Casa Loy

What Casa Loy does

Casa Loy Tequilera is a Mexican distillery founded in 2021 in Ayotlán, Jalisco, operating in the Los Altos de Jalisco at 2,000 meters altitude on iron-rich red clay soil. The company produces 100% blue agave tequila using five distinct production methods (Masonry Ovens, Autoclave, Diffuser, Tahona, and Artisanal) and runs a fully vertical-integrated operation spanning agave cultivation, harvest, cooking, milling, fermentation, distillation, aging, and bottling. It holds four certifications (NOM-1633, CRT Maximum Compliance, USDA Organic, and Kosher) supporting its export capability into five markets: Mexico, USA, Guatemala, Hong Kong, and Colombia. The company is part of the Grupo ORBE XXI conglomerate and represents the third generation of the Loy family's agro-industrial heritage, with a state-of-the-art laboratory providing 100% traceability from field to bottle.

The company monetizes across five diversified revenue streams: (1) B2B private label and contract bottling services for brands seeking turnkey tequila production, with master tequilero support, barrel curation, and international shipping; (2) bulk tequila supply to global bottlers with consistent organoleptic profiles; (3) four proprietary tequila brands (Casa Loy Tequila, Reserva Casa Loy, TADDEL, and Tierra Zafiro) plus a 2026-launched tahona expression (Piedra y Agave Reposado); (4) distillery tourism experiences at three price tiers (Gold MXN 550, Platinum MXN 750, Diamond MXN 1,500 per person); and (5) Restaurante 1937 Nativo, a contemporary Mexican gastronomy and mixology venue opened in 2025 on the distillery grounds.

The GTM motion is hybrid: B2B private label is managed through Key Account Managers using diagnostic consultations and video technical calls, while direct-to-consumer sales flow through e-commerce marketplaces (Mercado Libre, Amazon Mexico), department store Liverpool, a dense physical retail network across Jalisco wine/spirit stores, the on-site restaurant, and a commercial alliance program for distributors and luxury establishments. Casa Loy is a private, family-owned company with no public listing or external institutional investment disclosed; contact for B2B is routed through Fernanda Quintana (Key Account Executive, Bulk & International Markets), with culinary leadership under Sergio Pérez Domínguez as Executive Chef at 1937 Nativo.

Name

Casa Loy

Legal name

Casa Loy Tequilera

Website

https://casaloy.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Casa Loy Tequilera is a Mexican distillery founded in 2021 in Jalisco producing 100% agave tequila via five production methods. It operates four proprietary brands, B2B private label services, tourism experiences, and a restaurant, serving five international markets.

Ownership category

akta.pro rank

Product category

Tequila Manufacturing & Brand Development

NAICS

Distilleries (312140), Beverage Manufacturing (3121)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits/Cocktail Bars Operated by Producers (THAFALAJ)

akta.pro secondary industry

Producer-Owned Retail & Bottle Shops (On-site) (THAFALAL)

Keywords

• Tequila manufacturing
• Private label bottling
• Agave spirit production
• Distillery tourism experiences
• Contract beverage packaging

Headquarters

HQ city

Ayotlán

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Own Brand Tequila Sales: Production and commercialization of proprietary tequila brands including Casa Loy Tequila, Reserva Casa Loy, TADDEL Tequila, and Tierra Zafiro Tequila through retail and distribution channels.
2. Private Label & Contract Bottling: B2B services for developing custom tequila brands from harvesting to final labeling under premium export standards. Includes bottle design, profile development with master tequileros, and barrel curation.
3. Bulk Tequila Supply: Constant supply of base tequilas with consistent organoleptic profiles for global bottlers, backed by CRT certification and global logistics.
4. Tourism Experiences: Paid distillery tours and tasting experiences including Gold (MXN 550), Platinum (MXN 750), and Diamond (MXN 1,500) packages, plus private tastings and events.
5. 1937 Nativo Restaurant: Full-service gastronomic restaurant featuring contemporary Mexican cuisine, wood-fired cooking, and signature mixology paired with Casa Loy spirits. Open Tuesday to Sunday 12PM-8PM.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels6 records

Core offering

Casa Loy Tequilera manufactures 100% blue agave tequila at its distillery in Ayotlán, Los Altos de Jalisco, producing multiple proprietary brands (Casa Loy Tequila, Reserva Casa Loy, TADDEL, Tierra Zafiro, Piedra y Agave) while also providing B2B private label development, contract bottling, and bulk tequila supply to other brands and distributors. The company additionally operates consumer-facing revenue lines including tiered distillery tourism experiences (Gold, Platinum, Diamond packages) and the on-site Restaurante 1937 Nativo gastronomy and mixology concept.

Product overview

Casa Loy Tequilera is a Mexican distillery specializing in the production, development, and commercialization of 100% blue agave tequila. Its product portfolio spans three proprietary tequila brands (Casa Loy Tequila, TADDEL 1937, and Tierra Zafiro Tequila) under the parent Casa Loy Tequilera · Business Group, plus a fourth brand (Reserva Casa Loy) at the premium reserve tier. The company also operates a B2B private label and contract bottling division offering full-service tequila development for external brands, and a consumer-facing tourism and hospitality arm encompassing distillery experiences (Gold, Platinum, and Diamond tour packages) and the in-house Restaurante 1937 Nativo. The most recent product addition (2026) is Piedra y Agave Reposado, the first expression using the tahona method. All brands share a common origin in Ayotlán, Los Altos de Jalisco, and are backed by NOM-1633 and CRT certifications.

Differentiator

Problem solved

Functional benefit

Brands

• Casa Loy Tequila: 100% agave tequila brand under the main Casa Loy portfolio, positioned with origin and tradition from Jalisco.
• Reserva Casa Loy
• TADDEL Tequila
• Tierra Zafiro Tequila
• Piedra y Agave
• 1937 Nativo Restaurante

Products and services

• Casa Loy Tequila The flagship 100% blue agave tequila brand of Casa Loy, positioned around origin, tradition, and Jalisco heritage. Produced at the Ayotlán distillery in Los Altos de Jalisco. Targeted at consumer retail buyers seeking authentic tequila.
• TADDEL Tequila A 100% agave tequila brand positioned around design, purity, and vanguard. Launched in 2022. Targeted at consumer retail buyers seeking design-forward craft tequila.
• Tierra Zafiro Tequila A 100% agave tequila brand featuring mysticism, agave, and cosmos themes. Launched in 2022 alongside TADDEL and Casa Loy Tequila. Targeted at consumer retail buyers seeking themed craft tequila.
• Reserva Casa Loy A premium reserve-tier tequila brand under the Casa Loy portfolio, focused on aged expressions and elevated positioning. Targeted at consumer retail buyers seeking premium aged tequila.
• Piedra y Agave Reposado The first Casa Loy expression crafted with the ancestral tahona (stone-wheel milling) method. A reposado tequila launched in 2026 representing land, legacy, stone, and patience. Targeted at consumer retail buyers seeking traditional craft tequila.
• Private Label & Contract Bottling (B2B) Full-service B2B private label tequila development and contract bottling, including 100% blue agave sourcing, bottle design, bulk supply, profile development with master tequileros, barrel curation, and export/compliance management under NOM-1633 and CRT certifications. For entrepreneurs, brands, and distributors seeking to create their own tequila products.
• Casa Loy Experiences (Gold, Platinum, Diamond Tour Packages) Distillery tour and tasting experiences at the Casa Loy Tequilera in Ayotlán, Jalisco, including guided tours of agave fields, the production facility, underground cellars, and signature mixology sessions. Available in three tiers — Gold (MXN 550/person), Platinum (MXN 750/person with meal), and Diamond (MXN 1,500/person with luxury dining at 1937 Nativo and souvenir kit). Targeted at tourism and experience seekers.
• Restaurante 1937 Nativo Contemporary Mexican restaurant and signature mixology bar located within the Casa Loy distillery, offering wood-fired haute cuisine, premium cuts, and curated agave pairings. Open Tuesday to Sunday, 12:00 PM – 8:00 PM. Targeted at diners, private event hosts, and mixology enthusiasts.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Mercado LibrecoreChannel Partner/ Reseller/ DistributorE-commerce marketplace partnership for online tequila sales in Mexico, offering Casa Loy products to consumers through the Mercado Libre platform.
• LiverpoolcoreChannel Partner/ Reseller/ DistributorDepartment store retail partnership for in-store tequila sales in Mexico, featuring Casa Loy products in Liverpool stores.
• Amazon MexicocoreChannel Partner/ Reseller/ DistributorGlobal e-commerce marketplace for online tequila sales, expanding reach to consumers through Amazon's distribution network in Mexico.
• Grupo ORBE XXIflagshipStrategic or Co-development PartnerParent company providing strategic direction and integration with the broader agro-industrial ecosystem including OMEX, NUTRIAGAVES, IPASA, PAOSA, Teknoagrox, and Loydeal companies.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Fortaleza Tequila: Craft tequila producer using traditional methods including tahona stone-wheel milling at a Los Altos de Jalisco distillery. Most direct comparable to Casa Loy on production philosophy (multi-method including tahona), premium positioning, and B2B private label services.
• Casa Noble Tequila: Premium 100% agave tequila brand from Jalisco with vertically-integrated organic production and multiple expressions. Comparable to Casa Loy in premium positioning, organic certification, and emphasis on craftsmanship narrative.
• Casamigos Tequila: Premium celebrity-founded tequila now owned by Diageo, produced in Jalisco. Comparable in premium positioning, rapid brand growth trajectory from early-stage to global distribution, and emphasis on smooth 100% agave expressions.
• Tapatio Tequila: Heritage artisanal tequila producer in Jalisco using traditional tahona and masonry oven methods. Comparable craft-focused production philosophy targeting connoisseur and bartender segments.
• Siete Leguas Tequila: Independently-owned Jalisco tequila distillery using traditional production methods and offering private-label services. Comparable in independent family ownership, traditional production, and B2B contract bottling exposure.
• Ocho Tequila: Single-estate craft tequila focused on terroir and transparency from Jalisco. Comparable in emphasizing estate-of-origin authenticity, traceability, and craft positioning aimed at premium/cocktail segments.

Broad incumbents

• Don Julio Tequila: Mass-premium tequila brand owned by Diageo, originating in Los Altos de Jalisco. Comparable in production region and premium tier positioning; broader incumbent with global distribution that Casa Loy is attempting to enter.
• Patrón Tequila: Premium tequila brand owned by Bacardi, produced in Jalisco with multiple expressions. Comparable in offering tiered premium tequila SKUs and contract/private-label bottling capability at industrial scale.
• José Cuervo: World's largest tequila producer with multi-method distilling, contract bottling for third-party brands, and heritage dating to 1795. Comparable multi-method infrastructure and B2B private-label operations, vastly larger scale.
• 1800 Tequila: Premium tequila brand owned by Becle (Jose Cuervo parent) with multiple expressions across price tiers. Comparable in multi-SKU portfolio strategy and tiered premium-to-affordable brand architecture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/1937nativo
• Instagraminstagram.com/1937nativo

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Loy