What efbet does

efbet is a privately held Bulgarian gambling and entertainment operator headquartered in Sofia, running a network of more than 70 owned physical venues across Bulgaria under the legal name "Игрални зали и казина efbet" (Gambling halls and casinos efbet). The portfolio comprises three primary formats: (i) gambling halls (Игрални зали) featuring slot machines and local jackpots, (ii) casinos (Казина) offering live table games including Blackjack, Poker, and Roulette, and (iii) sports bars (Спортни барове) with FULL HD screens and food and beverage service. The flagship venue, efbet Trakya in Svilengrad, combines a four-star hotel with a luxury casino and sports bar. The full venue base spans Sofia (20+ halls), Varna, Burgas, Plovdiv, Stara Zagora, and numerous secondary cities, with a stated headcount of 301 employees.

The company's underlying technology is centered on a unified jackpot platform (VIP Bell Link), which links progressive prize pools across all efbet locations in four tiers (Mini, Minor, Major from 2,500 EUR, Grand from 50,000 EUR), with a minimum betting threshold of 2.50 EUR. Customer-facing infrastructure includes 24/7 Cashterminal self-service deposit kiosks at multiple locations, local bonus games with daily live draws, and an online sports betting platform at bm.efbetshop.com that extends the physical retail footprint into digital channels. The Matchplay bonus system provides a daily personal bonus calculated independently of prior outcomes, designed to retain recurring players.

The business model is primarily transactional and direct-to-consumer through physical retail, with revenue generated from slot machine play, table games, jackpot participation, and ancillary sports bar food and beverage sales. Customer acquisition is driven by a 200% welcome bonus match up to 750 EUR (minimum deposit 5 EUR) and ongoing loyalty incentives. The customer base is segmented into casino and gambling enthusiasts (primary), sports fans attending the sports bar venues, and VIP/loyal players receiving personalized Matchplay bonuses. The company is privately held, with no disclosed funding, parent entity, or public financial reporting. A local industry recognition ("Igralni zali na godinata" / Gambling Halls of the Year) is referenced on the corporate homepage.

Name

efbet

Legal name

Игрални зали и казина efbet

Website

https://casinoefbet.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

efbet is a privately held Bulgarian operator running 70+ owned gambling halls, casinos, and sports bars across Bulgaria, plus the efbet Trakya hotel-casino in Svilengrad, serving retail gaming and sports viewing customers with a unified VIP Bell Link jackpot system.

Ownership category

akta.pro rank

Headquarters

HQ city

Gorna Oryahovitsa

HQ country

Bulgaria

HQ region

Europe

Offices38 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Casino and Gambling Operations: Revenue generated from slot machines, table games (Blackjack, Poker, Roulette), and various jackpot systems across gambling halls and casinos.
2. Sports Bar Food and Beverage: Revenue from food and beverage sales at sports bar locations, serving customers watching sports events.
3. Casino Welcome and Loyalty Bonuses: Welcome bonuses up to 750 EUR for new customers, Matchplay bonuses for loyal customers, and Local Bonus Games creating player engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels1 record

Core offering

efbet operates a network of over 70 land-based gambling halls, casinos, and sports bars across Bulgaria, offering slot machines, live table games (Blackjack, Poker, Roulette), sports viewing with food and beverages, and sports betting services. The portfolio is unified by a branded bonus and jackpot system (VIP Bell Link, Welcome Bonus, Matchplay, Local Bonus Game) and supported by 24/7 Cashterminal deposit services.

Product overview

efbet operates a multi-venue gambling and entertainment platform consisting of gambling halls (Игрални зали), casinos (Казина), and sports bars (Спортни барове) across Bulgaria. The portfolio includes over 70 locations featuring slot machines, live table games (Blackjack, Poker, Roulette), and sports viewing facilities. The offering is unified by a bonus system including the VIP Bell Link united jackpot, Welcome Bonus (up to 750 EUR), Matchplay Bonus, and Local Bonus Games. efbet Trakya represents a premium four-star hotel-casino-sports bar venue. Payment services include 24/7 Cashterminal deposits, and sports betting is available through efbet Shop points.

Differentiator

Problem solved

Functional benefit

Products and services

• Gambling Halls (Игрални зали)

Quantifiable outcome

• VIP Bell Link Grand jackpot starting at 50,000 EUR
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves7 records

Expansion highlights8 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/efbet-casino-and-sport

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about efbet