Casa Ronald McDonald Itaquera

Name

Casa Ronald McDonald Itaquera

Legal name

Casa Ronald McDonald São Paulo Itaquera

Website

https://casaronalditaquera.org.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Charitable Family Accommodation Services

NAICS

Community Housing Services (62422), Rooming and Boarding Houses, Dormitories, and Workers' Camps (7213)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Alternative Corporate Lodging (Serviced Apartments, Extended Stay, Corporate Housing) (THACAGAL)

Keywords

• Charitable family housing
• Pediatric support services
• Free family accommodation
• Nonprofit family hospitality
• Hospital family lodging

Headquarters

HQ city

Itaquera

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Donations: Individual and corporate donations from supporters who believe in the mission of providing care to families during medical treatment. The organization relies on ongoing charitable contributions to maintain facilities and services.
2. McDia Feliz Campaign: Annual fundraising campaign in partnership with McDonald's Brazil, where proceeds support the Casa Ronald McDonald network of facilities.
3. Volunteer Services: Uncompensated volunteer work supports daily operations including recreation activities, meal preparation, and family support services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Casa Ronald McDonald São Paulo Itaquera is a charitable support house that provides free accommodation in private suites, home-cooked meals, social assistance, recreation (brinquedoteca and adoleteca), laundry, and transportation coordination for families of children and adolescents undergoing medical treatment. It primarily serves patients from Hospital Santa Marcelina in partnership with TUCCA, and operates as a local affiliate of the global Ronald McDonald House Charities (RMHC) network.

Product overview

Casa Ronald McDonald São Paulo Itaquera is a single charitable support facility that provides free accommodation and comprehensive support services for families of children and adolescents undergoing medical treatment. The organization offers lodging in suites, meals, social assistance, recreational activities (brinquedoteca, adoleteca), common areas, dining room, laundry facilities, and transportation to partner hospitals. The facility primarily serves patients from Hospital Santa Marcelina in partnership with TUCCA.

Differentiator

Problem solved

Functional benefit

Products and services

• Casa Ronald McDonald São Paulo Itaquera — Free Family Accommodation & Support House A charitable support house that provides free lodging in private suites, home-cooked meals, social assistance, recreational activities (brinquedoteca and adoleteca), laundry, and transportation coordination to families of children and adolescents (0–18 years) undergoing medical treatment, primarily cancer treatment at Hospital Santa Marcelina in São Paulo, Brazil. Families are referred through Hospital Santa Marcelina and TUCCA and receive all services at no cost.

Quantifiable outcome

• 14,000+ accommodations provided to families since 2019
• +5 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Hospital Santa MarcelinacoreStrategic or Co-development PartnerPrimary healthcare partner and main referral source for patients and families. The Casa was established to serve patients of Hospital Santa Marcelina, providing free accommodation and support for families traveling for medical treatment. The partnership is fundamental to the Casa's mission and operations.
• TUCCA (Associação para Crianças e Adolescentes com Câncer)coreStrategic or Co-development PartnerPediatric oncology nonprofit organization that partners with the Casa to serve children and adolescents with cancer. TUCCA refers patients and families to the Casa for accommodation and support during cancer treatment at Hospital Santa Marcelina.
• McDonald's BrazilcoreGTM or Marketing PartnerMcDonald's Brazil is the corporate founder and ongoing supporter of the Ronald McDonald House Charities network in Brazil. The annual McDia Feliz campaign is their flagship fundraising initiative benefiting Casa Ronald McDonald and other RMHC facilities. McDonald's provides significant donations, volunteer support, and visibility for the charity.
• Ronald McDonald House Charities (RMHC)coreStrategic or Co-development PartnerGlobal parent organization of the Ronald McDonald House and Ronald McDonald Care Mobile programs. Casa Ronald McDonald Itaquera is part of this international network. RMHC provides branding, operational guidelines, quality certifications, and institutional support. The organization is recognized as a 501(c)(3) public charity under US tax code.

Scale indicators7 records

Regional players

• GRAACC (Grupo de Apoio ao Adolescente e Criança com Câncer): Brazilian pediatric oncology nonprofit that also supports families of children with cancer. Comparable in target population, mission, and Brazilian geography, though focused on treatment rather than lodging.
• ACCCMR (Associação do Câncer de Crianças e Adolescentes do Rio Grande do Sul): Brazilian regional nonprofit supporting children and adolescents with cancer and their families. Comparable in mission, pediatric oncology focus, and Brazilian geographic context.

Broad incumbents

• St. Jude Children's Research Hospital: Leading pediatric treatment and research institution that also provides free housing/family lodging for patients. Comparable in serving seriously ill children and their families with free accommodation and support services.
• Make-A-Wish Foundation: Global nonprofit supporting children with critical illnesses. Comparable in mission (improving the experience of seriously ill children and their families) and donation-based funding model.
• Hospital de Amor: Large Brazilian nonprofit hospital network specializing in oncology, including pediatric cancer. Comparable as a mission-driven, donation-funded healthcare organization supporting cancer patients and families in Brazil.
• Ronald McDonald House Charities (RMHC): Global parent organization that operates the Ronald McDonald House network. Directly comparable as the umbrella entity that defines the Casa's operating model, brand, and fundraising infrastructure.

Direct peers

• TUCCA (Associação para Crianças e Adolescentes com Câncer): Brazilian pediatric oncology association that partners with Casa Ronald McDonald Itaquera. Same target population (children with cancer and families) and operates in the same São Paulo ecosystem.
• Instituto Ronald McDonald: Brazilian arm of RMHC that coordinates the national network of Casa Ronald McDonald houses. Most direct institutional peer given shared mission, geography, and donor base.
• Casa Ronald McDonald São Paulo-Mooca: Sibling Ronald McDonald House in São Paulo. Operates the same charity lodging model, serves families of pediatric patients, and shares the RMHC brand and McDia Feliz fundraising channel.

Emerging players

• Chai Lifeline: Nonprofit providing free support services to families of children with serious illness, including hospitality and accommodations. Comparable in the family-support lodging and community services category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CasaRonaldMcDonaldSPItaquera
• Instagraminstagram.com/casaronalditaquera
• LinkedInlinkedin.com/company/casa-ronald-mcdonald-itaquera

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Ronald McDonald Itaquera