Commerce & Administration Students' Association (CASAJMSB)

What Commerce & Administration Students' Association (CASAJMSB) does

CASAJMSB (Commerce & Administration Students' Association) is the official non-profit representative body for undergraduate commerce students at the John Molson School of Business (JMSB), Concordia University, in Montreal, Quebec. Founded in 1989, the association serves more than 7,000 undergraduate students across disciplines including accounting, finance, marketing, supply chain management, and business technology management. It operates with 26 staff and over 300 student volunteers, and runs a federation of 16 subsidiaries comprising 6 discipline-based associations and 9 standing committees. Its mandate covers student advocacy, academic representation, and the delivery of services, events, and programming to the JMSB undergraduate population.

The association's product surface includes the JMSB Survival Guide, CASA Calendar, CASA Incident Report Form, CASA+ (a tiered membership rewards program), CASA X (a brand ambassador program), the JMCC conference, mentorship programs, case competitions, and corporate networking events. Its technology stack is operational rather than proprietary — Google Forms, Google Calendar, Papercut, Adobe, and Microsoft Office support member services and event management — and there is no disclosed AI/ML, data platform, or proprietary software. As a recognized student association, CASAJMSB does not pursue growth via equity funding, M&A, or external capital; strategic expansion is expressed through new programs, committees, and inter-organizational partnerships.

Revenue is generated from two streams: mandatory per-semester student activity fees (collected by Concordia on CASA's behalf across the 7,000+ student base) and corporate sponsorships from firms seeking access to JMSB's talent pipeline. The organization manages an annual operating budget of more than $1M. Because recognition is institutional rather than market-driven, CASAJMSB holds a structural monopoly over its constituency — its growth ceiling is therefore set by JMSB enrollment and sponsor demand, not by competitive displacement.

Name

Commerce & Administration Students' Association (CASAJMSB)

Legal name

Commerce and Administration Students' Association (CASA)

Website

https://casajmsb.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Official non-profit student association representing 7,000+ undergraduate students at John Molson School of Business, Concordia University; manages a $1M+ annual budget via student fees and corporate sponsorship, delivering events, programs, and services through 16 subsidiaries.

Ownership category

akta.pro rank

Product category

Student Association Services

NAICS

Business Associations (813910), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Student Organizations & Club Administration (EDALAHAB)

akta.pro secondary industries

Business, Entrepreneurship & Case Competitions (DECA-style, Pitch, Case) (EDAMAGAJ), Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA), Corporate & Foundation Relations (Sponsorships, Grants, Partnerships) (EDALAOAE)

Keywords

• Student association services
• Academic support programs
• Student event programming
• Case competition management
• Campus resource rentals

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Student Association Fees: CASA manages an annual budget of over $1 million funded through student fees collected from the 7,000+ JMSB undergraduates. This constitutes the primary revenue stream for organizing events, providing services, and supporting subsidiaries.
2. Corporate Sponsorships: CASA generates revenue through corporate sponsorships by offering brands exposure to the undergraduate JMSB community through digital and physical touchpoints including social media advertising, lobby table bookings, and event sponsorship opportunities.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels8 records

Core offering

CASAJMSB is the official undergraduate student association at John Molson School of Business, representing 7,000+ students. It organizes over 100 events annually, provides academic support (peer tutoring, mentorship, conference funding), runs the JMSB Computer Lab, offers equipment rentals (textbooks, calculators, chargers), and coordinates 16 subsidiary associations and committees. It manages an annual budget of over $1 million derived from student fees and corporate sponsorships.

Differentiator

Problem solved

Functional benefit

Brands

• CASA X: Team of first and second-year students promoting and organizing academic, philanthropic and social events, with 5-10 Brand Ambassadors selected annually.
• JMCC
• JMUCC

Products and services

• Peer Tutoring Program

Quantifiable outcome

• 300+ student volunteers engaged annually
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• Canadian Association of Business Students (CABS)coreStrategic or Co-development PartnerCASA collaborates with CABS for the annual '5 Days for the Homeless' national campaign, which strives to raise awareness and donations for members of society at risk of or experiencing homelessness. This partnership involves collaboration with other Business Student Associations (BSAs) across Canada.

Scale indicators6 records

Recent moves1 record

Expansion highlights3 records

Direct peers

• Rotman Commerce Students' Association: Official undergraduate business student association at the University of Toronto's Rotman Commerce program. Directly comparable as another accredited Canadian business student body running events, sponsorships, and case competitions for ~7,000+ undergrads.
• UBC Sauder Undergraduate Student Association: Undergraduate business student association at the UBC Sauder School of Business. Comparable in running multi-track events, case competitions, and sponsorship-funded programming for thousands of business undergrads.
• HEC Montréal - Regroupement des étudiants: Student body association for HEC Montréal, also based in Quebec. Directly comparable in audience (business undergraduates), language market, and event-driven programming model.
• Ivey HBA Association: Student association associated with Western University's Ivey Business School's HBA program. Comparable in delivering high-touch professional events, case competition programming, and sponsor relationships for a business undergraduate cohort.
• Alberta Business Students' Society: Official undergraduate business student society at the University of Alberta's Alberta School of Business. Comparable in funding model (student fees), event-heavy programming, and case competition operations.
• Management Undergraduate Society (MUS), McGill Desautels: Student society for BCom students at McGill's Desautels Faculty of Management in Montreal. Direct peer given overlap in geography (Quebec), audience (business undergraduates), and service mix (tutoring, events, sponsorships).
• Schulich Undergraduate Business Students' Association: Official undergraduate business student association at York University's Schulich School of Business. Comparable in delivering events, academic support, and career programming funded by student activity fees.
• Queen's University Commerce Society (ComSoc): Undergraduate business student society at the Smith School of Business (Queen's University). Closely parallel in mandate—academic support, social events, case competitions, and corporate sponsorships for a defined business undergraduate cohort.

Broad incumbents

• DECA (U.S./Canada collegiate chapters): International student organization that runs business-focused case competitions and leadership programming at high-school and postsecondary levels. Comparable as a broader category incumbent in business case competitions and professional skill development.
• Canadian Association of Business Students (CABS): National umbrella association of Canadian business student associations, of which CASAJMSB is already a partner on '5 Days for the Homeless'. Operates at a national scale rather than a single school, providing a broader-incumbent comparator.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CASAJMSB
• Facebookfacebook.com/casajmsb
• LinkedInlinkedin.com/company/casajmsb
• Instagraminstagram.com/casajmsb

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Commerce & Administration Students' Association (CASAJMSB)