CASA of the Heartland

What CASA of the Heartland does

CASA of the Heartland is a Kentucky-based nonprofit organization, founded in 2007 and headquartered in Elizabethtown, that recruits, trains, and supports community volunteers to serve as Court Appointed Special Advocates for abused, neglected, and dependent children in Family Court proceedings. The organization operates under Kentucky statutory mandate KRS 620.500 et al. and serves six counties: Hardin, LaRue, Grayson, Meade, Breckinridge, and Hart. In 2025, CASA of the Heartland served 312 children, trained 38 new volunteer advocates, and maintains a waitlist of 50+ children in Hardin County alone, indicating sustained unmet demand.

The organization's core product is its volunteer advocacy program, supported by a 30-hour pre-service training course based on National CASA Association curriculum, ongoing continuing education requiring 12 CEUs annually, and average case commitments of 18 months per advocate. Operational technology consists of third-party SaaS platforms rather than proprietary infrastructure: CASA Manager handles case management and volunteer coordination, Optima tracks continuing education units, Bloomerang processes donations, Qgiv manages event registration, and Evint Solutions handles volunteer applications. The organization employs approximately 10 staff and is led by Executive Director Michelle Kail.

CASA of the Heartland operates as a donation-funded nonprofit with no fees charged to children or families. Revenue streams include foundation and corporate grants (including a $25,000 award from the Grayson County Health Foundation in December 2025), individual donations, and fundraising events such as the annual Farm to Fork dinner, which raised $76,000 in 2025. The organization pursues a community-led go-to-market approach, recruiting volunteers through word-of-mouth referrals, community events, the CASA Recruitment Summit, and partnerships with local courts, schools, healthcare organizations, and military community programs including Fort Knox.

Name

CASA of the Heartland

Legal name

CASA of the Heartland

Website

https://casaheartland.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

CASA of the Heartland is a Kentucky nonprofit, founded in 2007, that recruits, trains, and supports volunteer advocates for abused and neglected children in Family Court across six counties (Hardin, LaRue, Grayson, Meade, Breckinridge, and Hart), serving 312 children in 2025.

Ownership category

akta.pro rank

Product category

Court-Appointed Child Advocacy Services

NAICS

Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)

akta.pro secondary industry

Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO)

Keywords

• Court appointed advocacy
• Child welfare services
• Volunteer advocate program
• Family court advocacy
• Nonprofit child advocacy

Headquarters

HQ city

Elizabethtown, Kentucky

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Foundation and Corporate Grants: CASA of the Heartland receives grant funding from foundations and corporate partners to support operations, volunteer training, recruitment, and expansion efforts. Examples include a $25,000 grant from the Grayson County Health Foundation in 2025.
2. Individual Donations: Direct donations from individuals supporting the organization's mission to provide advocates for abused and neglected children. Platform includes Kentucky Gives Day participation and ongoing donation capabilities.
3. Fundraising Events: Annual events including the Farm to Fork fundraiser dinner (raised $76,000 in 2025), Bourbon Raffle Series, and community fundraising events.
4. Government/Statutory Support: Operates under Kentucky statutory mandate KRS 620.500 et al., receiving support through court-appointed advocate programs and associated funding mechanisms.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels12 records

Core offering

CASA of the Heartland is a nonprofit organization that recruits, trains, and supports community volunteers to serve as Court Appointed Special Advocates for abused, neglected, and dependent children in Kentucky Family Court proceedings. Volunteers complete a 30-hour pre-service training program and ongoing continuing education (12 CEUs annually), then are appointed by Family Court judges to provide one-on-one advocacy for an average of 18 months per case, gathering information, attending hearings, monitoring case plans, and submitting written recommendations to ensure children are placed in safe, permanent homes.

Product overview

CASA of the Heartland operates as a non-profit volunteer advocacy organization that recruits, trains, and supports community volunteers (Court Appointed Special Advocates) to advocate for abused, neglected, and dependent children in Family Court across six Kentucky counties. The core service is the CASA Volunteer Program, supported by a 30-hour Advocate Training Program and ongoing Continuing Education resources requiring 12 CEUs annually. The organization conducts community outreach through the Pinwheels for Prevention campaign and raises funds via events like the annual Farm to Fork fundraiser. All services are delivered through third-party platforms including CASA Manager for case management and Bloomerang for donations.

Differentiator

Problem solved

Functional benefit

Products and services

• Court Appointed Special Advocate (CASA) Volunteer Program
• Advocate Training Program
• Continuing Education Program
• Best Interest Advocacy Services

Quantifiable outcome

• 312 children served in 2025 across six counties
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• United Way of Central KentuckycoreStrategic or Co-development PartnerCommunity partner providing support for CASA of the Heartland's operations and community programs.
• National CASA/GAL (Court Appointed Special Advocates)coreStrategic or Co-development PartnerNational organization providing training resources, continuing education materials, book club programs, and standards for local CASA chapters. CASA of the Heartland participates in national training catalogs and certification programs.
• Kentucky Justice CabinetcoreStrategic or Co-development PartnerGovernment partner providing statutory oversight and support for CASA programs operating under Kentucky law.
• Fort Knox SCC (Soldier & Family Readiness Center)minorStrategic or Co-development PartnerCommunity partner serving the Fort Knox military community included in CASA's service area.
• Elizabethtown Police DepartmentminorStrategic or Co-development PartnerHost location for Pinwheel Planting events and community partnership supporting child welfare initiatives.
• Face-It MovementminorStrategic or Co-development PartnerChild abuse prevention movement partnered with Kosair for Kids, referenced in continuing education resources for volunteers.
• NCASA (National Court Appointed Special Advocates Association)coreStrategic or Co-development PartnerNational organization providing training resources, reading lists, book clubs, and educational materials. CASA of the Heartland participates in National CASA programs including the book club featuring titles like 'Poverty, by America.'
• Breckinridge Health Inc.minorStrategic or Co-development PartnerHealthcare partner in Breckinridge County; board member Faye Dowell serves as board trustee, supporting local healthcare and community well-being.

Scale indicators9 records

Recent moves10 records

Expansion highlights6 records

Regional players

• Kosair for Kids: Kentucky/regional child-welfare nonprofit that funds child advocacy initiatives (including CASA of the Heartland via the Face It movement). Comparable as a regional funder and operator of child welfare programs targeting abused and neglected children.
• Maryhurst / Bellewood & Anna Ingram Children's Foundation: Kentucky-based nonprofit providing residential treatment, foster care, and community-based services for abused, neglected, and at-risk children. Comparable mission around child welfare advocacy for the same target population in Kentucky.
• CASA of the River Region (Louisville, KY): Adjacent Kentucky CASA affiliate serving Jefferson County and surrounding counties. Comparable as a peer CASA chapter operating the same model in a neighboring Kentucky service area.

Direct peers

• Prevent Child Abuse Kentucky: Kentucky chapter of Prevent Child Abuse America focused on child abuse prevention, awareness, and family support. Comparable mission and Kentucky-based footprint addressing child welfare for the same target population as CASA of the Heartland.
• Kentucky Youth Advocates: Kentucky-based independent nonprofit advocating for policies and programs that improve the lives of children, particularly those in the child welfare and juvenile justice systems. Comparable mission and Kentucky geographic focus.
• Big Brothers Big Sisters of Kentuckiana: Kentucky-based youth mentoring nonprofit that recruits, screens, and trains community volunteers to advocate for at-risk youth. Comparable volunteer-led advocacy model serving overlapping child-welfare populations in Kentucky.
• Children's Advocacy Centers of Kentucky: Kentucky network of child advocacy centers serving abused children through coordinated multidisciplinary response. Comparable as a Kentucky child welfare nonprofit serving overlapping populations of abused and neglected children.

Broad incumbents

• Cabinet for Health and Family Services (Kentucky DCBS): Kentucky state agency responsible for child protective services, foster care, and family court case management. Comparable as the government body that oversees the Dependency, Neglect, and Abuse cases CASA of the Heartland advocates within.
• National CASA / GAL Association: National umbrella organization that sets standards, training, and resources for all local CASA chapters including CASA of the Heartland. Directly comparable as the parent network governing CASA of the Heartland's operating model.

Emerging players

• WHAS Crusade for Children: Kentucky-based child welfare nonprofit funding agencies serving children with special needs and those who are abused, neglected, or at risk. Comparable as a regional funder and child welfare partner of CASA of the Heartland.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC4V6vMLlrPeHlmtXICziMwA/videos
• Facebookfacebook.com/CASAoftheHeartland
• LinkedInlinkedin.com/company/casa-of-the-heartland
• Instagraminstagram.com/casaheartland

Revenue estimate

Valuation estimate

Number of profiles

Profiles26 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about CASA of the Heartland