Casa Mar Pousada

What Casa Mar Pousada does

Casa Mar Pousada is a beachfront inn (pousada) operating from a single property at Avenida Beira Mar, 1045 in the Janga district of Paulista, Pernambuco, Brazil, approximately 27 km from Recife/Guararapes International Airport. The business serves leisure travelers — individual guests, couples, and families — seeking short-term beachfront accommodation in Northeast Brazil, with secondary use of its event hall for family and corporate gatherings. Its product surface consists of four room categories (Standard Quádruplo, Quarto Standard, Superior Vista, and Superior Vista com Varanda) plus on-site amenities including a 100-seat regional-cuisine restaurant, an infinity-edge pool with hydromassage and a children's area, a beachfront bar with Instagram-worthy swings, an air-conditioned game room, a kids' space, and a 60-seat air-conditioned event hall.

The underlying technology is minimal and non-proprietary: reservations are processed through the HBook booking engine embedded on casamarpousada.com.br (built by HSystem), supplemented by WhatsApp (+55 81 8491-6594), phone, and email channels. The property has no app, no API, no documented integrations beyond the booking widget and WhatsApp, and no proprietary AI or data assets. Headcount is reported at 6, consistent with a small owner-operated hospitality business.

Casa Mar Pousada operates a direct-to-consumer revenue model with five streams: per-stay room sales (the primary stream), restaurant/bar food and beverage revenue from both in-house and walk-in guests, event-hall bookings, per-piece laundry fees, and per-order room service. Pricing is not publicly disclosed, but a 'best price guaranteed' message is used to drive direct website bookings rather than intermediated channels. There are no OTAs, third-party travel agencies, or reseller partnerships documented; all distribution runs through the company's own digital and messaging channels.

Name

Casa Mar Pousada

Legal name

CasaMar Pousada

Website

https://casamarpousada.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Casa Mar Pousada is a beachfront inn in Janga, Paulista, Pernambuco, Brazil, serving leisure travelers and families with four room categories, an on-site regional restaurant, event hall, pool, and beach bar. It operates a direct-to-consumer model via its own website booking engine, WhatsApp, and phone.

Ownership category

akta.pro rank

Product category

Beachfront Hospitality and Lodging

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Beachfront accommodations
• Leisure hospitality services
• Pousada lodging
• Event venue rental
• Guest services

Headquarters

HQ city

Paulista

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Room/Accommodation Sales: The pousada earns revenue from renting rooms and suites to leisure travelers. Booking is conducted directly via the property's website (HSystem booking engine), WhatsApp, and phone reservations. Revenue is per-stay, based on room type and duration.
2. Restaurant and Bar: On-site restaurant serving regional cuisine with capacity for 100 guests generates food and beverage revenue from both staying guests and external visitors.
3. Event Hosting: Event hall with capacity for 60 people is available for family and corporate events with advance booking, providing additional ancillary revenue.
4. Laundry Service: Laundry service available to guests at per-item rates.
5. Room Service: Room service is offered to in-house guests, generating additional per-order revenue.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Casa Mar Pousada is a beachfront inn (pousada) located on Avenida Beira Mar in Janga, Paulista, Pernambuco, Brazil. The property rents out guest rooms and suites (including sea-view rooms with balconies), operates an on-site regional restaurant seating up to 100 guests, hosts family and corporate events in a 60-person event hall, and provides amenities such as an infinity pool with hydromassage, a beach bar, a kids' space, a games room, room service, laundry, and free Wi-Fi.

Product overview

Casa Mar Pousada is a beachfront inn (pousada) located in Janga, Paulista, Pernambuco, Brazil. The property offers a unified hospitality service combining accommodations (Standard Quádruplo, Quarto Standard, Superior Vista, and Superior Vista com Varanda rooms), food and beverage services (regional cuisine restaurant and beachfront bar), recreational facilities (infinity pool with hydromassage, game room, and kids space), event hosting (event hall for up to 60 guests), and guest services (24-hour room service, laundry, and free Wi-Fi). The guest rooms feature air conditioning, flat-screen satellite TV, minibars, and private bathrooms, with some units offering sea views and terraces.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Quádruplo Room Quadruple room with air conditioning, flat-screen satellite TV, private bathroom, room service, minibar, and box bed. Targeted at families or small groups seeking beachfront accommodation.
• Quarto Standard Room Standard room with 1 bedroom, 1 bathroom with shower and free bath amenities, air conditioning, minibar, wardrobe, cold floor, and flat-screen TV with satellite channels. The unit has 3 beds.
• Superior Vista Room Double room with free toiletries, private bathroom with shower, air conditioning, flat-screen satellite TV, minibar, wardrobe, cold floor, and sea view.
• Superior Vista com Varanda Room Twin/double room with air conditioning, flat-screen satellite TV, private bathroom, and terrace with sea views.
• Regional Cuisine Restaurant Air-conditioned on-site restaurant serving regional cuisine with capacity for up to 100 guests and panoramic sea views. Open to both staying guests and external visitors.
• Salão de Eventos (Event Hall) Air-conditioned event hall accommodating up to 60 people with decoration options, available for family and corporate events by prior booking.
• Piscina com Borda Infinita (Infinity Pool) Swimming pool with infinity edge, hydromassage, waterfall features, and a children's area for guests.
• Bar com Pé na Areia (Beach Bar) Beachfront bar with sand floor and Instagram-worthy swings for guests and visitors.
• Room Service 24-hour room service offering food and beverage delivery to in-house guests at per-order rates.
• Laundry Service Laundry service available to guests at per-piece rates.

Quantifiable outcome

• Located 200 meters from Praia do Pau Amarelo and 27 km from Recife/Guararapes International Airport

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Slaviero Hotéis: Brazilian hotel chain operating properties across multiple regions of Brazil, including business and leisure destinations. Comparable as a domestic chain with overlapping leisure and business traveler demand in similar Brazilian markets.
• Atlantica Hotels: One of Brazil's largest hotel chains with a broad portfolio of midscale and upscale properties nationwide, including leisure destinations. Comparable as a broad incumbent operating beach/leisure hotels across Brazil including the Northeast region.
• Pestana Hotel Brasil: Portuguese-origin hotel group with multiple properties across Brazil, including leisure destinations. Comparable as an established international brand with Northeast Brazil presence serving similar leisure traveler segments.
• Nobile Hotéis: Brazilian hotel chain operating midscale and economy properties across multiple states, including Northeast Brazil. Comparable as a domestic Brazilian lodging brand competing for similar leisure and business travelers in the same regional markets.
• Best Western Brasil: International hotel brand with franchise properties across Brazil, including leisure destinations in Northeast Brazil. Comparable as a broad incumbent in the Brazilian accommodation space with similar leisure/leisure-plus-business demand profile.
• Bourbon Hotéis & Resorts: Brazilian hotel and resort chain with leisure-focused properties including beach destinations in Northeast Brazil. Comparable as an established domestic hospitality operator targeting the leisure segment Casa Mar Pousada also serves.
• Accor Brasil (Ibis, Novotel, Mercure): Global hotel group with extensive Brazil operations across midscale (Ibis) and upscale (Novotel, Mercure) brands, including Northeast Brazil beach destinations. Comparable as a large incumbent with similar traveler-segment overlap and broad distribution muscle.

Direct peers

• Summerville Beach Resort: Beachfront resort in Porto de Galinhas, Pernambuco, offering multiple room categories, restaurants, pools, and event facilities. Directly comparable as a mid-scale beachfront leisure property serving similar family/leisure travelers in the same Pernambuco coast market.
• Hotel Armação Porto de Galinhas: Beachfront resort in Porto de Galinhas, Pernambuco, with accommodations, restaurant, pool, and leisure amenities. Comparable as a Pernambuco beachfront hospitality property with similar full-service amenities and target guest segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/casa-mar-pousada

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Mar Pousada