolitan area. Includes scheduled visits at weekly, bi-weekly, or monthly frequency, pruning, replanting, seasonal revitalization, and a technical post-visit report.
• Reforma de Jardim (Garden Renovation) Revitalization of existing gardens, natural or vertical, that have lost their original appearance or require updating with new plants, lighting, or structural upgrades. Includes diagnostic visit, visual proposal, and execution within a defined timeline.
• Vasos e Plantas (Vases and Plants) Custom fiberglass vases with automotive-grade painting in any color and finish, combined with preserved, permanent, or natural plants. Custom production by size, shape, and finish. Delivered ready to position in environment.

Quantifiable outcome

• 209 Google reviews with 4.9-star average rating and 100% of works delivered with positive evaluation
• +4 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Green Walls Living: US-based vertical garden and living wall design firm serving commercial interiors. Comparable in product category (living/preserved vertical gardens) and target customer (corporate and high-end residential) but operates in a different geography.
• Vasos & Plantas Decorativas: Brazilian retailer and provider of decorative vases and corporate plants. Comparable to Casa do Jardim's plant-and-vase corporate offering and natural plant product line for offices and lobbies.

Direct peers

• Musgo Real: Brazilian preserved moss and plant wall manufacturer serving corporate and residential interiors. Closely comparable to Casa do Jardim's preserved and artificial UV product categories and target audience.
• Verde Vertical: Brazilian vertical garden specialist offering design, installation, and maintenance of green walls for residential and commercial clients. Directly competes with Casa do Jardim's preserved, artificial, and natural vertical garden product lines.
• Ecotelhado: Brazilian company specializing in green roofs, green walls, and ecological landscaping for corporate and residential projects. Most direct comparable to Casa do Jardim in the Brazilian vertical garden and corporate landscaping category.
• Vert Garden: Brazilian vertical garden specialist serving residential and corporate clients with installation and maintenance. Directly competes with Casa do Jardim in the same product categories and metropolitan geographies.

Regional players

• Biotà Arquitetura Paisagística: Brazilian landscape architecture firm offering corporate and residential landscaping services. Comparable in customer segment to Casa do Jardim but with a more design-led, less manufacturing-integrated model.

Broad incumbents

• Davey Tree Expert Company: Large North American provider of tree care, environmental services, and commercial landscape maintenance. Comparable in the recurring maintenance and grounds services category relevant to Casa do Jardim's BH-metro maintenance contracts.
• BrightView Landscapes: Largest US commercial landscaping services provider. Comparable as a broad incumbent in commercial landscaping and maintenance, though BrightView operates at a vastly larger scale and does not specialize in vertical gardens.
• Paisagismo e Jardinagem São Paulo: Established Brazilian landscaping services provider with a broader portfolio spanning gardens, pools, and outdoor environments. Comparable to Casa do Jardim's residential and corporate landscaping services but with a wider, less specialized offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/casadojardim
• LinkedInlinkedin.com/company/casa-do-jardim-brasil

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa do Jardim Brasil