Casa Miro Tecidos

What Casa Miro Tecidos does

Casa Miro Tecidos (legal entity: Renée Mograbi Tecidos Ltda.) is a family-owned fabric retail business founded in 1939 in Rio de Janeiro, Brazil, by Turkish immigrant Gibran Mograbi. The company sells fabrics across multiple categories, including cotton fabrics with exclusive prints, party fabrics, fashion fabrics, home décor fabrics, patchwork and creative sewing fabrics, curtains, and upholstery materials. Its product range is positioned from simple to sophisticated, targeting individual consumers for home decoration, fashion, party, and creative sewing projects.

The business operates entirely through three physical retail storefronts in premium Rio de Janeiro neighborhoods: the original Ipanema flagship (Rua Visconde de Pirajá, 3, operating at the same founding address since 1939), a Copacabana branch (opened 1991), and a Barra da Tijuca branch (opened by the founder's grandchildren). There is no e-commerce platform, no proprietary technology stack, and no digital transactional channel; the official website (casamiro.com.br) is informational only. Marketing is conducted through three location-specific Instagram accounts, WhatsApp Business for direct customer communication, and the company website.

Revenue is generated through direct point-of-sale transactions in physical stores, with no recurring revenue component, no subscription model, and no B2B contracts disclosed. The company has approximately 5 employees and is currently managed by the third generation of the Mograbi family (Gabriel Neto, Alberto, and Eduardo Mograbi), with the founder's son Miro (Mayer) continuing in an advisory role. No external investors, parent company, or institutional ownership is indicated. The operating footprint is limited to Rio de Janeiro, with no disclosed national or international expansion plans.

Name

Casa Miro Tecidos

Legal name

Renée Mograbi Tecidos Ltda.

Website

https://casamiro.com.br

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

1–10 employees

Short description

Casa Miro Tecidos is a family-owned fabric retailer founded in 1939 in Rio de Janeiro, Brazil, selling cotton prints, party, fashion, home décor, and patchwork fabrics. It serves individual consumers through three physical stores in Ipanema, Copacabana, and Barra da Tijuca under third-generation Mograbi family management.

Ownership category

akta.pro rank

Product category

Fabric Retail

NAICS

Sewing, Needlework, and Piece Goods Retailers (459130)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

General Fabric & Textile Stores (CRALADAA)

akta.pro secondary industries

Upholstery & Drapery Fabric Retail (CRALADAI), Soft Home Décor Textiles Retail (Throws, Blankets, Cushion Covers) (CRAIALAG)

Keywords

• Fabric retail store
• Textile sales
• Home decoration fabrics
• Patchwork materials
• Fashion fabrics

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Retail Fabric Sales: The company generates revenue through direct retail sales of fabrics to consumers visiting its three physical store locations in Rio de Janeiro. Customers purchase fabrics for various uses including home décor (curtains, upholstery), fashion, party events, and patchwork/creative sewing projects. Sales are one-time transactions at the point of sale with no recurring revenue component.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Casa Miro is a traditional fabric retail store selling cotton fabrics with exclusive prints, party fabrics, fashion fabrics, home decoration fabrics, and patchwork/creative sewing materials. The company operates three physical retail stores in Rio de Janeiro (Ipanema flagship, Copacabana, and Barra da Tijuca) where individual consumers purchase fabrics directly at point of sale for home décor, fashion, party events, and creative sewing projects.

Product overview

Casa Miro Tecidos operates as a traditional fabric retail business with a single, unified product offering centered on fabric sales. The company's portfolio encompasses multiple fabric categories including cotton fabrics with exclusive prints, party fabrics, fashion fabrics, decoration fabrics, and patchwork/creative sewing fabrics, as well as curtains and upholstery materials. The products are sold across three physical retail locations in Rio de Janeiro (Ipanema, Copacabana, and Barra da Tijuca), with no digital or e-commerce product modules. The product range is positioned from simple to sophisticated, serving both retail customers and those undertaking home decoration or sewing projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Cotton Fabrics with Exclusive Prints (Tecidos de Algodão com Estampas Exclusivas) Core cotton fabric line featuring exclusive prints offered as part of the store's diverse fabric portfolio, sold across the three Rio de Janeiro retail locations to general retail consumers.
• Party Fabrics (Tecidos para Festas) Fabrics designed for party and celebration occasions, available across all three Casa Miro stores in Rio de Janeiro.
• Fashion Fabrics (Tecidos para Moda) Fabrics targeted at fashion garments and clothing-making projects, sold to individual consumers across the Rio de Janeiro retail stores.
• Decoration Fabrics (Tecidos para Decoração) Fabrics intended for interior design and home furnishing projects, sold across all three Casa Miro stores in Rio de Janeiro.
• Patchwork and Creative Sewing Fabrics (Tecidos para Patchwork e Costura Criativa) Fabrics specifically curated for patchwork, quilting, and creative sewing projects, with the Ipanema flagship promoting itself as a destination for this category.
• Curtains (Cortinas) Ready-made curtains and curtain fabrics offered as part of Casa Miro's home decoration selection across Rio de Janeiro stores.
• Upholstery Fabrics (Estofados) Upholstery fabrics intended for modern furniture and sofa projects, available across the Casa Miro retail stores.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves7 records

Expansion highlights3 records

Broad incumbents

• Camicado: Brazilian home and bedding specialty retailer (part of Grupo Guararapes) selling curtains, bedding, and decorative textiles; competes with Casa Miro in the home textiles and curtain categories.
• Tok&Stok: Major Brazilian home furnishings and décor retailer with overlapping home textile categories (curtains, upholstery) where Casa Miro also competes, but operating at much larger scale and broader assortment.
• Etna: Brazilian home furnishings and décor chain selling furniture, curtains, and home textiles; overlaps with Casa Miro's home décor and upholstery categories while operating a larger national footprint.
• Leroy Merlin: Large French home improvement retailer in Brazil selling home décor, curtains, and basic fabrics; competes with Casa Miro at the lower end of the home décor and DIY segment with significantly greater scale.
• Telhanorte: Brazilian home improvement and construction retailer (part of Saint-Gobain) carrying home textiles and décor; competes with Casa Miro in the home renovation and décor categories at larger scale.
• Magazine Luiza: Large Brazilian general merchandise and marketplace retailer; increasingly stocks home textiles, curtains, and basic fabrics online, competing with Casa Miro across multiple categories via e-commerce.
• C&A Brasil: Major Brazilian apparel retailer with fashion offerings; competes for the same fashion-oriented customers who purchase fabrics at Casa Miro for garment creation.
• Renner: Brazil's largest apparel retailer; competes indirectly by selling finished fashion garments to the same consumer base that buys fabrics for fashion/party use at Casa Miro.
• Riachuelo: Brazilian apparel and home retail chain; overlaps with Casa Miro's fashion and home décor customer segments through accessible price-point finished products.

Direct peers

• Tecidos Theaker: Brazilian specialty fabric retail chain offering cotton, fashion, and home décor fabrics through physical stores and online, directly competing with Casa Miro's core assortment and customer use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/casamiroipanema
• LinkedInlinkedin.com/company/casa-miro-tecidos

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Miro Tecidos