Casa Rural

What Casa Rural does

Casa Rural is a privately held agricultural inputs retailer headquartered in Rio Bananal, Espírito Santo, Brazil, founded in 2006 by Jardel Pola and Fabrício Pola, with Adriano de Souza added as a third partner in 2021. The company sells agricultural defensives (herbicides, fungicides, insecticides), fertilizers and inputs, seeds, machines, accessories, tools, animal feed, and veterinary products to rural producers in the northern region of Espírito Santo. Casa Rural's served crop base spans coffee, cocoa, pepper, fruit cultivation, and livestock farming.

The company complements its product commerce with a suite of agronomic and environmental services, including technical assistance in product application and planting, agricultural development programs targeting productivity and quality improvement, environmental impact studies, pesticide-use diagnostics, and environmental monitoring and regularization. These services are delivered by a team of specialized agronomists, and the offering is positioned as a one-stop solution combining high-quality inputs from leading market brands with technical and environmental advisory for SMB rural producers. The company has no proprietary technology platform; operations rely on a traditional retail and direct-sales model.

Casa Rural operates a single physical retail location at its Rio Bananal headquarters and conducts GTM through a dedicated commercial team, the company website, phone, and WhatsApp, using a quote-based pricing model for inputs and services. The firm employs 151 people, is privately held with founder-driven ownership and no external institutional capital disclosed, and competes as an established regional supplier with 15 years of operating history in northern Espírito Santo.

Name

Casa Rural

Legal name

Casa Rural

Website

https://casaruralrb.com.br

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Casa Rural is a privately held Brazilian agricultural inputs retailer headquartered in Rio Bananal, Espírito Santo, founded in 2006, selling defensives, fertilizers, seeds, machines, animal feed, and agronomic and environmental services to rural producers in northern Espírito Santo.

Ownership category

akta.pro rank

Headquarters

HQ city

Rio Bananal

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Agricultural Inputs Commerce: Casa Rural generates revenue through the sale of agricultural inputs including defensives (herbicides, fungicides, insecticides), fertilizers, seeds, machines, hardware, tools, animal feed, and veterinary products. Sales are made directly to rural producers, with technical advisory bundled into the customer experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Casa Rural is a traditional agricultural inputs retailer and technical services provider serving rural producers in northern Espírito Santo, Brazil. The company sells agricultural defensives (herbicides, fungicides, insecticides), fertilizers, seeds, machines, tools, hardware, and animal feed, complemented by specialized agronomic technical assistance, environmental impact studies, pesticide use diagnostics, and agricultural development programs. It operates on a quote-based direct sales model combining product retail with bundled advisory services.

Product overview

Casa Rural is an agricultural inputs retailer offering a unified portfolio of products and services for rural producers. The core product offering comprises defensivos agrícolas (herbicidas, fungicidas, inseticidas), máquinas e ferramentas, adubos e insumos, sementes, and rações. These products are complemented by technical services including assistência técnica na aplicação, programas de desenvolvimento agrícola, and environmental services (estudos de impacto ambiental, monitoramento e regularização ambiental, diagnósticos de uso de agrotóxicos). The company operates as a single-channel provider combining product sales with advisory and development services, working with the best agricultural brands in the market.

Differentiator

Problem solved

Functional benefit

Products and services

• Defensivos Agrícolas (Agricultural Pesticides) Agricultural pesticides including herbicides, fungicidas, and insecticides for pest control and crop protection, sourced from leading market brands and sold to rural producers in northern Espírito Santo.
• Máquinas e Ferramentas (Machines and Tools) Agricultural machines, accessories, tools, and hardware for plantation maintenance and harvesting, sold to rural producers for day-to-day farm operations.
• Adubos e Insumos (Fertilizers and Inputs) Fertilizers and agricultural inputs for plant nutrition and protection, with technical guidance on application levels to maximize productivity.
• Sementes (Seeds) Quality seeds for agricultural production, supported by technological assistance and agronomic guidance for seed production.
• Rações (Animal Feed) Animal feed for livestock and veterinary products, sold to cattle ranchers and livestock producers in the region.
• Assistência Técnica na Aplicação (Technical Application Assistance) Technical assistance in product application and planting provided by a specialized team of agronomists to rural producers.
• Estudos de Impacto Ambiental (Environmental Impact Studies) Environmental impact studies and diagnostics for agricultural practices, designed to minimize or avoid environmental damage.
• Monitoramento e Regularização Ambiental (Environmental Monitoring and Regularization) Monitoring and environmental regularization services to ensure rural producers comply with environmental regulations.
• Programas de Desenvolvimento Agrícola (Agricultural Development Programs) Agricultural development programs and quality and productivity improvement techniques, including programs to enhance cultivation productivity and profitability.
• Diagnósticos de Uso de Agrotóxicos (Pesticide Use Diagnostics) Diagnostics on pesticide use for safe and compliant agricultural practices, supporting rural producers in proper agrochemical application.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Bayer Crop Science: Bayer Crop Science is a global leader in crop protection, seeds, and digital farming, serving Brazilian growers through retail partners like Casa Rural. Its expanding digital agronomy platform represents both a key supply source and a potential competitive force for traditional ag retailers.
• BASF Agricultural Solutions: BASF Agricultural Solutions is a major global crop protection and seeds supplier with established distribution channels in Brazilian agriculture. As one of the 'leading market brands' Casa Rural explicitly cites as suppliers, BASF is both a key upstream partner and a benchmark for the kind of branded inputs Casa Rural relies on.
• Nutrien Ag Solutions: Nutrien Ag Solutions is the world's largest agricultural inputs retailer, distributing crop protection, fertilizers, seeds, and digital agronomy services to growers globally. While vastly larger, it represents the same end-to-end inputs-plus-advisory business model Casa Rural operates, and is the canonical benchmark for the category.
• Corteva Agriscience: Corteva Agriscience is a global seed and crop protection company with significant Brazilian operations across row crops and specialty crops. It supplies regional retailers like Casa Rural and is increasingly investing in digital agronomy offerings that may compete with or complement regional retailers' advisory services.
• Syngenta: Syngenta is one of the world's largest crop protection and seeds companies, with deep distribution into Brazilian agriculture through regional retailers like Casa Rural. While primarily an upstream manufacturer rather than a direct retailer, Syngenta's go-to-market model via dealer networks directly shapes Casa Rural's competitive and supplier landscape.

Direct peers

• AgroGalaxy: AgroGalaxy (formed from the merger of 3tentos and Agropaulo) is a major Brazilian agricultural retail platform selling inputs, fertilizers, and seeds to soybean, corn, and cotton producers with a multi-state footprint. Casa Rural directly competes in the same agricultural inputs retail category but on a much smaller, regionally concentrated scale.
• Lavoro: Lavoro is one of the largest agricultural input retailers in Brazil, distributing crop protection, fertilizers, seeds, and proprietary branded products to farmers across multiple states, often paired with agronomic advisory. Casa Rural runs an analogous inputs-plus-services model in northern Espírito Santo, making Lavoro the closest scale analog for Casa Rural's commercial proposition.
• Agrofel: Agrofel is a Brazilian agricultural inputs retailer serving farmers in southern Brazil with crop protection, seeds, fertilizers, and field agronomic support. It mirrors Casa Rural's bundled retail-plus-agronomic-services model, although operating in a different crop belt and geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/casarural-es

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Rural