CASA ESTUDIO LIUS BARRAGÁN

What CASA ESTUDIO LIUS BARRAGÁN does

Casa Luis Barragán operates a single-site museum in Mexico City's historic Tacubaya neighborhood (General Francisco Ramírez 12-14, Colonia Ampliación Daniel Garza, CP 11840). The property was built in 1947-1948 as the residence and architectural studio of Luis Barragán, one of the most influential architects of the 20th century and recipient of the 1980 Pritzker Architecture Prize. Following Barragán's death in 1988, the house was preserved in its original state and now functions as a museum open to the public. In 2004, UNESCO designated it as a World Heritage Site — the only individual property in Latin America to achieve this distinction — recognizing it as a masterpiece integrating traditional Mexican vernacular elements with the modern movement. The institution is owned jointly by the Government of the State of Jalisco and the Fundación de Arquitectura Tapatía Luis Barragán A.C.

The museum's product offering centers on two visit modalities: the Visita Guiada (guided tour) accommodating groups of up to 6 persons for approximately 50 minutes, and the Visita Libre (self-guided visit) available on Mondays, Wednesdays, Thursdays, and Saturdays. All tickets must be purchased in advance through a dedicated ticketing website, with inventory released 6 weeks (guided) to 2 months (self-guided) ahead of visit dates. The minimum visitor age is 12. A secondary revenue stream comes from an on-site bookstore (Librería) selling architecture, design, and art-related publications Monday through Saturday, accessible without a museum ticket. Discounted admission is available for Mexican nationals (students, seniors with INAPAM card) and international visitors aged 12-21.

The business model is that of a non-profit cultural institution with no disclosed financial figures. Revenue is generated entirely from individual ticket transactions and bookstore merchandise sales. Distribution is direct-to-consumer through the official website and Instagram/Facebook channels. The institution employs approximately 6 people. Customer segments split horizontally between professional architects/art connoisseurs (primary) and general cultural tourists (secondary). Capacity is structurally capped by conservation requirements, making the asset effectively supply-constrained relative to demand.

Name

CASA ESTUDIO LIUS BARRAGÁN

Legal name

Fundación de Arquitectura Tapatía Luis Barragán A.C.

Website

https://casaluisbarragan.org

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1–10 employees

Short description

Casa Luis Barragán is a UNESCO World Heritage-designated museum in Mexico City preserving the 1948 residence and studio of Pritzker Prize-winning architect Luis Barragán, serving architects, art connoisseurs, and cultural tourists through advance-purchase guided and self-guided visits.

Ownership category

akta.pro rank

Product category

Architectural Heritage Museum

NAICS

Museums (71211), Historical Sites (712120)

akta.pro primary industry

Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF)

Keywords

• Architectural heritage museum
• Cultural heritage tourism
• UNESCO World Heritage Site
• Modern architecture tours
• Historic house museum

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Museum Admission Tickets: Revenue generated from ticket sales for guided and self-guided museum visits. Tickets are sold online with limited availability per time slot. Discounts available for Mexican nationals (students, seniors with INAPAM card), and international visitors aged 12-21.
2. Bookstore Sales: On-site bookstore selling books and items related to Luis Barragán, architecture, design, and art. Located at the museum premises, open Monday-Friday 11:00-17:00 and Saturday 11:00-14:00. No museum ticket required to visit the bookstore.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Casa Luis Barragán operates a museum within the preserved residence and architectural studio of architect Luis Barragán, built in 1948 in Mexico City. The museum offers advance-booked guided tours (approximately 50 minutes, maximum 6 persons) and self-guided visits on select weekdays, alongside an on-site bookstore selling architecture, design, and art-related books and merchandise. The site is recognized as the only individual property in Latin America inscribed on UNESCO's World Heritage List.

Product overview

Casa Luis Barragán operates as a single-site museum offering two distinct visit modalities: the Visita Guiada (Guided Tour) for structured group experiences of approximately 50 minutes with a maximum of 6 participants, and the Visita Libre (Self-Guided Visit) for independent exploration available on select days. The museum also maintains a Librería (Bookstore) for architecture and art-related merchandise. All tickets must be pre-purchased through the dedicated ticketing website. The museum is owned by the Government of the State of Jalisco and the Fundación de Arquitectura Tapatía Luis Barragán.

Differentiator

Problem solved

Functional benefit

Products and services

• Casa Luis Barragán Museum
• Visita Guiada (Guided Tour)
• Visita Libre (Self-Guided Visit)
• Librería (Bookstore)

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Fundación de Arquitectura Tapatía Luis BarragáncoreOthersCo-owner of Casa Luis Barragán along with the Government of the State of Jalisco. The foundation is responsible for the preservation and administration of the museum, maintaining the house as it was when inhabited by Luis Barragán until his death in 1988.
• Government of the State of JaliscocoreOthersCo-owner of Casa Luis Barragán along with the Fundación de Arquitectura Tapatía Luis Barragán. The state government shares ownership and responsibility for preserving this architectural heritage site.

Scale indicators3 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• Fallingwater (Frank Lloyd Wright): A preserved single-family residence turned house museum of a globally renowned architect. Fallingwater operates on a similar advance-ticketing, capacity-limited model for architectural pilgrims and offers the closest international analog to Casa Luis Barragán.
• Villa Savoye (Le Corbusier): A modernist architect's preserved residence functioning as a publicly accessible heritage site with timed-entry ticketing. Closely parallels Casa Luis Barragán as a UNESCO-recognized masterwork of the modern movement.
• Frida Kahlo Museum (Casa Azul): Mexico City's other iconic artist house museum, also a preserved home of a globally recognized Mexican cultural figure, operating ticketed guided and self-guided visits with similar capacity constraints and architectural pilgrimage demand.
• Taliesin West (Frank Lloyd Wright): Preserved residence and studio of another Pritzker-recognized architect operating ticketed architectural-pilgrimage visits. Comparable model of monetizing a single preserved modern-movement property through guided tours and site visits.
• Museo Casa Estudio Diego Rivera y Frida Kahlo: A house museum in Mexico City dedicated to two iconic Mexican artists, offering similar guided-tour-driven visitation to cultural tourists, with comparable ticketing model and conservation-oriented capacity constraints.
• Ennis House (Frank Lloyd Wright): A preserved modernist residence functioning as a heritage site with limited public access, structurally analogous to Casa Luis Barragán in being a single architect's preserved home museum.

Broad incumbents

• Vitra Design Museum: A larger design and architecture museum with broader programming, exhibitions, and a wider visitor base. Comparable as a peer in attracting architecture and design pilgrims, but operates as a multi-exhibit institution rather than a single preserved home.
• Muzeo Soumaya: One of Mexico City's most visited museums, attracting a comparable inbound tourist segment with a broader art collection. Comparable as a major architectural-and-cultural landmark museum in Mexico City.
• Museo Nacional de Arte (MUNAL): Mexico's national art museum and a major Mexico City cultural tourism site. Operates a much broader collection and visitor base, but competes for the same inbound cultural-tourist segment as Casa Luis Barragán.

Emerging players

• Studio Museum Harlem: A single-artist-legacy cultural institution with a focused curatorial identity and strong brand recognition among design and art pilgrims. Comparable in scale and mission to a specialty architect's house museum.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookes-la.facebook.com/www.casaluisbarragan.org
• Instagraminstagram.com/casaluisbarragan
• LinkedInlinkedin.com/company/casa-estudio-lius-barrag%C3%A1n

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CASA ESTUDIO LIUS BARRAGÁN