Casa Marina Hotel
Casa Marina Key West is a 311-room luxury beachfront resort in Key West, Florida, operated under Hilton's Curio Collection brand, serving leisure travelers, weddings, corporate groups, and day guests with dining, spa, and event facilities on the largest private beach in Key West.
- Company typePrivate
- Founded1920
- HeadquartersKey West, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Casa Marina Hotel does
Casa Marina Key West, Curio Collection by Hilton is a single-property luxury beachfront resort located at 1500 Reynolds Street in Key West, Florida, originally built in the 1920s and now operated as part of Hilton's Curio Collection soft brand. The property features 311 newly renovated guestrooms including 63 suites and beachfront patio suites, supported by four dining venues (Flagler's ballroom and terrace, Canary Room lobby bar, Morrison's Market, and beachfront Dorada), Spa al Maré with beachfront treatment cabanas, Sunset Watersports, and meetings and events facilities including a 5,000 sq.ft. oceanfront event lawn accommodating up to 500 guests. The property spans the largest private beach in Key West, a physical asset differentiator cited explicitly in the company's positioning.
The business is a B2C hospitality operation monetizing accommodations, food and beverage, spa, recreation, and group events. Revenue mechanics are quote-based through Hilton's central reservation system and Hilton.com, with promotional packages (Passport to Paradise, Stay Like Lilly Pulitzer, Coastal Culinary Package) used to drive direct booking conversion and ancillary spend; resort day passes open the private beach and amenities to non-staying guests and cruise visitors. The underlying technology stack is a standard hotel property management system integrated with Hilton's global reservation infrastructure, GDS connectivity, OTA partnerships, and the 100M+ member Hilton Honors loyalty program — providing distribution reach that an independent Key West operator could not replicate, while the property itself retains its historic, independent character. Customer segments span leisure travelers (primary), couples and wedding celebrations, corporate and group events, and day guests, with no enterprise concentration risk and no disclosed revenue figures.
Casa Marina Hotel firmographics
Firmographics- Name
- Casa Marina Hotel
- Legal name
- Casa Marina Key West, Curio Collection by Hilton
- Website
- https://casamarina.com
- Company type
- Private
- Founded year
- 1920
- Operating status
- Operating
- Short description
- Casa Marina Key West is a 311-room luxury beachfront resort in Key West, Florida, operated under Hilton's Curio Collection brand, serving leisure travelers, weddings, corporate groups, and day guests with dining, spa, and event facilities on the largest private beach in Key West.
- Ownership category
- akta.pro rank
Casa Marina Hotel industry classification
Industry- Product category
- Luxury Resort Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Food Services and Drinking Places (722)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Beachfront & Island Luxury Resorts (THAGACAA)
- akta.pro secondary industries
- Beachfront & Coastal Full-Service Hotels (THAGAAAI), Hotel & Resort Restaurants (THAFACAH)
Keywords
Where Casa Marina Hotel is headquartered
LocationHeadquarters
- HQ city
- Key West
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Casa Marina Hotel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Room and Suite Accommodations: Primary revenue from 311 newly renovated guestrooms and suites including 63 suites and new beachfront patio suites. Room types include King Bedroom Suites (700 sq. ft.), Oceanfront Walkout Terrace King Suites, and Ocean View Suites with Terrace.
- Dining Venues: Four dining experiences: Flagler's ballroom and terrace (historic), Canary Room lobby bar, Morrison's Market (elevated barista experience), and Dorada (beachfront). Revenue from food and beverage sales.
- Spa Services: Spa al Maré offers therapeutic and relaxing services including beachfront cabana treatments. Revenue from spa services and packages.
- Meetings and Events: Indoor and outdoor venues accommodating up to 500 guests including a new 5,000 sq.ft. oceanfront event lawn. Revenue from group bookings, corporate events, and weddings.
- Recreation and Watersports: Sunset Watersports offerings, resort day passes, and beach access. Revenue from watersports activities and day pass admissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | King Bedroom Suite - 700 sq. ft. suite for families up to 4 guests |
| Subscription | Pay-as-you-go | Oceanfront Walkout Terrace King Suite - Direct beach access |
| Subscription | Pay-as-you-go | Ocean View Suite with Terrace - Furnished walk-out patio |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Casa Marina Hotel product offering
Product offeringCore offering
Casa Marina Key West operates a 311-room luxury beachfront resort in Key West, Florida under Hilton's Curio Collection brand. The property offers guestrooms and suites (including beachfront patio suites), four dining venues (Flagler's, Canary Room, Morrison's Market, Dorada), Spa al Maré, Sunset Watersports, resort day passes, and meetings/wedding event venues accommodating up to 500 guests across a 5,000 sq. ft. oceanfront event lawn.
Product overview
Casa Marina Key West is a single-property luxury resort operating as part of Hilton's Curio Collection by Hilton brand. The property features 311 newly renovated guestrooms and suites as its core accommodation product, complemented by multiple dining venues (Flagler's Ballroom and Terrace, Canary Room, Morrison's Market, Dorada), Spa al Maré wellness services, Sunset Watersports recreational activities, and extensive Meetings & Events facilities including a 5,000 sq.ft. oceanfront event lawn. Additional offerings include resort day passes for non-guests, live beach webcam, wedding celebration packages, and various special promotional offers.
Differentiator
Problem solved
Functional benefit
Brands
- Curio Collection by Hilton: A upscale soft brand of Hilton Hotels & Resorts featuring distinctive hotels.
Products and services
- Casa Marina Key West Resort Accommodations 311 newly renovated guestrooms and suites including 63 suites and new beachfront patio suites, offered to leisure travelers, families, couples, and groups booking through Hilton's reservation system and the property's direct website.
- Rooms and Suites Distinct suite categories including the King Bedroom Suite (700 sq. ft., families up to 4 guests, separate living and dining areas, furnished balcony), Oceanfront Walkout Terrace King Suite (direct beach access, furnished terrace), and Ocean View Suite with Terrace (furnished walk-out patio).
- Dining Venues Four on-site dining venues: Flagler's historic ballroom and terrace, Canary Room lobby bar (cocktails and social dining), Morrison's Market (elevated barista coffee and specialty beverages), and Dorada (beachfront waterfront dining). Sold to resort guests and event attendees.
- Spa al Maré Full-service spa offering therapeutic and relaxing services, including beachfront treatment cabanas and spa packages, available to resort guests and outside visitors.
- Sunset Watersports Watersports activities and excursions launching directly from the resort's private beach, available to resort guests and day visitors.
- Resort Day Pass Day access to resort amenities including the private beach, pools, and recreational facilities, sold to local residents and cruise ship visitors who are not staying overnight.
- Meetings and Events Venues Indoor and outdoor event venues accommodating up to 500 guests, including a 5,000 sq. ft. oceanfront event lawn and grand ballroom, sold to corporate groups, associations, and event planners for meetings, conferences, and group events.
- Wedding Celebrations Wedding packages and dedicated venues including elegant ballrooms and the oceanfront event lawn for beach weddings, honeymoons, rehearsal dinners, and anniversary celebrations, sold to couples and wedding planners.
Companies that use Casa Marina Hotel
Customer profileSegments4 records
Ideal customer profiles4 records
Casa Marina Hotel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Casa Marina Hotel partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Casa Marina Hotel competitors and assessment
Company assessmentDirect peers
- The Reach Key West, Curio Collection by Hilton: Sister property within Hilton's Curio Collection, located adjacent to Casa Marina on Key West's southern shore. Both share the same soft-brand positioning, target the same leisure and group travelers, and are often marketed together as a dual-resort experience.
- Southernmost Beach Resort: Operating company-controlled luxury beachfront resort in Key West with comparable room count, multiple F&B outlets, spa, and event venues. Directly competes with Casa Marina for leisure, wedding, and group business in the same micro-market.
- Ocean Key Resort & Spa, a Noble House Resort: Boutique luxury resort at Key West's Mallory Square with full-service spa, waterfront dining, and sunset experience. Targets the same upscale leisure and event demand as Casa Marina, with overlapping F&B and group positioning.
- Pier House Resort & Spa: Historic Key West waterfront resort with private beach, spa, and multiple dining venues. Comparable heritage brand and full-service luxury resort profile in the same destination.
- Sunset Key Cottages: Luxury private-island cottage resort off Key West operated as a private retreat experience. Comparable ultra-luxury positioning, beachfront setting, and high-end leisure/wedding demand pool.
- Hyatt Centric Key West Resort & Spa: Branded full-service waterfront resort in Key West with comparable room count, dining, spa, and event facilities. Direct competitor in the same micro-market from a competing global soft-brand.
- La Concha Key West: Independent boutique hotel in Key West's Duval Street corridor with rooftop spa and dining. Competes for the same leisure traveler and group event demand in overlapping customer segments.
- Cheeca Lodge & Spa: Historic luxury oceanfront resort in Islamorada in the Florida Keys with similar full-service amenity set (multiple F&B, spa, recreation, weddings). Comparable resort profile within the broader Keys destination.
Regional players
- Hilton Sandestin Beach Golf Resort & Spa: Hilton-branded Florida Gulf Coast beachfront resort with comparable room count, dining, spa, and event scale. Same overall Hilton distribution umbrella but in a different geographic market.
Broad incumbents
- Four Seasons Resort Orlando at Walt Disney World Resort: Ultra-luxury branded resort in Florida with extensive F&B, spa, and event facilities. Comparable premium leisure and group positioning at a larger scale, useful as a broader luxury hospitality benchmark.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Casa Marina Hotel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Casa Marina Hotel leadership team
Management profileNumber of profiles
Casa Marina Hotel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Casa Marina Hotel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Casa Marina Hotel
What does Casa Marina Hotel do?
Casa Marina Key West operates a 311-room luxury beachfront resort in Key West, Florida under Hilton's Curio Collection brand. The property offers guestrooms and suites (including beachfront patio suites), four dining venues (Flagler's, Canary Room, Morrison's Market, Dorada), Spa al Maré, Sunset Watersports, resort day passes, and meetings/wedding event venues accommodating up to 500 guests across a 5,000 sq. ft. oceanfront event lawn.
Is Casa Marina Hotel a public or private company?
Casa Marina Hotel is a private company. It is classified as corporate owned and is currently operating.
When was Casa Marina Hotel founded?
Casa Marina Hotel was founded in 1920.
Where is Casa Marina Hotel based?
Casa Marina Hotel is headquartered in Key West, United States, in the North America region.
How does Casa Marina Hotel make money?
Five revenue lines are on record. Room and Suite Accommodations are the primary driver. The others are dining Venues, spa Services, meetings and Events and recreation and Watersports.
Who are Casa Marina Hotel's main competitors?
Direct peers on record are The Reach Key West, Curio Collection by Hilton, Southernmost Beach Resort, Ocean Key Resort & Spa, a Noble House Resort, Pier House Resort & Spa, Sunset Key Cottages, Hyatt Centric Key West Resort & Spa, La Concha Key West and Cheeca Lodge & Spa. Hilton Sandestin Beach Golf Resort & Spa is listed as a regional player. Four Seasons Resort Orlando at Walt Disney World Resort is listed as a broad incumbent.
Does Casa Marina Hotel have an API?
No public API is recorded for Casa Marina Hotel.
What industry is Casa Marina Hotel in?
Casa Marina Hotel's product category is Luxury Resort Hotels. Its primary akta.pro industry code is THAGACAA, Beachfront & Island Luxury Resorts, with a secondary code of THAGAAAI, Beachfront & Coastal Full-Service Hotels. Its NAICS code is 72111 and its SIC code is 7000.