Casa Jose

What Casa Jose does

Casa José is a single-location fine-dining restaurant operating under the legal entity RESTAURANTE CASA JOSÉ DE ARANJUEZ, S.L. in the historic town of Aranjuez, Madrid region, Spain. The business runs two differentiated dining concepts under one roof: the core Restaurante, which offers a structured six-course tasting menu at €60 per person with three ingredient-ratio presentations (100% vegetal, 60/40, 40/60), and the Atelier, a sub-brand offering spontaneous, improvised Mediterranean cuisine priced à la carte between €7.50 and €25.50 per dish. The restaurant is chef-proprietor led by Fernando del Cerro and emphasizes locally sourced, seasonal ingredients drawn from the Aranjuez huerta, articulated through a proprietary percentage-based classification of vegetable-to-animal balance.

The business model is a traditional dine-in restaurant with no delivery, takeaway, or third-party platform distribution. Revenue is generated exclusively from on-premise food and beverage sales to walk-in and reservation guests, with pay-as-you-go billing on both menus. The establishment employs 33 people, has no disclosed technology stack, no app, no API integrations, and no AI or automation capabilities. Marketing is limited to organic social channels (Instagram @atelier_casa_jose, Facebook) and a TripAdvisor listing, targeting both Madrid-region diners and visitors to the historic Aranjuez site.

The company is privately held, family- or locally-owned, with no external investors, funding rounds, parent company, subsidiaries, M&A activity, or partnerships disclosed. There are no patents, trademarks, certifications, or formal industry awards documented in the available data. Operational geography is restricted to Spain, specifically the Madrid region, with no claims of global footprint or cross-border expansion.

Name

Casa Jose

Legal name

RESTAURANTE CASA JOSÉ DE ARANJUEZ, S.L.

Website

https://casajose.es

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Casa José is a privately held, single-location fine-dining restaurant in Aranjuez, Madrid, operating two concepts — Restaurante (€60 six-course tasting menu) and Atelier (€7.50–€25.50 à la carte) — serving Madrid-region diners and tourists with chef-led, vegetable-forward Mediterranean cuisine sourced from local huerta.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro industry

PRIMARYTHAFACAG

Chef’s Table & Tasting Menu Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

SECONDARYTHAFACAD

Ethnic & Regional Cuisine Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

Keywords

• Fine dining restaurant
• Mediterranean cuisine
• Vegetable forward menu
• Chef tasting menu
• Local sourcing

Headquarters

HQ city

Aranjuez

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dining Service: Traditional restaurant service offering two dining concepts: the main Restaurante (tasting menu) and the Atelier (improvised, spontaneous cuisine). Revenue generated from food and beverage sales directly to diners.

Pricing tiers

Distribution channels1 record

Marketing channels3 records

Core offering

Casa José is a single-location fine-dining restaurant in Aranjuez, Madrid, offering two complementary on-site dining experiences: the Restaurante, a structured six-course seasonal tasting menu priced at €60, and the Atelier, a spontaneous, open-kitchen concept with vegetarian, fish, and animal-based dishes priced individually. The cuisine is Mediterranean, vegetable-forward, and built around locally-sourced seasonal ingredients from the Aranjuez huerta, with each dish categorized by its vegetable-to-animal percentage ratio (100% VEGETAL, 60/40, 40/60).

Product overview

Casa Jose is a single-location restaurant in Aranjuez, Madrid offering two distinct dining experiences: the main Restaurante (core product) providing a six-course tasting menu, and the Atelier (sub-brand) offering a more spontaneous, creative cuisine with an open-kitchen concept. Both services emphasize the house philosophy of balancing vegetable and animal ingredients, expressed through percentage ratios on the menus.

Differentiator

Problem solved

Functional benefit

Brands

• Atelier: Spontaneous, rich and fun Mediterranean-inspired cuisine. Open to the world while maintaining the essence of the house philosophy.

Products and services

• Restaurante (Six-Course Tasting Menu) A structured six-course seasonal tasting menu at €60 (VAT included), featuring Mediterranean cuisine with a balance between vegetable and animal ingredients expressed through percentage ratios. Targeted at fine-dining visitors seeking a curated culinary journey, with options for 100% VEGETAL, 60% VEGETAL – 40% ANIMAL, and 40% VEGETAL – 60% ANIMAL presentations.
• Atelier (À la Carte Dining Concept) A spontaneous, open-kitchen dining experience at Casa José offering individually priced Mediterranean dishes (€7.50–€25.50) across categories such as 100% Vegetable (€11.50–€15.50), 60% Green-40% Animal (€21.50–€24.00), 80% Animal-20% Green (€23.00–€25.50), and desserts (€7.50). Aimed at diners seeking a more flexible, playful, creative meal.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Restaurante Arzak: Three-Michelin-star San Sebastián institution run by the Arzak family, with a long-established tasting-menu tradition rooted in Basque cuisine. Comparable as a multi-generational chef-led Spanish fine dining landmark, though broader in scale and heritage.

Direct peers

• Mugaritz: Andoni Luis Aduriz's innovation-led restaurant near San Sebastián, featuring a tasting-menu format and experimental Mediterranean cuisine. Comparable on tasting-menu structure, chef-proprietor model, and culinary innovation orientation.
• Restaurante Clos: Madrid fine dining restaurant offering a chef-driven tasting menu with strong Mediterranean and seasonal influences. Comparable on premium tasting-menu format and Madrid-region fine dining positioning.
• DiverXO: Three-Michelin-star chef-driven restaurant in Madrid run by Dabiz Muñoz, offering a high-priced tasting menu and strong brand identity. Comparable on chef-led premium tasting-menu model in the Madrid market.
• Quique Dacosta Restaurante: Three-Michelin-star chef-driven restaurant in Dénia led by Quique Dacosta, built on a Mediterranean foundation and strong local terroir story. Comparable as a Spanish chef-led fine dining venue emphasizing regional ingredients and personal culinary identity.
• El Invernadero: Madrid vegetable-forward fine dining restaurant by chef Rodrigo de la Calle, focused on plant-based cuisine and local sourcing. Highly comparable on vegetable-forward Mediterranean positioning, chef-driven model, and Madrid-region geography.
• Ricard Camarena Restaurant: Chef-driven Valencia restaurant known for vegetable-forward Mediterranean cuisine with a strong local-sourcing philosophy. Directly comparable to Casa José on cuisine direction (vegetable-led), chef-proprietor model, and premium tasting menu positioning.

Emerging players

• A Barra by El Celler de Can Roca: More accessible sibling concept of El Celler de Can Roca in Madrid, offering a creative tasting-format menu with vegetable-forward options. Comparable on dual-concept fine dining thinking (flagship + a la carte / Atelier) and creative vegetable-led cuisine.

Market position

Strengths2 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/ateliercasajose
• Instagraminstagram.com/atelier_casa_jose
• LinkedInlinkedin.com/company/casa-jose

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Jose