Fundación Casa Ronald Colombia

What Fundación Casa Ronald Colombia does

Fundación Casa Ronald Colombia (operating as Casa Ronald McDonald Colombia) is a nonprofit organization legally constituted in Colombia in 2001 and headquartered in Bogotá, operating 11 programs across five Colombian cities (Bogotá, Cartagena, Cali, Medellín, Pasto). The organization provides free temporary accommodation, meals, laundry, and emotional support to families with children — predominantly aged 0–5 with complex medical conditions — who must travel from other regions to access specialized pediatric care. Its service portfolio comprises three core lines: three Casas Ronald McDonald (standalone housing in Bogotá, Cartagena, and Cali, daily capacity for 173 residents), seven Salas Familiares embedded inside partner hospitals (Hospital Simón Bolívar, Hospital Militar Central, Hospital Cardioinfantil, Hospital General de Medellín, Hospital Infantil Los Ángeles in Pasto), and a mobile Unidad de Bienestar cart at Hospital Simón Bolívar.

The organization has no proprietary technology platform; service delivery is human-operated and relationship-based, supported only by a conventional website, donation portal (credit/debit, PSE, PayPal), and social media channels. The business model is donation-funded, drawing on individual giving (online, bank transfers to BBVA and Bancolombia accounts), corporate sponsorships, in-kind contributions, the annual Gran Día campaign (during which 100% of McDonald's Big Mac sales are donated), Casa Ronald piggy banks placed at McDonald's restaurant registers nationwide (collected monthly by Prosegur), merchandise sales via the Solidarity Store, and annual fundraising galas in Bogotá and Cartagena. McDonald's is the founding ally and remains the structural distribution channel; revenue is also sourced from major hospital partners (Fundación Cardioinfantil, Hospital Infantil La Casa del Niño, Quirónsalud, Clínica Imbanaco) and corporate allies, with audited financial statements provided by FORVIS MAZARS AUDIT S.A.S. BIC under Colombia's Régimen Tributario Especial tax regime. The organization rebranded in May 2025 from 'Fundación Casa Ronald' to 'Casa Ronald McDonald Colombia' to align with global Ronald McDonald House Charities positioning.

Name

Fundación Casa Ronald Colombia

Legal name

Casa Ronald McDonald Colombia

Website

https://casaronald.org.co

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Casa Ronald McDonald Colombia is a Bogotá-based nonprofit providing free accommodation, meals, and family support to families with children undergoing specialized pediatric medical treatment. It operates 11 programs across five Colombian cities, including standalone houses and hospital-embedded family rooms.

Ownership category

akta.pro rank

Product category

Nonprofit Pediatric Family Support Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (624110), Voluntary Health Organizations (813212)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Maternal, Child & Family Health Organizations (BPAGACAF)

akta.pro secondary industries

Family & Parenting Support Services (BPAGAEAC), Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs (HLAJAKAG), Maternal, Child & Family Health Program Funding (HLAJALAG)

Keywords

• Family-centered pediatric support
• Nonprofit medical lodging
• Hospital family room programs
• Ronald McDonald House Charities
• Corporate social fundraising

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Individual Donations: Individual donors contribute through the website (online donation portal with credit/debit card and PSE), bank transfers to Casa Ronald McDonald Colombia's accounts (BBVA current account, Bancolombia savings account), and PayPal. Donations are the primary revenue stream sustaining program operations.
2. Corporate Partnerships and Sponsorships: Corporate allies sponsor programs, participate in the Gran Día campaign (McDonald's Big Mac sales), host fundraising events, and provide in-kind donations. Companies also engage through corporate volunteering programs that include a monetary donation component.
3. Gran Día Campaign (McDonald's): During the annual Gran Día campaign, McDonald's donates 100% of Big Mac sales to Casa Ronald McDonald Colombia and Fundación Mi Sangre. Pre-sale of Big Mac vouchers through the foundation also channels funds.
4. McDonald's Restaurant Collection Boxes: Casa Ronald McDonald collection piggy banks are placed at McDonald's restaurant cash registers across Colombia. Prosegur handles monthly collection and direct deposit to the organization.
5. In-Kind / Species Donations: Donors contribute physical goods needed for daily operations: household items, toys, personal care products, school kits, and non-perishable food. These reduce operating costs rather than generating cash revenue.
6. Solidarity Store: A merchandise store (tiendasolidariacasaronald.com.co) sells objects and greeting cards, with proceeds supporting the foundation's mission.

Go-to-market motion2 records

Distribution channels8 records

Marketing channels12 records

Core offering

Fundación Casa Ronald Colombia provides free accommodation, meals, laundry, and 24/7 family support to families with children undergoing specialized pediatric medical treatment in Colombia, through 3 Casas Ronald (Bogotá, Cartagena, Cali), 7 Salas Familiares embedded inside partner hospitals (Bogotá, Medellín, Pasto), and 1 mobile Unidad de Bienestar cart. Services are offered at no cost to beneficiary families and are funded through individual donations, corporate partnerships, McDonald's restaurant donation boxes, the annual Gran Día campaign, and annual fundraising galas.

Product overview

Casa Ronald McDonald Colombia operates 11 programs under a Family-Centered Care philosophy, organized into three core service lines: (1) Casas Ronald McDonald - 3 houses in Bogotá, Cartagena, and Cali offering free overnight accommodation near hospitals; (2) Salas Familiares Casa Ronald McDonald - 7 family rooms inside hospitals providing daytime rest areas; and (3) Unidad de Bienestar - 1 mobile wellness unit providing comfort items in hospital waiting areas. The organization also runs supplementary programs including in-kind donations, corporate and individual volunteering, corporate partnerships, and fundraising initiatives such as the annual Gran Día campaign and McDonald's restaurant donation boxes.

Differentiator

Problem solved

Functional benefit

Products and services

• Casas Ronald McDonald Three free temporary accommodation houses near partner hospitals in Bogotá, Cartagena, and Cali, providing families with children undergoing specialized pediatric medical treatment with private rooms, bathrooms, hot meals, laundry, and 24/7 accompaniment. Capacity: up to 173 people daily across the three locations.
• Salas Familiares Casa Ronald McDonald Seven family rooms embedded inside partner hospitals (Hospital Simón Bolívar, Hospital Militar Central, Hospital Cardioinfantil in Bogotá; Hospital General de Medellín; Hospital Infantil Los Ángeles in Pasto) providing daytime rest, hot meals, laundry, and play areas for families during pediatric hospitalization. Cumulative beneficiaries exceed 86,000 children and families since launch.
• Unidad de Bienestar A mobile wellness unit at Hospital Simón Bolívar in Bogotá that visits pediatric emergency and outpatient areas three days per week, providing hot beverages, snacks, books, and toys to families during extended hospital waits. Estimated monthly beneficiaries exceed 800 patients and families.
• Donaciones en Especie (In-Kind Donations) Program accepting in-kind donations of household items, new toys in original packaging, personal care kits, school supply kits, and non-perishable food items to support daily foundation operations and family needs.
• Voluntariado Corporativo (Corporate Volunteering) Corporate volunteering program enabling companies to participate in structured volunteer activities with children and families, including health and wellness days, professional skills-based volunteering, recreational activities, and fundraising campaigns.
• Voluntariado Individual (Individual Volunteering) Individual volunteering program offering recreational activities with children, operational support, event participation, and creative workshops enabling individuals to contribute time and skills.
• Gran Día (Big Day Campaign) Annual solidarity campaign in partnership with McDonald's: 100% of Big Mac sales during the campaign day are donated to Casa Ronald McDonald Colombia and Fundación Mi Sangre. Pre-sale Big Mac vouchers available for corporate partners.
• Alcancías (Donation Boxes) Donation collection boxes (piggy banks) placed at McDonald's restaurant cash registers across Colombia, with Prosegur handling monthly collection and direct deposit to the foundation.
• Socio Corporativo (Corporate Partnership) Permanent corporate partnership program enabling companies to build strategic alliances with purpose, generating social impact and shared value through recurring financial contributions, event sponsorship, in-kind donations, and corporate volunteering engagement.
• Tienda Solidaria (Solidarity Store) Online merchandise store (tiendasolidariacasaronald.com.co) selling objects and greeting cards, with all proceeds supporting the foundation's mission.

Quantifiable outcome

• 108,000+ families served since 2001; 13,000 families served in 2025 alone; 74,000 people reached in 2025 (59,000 adults and 15,000 children, over 70% aged 0-5); COP 60,000 million+ saved by families; 11 active programs; 3 Casas with capacity for 173 daily; 86,000+ children and families through Salas Familiares; 800+ monthly beneficiaries through Unidad de Bienestar.
• +1 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Hospital Infantil Los Ángeles (Pasto)coreImplementation/ SI/ Consulting Partner · 1 January 2024Sala Familiar Casa Ronald McDonald at Hospital Infantil Los Ángeles in Pasto serves families from southern Colombia, particularly from rural, indigenous, and Afro-descendant communities. The space spans over 300 square meters with rest areas, kitchen, laundry, and entertainment. The project required an investment of approximately COP 1,000 million, designed and constructed by SICON SAS.
• FORVIS MAZARS AUDIT S.A.S. BICminorImplementation/ SI/ Consulting Partner · 1 January 2024External auditing firm that audits and reviews Casa Ronald McDonald Colombia's financial statements annually, providing transparency and accountability to donors and allies. Also referred to as providing revisoría fiscal.
• ProsegurminorImplementation/ SI/ Consulting Partner · 1 January 2024Security company contracted to perform monthly collection of Casa Ronald McDonald piggy bank donations from McDonald's restaurants nationwide and deposit the funds directly to the organization.
• SICON SAS (Architectural firm led by Manuel Felipe Woodcock)minorImplementation/ SI/ Consulting Partner · 1 January 2024Architecture firm responsible for the design and construction of the Sala Familiar in Pasto, integrating a human and functional approach in every detail of the over-300-square-meter facility.
• U.S. Embassy in ColombiaminorGTM or Marketing Partner · 1 January 2024The U.S. Embassy in Colombia hosted the 2024 annual fundraising gala 'Más que una Casa, un Hogar' at the U.S. Ambassador's Residence, with Chargé d'Affaires Francisco Palmieri and his wife Suzanne Palmieri providing a warm welcome.
• Quirónsalud and Clínica Imbanaco (Cali)coreImplementation/ SI/ Consulting Partner · 1 January 2017Casa Ronald Cali operates in alliance with Quirónsalud and Clínica Imbanaco, serving families from southwestern Colombia during pediatric medical treatments.
• Hospital Simón Bolívar (Bogotá)coreImplementation/ SI/ Consulting Partner · 1 January 2017Two Salas Familiares operate inside Hospital Simón Bolívar (pediatrics and pediatric burns unit) and the Unidad de Bienestar cart-based service visits pediatric emergency and outpatient areas. This is one of the foundation's most active locations.
• Fundación Cardioinfantil (Bogotá)coreImplementation/ SI/ Consulting Partner · 1 January 2015Casa Nuevos Horizontes Bogotá operates in alliance with Fundación Cardioinfantil. The Sala Familiar La Cardio also operates in partnership with this foundation, providing accommodation and family support for patients from southwestern Colombia.
• Hospital Infantil La Casa del Niño (Cartagena)coreImplementation/ SI/ Consulting Partner · 1 January 2014Casa Ronald Cartagena operates in alliance with Hospital Infantil La Casa del Niño, providing free accommodation and support to families of children undergoing medical treatment in Cartagena.
• Hospital General de MedellíncoreImplementation/ SI/ Consulting Partner · 1 January 2013Sala Familiar Casa Ronald McDonald at Hospital General de Medellín serves families from Antioquia during their children's hospitalizations, the first family room outside Bogotá.
• Hospital Militar Central (Bogotá)coreImplementation/ SI/ Consulting Partner · 1 January 2012Two Salas Familiares operate within Hospital Militar Central — one serving general pediatrics and another dedicated to pediatric oncology. These rooms offer rest, meals, laundry, and play areas within the hospital.
• McDonald's (Aliado Fundador / Founding Partner)coreStrategic or Co-development Partner · 1 January 2001McDonald's is the founding ally of Casa Ronald McDonald Colombia. The relationship began at the organization's inception and includes: placement of Casa Ronald McDonald piggy banks in all McDonald's restaurants nationwide, the annual Gran Día campaign (100% of Big Mac sales donated), pre-sale of Gran Día vouchers, and corporate volunteering. McDonald's does not sustain the entire operation alone; the work is made possible through corporate and individual donations.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Family House (San Francisco): Nonprofit providing free temporary housing for families of children receiving medical treatment at Bay Area hospitals. Direct service-line peer with the Casas Ronald offering comparable accommodation, meals, and family support at no cost.
• Fundación Mi Sangre: Colombian nonprofit co-beneficiary of the Gran Día Big Mac campaign with Casa Ronald McDonald Colombia. Comparable as a Colombian health-focused foundation partnering with McDonald's and operating youth-focused programs.
• Hospital Hospitality House (Nationwide Children's): Network of hospitality houses serving families of hospitalized children across the US. Comparable in mission, operating model (free family lodging near pediatric hospitals), and volunteer-driven service delivery.
• Ronald McDonald House Charities of Southern California: A regional RMHC chapter operating Houses and Family Rooms serving families with children in medical treatment. Comparable as a peer chapter of the global RMHC network, with similar program mix and donor base.

Broad incumbents

• Children's Miracle Network Hospitals: Nonprofit raising funds for children's hospitals through corporate partnerships (notably credit unions and retail partners). Comparable in pediatric health charity mission, hospital partnership network, and corporate-driven fundraising model.
• St. Jude Children's Research Hospital: Leading pediatric medical research and treatment institution providing free care and family accommodation. Comparable in mission focus on critically ill children and family-centered support, though it is also a treatment provider.
• Make-A-Wish Foundation: Global nonprofit serving children with critical illnesses through wish-granting programs. Comparable as a major pediatric-focused health charity with corporate partnership models, hospital referral networks, and event-driven fundraising in Colombia and globally.
• Ronald McDonald House Charities (Global): The global parent network of Casa Ronald McDonald Colombia, operating 394+ Houses and 275+ Family Rooms across 60+ countries. Most directly comparable as the umbrella organization sharing the same mission, brand, and operating model.

Regional players

• Ronald McDonald House Charities of Argentina (Fundación Casa Ronald McDonald Argentina): Latin American peer chapter of the same global RMHC network, operating Casas Ronald and Salas Familiares for families of children in medical treatment in Argentina. Most directly comparable in Spanish-speaking Latin American context.
• Asociación Colombiana de Ayuda a Pacientes con Cáncer (Colombian Cancer Patient Aid): Colombian nonprofit supporting pediatric and adult cancer patients with lodging, transportation, and financial assistance. Directly comparable as a Colombian nonprofit serving families of children in specialized medical treatment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@CasaRonaldMcDonaldCol
• Facebookfacebook.com/casaronaldmcdonaldcol
• LinkedInlinkedin.com/company/casa-ronald-colombia
• Instagraminstagram.com/casaronaldmcdonaldcol
• TikToktiktok.com/@casaronaldcolombia

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fundación Casa Ronald Colombia