Casa Rural El

What Casa Rural El does

Casa Rural El Sequer is a family-owned rural accommodation business operating from a 150-year-old ancestral home converted into a country hotel in Oliva, Valencia, Spain. The property offers 7 individually themed rooms with capacities ranging from 2 to 4 guests, all featuring private bathrooms, air conditioning, WiFi, TV, and safes. The business is structured as a Comunidad de Bienes (C.B.), a Spanish civil partnership, owned and managed by the Martí de Veses family since its founding in 2015, with a registered headcount of approximately 41 employees per firmographic data.

The hotel operates a direct-to-consumer go-to-market model with all bookings handled through its bilingual (Spanish/English) website, telephone, and WhatsApp, with no third-party booking platforms or travel agencies involved. Revenue is generated through nightly room rentals at rates ranging from €83 to €247 per night depending on room type and season (high season in July-August, mid season in June/September/Easter, and low season the remainder of the year), with all rates including a house breakfast. Supplementary revenue includes a €20 per-stay pet fee for designated terrace rooms.

The property spans nearly 600 square meters across two floors and includes gardens with a swimming pool, children's play area, a complimentary self-service bar, and free parking featuring a 7.4KW electric vehicle charging station powered by a photovoltaic solar installation. The hotel targets couples seeking romantic getaways, families on Mediterranean vacations, beach and nature enthusiasts, and traveling pet owners, positioning itself 200 meters from Oliva town center and 3 km from the Mediterranean beach between Gandía and Denia.

Name

Casa Rural El

Legal name

El Sequer De Veses C.B.

Website

https://casaruralelsequer.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Casa Rural El Sequer is a family-owned rural hotel in Oliva, Valencia, Spain, operating 7 individually themed rooms from a 150-year-old ancestral home, serving couples, families, and travelers seeking Mediterranean rural retreats via direct website, phone, and WhatsApp bookings.

Ownership category

akta.pro rank

Product category

Rural Hospitality / Boutique Country House Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Private House Hotels & Small Luxury Inns (THAGADAL)

akta.pro secondary industries

Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG), Farm Stays & Agritourism Lodges (THAMADAH)

Keywords

• Rural accommodation
• Country house hotel
• Bed and breakfast
• Boutique guesthouse
• Vacation rentals

Headquarters

HQ city

Oliva

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Room Accommodations: Nightly room rentals across 7 uniquely themed rooms with varying capacities (2-4 guests). Rates vary by season (high, mid, low) and occupancy level. All rates include a special house breakfast.
2. Pet Accommodation: Additional fee of 20€ per stay for pets, only permitted in terrace rooms and by prior arrangement.
3. Self-Service Bar: Self-service bar available to guests at any hour, complimentary within the stay.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Casa Rural El Sequer is a family-run rural country house hotel in Oliva, Valencia, offering nightly accommodation across 7 individually themed rooms and suites with private bathrooms, air conditioning, WiFi, and breakfast included. The property adds an outdoor pool and garden, free parking with EV charging powered by a photovoltaic installation, and a self-service bar, sold directly to individual travelers, couples, and families seeking a tranquil Mediterranean retreat.

Product overview

Casa Rural El Sequer is a rural accommodation operated by the Martí de Veses family, offering a portfolio of 7 individually styled rooms and suites: La Pinada (standard, wheelchair-accessible), La Cambra (two-room suite with terrace), La Terraza (superior double with terrace), La Abuela (standard twin), Los Lobos (family double suite), and Les Golfes (attic suite). All rooms feature private bathrooms, air conditioning, TV, free WiFi, safe, and daily cleaning. The property includes a garden with pool, children's play area, free parking with 7.4KW EV charging, self-service bar, and breakfast service. Room rates (83€-247€ per night) vary by season (low, mid, high) and include the house breakfast.

Differentiator

Problem solved

Functional benefit

Products and services

• La Pinada (Standard Double Room) Standard room for two people on the ground floor with a 150cm bed and a wheelchair-accessible period bathroom; suitable for couples or travelers needing accessibility.
• La Cambra (Two-Room Suite) Two-room suite for 2-3 people on the first floor with a 160cm bed in the main room, a 90cm bed in the second room, a sitting area, terrace, and balcony.
• La Terraza (Superior Double Room with Terrace) Superior double room with a 150cm bed and a private terrace oriented toward the sea breeze, with views over the pine grove and garden.
• La Abuela (Standard Twin Room) Standard twin room for two people with two 90cm beds; the coolest room in the house with views over the pool and toward the town.
• Los Lobos (Family Double Suite) Double suite with two bedrooms (one with a 150cm bed, the other with two 90cm beds), a large bathroom, and a large terrace with mountain views; structure is ideal for families.
• Les Golfes (Attic Suite) Spacious attic suite with two 150cm beds and a terrace with mountain views; named after the furniture and objects historically stored in the attic.
• House Breakfast Service Breakfast included in every stay, featuring pastries, jams, cheeses, cold meats, eggs cooked to order, and fresh orange juice pressed from oranges grown on the property's own estate.
• Self-Service Bar Complimentary self-service bar available to guests at any hour, designed to recreate the atmosphere of staying at one's own home.
• Garden, Pool and Outdoor Amenities Extensive garden with swimming pool, children's play area, barbecue area, free parking, and a 7.4KW electric vehicle charging point powered by an on-site photovoltaic solar installation.

Quantifiable outcome

• 150 years of continuous operation as a family estate
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Others

• Booking.com: Dominant OTA where the majority of Mediterranean short-stay demand is sourced. Not a direct hospitality competitor but the principal alternative discovery and booking channel that Casa Rural El Sequer currently bypasses, materially shaping its addressable demand.
• Airbnb: Global short-term rental and experiences platform with significant presence in Spanish rural destinations. Functions as both an indirect competitor (rural vacation rentals) and a missed distribution channel for Casa Rural El Sequer's direct-only model.

Broad incumbents

• Hospes Hotels: Spanish boutique hotel group operating design-forward properties in heritage settings. Comparable on the heritage-meets-hospitality positioning and curated design-led guest experience, though at multi-city scale and significantly higher ADR.
• Small Luxury Hotels of the World: Global consortium of small luxury hotels that aggregates demand and distribution for independently owned boutique properties. Highly relevant as a potential distribution/marketing partnership channel for Casa Rural El Sequer's small-property model.
• NH Hotel Group: Major Spanish-headquartered hotel chain operating hundreds of properties across Europe and Latin America. Relevant as the dominant domestic incumbent whose standardized product competes for the same leisure traveler pool in Valencia.
• Leading Hotels of the World: Global collection of independent luxury hotels offering marketing, distribution, and quality benchmarking. Comparable positioning for heritage-driven luxury stays, relevant primarily as a competitor for high-end Mediterranean travelers.
• Paradores de Turismo de España: State-run network of historic luxury hotels often housed in heritage buildings (castles, convents, palaces) across Spain. Comparable in leveraging historic buildings for premium hospitality, but operates at national scale with much larger properties and full-service amenities.
• Only YOU Hotels: Spanish boutique hotel brand focused on personality-driven, design-led stays. Comparable on differentiated, experience-led positioning versus standardized hotels, but operates in urban locations at larger scale.

Direct peers

• Rusticae: Spanish association/chain of rural boutique hotels and country houses, the closest direct peer set in Spain. Comparable on rural charm, individually designed rooms, and short-stay leisure targeting, though operating at portfolio scale versus Casa Rural El Sequer's single property.

Emerging players

• Agroturisme Balears / Ecotourism Spain operators: Emerging cluster of eco-certified rural stays across Spain, often single properties or small operators with sustainability credentials. Directly comparable in combining rural charm, eco-positioning, and small-scale heritage hospitality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/casa-rural-el

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Rural El