CASA HOGAR

What CASA HOGAR does

Casa Hogar is a Belgian-registered non-profit organization (New Casa Hogar vzw, headquartered at Langerei 71, 8000 Bruges) that operates a residential shelter in Toluca, Mexico, providing housing, daily care, education support, and life-skills training to orphaned and street children aged 5 to 21. Founded during the 1986 FIFA World Cup in Mexico by the Belgian Red Devils national football team, the shelter officially opened its doors in February 1987 and has operated continuously for nearly 40 years; the Belgian vzw structure was reorganized in 2015 under former KBVB president Dr. Michel D'Hooghe. Its core service portfolio comprises the residential shelter, an education support program covering primary through university studies, six community literacy centers in disadvantaged Toluca neighborhoods, and a young-people support track (ages 5-21) including a car-wash micro-enterprise that teaches teamwork and provides pocket money.

The business model is donation-based rather than commercial, with three primary revenue streams: individual donations processed via Mollie (with Belgian fiscal attestation for tax deductibility), the tiered Compañero corporate partnership program (€1,500 Bronze / €2,500 Silver / €5,000 Gold per year), and event-driven fundraising including exclusive charity dinners at football clubs (Royal Antwerp FC, SV Zulte Waregem / Essevee, Stapelhuis Entrepot Oostende) and the annual Casa Hogar Beach Run in Knokke-Heist. The organization maintains a 15-member Belgian Board of Directors and a 7-person operational team in Mexico under Director Margarita García Peña, plus a Young Hogars youth ambassador network. Technology is limited to a multilingual WordPress website; no proprietary software, AI/ML capabilities, or API platform is offered. The annual operational budget is approximately €60,000.

Name

CASA HOGAR

Legal name

New Casa Hogar vzw

Website

https://casahogar.be

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Casa Hogar is a Belgian-registered non-profit (New Casa Hogar vzw) that operates a residential shelter in Toluca, Mexico, providing housing, education, and life-skills training to orphaned and street children aged 5-21. Funding comes from individual donations, tiered corporate partnerships, and charity events in Belgium.

Ownership category

akta.pro rank

Headquarters

HQ city

Bruges

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Individual Donations: Personal gifts from individuals with fiscal attestation for tax purposes. Donors can give any amount and choose to remain anonymous. Online payments processed securely via Mollie.
2. Compañero Corporate Partnerships: Multi-year corporate partnerships at three tiers (Oro €5,000/year, Plata €2,500/year, Bronce €1,500/year). Partners receive visibility benefits, free event tickets, logo placement on website, and social media mentions. Partners can contribute as gift (tax certificate) or as corporate publicity (expense claim).
3. Charity Events: Revenue from exclusive charity dinners and the annual Beach Run. Proceeds go 100% to Casa Hogar operations and children. Charity dinners include Royal Antwerp FC (November 2024), Stapelhuis Entrepot Oostende (November 2023), and Essevee Business Community events.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Casa Hogar (operated by New Casa Hogar vzw) runs a residential shelter in Toluca, Mexico that provides housing, daily care, food, clothing, healthcare, and educational support to orphaned and street children aged 5–21 from drug and prostitution backgrounds. Funding for the shelter's roughly €60,000 annual operating budget is raised in Belgium through individual donations, a tiered corporate Compañeros partnership program (€1,500–€5,000/year), and recurring charity events including dinners and an annual beach run.

Product overview

Casa Hogar is a charitable organization (New Casa Hogar vzw) operating a shelter for orphaned and street children in Toluca, Mexico. The core offering is the Casa Hogar residential home providing 24/7 care, education support from primary through university level, emotional counseling, and life skills training for children aged 5-21. Supporting programs include the Young Hogars young entrepreneur network, the Compañeros corporate partnership program with tiered sponsorship levels (€1,500-€5,000/year), and the annual Casa Hogar Beach Run fundraising event. The organization also operates six community literacy centers in disadvantaged neighborhoods around Toluca.

Differentiator

Problem solved

Functional benefit

Products and services

• Casa Hogar Shelter

Quantifiable outcome

• Hundreds of children have learned to read, write, or learn a trade through Casa Hogar
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• Ruud VormerminorGTM or Marketing Partner · 25 April 2026Professional footballer Ruud Vormer served as ambassador for the Casa Hogar Beach Run 2026 in Knokke-Heist, helping to promote the event and raise awareness for the charity.
• SV Zulte Waregem / Essevee Business CommunitycoreGTM or Marketing Partner · 27 November 2025SV Zulte Waregem and the Essevee Business Community organized a Charity Business Dinner on November 27, 2025 at Elindus Arena in Waregem. Dr. Michel D'Hooghe delivered a keynote address. The partnership combines football community engagement with corporate networking for charitable fundraising.
• Basecamp KnokkeminorGTM or Marketing Partner · 17 September 2025Basecamp in Knokke was the venue for presenting the new Companeros collaboration on September 17, 2022, giving entrepreneurs opportunity to combine networking with charitable giving.
• Royal Antwerp FCcoreGTM or Marketing Partner · 21 November 2024Royal Antwerp FC hosted a Charity Dinner for Casa Hogar on November 21, 2024. The partnership leverages the football club's venue and network to raise funds and awareness for the charity's mission supporting orphaned and street children in Mexico.
• Stapelhuis Entrepot OostendeminorGTM or Marketing Partner · 21 November 2023Stapelhuis Entrepot Oostende hosted a Charity Dinner for Casa Hogar on November 21, 2023. The venue provided an exclusive setting for business networking combined with charitable giving.
• KBVB / Royal Belgian Football AssociationcoreStrategic or Co-development PartnerThe Belgian Football Association was instrumental in founding Casa Hogar in 1986, donating match bonuses from the World Cup. The KBVB supported daily operations for years and continues to support the organization.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• World Vision: One of the largest international child-focused NGOs, with sponsorship programs and child welfare operations across Mexico and Latin America. Comparable mission of supporting vulnerable children, but operates at much larger scale and broader scope.
• Plan International: International development and rights organization focused on children, particularly girls, with active fundraising in Belgium and field operations in Mexico. Competes for similar donor audiences and CSR budgets.
• UNICEF (Belgian National Committee): UN agency focused on child welfare, with Belgian fundraising operations competing for the same corporate CSR and individual donor pool that Casa Hogar cultivates in Flanders.
• Save the Children: Major international NGO focused on children's rights, education, and welfare, including programs in Mexico. Comparable cause area but with a much broader programmatic and geographic footprint than Casa Hogar's single-shelter model.

Direct peers

• Compassion International: Large child sponsorship and holistic development organization operating in dozens of countries including Mexico. Comparable in serving vulnerable children through long-term donor relationships, though more structured around sponsorship rather than residential care.
• Kids Alive International: Faith-based organization operating residential care homes and family-style programs for at-risk children in Latin America (including Mexico). Closely comparable residential-care model and beneficiary profile.
• SOS Children's Villages (Aldeas Infantiles SOS): Global non-profit operating residential family-style homes for orphaned and abandoned children across 130+ countries, including Latin America. Casa Hogar mirrors the same residential-care-for-vulnerable-children model at a much smaller scale.
• Nuestros Pequeños Hermanos (NPH): Faith-based organization running long-term residential homes for orphaned and abandoned children, with a strong footprint in Mexico and other Latin American countries. Direct functional overlap with Casa Hogar's shelter model in Toluca.
• Bethany Christian Services: Non-profit providing residential childcare, foster care, and adoption services with cross-border programs including Mexico. Comparable residential and family-stability focus for vulnerable children.

Others

• MamaStart: Belgian non-profit also referenced by Casa Hogar as a co-beneficiary of the annual Beach Run; operates in the same Belgian CSR ecosystem serving vulnerable children, making it a thematic ecosystem peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@casahogarvzw
• Facebookfacebook.com/CasaHogarBE
• LinkedInlinkedin.com/company/casa-hogar
• Instagraminstagram.com/casahogarvzw

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CASA HOGAR