Cash Moov SA
Cash Moov SA is a BCRG-licensed Guinean electronic money institution operating the CashMoov mobile wallet, enabling local and international transfers to 63+ countries through a 5,000+ agent network, serving individual consumers and 100+ enterprise clients.
- Company typePrivate
- Founded2014
- HeadquartersConakry, Guinea
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Cash Moov SA does
Cash Moov SA is a Guinea-domiciled electronic money institution (Établissement de Monnaie Électronique) founded in 2014 and regulated by the Banque Centrale de la République de Guinée (BCRG). It operates a mobile wallet platform branded CashMoov, available on iOS and Android, that issues and transfers electronic money denominated in Guinea francs (UV) and supports local and international transfers to 63+ countries across 150 currencies. Underlying technology combines banking-level encryption with real-time 24/7 transaction processing and integration with Guinean banking systems and mobile money operators (MTN Mobile Money, Orange Money).
The company serves two principal segments: individual consumers in Guinea (transfers, bill payments, airtime, merchant payments, and digital products including E-SIM and gift cards), and enterprise/institutional clients (salary distribution, third-party payments, mobile cash register services for remote and mining zones, and cash collection). Distribution combines a self-serve mobile app with a physical agent network of 5,000+ service points covering all Guinean prefectures and sub-prefectures, supplemented by direct enterprise sales. Revenue is generated through transaction fees, airtime commissions, and enterprise service fees under a pay-as-you-go model, with pricing varying by transaction amount and destination.
Headquartered in Conakry (Kaloum), Cash Moov employs 31 staff and serves 100+ enterprises alongside a long-tail consumer base. Named enterprise customers include the MOH-CDC program and Perform Logistics Guinée SA. The company is privately held with no disclosed external investors or funding rounds, and operates compliance programs aligned with Guinea's AML/CTF and personal data protection laws (L/2021/024/AN and L-2016-037-AN).
Cash Moov SA firmographics
Firmographics- Name
- Cash Moov SA
- Legal name
- Cash Moov SA
- Website
- https://cashmoov.net
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Short description
- Cash Moov SA is a BCRG-licensed Guinean electronic money institution operating the CashMoov mobile wallet, enabling local and international transfers to 63+ countries through a 5,000+ agent network, serving individual consumers and 100+ enterprise clients.
- Ownership category
- akta.pro rank
Cash Moov SA industry classification
Industry- Product category
- Mobile Money / Digital Payments
- akta.pro primary industry
- Cash-in/Cash-out Agent Network Wallets (FSAMAEAJ)
- akta.pro secondary industries
- Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG), Digital Wallet Platforms (Consumer & Merchant) (BPAMAFAC)
Keywords
Where Cash Moov SA is headquartered
LocationHeadquarters
- HQ city
- Conakry
- HQ country
- Guinea
Offices1 record
Markets served
Cash Moov SA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Transaction Fees: Fees charged per transaction including transfers, payments, deposits, and withdrawals. Fees vary by amount and destination. TVA and applicable taxes included in published pricing.
- Airtime Recharge Commissions: Commission earned from mobile credit/airtime purchases made through the platform.
- Business Payment Services: Fees for enterprise solutions including salary payments, vendor payments, cash collection, and mobile cash box services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Variable transaction-based pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Cash Moov SA product offering
Product offeringCore offering
Cash Moov SA operates a mobile-based electronic money (e-money/UV) platform that enables consumers to send and receive local and international money transfers, pay bills, recharge mobile airtime, purchase digital products (E-SIM, gift cards), and make merchant payments. For enterprises, the platform offers dedicated services for salary distribution, third-party supplier payments, mobile cash box operations for remote sites/mining zones, and cash collection. The service is delivered through iOS and Android mobile applications, backed by a 5,000+ agent network across Guinea and licensed as an Electronic Money Establishment (EME) by the Central Bank of Guinea (BCRG).
Product overview
CashMoov is a unified mobile money platform offering a comprehensive digital wallet ecosystem for both consumers and businesses. The core CashMoov Mobile Wallet enables money transfers across 63+ countries, mobile payments (bill payment, credit purchase, merchant payments), and digital products (E-SIM, Gift Cards). For enterprises, the platform provides dedicated modules including Salary Payment, Third-Party Payments, Mobile Cash Register (Caisse Déplacée), and Cash Collection services. All services operate on a network of 5000+ service points across Guinea with 24/7 availability.
Differentiator
Problem solved
Functional benefit
Products and services
- CashMoov Mobile Wallet Electronic wallet application available on iOS and Android that enables money transfers, mobile payments, bill payments, airtime recharge, and digital product purchases for individual consumers in Guinea and across 63+ countries.
- Money Transfer (Transfert d'Argent) Local and international money transfer service enabling instant transfers to mobile accounts, bank accounts, or cash payment services across 63+ countries and 150 currencies, available 24/7.
- Mobile Payments (Paiements Mobiles) Mobile payment services for consumers including bill payment for electricity and water, mobile credit purchases, and merchant payments for in-store and remote purchases.
- Deposit and Withdrawal (Dépôt et Retrait) Account funding and cash withdrawal services for consumers via the 5,000+ agent network, bank transfers, and integration with other mobile money platforms such as Orange Money.
- Digital Products (Produits Digitaux) Access to digital services for consumers including E-SIM cards, Gift Cards, and data purchases through the CashMoov mobile app.
- Salary Payment (Paiement de Salaires) Business service for rapid and secure salary distribution to employees with clear automated payroll statements, targeting enterprises with distributed workforces in Guinea.
- Mobile Cash Register (Caisse Déplacée) Mobile financial operations service for mining zones, remote sites, and distant locations providing secure payment points and complete traceability for enterprises operating outside major urban centers.
- Cash Collection Secure collection of payments from clients or point-of-sale terminals for enterprises, with optimized treasury management and real-time detailed reporting.
- Third-Party Payments (Paiements à Tiers) Business service for settling payments to suppliers and partners quickly and securely, supporting enterprise vendor and partner payment workflows.
Quantifiable outcome
- Transfers processed in seconds, 24/7 availability
- +1 more outcomes
Companies that use Cash Moov SA
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Cash Moov SA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Cash Moov SA partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- MTN Mobile MoneycoreIntegration partnership enabling interoperability between CashMoov and MTN Mobile Money, allowing users to send and receive money between the two platforms.
- Orange MoneycoreIntegration partnership enabling interoperability between CashMoov and Orange Money, allowing cross-platform money transfers and transactions.
- LAGUIPRES SarlminorLocal partner company in Guinea providing distribution and potentially reseller services for CashMoov products.
- PricewaterhouseCoopersminorProfessional services and consulting firm providing audit and advisory services.
- BATIPROminorLocal business partner in Guinea, nature of partnership not explicitly detailed.
- Performance-GuinéeminorLocal performance-focused partner company in Guinea.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Cash Moov SA competitors and assessment
Company assessmentDirect peers
- Orange Money: Pan-African mobile money wallet operated by Orange, integrated with Cash Moov but also competing directly for consumer and merchant wallet share in Guinea. Closest comparable in product offering, customer base, and corridor coverage.
- MTN Mobile Money: Mobile money service of MTN Group with deep presence across West and Central Africa. Directly competes with Cash Moov in Guinea while also serving as an integration partner, making it the most consequential peer.
- Wave: Mobile money operator rapidly expanding across West Africa (Senegal, Ivory Coast, Gambia, Mali, Burkina Faso, Guinea-Bissau, Uganda). Comparable consumer-focused mobile money model with aggressive pricing, and a likely competitor or potential corridor partner for Cash Moov in Guinea.
- WorldRemit: International remittance specialist with strong Africa corridor coverage and digital-first delivery. Comparable on the international money transfer use case that forms a core Cash Moov product line, especially for diaspora-to-Guinea flows.
- Sendwave: App-based remittance provider serving African corridors with mobile wallet payouts. Comparable product-led GTM approach targeting the same African diaspora-to-mobile-wallet use case as Cash Moov's international transfer service.
Broad incumbents
- Airtel Money: Mobile money service of Airtel Africa with broad multi-country footprint. Comparable in product (consumer/merchant wallet, international remittance) and target segment, but operates across many more African markets at scale.
- Onafriq (formerly MFS Africa): Pan-African payment hub connecting mobile wallets, banks, and money transfer operators. Cash Moov likely routes some of its 63+ corridor transfers through Onafriq rails, making it both an infrastructure dependency and a comparable at the cross-border mobile money layer.
- Western Union: Global money transfer incumbent with extensive agent network across Guinea and Africa. Comparable in cross-border money transfer and agent-distribution model, though significantly broader in geography and legacy in delivery format.
- Ecobank Mobile / Ecobank Pay: Pan-African bank-led digital wallet and payment service. Comparable in offering mobile wallet, salary distribution, and cross-border payments, with a bank charter that gives it broader capabilities but a less consumer-friendly brand than mobile-native players.
Regional players
- Cellou Telecom (Cellou Mobile Money): Guinean mobile operator with mobile money services that competes directly with Cash Moov in the domestic Guinea market. Most geographically relevant local competitor given Cash Moov's Guinea-centric operational footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Cash Moov SA social profiles
Digital presenceCash Moov SA compliance and trust
Trust signalCompliance4 records
Cash Moov SA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cash Moov SA leadership team
Management profileNumber of profiles
Cash Moov SA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cash Moov SA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cash Moov SA
What does Cash Moov SA do?
Cash Moov SA operates a mobile-based electronic money (e-money/UV) platform that enables consumers to send and receive local and international money transfers, pay bills, recharge mobile airtime, purchase digital products (E-SIM, gift cards), and make merchant payments. For enterprises, the platform offers dedicated services for salary distribution, third-party supplier payments, mobile cash box operations for remote sites/mining zones, and cash collection. The service is delivered through iOS and Android mobile applications, backed by a 5,000+ agent network across Guinea and licensed as an Electronic Money Establishment (EME) by the Central Bank of Guinea (BCRG).
Is Cash Moov SA a public or private company?
Cash Moov SA is a private company. It is classified as unknown and is currently operating.
When was Cash Moov SA founded?
Cash Moov SA was founded in 2014.
Where is Cash Moov SA based?
Cash Moov SA is headquartered in Conakry, Guinea.
How does Cash Moov SA make money?
Three revenue lines are on record. Transaction Fees are the primary driver. The others are airtime Recharge Commissions and business Payment Services.
Who are Cash Moov SA's main competitors?
Direct peers on record are Orange Money, MTN Mobile Money, Wave, WorldRemit and Sendwave. Broad incumbents are Airtel Money, Onafriq (formerly MFS Africa), Western Union and Ecobank Mobile / Ecobank Pay. Cellou Telecom (Cellou Mobile Money) is listed as a regional player.
Does Cash Moov SA have an API?
No public API is recorded for Cash Moov SA.
What industry is Cash Moov SA in?
Cash Moov SA's product category is Mobile Money / Digital Payments. Its primary akta.pro industry code is FSAMAEAJ, Cash-in/Cash-out Agent Network Wallets, with a secondary code of FSAMAIAG, Multi-Currency Accounts, Wallets & IBAN Services.