Casa Ronald McDonald Belém

What Casa Ronald McDonald Belém does

Casa Ronald McDonald Belém is a non-profit charitable organization founded in 2007 and headquartered in Belém, Pará, Brazil, operating as part of the global Ronald McDonald House Charities (RMHC) network with institutional backing from McDonald's Brazil. The organization provides free accommodation, meals, transportation, and psychosocial support to families of children and adolescents who travel to Belém for pediatric hospital treatment, with referral inflow driven by hospital partnerships. Operations are supported by 17 staff and an active volunteer program, and no commercial pricing is charged to beneficiaries.

The organization's revenue model is entirely donation-based, comprising individual online donations, proceeds from the annual McDia Feliz campaign tied to McDonald's Brazil, the Mercearia Solidária e-commerce platform (where purchased products are converted into in-kind donations of food, hygiene, and cleaning supplies), and volunteer in-kind contributions. Complementary programs extend the mission beyond accommodation: the Diagnóstico Precoce (Early Diagnosis) program promotes pediatric cancer awareness among educators and healthcare professionals, while community events such as the Gastronomic Fair at Estação das Docas supplement fundraising.

The organization holds ESG certification and has been recognized on the "Melhores ONGs" list in 2022, 2024, and 2025, with an institutional partnership alongside Associação Colorindo A Vida. There is no proprietary technology platform; the digital surface consists of a donation website and social media presence on Facebook, YouTube, and Instagram. Geographic scope is regional, serving the North Region of Brazil centered on Pará state.

Name

Casa Ronald McDonald Belém

Legal name

Casa Ronald McDonald Belém

Website

https://casaronaldbelem.org.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Casa Ronald McDonald Belém is a non-profit in Belém, Pará, Brazil, providing free accommodation, meals, transportation, and psychosocial support to families of children undergoing hospital treatment. It operates within the global Ronald McDonald House Charities network and is funded by donations, the McDia Feliz campaign, and the Mercearia Solidária e-commerce program.

Ownership category

akta.pro rank

Product category

Charitable Hospitality Services

NAICS

Community Food and Housing, and Emergency and Other Relief Services (6242), Community Housing Services (62422)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Health Systems Strengthening & Universal Health Coverage (UHC) (BPADAIAE)

akta.pro secondary industries

Health Systems Strengthening & Universal Health Coverage (UHC) Partnerships (HLAJAOAL), Early Childhood Development (ECD) & Pre-Primary Education (BPADAKAB)

Keywords

• Charitable accommodation services
• Family support programs
• Pediatric hospitality services
• Nonprofit fundraising campaigns
• Community psychosocial support

Headquarters

HQ city

Belém

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Individual Donations: Online donation system allowing individual contributors to support the organization's mission. Donations are processed through the website to support daily operations of the house.
2. McDia Feliz Campaign: Annual fundraising campaign tied to McDonald's Brazil operations. Proceeds support the organization's operations and programs.
3. Mercearia Solidária (Solidarity Grocery): E-commerce platform where products represent donations. Purchases contribute to buying food, hygiene products, cleaning supplies and other essential items for daily operations.
4. Volunteer Contributions: Volunteers donate time and services to support daily operations, providing care and support to families.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Casa Ronald McDonald Belém provides free temporary accommodation, meals, transportation, and psychosocial support to families of children and adolescents traveling to Belém for hospital treatment. The organization also runs the Diagnóstico Precoce early-detection awareness program, the Mercearia Solidária online donation marketplace for essential supplies, and the McDia Feliz annual fundraising campaign. All services to beneficiary families are provided at no cost.

Product overview

Casa Ronald McDonald Belém operates as a charitable organization providing a unified set of support services for families of children and adolescents undergoing hospital treatment. The core offering is the Casa Ronald McDonald accommodation service, supplemented by psychosocial support, meals, and transportation. The organization runs complementary programs including the Diagnóstico Precoce early diagnosis initiative, Mercearia Solidária online donation marketplace, McDia Feliz annual fundraising campaign, and volunteering opportunities. These services work together to provide holistic care—from free lodging and daily essentials to early cancer detection awareness—delivered free of charge to families in need.

Differentiator

Problem solved

Functional benefit

Brands

• Diagnóstico Precoce: Early diagnosis program aimed at promoting early detection of childhood and adolescent cancer.
• Mercearia Solidária

Quantifiable outcome

• Provides free psychosocial support, accommodation, meals, and transportation to families of children in treatment

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Ronald McDonald House Charities (RMHC)coreStrategic or Co-development PartnerParent organization of the global Ronald McDonald House Charities network. Provides operational framework, best practices, brand licensing, and global support standards for Casa Ronald McDonald Belém. The organization is part of the international RMHC network recognized as a public charity under Internal Revenue Code section 509(a) with 501(c)(3) status.
• McDonald's BrazilcoreGTM or Marketing PartnerPrimary corporate partner and supporter. Sponsors McDia Feliz annual campaign and provides institutional support. The partnership leverages McDonald's brand presence and customer base for fundraising and awareness.
• Associação Colorindo A VidaminorGTM or Marketing PartnerInstitutional support partner providing additional funding and operational assistance to the organization.
• Hospital PartnerscoreStrategic or Co-development PartnerReferral partnerships with hospitals where children receive treatment. Families are referred to Casa Ronald McDonald Belém through these hospital partnerships, making this a critical distribution channel for beneficiary families.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Regional players

• GRAACC: São Paulo-based pediatric oncology hospital and support organization. While primarily a treatment provider, it shares the mission of supporting children with cancer and their families through fundraising, partnerships and pediatric-focused programs.

Broad incumbents

• Ronald McDonald House Charities (Global): The global parent network of Casa Ronald McDonald Belém; provides operational framework, brand licensing, and standards. Directly comparable as the umbrella organization for the same Ronald McDonald House program.
• Instituto Ronald McDonald (Brazil): The Brazilian coordinating body for RMHC programs, including the network of Casas Ronald McDonald. Directly comparable as the national parent and convener of the same House model.

Direct peers

• AACD (Associação de Assistência à Criança Deficiente): Brazilian non-profit supporting children with disabilities, providing housing, rehabilitation and family assistance services. Comparable non-profit pediatric hospitality/rehabilitation mission and funding model.
• Make-A-Wish Brasil: Brazilian pediatric charity granting wishes to children with critical illnesses; relies on donations, corporate partnerships (including McDonald's) and event-driven fundraising, matching Casa's funding mix.
• Casa Ronald McDonald Rio de Janeiro: Another Ronald McDonald House in Brazil offering free lodging, meals and psychosocial support to families of hospitalized children. Same network, same value proposition, different metro market.
• Associação Colorindo a Vida: A listed institutional support partner of Casa Ronald McDonald Belém; operates complementary family-support programs for children in treatment. Directly comparable Brazilian children's charity.
• Casa Ronald McDonald São Paulo: Sister Ronald McDonald House in São Paulo providing free accommodation and support to families of children in hospital treatment. Identical service model and brand affiliation, differing only in geography and scale.

Others

• Fundação do ABC: Brazilian nonprofit complex supporting hospital management and healthcare education including pediatric care. Comparable Brazilian health-affiliated nonprofit with mixed hospital partnerships and donor base.
• Hospital Pequeno Príncipe: Large pediatric hospital complex in Curitiba that operates its own family housing programs for children in treatment. Functions both as a referral hospital and an adjacent family-support provider similar to Casa's mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeinstagram.com/casaronaldbelem
• Facebookfacebook.com/casaronaldbelem
• Instagraminstagram.com/casaronaldbelem
• LinkedInlinkedin.com/company/casaronaldmcdonaldbelem

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Ronald McDonald Belém